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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned
Silicon Valley business executives, but over the course of a decade
they came to see the wisdom in Coach John Wooden's observation that
'it's what you learn after you know it all that counts'. As they
helped grow Google from a young start-up to a global icon, they
relearned everything they knew about management. How Google Works
is the sum of those experiences distilled into a fun, easy-to-read
primer on corporate culture, strategy, talent, decision-making,
communication, innovation, and dealing with disruption.The authors
explain how the confluence of three seismic changes - the internet,
mobile, and cloud computing - has shifted the balance of power from
companies to consumers. The companies that will thrive in this
ever-changing landscape will be the ones that create superior
products and attract a new breed of multifaceted employees whom the
authors dub 'smart creatives'. The management maxims ('Consensus
requires dissension', 'Exile knaves but fight for divas', 'Think
10X, not 10%') are illustrated with previously unreported anecdotes
from Google's corporate history.' Back in 2010, Eric and I created
an internal class for Google managers,' says Rosenberg. 'The class
slides all read 'Google confidential' until an employee suggested
we uphold the spirit of openness and share them with the world.
This book codifies the recipe for our secret sauce: how Google
innovates and how it empowers employees to succeed.'
NATIONAL BESTSELLER Ninja Future is an essential read for
businesses and individuals striving to remain competitive in a
rapidly evolving world: Gary Shapiro, the president and CEO of the
Consumer Technology Association, casts his eye toward the future,
charting how the innovative technologies of today will transform
not only the way business is done but society itself During his
more than three decades at the head of the Consumer Technology
Association, Gary Shapiro has witnessed, and been a part of, one of
the most extraordinary periods of technological change in human
history. Today's world is almost unrecognizable from that of just a
decade or two before: in just a few short years, the internet has
already transformed how we access information, purchase goods, get
from place to place, and do our jobs. And even greater changes are
on the horizon. In Ninja Future, Shapiro explains the evolving
technological landscape, breakthroughs underway now and those we
can only envision. New innovations such as self-driving vehicles,
blockchain, 5G, the Internet of Things, and countless others will
forever change the economy as we know it. Shapiro uses case studies
to identify companies and countries addressing today's challenges
particularly well-and relates lessons from those that have
stumbled. Drawing on the insights he has gleaned as a martial arts
black belt, he shows how businesses can move to succeed in today's
turbulent environment by adopting the mindset of "ninjas"-adapting
to technological change to capitalize on opportunities at lightning
speed.
Im Mittelpunkt des Bandes steht die zukunftige Organisation der
Journalismusproduktion. Christopher Buschow untersucht
Neugrundungen und Start-ups, die mitunter innovativer und
zukunftsorientierter arbeiten koennen als Presseverlage und ihre
Redaktionen. Der Autor zeigt auf Grundlage empirischer
Fallstudienforschung, was es bedeutet, in neugegrundeten
Medienorganisationen 'Journalismus zu produzieren' und 'Medien zu
managen'. Ziel des Bandes ist es, die Untersuchung von
Entrepreneurship und Unternehmertum in den Medien als einen
instruktiven Zugang zur derzeitigen Neuordnung des Journalismus zu
profilieren.
This book aims to provide insights on the latest developments in
the area of FinTech. It is a collection of scientific articles
covering primary areas of finance. The following key themes are
covered in the book: Machine Learning and Artificial Intelligence,
FinTech Regulation and Smart Contracts, Cryptocurrencies, and
FinTech in Financial Services. FinTech is a rapidly developing
industry that uses technological innovations to improve financial
activities and make financial services more accessible and
affordable to businesses and individuals. This book contributes to
the body of knowledge in FinTech offering potential readers a
chance to review and rethink the topics in question.
An intimate look at the legendary British designer behind Apple's
most iconic products - including the Apple Watch With the death of
Steve Jobs in 2011, JONY IVE has become the most important person
at Apple. Some would argue he always was. Steve Jobs discovered Ive
in 1997, when he found the scruffy British designer toiling away in
a studio surrounded by hundreds of sketches and prototypes. Jobs
instantly realised he had found a talent who could reverse Apple's
decline, and become his 'spiritual partner'. Their collaboration
produced iconic products including the iMac, iPod, iPad and iPhone.
Designs that overturned entire industries and created the world's
most powerful brand. Little has been known about this shy,
softly-spoken designer. Until now. Jony Ive: The Genius Behind
Apple's Greatest Products tells the riveting story of a creative
genius, from his early interest in industrial design to his
meteoric rise, as well as the principles and practices that led Ive
to become the designer of his generation. 'Sheds new light on
technology's most-watched design team' Observer 'A real pleasure'
GQ Leander Kahney has covered Apple for more than a dozen years and
has written three popular books about Apple and the culture of its
followers, including Inside Steve's Brain and Cult of Mac. The
former news editor for Wired.com, he is currently the editor and
publisher of CultofMac.com. He lives in San Francisco.
