For undergraduate and graduate electronic commerce courses. Explore
the many aspects of electronic commerce through a managerial
perspective. Electronic Commerce provides a thorough explanation of
what EC is, how it's being conducted and managed, and how to assess
its opportunities, limitations, issues, and risks-all from a
managerial perspective. By presenting EC through a managerial
approach, this text makes the subject matter practical, relevant,
and beneficial to majors and non-majors alike.
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