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Books > Computing & IT > Internet

E-Commerce In South Africa (Paperback, 4th Edition): Adheesh Budree E-Commerce In South Africa (Paperback, 4th Edition)
Adheesh Budree
R436 R368 Discovery Miles 3 680 Save R68 (16%) Ships in 4 - 8 working days

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.

E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.

This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.

The Price Of Money - How To Prosper In A Financial World That's Rigged Against You (Paperback): Rob Dix The Price Of Money - How To Prosper In A Financial World That's Rigged Against You (Paperback)
Rob Dix
R402 Discovery Miles 4 020 In Stock

For centuries, working hard and saving up diligently would have set you up for financial security and a comfortable retirement. Not anymore.

Over the last 50 years, we've entered a new financial world - one where your savings lose value faster than you can build them, a global mountain of debt piles up ever higher, and most people slip backwards however hard they try.

In The Price of Money, a leading investment expert explains what's changed - and what you should do now we're here. You'll learn why currencies the world over have lost 99 per cent of their value, and how to use future declines to your advantage. You'll understand how the government can produce hundreds of billions out of thin air, and which investments benefit when they do. Most importantly, you'll be shown what's coming next - and how to position yourself to gain rather than suffer.

You don't need even the slightest knowledge of economics to read this book - just a desire to understand why the world of money is working against you, and what to do about it.

Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback): Mark Bergen Like, Comment, Subscribe - Inside YouTube's Chaotic Rise To World Domination (Paperback)
Mark Bergen
R350 R277 Discovery Miles 2 770 Save R73 (21%) Ships in 5 - 7 working days

The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies.

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

Broken Code - Inside Facebook And The Fight To Expose Its Toxic Secrets (Paperback): Jeff Horwitz Broken Code - Inside Facebook And The Fight To Expose Its Toxic Secrets (Paperback)
Jeff Horwitz
R420 R328 Discovery Miles 3 280 Save R92 (22%) In Stock

Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to question whether the company could control, or even understood, its own platforms.

As Facebook employees searched for answers, what they uncovered was worse than they could've imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform's supposedly inviolable rules.

It turned out to be eminently possible to isolate many of Facebook's worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle.

In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook's blind ambition in the process.

Social Reading - Platforms, Applications, Clouds and Tags (Paperback, New): Jose Antonio Cordon Garcia, Julio Alonso Arevalo,... Social Reading - Platforms, Applications, Clouds and Tags (Paperback, New)
Jose Antonio Cordon Garcia, Julio Alonso Arevalo, Raquel Gomez Diaz, Daniel Linder
R1,551 Discovery Miles 15 510 Ships in 12 - 17 working days

Contemporary developments in the book publishing industry are changing the system as we know it. Changes in established understandings of authorship and readership are leading to new business models in line with the postulates of Web 2.0. Socially networked authorship, book production and reading are among the social and discursive practices starting to define this emerging system. Websites offering socially networked, collaborative and shared reading are increasingly important. Social Reading maps socially networked reading within the larger framework of a changing conception of books and reading. This book is structured into chapters covering topics in: social reading and a new conception of the book; an evaluation of social reading platforms; an analysis of social reading applications; the personalization of system contents; reading in the Cloud and the development of new business models; and Open Access e-books.
Discusses social reading as an emerging tendency involving authors, readers, librarians, publishers, and other industry professionalsDescribes how the way we read is changingPresents ways in which the major players in the digital content industry are developing specific applications to foster socially networked reading

The Librarian's Guide to Academic Research in the Cloud (Paperback, New): Steven Ovadia The Librarian's Guide to Academic Research in the Cloud (Paperback, New)
Steven Ovadia
R1,579 R1,500 Discovery Miles 15 000 Save R79 (5%) Ships in 12 - 17 working days

