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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

The Laptop Millionaire - How Anyone Can Escape the  9 to 5 and Make Money Online (Hardcover): M A Nastasi The Laptop Millionaire - How Anyone Can Escape the 9 to 5 and Make Money Online (Hardcover)
M A Nastasi
R576 R516 Discovery Miles 5 160 Save R60 (10%) Ships in 9 - 17 working days

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online

Every day thousands of people are losing their jobs, their income, and their security--perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. "The Laptop Millionaire" provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.

His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites The simple steps to creating an online business--featuring the 3 steps that led Mark to his first $10,000 a month business How the 21 Millionaire Secrets can transform your life

If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.

Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback): G.Pascal Zachary Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback)
G.Pascal Zachary
R550 Discovery Miles 5 500 Ships in 18 - 22 working days

This “inside account captures the energy—and the madness—of the software giant’s race to develop a critical new program. . . . Gripping†(Fortune Magazine). Showstopper is the dramatic, inside story of the creation of Windows NT, told by Wall Street Journal reporter G. Pascal Zachary. Driven by the legendary David Cutler, a picked band of software engineers sacrifices almost everything in their lives to build a new, stable, operating system aimed at giving Microsoft a platform for growth through the next decade of development in the computing business. Comparable in many ways to the Pulitzer Prize–winning book The Soul of a New Machine by Tracy Kidder, Showstopper gets deep inside the process of software development, the lives and motivations of coders and the pressure to succeed coupled with the drive for originality and perfection that can pull a diverse team together to create a program consisting of many hundreds of thousands of lines of code.

Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002): Jeffrey L. Funk Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002)
Jeffrey L. Funk
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Service and Service Systems (Paperback): Steve Baron, Philippa Hunter-Jones, Gary Warnaby Service and Service Systems (Paperback)
Steve Baron, Philippa Hunter-Jones, Gary Warnaby
R487 R451 Discovery Miles 4 510 Save R36 (7%) Ships in 18 - 22 working days

Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments - may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students. The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.

The Apple Revolution - Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World (Paperback): Luke Dormehl The Apple Revolution - Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World (Paperback)
Luke Dormehl
R236 Discovery Miles 2 360 Ships in 4 - 6 working days

The true story behind the rise of the world's largest technology company.
This is the story of how the sex, drugs and rock 'n' roll generation changed the world for ever. Meet the Crazy Ones who created Silicon Valley -- the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple's iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod -- the designers and programmers, the geeks, creatives and dreamers, they are all here.
And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own.

Aiq - How Artificial Intelligence Works and How We Can Harness Its Power for a Better World (Paperback): Nick Polson, James... Aiq - How Artificial Intelligence Works and How We Can Harness Its Power for a Better World (Paperback)
Nick Polson, James Scott 1
R428 R399 Discovery Miles 3 990 Save R29 (7%) Ships in 18 - 22 working days
The Dark Net (Paperback): Jamie Bartlett The Dark Net (Paperback)
Jamie Bartlett
R315 R286 Discovery Miles 2 860 Save R29 (9%) Ships in 9 - 17 working days

From the creator of hit podcast The Missing Cryptoqueen ______________________________ Guns. Sex. Drugs. Murder. The Dark Net is just a click away. Beyond the familiar online world that most of us inhabit lies a vast network of sites, communities and cultures where freedom is pushed to its limits. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network. In it, Bartlett goes in search of the people behind the screen, meeting trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

How to Get on the News without Committing Murder (Paperback): Beverly Mahone How to Get on the News without Committing Murder (Paperback)
Beverly Mahone; Edited by Sandra Holcombe; Designed by Ginger Marks
R351 R325 Discovery Miles 3 250 Save R26 (7%) Ships in 18 - 22 working days

If you want to stand out, want to connect with the media, want to be a media darling, want to be seen as an expert . . . if you want to be the first person that local or even national media calls for a sound bite on something your business represents, this is the book for you. It's not about bragging; it's about publicity. It's about making sure other people know who you are and what you do and how they may use what you have to offer. It's about leveraging tactics for everyone's benefit, including yours. It's about shared interests, because when promoting yourself, you help to promote others as well. It's about accessing all the things that are out there to help give you a voice for the masses. Beverly's great at teaching us these things; anyone can learn from her lessons and approach-and that's why you need this book.

