Information security teams are charged with developing and maintaining a set of documents that will protect the assets of an enterprise from constant threats and risks. In order for these safeguards and controls to be effective, they must suit the particular business needs of the enterprise. A guide for security professionals, Building an Effective Information Security Policy Architecture explains how to review, develop, and implement a security architecture for any size enterprise, whether it is a global company or a SMB. Through the use of questionnaires and interviews, the book demonstrates how to evaluate an organization's culture and its ability to meet various security standards and requirements. Because the effectiveness of a policy is dependent on cooperation and compliance, the author also provides tips on how to communicate the policy and gain support for it. Suitable for any level of technical aptitude, this book serves a guide for evaluating the business needs and risks of an enterprise and incorporating this information into an effective security policy architecture.

The U.S., and countries around the globe, are facing an ever-evolving series of health issues, including obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of communicable diseases. Traditionally, health communicators and marketers have talked about these issues in a vacuum, in which related information is only visible when people are specifically seeking it out. If we are to give global health the attention it deserves, we need to weave it into our everyday conversations and experiences. Ultimately, we need to normalize the conversation around health. The emergence of everyday online opinion leaders has created a whole new market for shifting consumer perceptions and behaviors. In fact, many of these everyday online opinion leaders, called influencers, have built such large-scale social media presences that they now have the voice, the platform, and the following to reach millions of people with personal points of view on any number of topics. There are great opportunities for engaging with online influencers to support health promotion programs. However, navigating this online community is new to many people. Understanding how this online community works, the opportunities for paid and unpaid engagements, and the value that health programs specifically have with this community, is paramount to successfully working with influencers. This book draws from research with over 400 online influencers, the latest industry data, and practical, real-world experiences working with influencers over the past ten years. An easy-to-read guidebook for marketers and health communicators alike, this book leverages storytelling as a means for sharing lessons-learned and providing readers with practical knowledge about the online marketing industry and influencer community, as they relate to health.

This volume offers unique insights into the mutually constitutive nature of social media practices and religious change. Part 1 examines how social media operate in conjunction with mass media in the construction of discourses of religion and spirituality. It includes: a longitudinal study of British news media coverage of Christianity, secularism and religious diversity (Knott et al.); an analysis of responses to two documentaries 'The Monastery' and 'The Convent' (Thomas); an evaluation of theories of the sacred in studies of religion and media within the 'strong program' in cultural sociology in the US (Lynch); and a study of the consequences of mass and social media synergies for public perceptions of Islam in the Netherlands (Herbert). Part 2 examines the role of social media in the construction of contemporary martyrs and media celebrities (e.g., Michael Jackson) using mixed and mobile methods to analyse fan sites (Bennett & Campbell) and jihadi websites and YouTube (Nauta). Part 3 examines how certain bounded religious communities negotiate the challenges of social media: Judaism in Second Life (Abrams & Baker); Bah'ai regulation of web use among members (Campbell & Fulton); YouTube evangelists (Pihlaja); and public expressions of bereavement (Greenhill & Fletcher). The book provides theoretically informed empirical case studies and presents an intriguing, complex picture of the aesthetic and ethical, demographic and discursive aspects of new spaces of communication and their implications for religious institutions, beliefs and practices.

There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.

Communication defines political representation. At the core of the representational relationship lies the interaction between principal and agent; the quality of this relationship is predicated upon the accessibility of effective channels of communication between the constituent and representative. Over the past decade, congressional websites have become the primary way constituents communicate with their members and a prominent place for members to communicate with constituents. Yet, as we move toward the third decade of the 21st century, little work has systematically analyzed this forum as a distinct representational space. In this book, Jocelyn Evans and Jessica Hayden offer a fresh, timely, and mixed-methods approach for understanding how the emergence of virtual offices has changed the representational relationship between constituents and members of Congress. Utilizing strong theoretical foundations, a broad historical perspective, elite interviews, and rich original datasets, Evans and Hayden present evidence that virtual offices operate as a distinct representational space, and they demonstrate that their use has resulted in unprecedented and ill-understood changes in representational behavior. Congressional Communication in the Digital Age contributes to the scholarship on representation theory and its application to the contemporary Congress. It is valuable reading for students and researchers interested in American politics, political communication, and legislative politics.