The cloud can be a powerful tool for conducting and managing research. The Librarian s Guide to Academic Research in the Cloud is a practical guide to using cloud services from a librarian s point of view. As well as discussing how to use various cloud-based services, the title considers the various privacy and data portability issues associated with web-based services. This book helps readers make the most of cloud computing, including how to fold mobile devices into the cloud-based research management equation. The book is divided into several chapters, each considering a key aspect of academic research in the cloud, including: defining the cloud; capturing information; capturing and managing scholarly information; storing files; staying organized, communicating; and sharing. The book ends by considering the future of the cloud, examining what readers can expect from cloud services in the next few years, and how research might be changed as a result.
Covers a wide range of services, discussing their strengths and weaknesses and showing readers how to use them more effectivelyOffers a research perspective for readers who don t know how to connect cloud services with academic researchContextualises cloud-based services, explaining not just what they do and how they work, but how they can best be used"

Indexing - From Thesauri to the Semantic Web (Paperback, New): Piet de Keyser Indexing - From Thesauri to the Semantic Web (Paperback, New)
Piet de Keyser
R1,783 R1,686 Discovery Miles 16 860 Save R97 (5%) Ships in 12 - 17 working days

Indexing consists of both novel and more traditional techniques. Cutting-edge indexing techniques, such as automatic indexing, ontologies, and topic maps, were developed independently of older techniques such as thesauri, but it is now recognized that these older methods also hold expertise.
Indexing describes various traditional and novel indexing techniques, giving information professionals and students of library and information sciences a broad and comprehensible introduction to indexing. This title consists of twelve chapters: an Introduction to subject readings and theasauri; Automatic indexing versus manual indexing; Techniques applied in automatic indexing of text material; Automatic indexing of images; The black art of indexing moving images; Automatic indexing of music; Taxonomies and ontologies; Metadata formats and indexing; Tagging; Topic maps; Indexing the web; and The Semantic Web.
Makes difficult and complex techniques understandableContains may links to and illustrations from websites where new indexing techniques can be experiencedProvides references for further reading

Do You Web 2.0? - Public Libraries and Social Networking (Paperback): Linda Berube Do You Web 2.0? - Public Libraries and Social Networking (Paperback)
Linda Berube
R1,573 R1,494 Discovery Miles 14 940 Save R79 (5%) Ships in 12 - 17 working days

Web 2.0 technology is a hot topic at the moment, and public librarians in particular are beginning to feel the pressure to apply these tools. Indeed, Web 2.0 has the potential to transform library services, but only if the policy and strategy for those services are ready to be transformed. The author not only reviews these tools and provides practical advice and case studies on how they can be applied in the public library setting, but also recommends the policies and business cases that begin to create a new strategy for public libraries.
Particularly geared to the public library settingAdvice on using in conjunction or integrated with other public library servicesExamples of best practice

Towards A Semantic Web - Connecting Knowledge in Academic Research (Paperback): Bill Cope, Mary Kalantzis, Liam Magee Towards A Semantic Web - Connecting Knowledge in Academic Research (Paperback)
Bill Cope, Mary Kalantzis, Liam Magee
R2,411 R2,260 Discovery Miles 22 600 Save R151 (6%) Ships in 12 - 17 working days

This book addresses the question of how knowledge is currently documented, and may soon be documented in the context of what it calls semantic publishing . This takes two forms: a more narrowly and technically defined semantic web; as well as a broader notion of semantic publishing. This book examines the ways in which knowledge is represented in journal articles and books. By contrast, it goes on to explore the potential impacts of semantic publishing on academic research and authorship. It sets this in the context of changing knowledge ecologies: the way research is done; the way knowledge is represented and; the modes of knowledge access used by researchers, students and the general public.
Provides an introduction to the semantic web and semantic publishing for readers outside the field of computer scienceDiscusses the relevance of the semantic web and semantic publishing more broadly, and its application to academic researchExamines the changing ecologies of knowledge production"

