Electronic Commerce 2012, Global Edition (Paperback, 7th edition)

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	December 2011
First published:	2012
Authors:	Efraim Turban • David King
Dimensions:	275 x 215 x 30mm (L x W x T)
Format:	Paperback
Pages:	792
Edition:	7th edition
ISBN-13:	978-0-273-76134-1
Categories:	Books > Business & Economics > Business & management > E-commerce
LSN:	0-273-76134-X
Barcode:	9780273761341

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