This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field-both researchers and practitioners-to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.

This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field-both researchers and practitioners-to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.

This collected volume gathers a broad spectrum of social science and information science articles about Facebook. It looks into facets of users, such as age, sex, and culture, and into facets of use, e.g. privacy behavior after the Snowden affair, unfriending on Facebook, or Facebook addiction, as well as into quality perceptions. Written by leading scholars investigating the impact of Web 2.0., this volume is highly relevant for social media researchers, information scientists, and social scientists, and, not least, for everyone interested in Facebook-related topics.

The deployment of software patches can be just as challenging as building entirely new workstations. Training and support issues can haunt even the most successful software launch for months. Preparing for the rigors of software deployment includes not just implementing change, but training employees, predicting and mitigating pitfalls, and managing expectations. Software Deployment, Updating, and Patching provides the skills you need to develop a comprehensive strategy for tracking and managing system configurations, as well as for updating and securing systems with the latest packs and patches. Written by two of Microsoft's top experts, this clear and concise manual demonstrates how to perform inventories of IT assets, test compatibility, target deployment, and evaluate management technologies. It also shows you how to create and implement your own deployment plans with recovery and remediation options, and how to recognize potential vulnerabilities.

The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They'll learn how to reach and engage with the maximum number of people, as well as find sources, raise one's profile, conduct research, and produce stories.

Social Networks and the Semantic Web offers valuable information to practitioners developing social-semantic software for the Web. It

provides two major case studies. The first case study shows the possibilities of tracking a research community over the Web. It reveals how social network mining from the web plays an important role for obtaining large scale, dynamic network data beyond the possibilities of survey methods. The second case study highlights the role of the social context in user-generated classifications in content, such as the tagging systems known as folksonomies.

Examining Internet culture in the People's Republic of China, Taiwan, Hong Kong, and the US, this book analyzes videos which entertain both English and Chinese-speaking viewers to gain a better understanding of cultural similarities and differences. Each of the chapters in the volume studies streaming videos from YouTube and its Chinese counterparts, Todou and Youku, with the book using a combination of interpretative analysis of content, commentary, and ethnographic interviews. Employing a diverse range of examples, from Michael Jackson musical mash-ups of Cultural Revolution visuals, to short clips of Hitler ranting about twenty-first century issues with Chinese subtitles, this book goes on to explore the ways in which traditional beliefs regarding gender, romance, religion, and politics intersect. Looking at how these issues have changed over the years in response to new technologies and political economies, it also demonstrates how they engage in regional, transnational, and global dialogues. Comparing and incorporating the production of videos with traditional media, such as television and cinema, Internet Video Culture in China will be useful to students and scholars of Internet and digital anthropology, as well as Cultural Studies and Chinese Studies more generally.

This book examines central aspects of the new technologies and the legal questions raised by them from both an international and an inter-disciplinary perspective. The technology revolution and the global networking of IT systems pose enormous challenges for the law. Current areas of discussion relate to autonomous systems, big data and issues surrounding legal tech. Ensuring data protection and IT security as well as the creation of a legal framework for the new technology as a whole can only be achieved through international and inter-disciplinary co-operation. The team of authors is made up of experienced, internationally renowned experts as well as young researchers and professionals who give valuable insights from numerous different jurisdictions. This book is written for jurists and those responsible for technology in public authorities and companies as well as practising lawyers and researchers.

The relationship between hacking and the law has always been complex and conflict-ridden. This book examines the relations and interactions between hacking and the law with a view to understanding how hackers influence and are influenced by technology laws and policies. In our increasingly digital and connected world where hackers play a significant role in determining the structures, configurations and operations of the networked information society, this book delivers an interdisciplinary study of the practices, norms and values of hackers and how they conflict and correspond with the aims and aspirations of hacking-related laws. Describing and analyzing the legal and normative impact of hacking, as well as proposing new approaches to its regulation and governance, this book makes an essential contribution to understanding the socio-technical changes, and consequent legal challenges, faced by our contemporary connected society.