News Search, Blogs and Feeds - A Toolkit (Paperback, New): Lars Vage, Lars Iselid News Search, Blogs and Feeds - A Toolkit (Paperback, New)
Lars Vage, Lars Iselid
R1,366 Discovery Miles 13 660 Ships in 12 - 17 working days

This book is about news search and monitoring. Aimed at professionals with a strategic need of monitoring the surrounding world, users with a need to find the best news sources, monitoring services and news search strategies and techniques will benefit from reading this book. The main purpose is to present a practical handbook with an analysis of readily available tools, blending with passages of a theoretical nature. It is also useful for students at LIS programmes and related information programmes and for librarians and information professionals. The authors aim to aid the reader in reaching a greater understanding of the core in news search and monitoring.
Presents effective tools to evaluate news search engines and databasesHarness the power of RSS (Real Simple Syndication) feeds in online news search and monitoringLearn how to navigate and critically question the news found in the blogosphere

Web 2.0 and Libraries - Impacts, Technologies and Trends (Paperback): Dave Parkes, Geoff Walton Web 2.0 and Libraries - Impacts, Technologies and Trends (Paperback)
Dave Parkes, Geoff Walton
R1,358 Discovery Miles 13 580 Ships in 12 - 17 working days

In a world where computing power, ubiquity and connectivity create powerful new ways to facilitate learning, this book examines how librarians and information professionals can utilize emerging technologies to expand service and resource delivery. With contributions from leading professionals, including lecturers, librarians and e-learning technologists, this bookl explores strategic approaches for effectively implementing, living with, and managing revolutionary technological change in libraries.
Explores the impact of the social and technological aspects of Web 2.0 on libraries and library servicesDraws on empirical researchExperienced practitioners

Understanding the Internet - A Glimpse into the Building Blocks, Applications, Security and Hidden Secrets of the Web... Understanding the Internet - A Glimpse into the Building Blocks, Applications, Security and Hidden Secrets of the Web (Paperback)
Kevin Curran
R1,790 R1,693 Discovery Miles 16 930 Save R97 (5%) Ships in 12 - 17 working days

A straightforward overview with minimum technical descriptions of the underlying networking principles, standards, applications and uses of the Internet. Understanding the Internet explains the underlying networking concepts, the protocols and standards which comprise the Internet, Internet trends and applications, the mobile Internet, security and the hidden Web. The Internet and World Wide Web are dramatically changing the world we live in and this book provides a holistic view of the Internet so that practitioners and users can more fully understand the concepts involved.
Written by a highly knowledgeable and well-respected practitioner in the fieldDraws on the author s wide-ranging practical experience of developing web and mobile web applications and indeed teaching Internet technologies at a university for many yearsProvides insight into how the Internet is put together and the novel applications which are currently residing on it "

Website Visibility - The Theory and Practice of Improving Rankings (Paperback): Melius Weideman Website Visibility - The Theory and Practice of Improving Rankings (Paperback)
Melius Weideman
R1,691 R1,602 Discovery Miles 16 020 Save R89 (5%) Ships in 12 - 17 working days

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
Written by a well-respected academic and practitioner in the field of search enginesProvides practical and real-world guidance for real-world situationsBased on actual research in the field, which is often used to confirm or refute beliefs in the industry

The Internet, Power and Society - Rethinking the Power of the Internet to Change Lives (Paperback): Marcus Leaning The Internet, Power and Society - Rethinking the Power of the Internet to Change Lives (Paperback)
Marcus Leaning
R1,436 Discovery Miles 14 360 Ships in 12 - 17 working days

An exciting challenge to how the internet and ICT have been understood in academia and popular culture and shows how important cultural assumptions are in how we understand technology. The Internet, Power and Society argues that the way in which we view technology such as the internet owes much to older, historic views of the media and to issues in contemporary society. Such perspectives are deeply rooted in a Western view of technology and the book concludes by offering a radically new perspective as to how the internet can change a society that is truly global in its application.
An original approach to ICT and the Internet that challenges the orthodoxyVery topical subject matter - the book addresses many of the issues regarded of key import in high level political discussions (such as the World Summit on the Information Society); the current understanding of ICT and how to move beyond this interpretationAn approach that moves the debate forward and offers a truly global way of understanding the Internet and ICT"