The Best Story Wins provides fresh perspectives on the principles
of Pixar-style storytelling, adapted by one of the studio's top
creatives to meet the needs of entrepreneurs, marketers, and
business-minded storytellers of all stripes. Pixar movies have
transfixed viewers around the world and stirred a hunger in
creative and corporate realms to adopt new and more impactful ways
of telling stories. Former Pixar and The Simpsons Animator and
Story Artist Matthew Luhn translates his two and half decades of
storytelling techniques and concepts to the CEOs, advertisers,
marketers, and creatives in the business world and beyond. A
combination of Luhn's personal stories and storytelling insights,
The Best Story Wins retells the "Hero's Journey" story building
methods through the lens of the Pixar films to help business minds
embrace the power of storytelling for themselves!
Software is more important than ever today and yet its commercial
value is steadily declining. Microsoft, for instance, has seen its
gross margins decrease for a decade, while startups and
corporations alike are distributing free software that would have
been worth millions a few years ago. Welcome to the software
paradox. In this O'Reilly report, RedMonk's Stephen O'Grady
explains why the real money no longer lies in software, and what it
means for companies that depend on that revenue. You'll learn how
this paradox came about and what your company can do in response.
This book covers: Why it's growing more difficult to sell software
on a standalone basis How software has come full circle, from
enabler to product and back again The roles that open source,
software-as-a-service, and subscriptions play How software
developers have become the new kingmakers Why Microsoft, Apple, and
Google epitomize this transition How the paradox has affected other
tech giants, such as Oracle and Salesforce.com Strategies your
software firm can explore, including alternative revenue models
The definitive story of a game so great, even the Cold War couldn't
stop itTetris is perhaps the most instantly recognizable, popular
video game ever made. But how did an obscure Soviet programmer,
working on frail, antiquated computers, create a product which has
now earned nearly 1 billion in sales? How did a makeshift game turn
into a worldwide sensation, which has been displayed at the Museum
of Modern Art, inspired a big-budget sci-fi movie, and been played
in outer space?A quiet but brilliant young man, Alexey Pajitnov had
long nurtured a love for the obscure puzzle game pentominoes, and
became obsessed with turning it into a computer game. Little did he
know that the project that he laboured on alone, hour after hour,
would soon become the most addictive game ever made.In this
fast-paced business story, reporter Dan Ackerman reveals how Tetris
became one of the world's first viral hits, passed from player to
player, eventually breaking through the Iron Curtain into the West.
British, American, and Japanese moguls waged a bitter fight over
the rights, sending their fixers racing around the globe to secure
backroom deals, while a secretive Soviet organization named ELORG
chased down the game's growing global profits. The Tetris Effect is
an homage to both creator and creation, and a must-read for anyone
who's ever played the game- which is to say everyone.
"Straight Talk for Startups memorializes age-old best practices and
empowers both experienced and new investment professionals to beat
the odds."-David Krane, CEO, Google Ventures "Straight Talk for
Startups is filled with real, raw, and fact-based 'rules of the
road' that you need to know when diving into our ultra-competitive
startup world. A must read and a re-read!"-Tony Fadell, Coinventor
of the iPod/iPhone & Founder of Nest Labs Veteran venture
capitalist Randy Komisar and finance executive Jantoon Reigersman
share no-nonsense, counterintuitive guidelines to help anyone build
a successful startup. Over the course of their careers, Randy
Komisar and Jantoon Reigersman continue to see startups crash and
burn because they forget the timeless lessons of entrepreneurship.
But, as Komisar and Reigersman show, you can beat the odds if you
quickly learn what insiders know about what it takes to build a
healthy foundation for a thriving venture. In Straight Talk for
Startups they walk budding entrepreneurs through 100 essential
rules-from pitching your idea to selecting investors to managing
your board to deciding how and when to achieve liquidity. Culled
from their own decades of experience, as well as the experiences of
their many successful colleagues and friends, the rules are
organized under broad topics, from "Mastering the Fundamentals" and
"Selecting the Right Investors," to "The Ideal Fundraise,"
"Building and Managing Effective Boards," and "Achieving
Liquidity." Vital rules you'll find in Straight Talk for Startups
include: The best ideas originate from founders who are users
Create two business plans: an execution plan and an aspirational
plan Net income is an option, but cash flow is a fact Don't accept
money from strangers Personal wealth doesn't equal good investing
Small boards are better than big ones Add independent board members
for expertise and objectivity Too many unanimous board decisions
are a sign of trouble Choose an acquirer, don't wait to be chosen
Learn the rules by heart so you know when to break them Filled with
helpful real-life examples and specific, actionable advice,
Straight Talk for Startups is the ideal handbook for anyone
running, working for, or thinking about creating a startup, or just
curious about what makes high-potential ventures tick.
