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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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The Internet and the 2016 Presidential Campaign (Hardcover)
Loot Price: R3,229
Discovery Miles 32 290
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The Internet and the 2016 Presidential Campaign (Hardcover)
Expected to ship within 12 - 17 working days
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Although many developments surrounding the Internet campaign are
now considered to be standard fare, there were a number of new
developments in 2016. Drawing on original research conducted by
leading experts, The Internet and the 2016 Presidential Campaign
attempts to cover these developments in a comprehensive fashion.
How are campaigns making use of the Internet to organize and
mobilize their ground game? To communicate their message? The book
also examines how citizens made use of online sources to become
informed, follow campaigns, and participate. Contributions also
explore how the Internet affected developments in media reporting,
both traditional and non-traditional, about the campaign. What
other messages were available online, and what effects did these
messages have had on citizen's attitudes and vote choice? The book
examines these questions in an attempt to summarize the 2016 online
campaign.
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