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

Featuring chapter contributions from: Brian Clark, Jay Baer, John Jantsch, Kim Garst, Sonia Simone, Donna Moritz, Denise Wakeman, Barbara Rozgonyi, Brian Dean, Syed Balkhi, Eric Ward, Andrea Vahl, Beth Hayden, Lou Bortone, Viveka von Rosen, Stephan Hovnanian, Jason van Orden, Sue B. Zimmerman, Bob Baker, Kim Dushinski, Ian Cleary, and Craig Valentine. Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

There's no doubt that technology has overrun our lives. Over the past few decades, the world has embraced "progress" and we're living with the resultant clicking, beeping, anxiety-inducing frenzy. But a creative backlash is gathering steam, helping us cope with the avalanche of data that threatens to overwhelm us daily through our computers, tablets, and smartphones.

"Digital Detox" considers the technologically focused life, with its impacts on our children, relationships, communities, health, work, and more, and suggests opportunities for those of us longing to cultivate a richer on- and off-line existence. By examining the connected world through the lens of her own internet fast, Christina Crook creates a convincing case for increasing intentionality in our day-to-day lives. Using historical data, typewritten letters, chapter challenges, and personal accounts, she invites us to explore a new way of living, beyond our steady state of distracted connectedness.

Most of us can't throw away our smartphone or cut ourselves off from the internet. But we can all rethink our relationship with the digital world, discovering new ways of introducing balance and discipline to the role of technology in our lives. This book is a must-read for anyone wishing to rediscover quietness of mind and seeking a sense of peace amidst the cacophony of the modern world.

Christina Crook is a wordsmith and communications professional and instigator of the project "Letters from a Luddite," which chronicled her thirty-one day internet fast and fueled her passion for exploring the intersection of technology, relationships, and joy.

Psychoanalysis and Digital Culture offers a comprehensive account of our contemporary media environment-digital culture and audiences in particular-by drawing on psychoanalysis and media studies frameworks. It provides an introduction to the psychoanalytic affect theories of Sigmund Freud and Didier Anzieu and applies them theoretically and methodologically in a number of case studies. Johanssen argues that digital media fundamentally shape our subjectivities on affective and unconscious levels, and he critically analyses phenomena such as television viewing, Twitter use, affective labour on social media, and data-mining. How does watching television involve the body? Why are we so drawn to reality television? Why do we share certain things on social media and not others? How are bodies represented on social media? How do big data and data mining influence our identities? Can algorithms help us make better decisions? These questions amongst others are addressed in the chapters of this wide-ranging book. Johanssen shows in a number of case studies how a psychoanalytic angle can bring new insights to audience studies and digital media research more generally. From audience research with viewers of the reality television show Embarrassing Bodies and how they unconsciously used it to work through feelings about their own bodies, to a critical engagement with Hardt and Negri's notion of affective labour and how individuals with bodily differences used social media for their own affective-digital labour, the book suggests that an understanding of affect based on Freud and Anzieu is helpful when thinking about media use. The monograph also discusses the perverse implications of algorithms, big data and data mining for subjectivities. In drawing on empirical data and examples throughout, Johanssen presents a compelling analysis of our contemporary media environment.

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today's cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.

The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the implications of the increasingly disruptive role of technology in dispute resolution remain largely undiscussed. In this book, assistant professor of law and digitalisation Riikka Koulu examines the multifaceted phenomenon of dispute resolution technology, focusing specifically on private enforcement, which modern technology enables on an unforeseen scale. The increase in private enforcement confounds legal structures and challenges the nation-state's monopoly on violence. And, in this respect, the author argues that the technology-driven privatisation of enforcement - from direct enforcement of e-commerce platforms to self-executing smart contracts in the blockchain - brings the ethics of law's coercive nature out into the open. This development constitutes a new, and dangerous, grey area of conflict management, which calls for transparency and public debate on the ethical implications of dispute resolution technology.