Advances on Processing for Multiple Carrier Schemes - OFDM & OFDMA (Hardcover, New): Faouzi Bader, Nizar Zorba Advances on Processing for Multiple Carrier Schemes - OFDM & OFDMA (Hardcover, New)
Faouzi Bader, Nizar Zorba
R9,725 R7,069 Discovery Miles 70 690 Save R2,656 (27%) Ships in 10 - 15 working days

Orthogonal frequency-division multiplexing (OFDM) has existed for many years, but it has recently acquired a huge momentum as an emerging technology for high data rates. This technology has quickly moved from books and lectures to be a key technique within almost all wireless commercial broadband technologies. OFDM stands as a low complexity and high efficiency way to deal with the channel frequency selectivity by dividing the channel into a large set of sub-channels, each one of them showing flat fading characteristics. Therefore, OFDM is a multi-carrier transmission technique that makes the communication to be robust against large delay spreads by keeping the orthogonality in the frequency domain. This book presents current research on the advantages and disadvantages of OFDM.

Intermediality - Teachers' Handbook Of Critical Media Literacy (Paperback): Ladislaus Semali Intermediality - Teachers' Handbook Of Critical Media Literacy (Paperback)
Ladislaus Semali
R1,470 Discovery Miles 14 700 Ships in 10 - 15 working days

With the ever-growing proliferation of electronic and other popular media, the complexity of relationship between what students see and hear, what they believe and how they interact with one another underscores now, more than ever, the need for across-the-curriculum teaching of critical thinking, critical reading, and critical viewing skills. The emerging consensus is that teaching critical viewing skills bolsters students' abilities in traditional disciplines, combats problems of youth apathy, violence, and substance abuse, and improves students', parents, and teachers' attitudes' toward school."Intermediality: Teachers' Handbook of Critical Media Literacy" challenges the practice of teaching the classics and the canon of acceptable literary works far removed from students' experiences, with emphasis on learning environment over the presentation of any specific or specified content. The authors, Ladislaus Semali and Ann Watts Pailliotet, present literacy education as "intermedial" in nature--it entails constructing connections among varying conceptions and sign systems. Reading printed texts requires more than simply decoding letters into words or sounds; it involves finding meaning, motive, structure, and affect. The same goes for reading the electronic text. The authors argue for the discourse of literacy to take up a critical stance by examining a whole wide array of texts that form the meaning-making process of the looming information age."Intermediality" examines, extends, and synthesizes the existing literary definitions, texts, theories, processes, research and contexts. It brings into focus the possibilities of working with media texts to address questions adapted from linguists and literary educators. Thus, in this book, critical media literacy becomes a competency to read, interpret, and understand how meaning is made and derived from print, photographs and other electronic and graphic visuals.

Global Technology and Legal Theory - Transnational Constitutionalism, Google and the European Union (Hardcover): Guilherme... Global Technology and Legal Theory - Transnational Constitutionalism, Google and the European Union (Hardcover)
Guilherme Cintra Guimaraes
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions. The acceleration of these flows poses new legal and political problems to their regulation and control, as shown by recent conflicts between Google and the European Union (EU). This book investigates the transnational constitutional dimension of recent conflicts between Google and the EU in the areas of competition, taxation and human rights. More than a simple case study, it explores how the new conflicts originating from the worldwide expansion of the Internet economy are being dealt with by the institutional mechanisms available at the European level. The analysis of these conflicts exposes the tensions and contradictions between, on the one hand, legal and political systems that are limited by territory, and, on the other hand, the inherently global functioning of the Internet. The EU's promising initiatives to extend the protection of privacy in cyberspace set the stage for a broader dialogue on constitutional problems related to the enforcement of fundamental rights and the legitimate exercise of power that are common to different legal orders of world society. Nevertheless, the different ways of dealing with the competition and fiscal aspects of the conflicts with Google also indicate the same limits that are generally attributed to the very project of European integration, showing that the constitutionalization of the economy tends to outpace the constitutionalization of politics. Providing a detailed account of the unfolding of these conflicts, and their wider consequences to the future of the Internet, this book will appeal to scholars working in EU law, international law and constitutional law, as well as those in the fields of political science and sociology.

