Written by successful Second Life resort owner Irie Tsure, this
comprehensive guide will accompany you on the tricky journey from
Newbie to practising expert in the virtual world of Second Life.
Teach Yourself Making Money in the Second Life World is intended to
cover every skill required to enjoy and prosper within this virtual
world but in particular focuses on those entrepreneurial
activities, strategies and skills which can help you get ahead in
business in Second Life. This book is packed with advice for
virtual entrepreneurs looking to develop independent businesses
within SL, perfect for individuals or small companies interested in
entering SL and succeeding there. Authored by an established,
popular business savvy and creative SL character, areas covered
include: The Second Life economy Intellectual property rights
Creating retail objects Creating fashion items including clothing,
hair and footwear Scripting Creating animations including QAvimator
and how to upload an animation Putting it all together including
the creative process Retail outlets and venues including how,to
rent or to buy space,store design and layout, selling your products
in-world,opening a resort or nightclub, streaming music into Second
Life,including your own music, developing the business,minimising
lag, community and staff Land management including: finding, buying
and selling land in Second Life, obtaining a private island, making
money from virtual land, managing a Shopping Mall, checking and
improving a region's performance Real-world brands in Second Life -
examining the opportunities etc Marketing in second life including:
branding, Second Life groups, promoting your business Appendices: A
Irie's summary of success; B My past, our present and the future;
C: Useful keyboard shortcuts Most other books are written by
techies or tourists, not by an author who has actually made the SL
experience work for themselves. This is the real McCoy.
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