Wikis - Tools for information Work and Collaboration (Paperback, New): Jane Klobas Wikis - Tools for information Work and Collaboration (Paperback, New)
Jane Klobas
R1,185 Discovery Miles 11 850 Ships in 12 - 17 working days

Wikis as information sources, as a form of publishing, and as tools for collaboration, are discussed in this book. The applications of wikis in library and information services, education and business are explored, with examples. Provides an overview of wikis, in the context of the increasing use of social software and the trend towards a more interactive World Wide Web. The different kinds of wikis are identified and described. The advantages and problems associated with using wikis in information work and collaboration are discussed. One of the problems is simply that of finding wikis that deal with a particular topic or activity, and this is addressed through a discussion of directories, search engines and other finding tools. Later chapters cover the options for creating wikis and the management of a wiki. The book concludes with lists of resources related to wikis.
No other book currently available, addresses this highly topical subjectWikis are becoming important sources of information on the web yet they are little understood by librarians or the general publicAlthough wikis can be useful sources of information, Internet users need to know how wikis operate if they are to be able to evaluate the information in a wiki"

Essential Java for Scientists and Engineers (Paperback): Brian Hahn, Katherine Malan Essential Java for Scientists and Engineers (Paperback)
Brian Hahn, Katherine Malan
R1,296 Discovery Miles 12 960 Ships in 12 - 17 working days

Essential Java serves as an introduction to the programming language, Java, for scientists and engineers, and can also be used by experienced programmers wishing to learn Java as an additional language. The book focuses on how Java, and object-oriented programming, can be used to solve science and engineering problems.
Many examples are included from a number of different scientific and engineering areas, as well as from business and everyday life. Pre-written packages of code are provided to help in such areas as input/output, matrix manipulation and scientific graphing.
Java source code and solutions to selected exercises are available at: www.bh.com/companions/0750659912
A free solutions manual is available to lecturers at: http: //textbooks.elsevier.com
* Takes a 'dive-in' approach, getting the reader writing and running programs immediately
* Teaches object-oriented programming for problem-solving in engineering and science
* Fully supported with online resources and listings to download

Social Media Marketing - A Quickstudy Laminated Reference Guide (Poster, 3rd Third Edition, New Edition, Updated & Revised... Social Media Marketing - A Quickstudy Laminated Reference Guide (Poster, 3rd Third Edition, New Edition, Updated & Revised ed.)
Edwards
R222 Discovery Miles 2 220 Ships in 12 - 17 working days
Java How to Program, Late Objects, Global Edition (Paperback, 11th edition): Paul Deitel, Harvey Deitel Java How to Program, Late Objects, Global Edition (Paperback, 11th edition)
Paul Deitel, Harvey Deitel
R900 R750 Discovery Miles 7 500 Save R150 (17%) In Stock

The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th Edition presents updated coverage of Java SE 8 and new Java SE 9 capabilities, including JShell, the Java Module System, and other key Java 9 topics.

Design for New Media - Interaction design for multimedia and the web (Paperback): Lon Barfield Design for New Media - Interaction design for multimedia and the web (Paperback)
Lon Barfield
R2,135 Discovery Miles 21 350 Ships in 12 - 17 working days

New media is like a giant jigsaw puzzle; a combination of different skills and media. We know all about the pieces, but the biggest problem is putting them all together to get the 'big picture' of new media design. Design for New Media gives a unified approach to looking at the area, covering both the separate elements, and putting them in the context of new media design as a whole. The book is divided into four sections; The first section considers some of the issues that arise from designing with new and developing technology. The author then moves on to look at the 'building blocks' of new media (sound, colour and animation), and their role in the design of a new media product is explained. The third section covers interaction design and those elements of new media that are connected with the use and understanding of the product. Finally, the process of design itself is considered in a practical way; how do you take that first step in designing a new media product?