Next Level Games Review 2023 (Hardcover): Expanse, Ben Wilson Next Level Games Review 2023 (Hardcover)
Expanse, Ben Wilson
R590 Discovery Miles 5 900 Ships in 10 - 15 working days

Take it to the next level! Bursting with the biggest games, latest trends, and hottest news, Next Level Games Review 2023 is the ultimate annual gaming guide. Inside you'll discover a recap of the last twelve months in gaming and a preview of what's coming soon, plus an exclusive intro written by YouTube, TV, and radio presenter Julia Hardy. Whether you want to relive the action in Deathloop, learn about the exciting new Steam Deck, get a head start in Switch Sports, explore Minecraft biomes, become an MMO champion, join the Guardians of the Galaxy aboard the Milano, catch new Diamond and Pearl Pokemon, check out indie adventures, build your Ultimate Team in FIFA, or return to The Lands Between in Elden Ring, this guide is a game-changer! 200+ GAMES: Find out surprising stats and entertaining facts on over 200 games, including Mario, Demon Slayer, Forza, Call of Duty, Genshin Impact, Roblox, Tom Clancy's Rainbow Six, Sonic, Final Fantasy, Madden NFL, and The Legend of Zelda. PERFECT FOR NEW GAMERS: Packed with tips and tricks for new and young gamers, plus a special glossary section so you can learn the lingo. ESPORTS CHAPTER: Catch up on all the news and read fascinating trivia on the top eSports games, including League of Legends, Counter-Strike: Global Offensive, Fortnite, Dota 2, and Overwatch. INSIDER INFO: Get the inside take from gaming experts and learn all about your favourite game studios, including FromSoftware, EA, Bandai Namco, 343, Eidos Montreal, and Gearbox Software.

Internet Oligopoly - The Corporate Takeover of Our Digital World (Paperback): Nikos Smyrnaios Internet Oligopoly - The Corporate Takeover of Our Digital World (Paperback)
Nikos Smyrnaios; Series edited by Athina Karatzogianni
R1,744 Discovery Miles 17 440 Ships in 18 - 22 working days

Over the last decade, the digital technologies in everyday life have multiplied. Our lives have been gradually taken over by digital devices, networks, and services. Although useful, they have also become invasive additions to our personal, professional and public lives. This process has occurred in a globalized and deregulated economy and a few US-based start-ups transformed into an oligopoly of multinationals that today govern the informational infrastructure of our societies. This book offers an analytical framework of the contemporary internet studied through the lens of history and political economy. Google, Apple, Facebook, Amazon and Microsoft are examined as emblematic products of a new capitalist order that is resolutely opposed to the original project of the internet. The author retraces the process of commodification that resulted in financial rationales taking over from collective and individual emancipation and uncovers how this internet oligopoly uses its exorbitant market power to eliminate competition; take advantage of global financialization to exploit human labour on a global scale and to avoid taxation; and how it implements strategies to control our communication methods for accessing information and content online, thus increasingly controlling the digital public sphere. The book reveals how the reshaping of society via private company business models impact on the place of work in future societies, social and economic inequalities, and, ultimately, democracy.

