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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Copywriting Secrets - How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell... Copywriting Secrets - How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To! (Paperback)
Jim Edwards
R512 R435 Discovery Miles 4 350 Save R77 (15%) Ships in 10 - 15 working days
Lost and Founder - A Painfully Honest Field Guide to the Startup World (Paperback): Rand Fishkin Lost and Founder - A Painfully Honest Field Guide to the Startup World (Paperback)
Rand Fishkin 1
R511 R417 Discovery Miles 4 170 Save R94 (18%) Ships in 9 - 15 working days

'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook

Victory or Death? - Blockchain, Cryptocurrency & the FinTech World (Paperback): Patrick L. Young Victory or Death? - Blockchain, Cryptocurrency & the FinTech World (Paperback)
Patrick L. Young; Foreword by Jeffrey Sprecher
R663 Discovery Miles 6 630 Ships in 10 - 15 working days
Baltimore Radio and Television (Hardcover): Gary Helton Baltimore Radio and Television (Hardcover)
Gary Helton; Foreword by Ed Graham
R781 R653 Discovery Miles 6 530 Save R128 (16%) Ships in 10 - 15 working days
Get Acquired for Millions - A Roadmap for Technology Service Providers to Maximize Company Value (Paperback): Linda Rose Get Acquired for Millions - A Roadmap for Technology Service Providers to Maximize Company Value (Paperback)
Linda Rose
R755 Discovery Miles 7 550 Ships in 10 - 15 working days
MATLAB Linear Algebra (Paperback, 1st ed.): Cesar Lopez MATLAB Linear Algebra (Paperback, 1st ed.)
Cesar Lopez
R2,268 Discovery Miles 22 680 Ships in 10 - 15 working days

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or traditional programming languages, such as C/C++ or Java. MATLAB Linear Algebra introduces you to the MATLAB language with practical hands-on instructions and results, allowing you to quickly achieve your goals. In addition to giving an introduction to the MATLAB environment and MATLAB programming, this book provides all the material needed to work in linear algebra with ease. In addition to exploring MATLAB's matrix algebra capabilities, it describes the MATLAB commands that are used to create two- and three-dimensional graphics, including explicit, implicit and parametric curve and surface plotting, and various methods of data representation. Methods for solving systems of equations are detailed.

Managing Innovation from the Land of Ideas and Talent - The 10-Year Story of SAP Labs India (Paperback, 2009 ed.): Clas... Managing Innovation from the Land of Ideas and Talent - The 10-Year Story of SAP Labs India (Paperback, 2009 ed.)
Clas Neumann, Jayaram Srinivasan
R1,469 Discovery Miles 14 690 Ships in 10 - 15 working days

10 years ago, in the flourishing atmosphere of India's high-tech city, Bangalore, SAP Labs was established as small development facility. Known to be one of the world's most promising destinations for foreign investments, India is where SAP AG chose to locate what is now their largest R&D and Services Center outside Germany. The unique 10-year success story of this organization is presented by two authors who were instrumental in setting up business of SAP Labs India and contributed in growing it to today's strength of 4000 employees. The authors discuss development, innovation, and management strategies, combining their own personal experiences and those of other longtime company employees along with statements from SAP board members, to provide a comprehensive and detailed picture of the events and reasoning behind the venture. Anyone interested in understanding the opportunities and challenges of carrying out distributed product development on a global scale from India will find this book an invaluable companion.

Software Business. Towards Continuous Value Delivery - 5th International Conference, ICSOB 2014, Paphos, Cyprus, June 16-18,... Software Business. Towards Continuous Value Delivery - 5th International Conference, ICSOB 2014, Paphos, Cyprus, June 16-18, 2014, Proceedings (Paperback, 2014 ed.)
Casper Lassenius, Kari Smolander
R2,359 Discovery Miles 23 590 Ships in 10 - 15 working days

This book contains the refereed proceedings of the 4th International Conference on Software Business (ICSOB) held in Paphos, Cyprus, in June 2014. The theme of the event was "Shortening the Time-to-Market-From Short Cycle Times to Continuous Value Delivery."

The 18 full papers, two short papers, two industrial papers and two doctoral consortium abstracts accepted for ICSOB were selected from 45 submissions and are organized in sections on: strategic aspects, start ups and software business, products and service business, software development, ecosystems and platforms and enterprises.

