The quest to achieve high website rankings in search engine results
is a prominent subject for both academics and website
owners/coders. Website Visibility marries academic research results
to the world of the information practitioner and contains a focused
look at the elements which contribute to website visibility,
providing support for the application of each element with relevant
research. A series of real-world case studies with tested examples
of research on website visibility elements and their effect on
rankings are reviewed.
Written by a well-respected academic and practitioner in the field
of search enginesProvides practical and real-world guidance for
real-world situationsBased on actual research in the field, which
is often used to confirm or refute beliefs in the industry
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