The One Device - The Secret History of the iPhone (Paperback): Brian Merchant The One Device - The Secret History of the iPhone (Paperback)
Brian Merchant
R492 Discovery Miles 4 920 Ships in 18 - 22 working days
Convergence in Information and Communication Technology - Strategic and Regulatory Considerations (Paperback): Rajendra Singh,... Convergence in Information and Communication Technology - Strategic and Regulatory Considerations (Paperback)
Rajendra Singh, Siddhartha Raja
R485 Discovery Miles 4 850 Ships in 18 - 22 working days

Growth in the information and communication technology (ICT) sector has exploded over the past 20 years. Continuous dynamic market and technology developments in this sector have led to a phenomenon known as convergence, which is defined in this volume as the erosion of boundaries between previously separate ICT services, networks, and business practices. Some examples include cable television networks that offer phone service, Internet television, and mergers between media and telecommunications firms. The results are exciting and hold significant promise for developing countries, which can benefit from expanded access, greater competition, and increased investments. However, convergence in ICT is challenging traditional policy and regulatory frameworks. With convergence occurring in countries across the spectrum of economic development, it is critical that policy makers and regulators understand and respond in ways that maximize the benefits while mitigating the risks. This volume analyzes the strategic and regulatory dimensions of convergence. It offers policy makers and regulators examples from countries around the world as they address this phenomenon. The authors suggest that countries that enable convergence are likely to reap the greater rewards, but the precise nature of the response will vary by country. Hence, this book offers global principles that should be tailored to local circumstances as regulatory frameworks evolve to address convergence.

Critical Capabilities and Competencies for Knowledge Organizations (Paperback): Alexeis Garcia-Perez, Juan Gabriel Cegarra... Critical Capabilities and Competencies for Knowledge Organizations (Paperback)
Alexeis Garcia-Perez, Juan Gabriel Cegarra Navarro, Denise Bedford, Margo Thomas, Susan Wakabayashi
R1,460 Discovery Miles 14 600 Ships in 18 - 22 working days

Failed knowledge management projects have one element in common: they fail to focus on the organization's core business functions and instead choose functions that are easy or might produce 'low-hanging fruit'. As a result, often even successful knowledge management projects add little value to the organization as they fail to address the pain points of the heart of the business. So how can knowledge management professionals position themselves for greatest success? In this practical guide, expert authors Alexeis Garcia-Perez, Juan Gabriel Cegarra-Navarro, Denise Bedford, Margo Thomas, and Susan Wakabayashi demonstrate how professionals can map knowledge resources to support business critical capabilities, and increase the impact of knowledge management projects. They also explain how to avoid investing in resources with low value, and how to develop strategies and action plans for different types of resources. Providing practical guidance for professionals, and including mini-case studies of successes and failures, this is an essential book for any knowledge management professional, researcher or student.

Business Essentials for Software Professionals (Paperback): G.P. Sudhakar Business Essentials for Software Professionals (Paperback)
G.P. Sudhakar
R378 Discovery Miles 3 780 Ships in 10 - 15 working days

Now-a-days IT career is becoming more and more global in nature. There are more than a million software engineers working in the Indian IT industry who are among the high fliers these days, travelling across continents. In recent times, it has been felt that to have a successful global IT career, the skills acquired in engineering colleges are not sufficient. There are certain other skills which are essential for the software engineers to achieve success globally. This book is all about those skills.The book talks about IT management skills such as project management, program management, IT strategy, and quality management. It also covers the soft skills required for software engineers such as communication skills, presentation skills, leadership skills and listening skills. It distinguishes between a leader and a manager.The book explains the business and management concepts, which the software professionals need to be aware of, such as, basic management functions, strategic management, marketing management, new product development, knowledge management and human resource management. Also some other topics, such as, how to get into reputed business schools and what are the career alternatives for software engineers, are also dealt with in an elaborate manner.

