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Google and the Law - Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models (Hardcover, 2012)
Loot Price: R3,088
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Google and the Law - Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models (Hardcover, 2012)
Series: Information Technology and Law Series, 22
Expected to ship within 10 - 15 working days
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Google's has proved to be one of the most successful business
models in today's knowledge economy. Its services and applications
have become part of our day-to-day life. However, Google has
repeatedly been accused of acting outside the law in the
development of services such as Adwords, Googlebooks or YouTube.
One of the main purposes of this book is to assess whether those
accusations are well-founded. But more important than that, this
book provides a deeper reflection: are current legal systems
adapted to business models such as that of Google or are they
conceived for an industrial economy? Do the various lawsuits
involving Google show an evolution of the existing legal framework
that might favour the flourishing of other knowledge-economy
businesses? Or do they simply reflect that Google has gone too far?
What lessons can other knowledge-based businesses learn from all
the disputes in which Google has been or is involved? This book is
valuable reading for legal practitioners and academics in the field
of information technologies and intellectual property law,
economists interested in knowledge-economy business models and
sociologists interested in internet and social networks. Dr.
Aurelio Lopez-Tarruella is Senior Lecturer in Private International
Law at the University of Alicante, Spain.
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