Squishmallows Official Collectors' Guide (Hardcover): Squishmallows Squishmallows Official Collectors' Guide (Hardcover)
Squishmallows
R336 Discovery Miles 3 360 Ships in 12 - 17 working days

This authorised book is the perfect gift for fans of the #1 plush property Based on the bestselling squishy toy, this adorable collector's guide is the perfect gift for any Squishmallows fan! They're lovable, they're squishy-they're Squishmallows! This OFFICIAL Collector's Guide is packed with quirky tidbits, top-ten lists, bios & stats, and a "rarity factor" for Squishmallows' collectible characters. Filled with hundreds of colorful photos and unique art styles. Avid fans, new collectors, young or old, Squishmallows: The Collector's Guide is perfect for just about anyone! Squishmallows are plush toys that are here to fill your hearts with love and affection. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates. With more than 500 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallow has its own unique name and storyline to add to the fun.

An Introduction to XML and Web Technologies (Paperback): Anders Moller, Michael Schwartzbach An Introduction to XML and Web Technologies (Paperback)
Anders Moller, Michael Schwartzbach
R2,527 Discovery Miles 25 270 Ships in 12 - 17 working days

This thoroughly class tested text and online tutorial gives a complete introduction to the essentials of the XML standard. It will teach students how to apply web technologies to develop XML based web applications. Through the book, the student will build applications that work together to construct interesting and workable web applications.

Intro to Python for Computer Science and Data Science: Learning to Program with AI, Big Data and The Cloud, Global Edition... Intro to Python for Computer Science and Data Science: Learning to Program with AI, Big Data and The Cloud, Global Edition (Paperback)
Paul Deitel
R2,123 Discovery Miles 21 230 Ships in 12 - 17 working days

A groundbreaking, flexible approach to computer science anddata science The Deitels' Introduction to Python for ComputerScience and Data Science: Learning to Program with AI, Big Data and the Cloudoffers a unique approach to teaching introductory Python programming,appropriate for both computer-science and data-science audiences. Providing themost current coverage of topics and applications, the book is paired withextensive traditional supplements as well as Jupyter Notebooks supplements.Real-world datasets and artificial-intelligence technologies allow students towork on projects making a difference in business, industry, government andacademia. Hundreds of examples, exercises, projects (EEPs) and implementationcase studies give students an engaging, challenging and entertainingintroduction to Python programming and hands-on data science. The book's modular architecture enables instructors toconveniently adapt the text to a wide range of computer-science anddata-science courses offered to audiences drawn from many majors.Computer-science instructors can integrate as much or as little data-scienceand artificial-intelligence topics as they'd like, and data-science instructorscan integrate as much or as little Python as they'd like. The book aligns withthe latest ACM/IEEE CS-and-related computing curriculum initiatives and withthe Data Science Undergraduate Curriculum Proposal sponsored by the NationalScience Foundation.

Tweeting to Power - The Social Media Revolution in American Politics (Hardcover): Jason Gainous, Kevin M. Wagner Tweeting to Power - The Social Media Revolution in American Politics (Hardcover)
Jason Gainous, Kevin M. Wagner
R3,881 Discovery Miles 38 810 Ships in 12 - 17 working days

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

The Citizen Marketer (Hardcover): Joel Penney The Citizen Marketer (Hardcover)
Joel Penney
R3,390 Discovery Miles 33 900 Ships in 12 - 17 working days

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

The Honest Guide to Becoming A Digital Marketer (Paperback): Elizabeth Benton The Honest Guide to Becoming A Digital Marketer (Paperback)
Elizabeth Benton
R211 Discovery Miles 2 110 Ships in 12 - 17 working days

Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.

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