Coaching for High Performance - How to Develop Exceptional Results Through Coaching (Paperback, New): Sarah Cook Coaching for High Performance - How to Develop Exceptional Results Through Coaching (Paperback, New)
Sarah Cook
R584 Discovery Miles 5 840 Ships in 18 - 22 working days

Coaching for High Performance is intended to inspire IT managers with practical advice and tips on how to create a coaching environment in their department. Applying coaching skills in the IT workplace will help create an environment of high performance. Coaching enables people improve performance and enhance the quality of work. Furthermore, it is a skill that is readily usable by all. It is a set of behaviours which can be used during a five- minute chat with a colleague or a direct report, during a one-to-one meeting, a performance review or as part of an IT project meeting. The author, Sarah Cook is the Managing Director of The Stairway Consultancy Ltd. She has 15 years' consulting experience specialising in executive coaching, leadership and change and a background in industry. Sarah is a Fellow of Chartered Institute of Personnel Development with an MA from Cambridge University and an MBA. She is an accredited user of a wide range of psychometric and personal diagnostic tools.

Valley of Genius - The Uncensored History of Silicon Valley, as Told by the Hackers, Founders, and Freaks Who Made It Boom... Valley of Genius - The Uncensored History of Silicon Valley, as Told by the Hackers, Founders, and Freaks Who Made It Boom (Hardcover)
Adam Fisher
R887 R791 Discovery Miles 7 910 Save R96 (11%) Ships in 10 - 15 working days

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius... Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. The book interweaves stories of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. These are the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

E-Publishing-Management (German, Hardcover, 2014 ed.): Thilo Busching, Gabriele Goderbauer-Marchner E-Publishing-Management (German, Hardcover, 2014 ed.)
Thilo Busching, Gabriele Goderbauer-Marchner; Contributions by Sandra Roth, Bernhard Glasauer
R1,092 Discovery Miles 10 920 Ships in 10 - 15 working days

Thilo Busching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschafts- und Erloesmodellen uber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, ubergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berucksichtigt. Die Medien-Professoren erklaren E-Publishing-Management leicht verstandlich, prazise und profund fur Lehrende wie Lernende, fur Anwender wie fur Digital-Media-Projektmanager - kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivitat, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. OEkonomische Grundlagen: Geschaftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Fur Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitatssicherung auf der Mikro-, Meso- und Makroebene Die Zielgruppen * Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus * Alle, die einen ersten UEberblick uber den Markt und die verschiedenen Formate des E-Publishing erhalten moechten Die Autoren Thilo Busching ist Professor fur digitale Medienwirtschaft an der Hochschule Wurzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin fur Print- und Onlinejournalismus an der Universitat der Bundeswehr Munchen, arbeitet und forscht vor allem zu Qualitat in den Medien.

So You Want To Be An Entrepreneur? - The Process To Become A Successful Entrepreneur: What Is Innovation Measurement... So You Want To Be An Entrepreneur? - The Process To Become A Successful Entrepreneur: What Is Innovation Measurement (Paperback)
Dirk Christeson
R217 Discovery Miles 2 170 Ships in 18 - 22 working days
Insanely Simple - The Obsession That Drives Apple's Success (Paperback): Ken Segall Insanely Simple - The Obsession That Drives Apple's Success (Paperback)
Ken Segall
R365 R330 Discovery Miles 3 300 Save R35 (10%) Ships in 9 - 17 working days

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. 'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall

Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Hardcover, Revised... Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Hardcover, Revised edition)
James W. Cortada
R4,565 Discovery Miles 45 650 Ships in 18 - 22 working days

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Paperback): Emerald Group Publishing Limited A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Paperback)
Emerald Group Publishing Limited
R1,635 Discovery Miles 16 350 Ships in 18 - 22 working days

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.

Leading Matters - Lessons from My Journey (Hardcover): John L. Hennessy Leading Matters - Lessons from My Journey (Hardcover)
John L. Hennessy; Foreword by Walter Isaacson
R644 R583 Discovery Miles 5 830 Save R61 (9%) Ships in 18 - 22 working days

In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.

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Parrot High Rise Vacuum Carbon Fibre…
R10,120 R9,391 Discovery Miles 93 910

 

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