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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Marketing High Technology Services (Hardcover)
Loot Price: R3,653
Discovery Miles 36 530
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Marketing High Technology Services (Hardcover)
Series: Routledge Revivals
Expected to ship within 12 - 17 working days
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This title was first published in 2000: An examination of how
marketing concepts and practices can be applied to generate
profitable growth in the high-tech service sector. Part One looks
at the implications of becoming market-led. Part Two explains how
to use the various methods of communication to best effect. Finally
Part Three examines the role of business development, including
research, innovation and planning. Along the way, Dr Sowter
provides detailed guidance on key issues such as identifying your
unique selling proposition, setting optimal prices, dealing with
competition and ensuring the maximum impact from your promotional
literature, proposals and exhibition stands. He proceeds by asking
questions, and the answers he supplies are practical and often
based on personal experience. The text is supported throughout by
illustrations, "real life" examples, checklists and model formats.
Each chapter includes exercises and action plans to help readers
put the author's ideas to work in their own organizations.
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