This report assesses the current ecosystem for tech-based startups
in Thailand, focusing on climate change, education, agriculture,
and health. It discusses the challenges facing tech startups and
provides recommendations to overcome them. Technology-based startup
enterprises are an increasingly important part of the business
landscape in Asia and the Pacific. By applying innovative
technologies to create new products and services, they can make a
significant contribution to economic development while generating
social and environmental benefits. However, to survive and then
thrive, tech startups require an enabling ecosystem that includes
supportive government policy, access to capital, skilled personnel,
quality digital infrastructure and other elements. It is the fourth
country report in the series ""Ecosystems for Technology Startups
in Asia and the Pacific.
Sie arbeiten selbst im Marketing bei einem IT-Unternehmen, moechten
in diesen Bereich einsteigen bzw. planen, den Bereich Marketing in
Ihrer Firma zu starken? Oder aber Sie leisten von anderer Stelle
aus, etwa als produktverantwortlicher Ingenieur in der
Entwicklungsabteilung, einen wesentlichen Beitrag zum
Marketingerfolg Ihres Unternehmens? Dann sind Sie hier richtig. In
dem vorliegenden Buch finden Sie das komplette Rustzeug, um Ihre
Anspruche erfolgreich umsetzen zu koennen. Beispielsweise werden
die wichtigsten Denkmuster des Marketing, die man im IT-Sektor
benoetigt, offengelegt. Ferner erhalten Sie Einblicke in notwendige
Methoden, Tools und Instrumente fur eine verbesserte Markt- und
Kundenorientierung. Die Inhalte sind systematisch in Form von
Prozessdarstellungen aufbereitet und damit extrem praxisnah
(Marketing-to-go-Ansatz). Zudem wird die Tauglichkeit der Methoden
anhand von vielen Anwendungsbeispielen aus verschiedenen Bereichen
der IT verdeutlicht.
This book discusses the birth and background of the Industrial
Internet, clarifying its definition and structure, and reviewing
the related development trends in China and around the globe,
mainly in terms of policies, networks, platforms, security,
application and standards. Lastly, it provides insights into the
integration of the Industrial Internet with a series of next-gen
information technologies, such as time sensitive networking, 5G,
edge computing, blockchain and artificial intelligence. Intended
for researchers and industrial practitioners who have been
following the evolution of and trends in the Industrial Internet,
the book is also a valuable reference resource for practitioners,
scholars, and technical and engineering managers at various levels
and in various fields.
SRA International grew from one person in his home basement to more
than 7,000 people and nearly $2 billion in revenue in thirty years.
The firm was profitable, revenue increased every year, and it
became highly admired for its values and culture. SRA was on the
Fortune list of 100 Best Places to Work in America for ten
consecutive years. The company's initial public offering on the New
York Stock Exchange was the sixth most successful in 2002, and the
price of its stock soared. Then, at the height of success, the top
management team changed twice, growth declined, the firm made a bad
acquisition, and the market it served began to decrease. SRA was
sold to a private equity firm. The new owners (including the
founder and author of this book) hired a dynamic young CEO who
implemented changes designed to restore values, culture, and
business success. As this account ends, the market was challenging,
but the outlook was promising. This book describes the lessons
learned through varied phases: startup, rapid growth, changes in
leadership, business problems, privatization; and it explains how
high ethics and a sense of service to customers, employees, and
society led to a very special company. Its intended audience is
business professionals in emerging and established companies and
for current and former employees and friends.
20% des IT-Personals sind Freiberufler. Hier steckt Potenzial, das
Unternehmen nicht ausschoepfen, weil sie den Freiberufler wie
Bleistifte, Klopapier oder Schmierstoffe mittels Ausschreibungen
und Auktionen uber den Grosshandel einkaufen. Gleichzeitig beklagen
Unternehmen einen Fachkraftemangel, der Wachstum und
Weiterentwicklung behindert. Unternehmen, die als Gewinner aus
diesem Dilemma hervorgehen wollen, sollten den Menschen, die fur
sie arbeiten, mehr Aufmerksamkeit und Wertschatzung
entgegenbringen. Dazu gehoeren die Freiberufler. Das Buch, in dem
alle Beteiligten zu Wort kommen, konzentriert sich auf die
Situation von Freiberuflern und nennt Schwachstellen und
Handlungsbedarf. Es werden Loesungen entwickelt, die
Win-Win-Situationen schaffen, damit das volle Potenzial dieser so
wichtigen Ressource auch in den Unternehmen ankommen kann.
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