Knowledge Management and Web 3.0 - Next Generation Business Models (Hardcover): Sandeep Kautish, Deepmala Singh, Zdzislaw... Knowledge Management and Web 3.0 - Next Generation Business Models (Hardcover)
Sandeep Kautish, Deepmala Singh, Zdzislaw Polkowski, Alka Mayura, Mary Jeyanthi
R3,422 Discovery Miles 34 220 Ships in 12 - 17 working days

Knowledge Management makes the management of information and resources within a commercial organization more effective. The contributions of this book investigate the applications of Knowledge Management in the upcoming era of Semantic Web, or Web 3.0, and the opportunities for reshaping and redesigning business strategies for more effective outcomes.

Practices of Looking - An Introduction to Visual Culture (Paperback, 3rd Revised edition): Marita Sturken, Lisa Cartwright Practices of Looking - An Introduction to Visual Culture (Paperback, 3rd Revised edition)
Marita Sturken, Lisa Cartwright
R3,408 Discovery Miles 34 080 Ships in 9 - 15 working days

Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.

The Dynamic Internet - How Technology, Users, and Businesses are Transforming the Network (Hardcover): Christopher Yoo The Dynamic Internet - How Technology, Users, and Businesses are Transforming the Network (Hardcover)
Christopher Yoo
R1,914 R1,482 Discovery Miles 14 820 Save R432 (23%) Ships in 10 - 15 working days

The Dynamic Internet: How Technology, Users, and Businesses are Changing the Network offers a comprehensive history of the Internet and efforts to regulate its use. University of Pennsylvania law professor Christopher S. Yoo contends that rather than engaging in prescriptive regulatory oversight, the government should promote competition in other ways, such as reducing costs for consumers, lowering entry barriers for new producers, and increasing transparency. These reforms would benefit consumers while permitting the industry to develop new solutions for emerging problems. It is fruitless for government to attempt to lock the burgeoning online industry into any particular architecture; rather, policymakers should act with the knowledge that no one actor can foresee how the network is likely to evolve in the future.

Critical Capabilities and Competencies for Knowledge Organizations (Paperback): Alexeis Garcia-Perez, Juan Gabriel Cegarra... Critical Capabilities and Competencies for Knowledge Organizations (Paperback)
Alexeis Garcia-Perez, Juan Gabriel Cegarra Navarro, Denise Bedford, Margo Thomas, Susan Wakabayashi
R1,379 Discovery Miles 13 790 Ships in 9 - 15 working days

Failed knowledge management projects have one element in common: they fail to focus on the organization's core business functions and instead choose functions that are easy or might produce 'low-hanging fruit'. As a result, often even successful knowledge management projects add little value to the organization as they fail to address the pain points of the heart of the business. So how can knowledge management professionals position themselves for greatest success? In this practical guide, expert authors Alexeis Garcia-Perez, Juan Gabriel Cegarra-Navarro, Denise Bedford, Margo Thomas, and Susan Wakabayashi demonstrate how professionals can map knowledge resources to support business critical capabilities, and increase the impact of knowledge management projects. They also explain how to avoid investing in resources with low value, and how to develop strategies and action plans for different types of resources. Providing practical guidance for professionals, and including mini-case studies of successes and failures, this is an essential book for any knowledge management professional, researcher or student.

Digital Cities - The Internet and the Geography of Opportunity (Paperback, New): Karen Mossberger, Caroline J Tolbert, William... Digital Cities - The Internet and the Geography of Opportunity (Paperback, New)
Karen Mossberger, Caroline J Tolbert, William Franko
R880 Discovery Miles 8 800 Ships in 12 - 17 working days