Public consultations are a weak but institutionally embedded form of civic participation in political decision-making. Their input and output are often a cause for concern. This has motivated the authors to design the inDialogue platform to help transmit knowledge about the methodology of public consultations. It follows the deliberative public consultation model, and recognizes the value of social inclusion in knowledge-sharing and argument exchange in building an open political community. In this book, researchers as well as practitioners, in their respective fields, discuss various aspects of the inDialogue software's development and implementation. They document the complexity of the work that was carried out in an applied interdisciplinary project in the area of democratic innovation. "The value of this volume is not only in its presentation of inDialogue as an innovative application enabling those with disabilities to access public debate and consultation, but also in raising important questions about the introduction of ICT for debate and consultation. These questions are answered from both the perspective of the technical and social sciences." Jerzy Bartkowski, Professor at the Institute of Sociology, Warsaw University "ICT for Dialogue and Inclusive Decision-Making is a splendid contribution to the literature concerning online deliberation and civic engagement. It usefully bridges the academic world of theory and empirical studies, and the practice of citizen deliberation, carefully documenting both the design and experiences of the In Dialogue project in Poland." Todd Davies, Associate Director and lecturer, Symbolic Systems Program, Stanford University

Presenting the work of prominent researchers working on smart grids and related fields around the world, Security and Privacy in Smart Grids identifies state-of-the-art approaches and novel technologies for smart grid communication and security. It investigates the fundamental aspects and applications of smart grid security and privacy and reports on the latest advances in the range of related areas-making it an ideal reference for students, researchers, and engineers in these fields. The book explains grid security development and deployment and introduces novel approaches for securing today's smart grids. Supplying an overview of recommendations for a technical smart grid infrastructure, the book describes how to minimize power consumption and utility expenditure in data centers. It also: Details the challenges of cybersecurity for smart grid communication infrastructures Covers the regulations and standards relevant to smart grid security Explains how to conduct vulnerability assessments for substation automation systems Considers smart grid automation, SCADA system security, and smart grid security in the last mile The book's chapters work together to provide you with a framework for implementing effective security through this growing system. Numerous figures, illustrations, graphs, and charts are included to aid in comprehension. With coverage that includes direct attacks, smart meters, and attacks via networks, this versatile reference presents actionable suggestions you can put to use immediately to prevent such attacks.

In distributed, open systems like cyberspace, where the behavior of autonomous agents is uncertain and can affect other agents' welfare, trust management is used to allow agents to determine what to expect about the behavior of other agents. The role of trust management is to maximize trust between the parties and thereby provide a basis for cooperation to develop. Bringing together expertise from technology-oriented sciences, law, philosophy, and social sciences, Managing Trust in Cyberspace addresses fundamental issues underpinning computational trust models and covers trust management processes for dynamic open systems and applications in a tutorial style that aids in understanding. Topics include trust in autonomic and self-organized networks, cloud computing, embedded computing, multi-agent systems, digital rights management, security and quality issues in trusting e-government service delivery, and context-aware e-commerce applications. The book also presents a walk-through of online identity management and examines using trust and argumentation in recommender systems. It concludes with a comprehensive survey of anti-forensics for network security and a review of password security and protection. Researchers and practitioners in fields such as distributed computing, Internet technologies, networked systems, information systems, human computer interaction, human behavior modeling, and intelligent informatics especially benefit from a discussion of future trust management research directions including pervasive and ubiquitous computing, wireless ad-hoc and sensor networks, cloud computing, social networks, e-services, P2P networks, near-field communications (NFC), electronic knowledge management, and nano-communication networks.

Since databases are the primary repositories of information for today's organizations and governments, database security has become critically important. Introducing the concept of multilevel security in relational databases, this book provides a comparative study of the various models that support multilevel security policies in the relational database-illustrating the strengths and weaknesses of each model. Multilevel Security for Relational Databases covers multilevel database security concepts along with many other multilevel database security models and techniques. It presents a prototype that readers can implement as a tool for conducting performance evaluations to compare multilevel secure database models. The book supplies a complete view of an encryption-based multilevel security database model that integrates multilevel security for the relational database with a system that encrypts each record with an encryption key according to its security class level. This model will help you utilize an encryption system as a second security layer over the multilevel security layer for the database, reduce the multilevel database size, and improve the response time of data retrieval from the multilevel database. Considering instance-based multilevel database security, the book covers relational database access controls and examines concurrency control in multilevel database security systems. It includes database encryption algorithms, simulation programs, and Visual studio and Microsoft SQL Server code.