In an age when the United Nations has declared access to the Internet a human right, and universal access to high-speed broadband is a national goal, urban areas have been largely ignored by federal policy. The cost of that neglect may well be the failure to realize the social benefits of broadband and a broadly-connected digital society.
Technology offers unparalleled advantages for innovation in urban areas - in the economy, health care, education, energy, transportation, government services, civic engagement, and more. With their density and networks of activity, cities hold the most potential for reaping the benefits of technology. But there are surprisingly substantial disparities in broadband adoption across cities. More puzzlingly, rather than promoting innovation or addressing the high cost of broadband access, the US has mostly funded expensive rural infrastructure in sparsely-populated areas.
Digital Cities tells the story of information technology use and inequality in American metropolitan areas and discusses directions for change. The authors argue that mobile-only Internet, the form used by many minorities and urban poor, is a second-class form of access, as they offer evidence that users with such limited access have dramatically lower levels of online activity and skill. Digital citizenship and full participation in economic, social and political life requires home access. Using multilevel statistical models, the authors present new data ranking broadband access and use in the nation's 50 largest cities and metropolitan areas, showing considerable variation across places. Unique, neighborhood data from Chicago examines the impact of poverty and segregation on access in a large and diverse city, and it parallels analysis of national patterns in urban, suburban and rural areas. Digital Cities demonstrate the significance of place for shaping our digital future and the need for policies that recognize the critical role of cities in addressing both social inequality and opportunity.

The Digital Flood - The Diffusion of Information Technology Across the U.S., Europe, and Asia (Hardcover): James W. Cortada The Digital Flood - The Diffusion of Information Technology Across the U.S., Europe, and Asia (Hardcover)
James W. Cortada
R3,170 Discovery Miles 31 700 Ships in 12 - 17 working days

No technology seems to have spread so fast around the world in such a short period of time as computers. It was a phenomenon that predated the arrival of the Internet and that began to change how businesses, governments, and whole societies functioned. The diffusion of information technologies occurred in dozens of countries all over the world with fascinating similarities and differences.
In this book, historian James W. Cortada provides the first world-wide history of how computers appeared and were used in North America, all of Europe, and in most of Asia in barely a half century. He explores the causes of diffusion, arguing that more than the technology itself, other conditions were required for the spread of computers, such as standards of living, education, the Cold War, and globalization of the economy. He argues that these technologies are the glue that hold together today's economies and are propelling increases in the quality of life of over a billion people moving into the middle class.
Based on archival and secondary research, extensive use of economic data, and detailed country case studies of over a dozen nations, Cortada tells the history of how computers were discovered, invented, built, and used, and the consequences for whole regions. This is the first attempt by any expert to write a global history of information technologies, and specifically, about how these spread. It is economic and business history, but also a guide to those who want to understand what is happening today in such nations as India, China, and other emerging economies as the Computer Revolution continues. He has insights for historians, economists, public officials, and business executives.

Building Your I.T. Career - A Complete Toolkit for a Dynamic Career in Any Economy (Paperback, 2nd edition): Matthew Moran Building Your I.T. Career - A Complete Toolkit for a Dynamic Career in Any Economy (Paperback, 2nd edition)
Matthew Moran
R781 R665 Discovery Miles 6 650 Save R116 (15%) Ships in 10 - 15 working days

Building Your I.T. Career A Complete Toolkit for a Dynamic Career in Any Economy Second Edition Break in. Move up. Earn more. Stay on top. Get the I.T. career edge you need right now! "They" say it's tougher now to build a great career in I.T. "They" complain about outsourcing, cutbacks, and the tough economy. Don't complain: act! Right this minute, outstanding I.T. jobs and careers are out there: You just have to know how to get them! This 100% I.T.-focused, up-to-the-minute toolkit delivers all the insider skills and insights you need to get your next great tech job now-and build lifelong success in the industry. It will help you plan your career, set achievable goals, organize them into practical action items, and make it happen! Totally updated for today's newest hiring trends, Building Your I.T. Career, Second Edition is packed with examples from real I.T. pros and hiring decision-makers, it will help you get in, get promoted, get raises, and stay in demand-one easy step at a time! -- Focus on the I.T. careers you'll be happiest and most successful in -- Discover what opportunity looks like today-and how to take advantage of it -- Adopt the proactive attitudes associated with I.T. career success -- Master the personal communication skills you need to get a job-and succeed when you have it -- Develop more effective cover letters and resumes, and interview brilliantly -- Break in to I.T. for the first time -- Build your social media and offline networks, and use them to supercharge your job search -- Negotiate salary and employment agreements that get you what you deserve -- Learn (and do) what it takes to get promoted -- Take advantage of telecommuting and consulting options -- Move into management (if that's what you want) -- Use mentors and career coaches effectively -- Become a high-priced hourly consultant -- Gain the personal financial discipline that liberates you to choose your best career options -- Make yourself nearly indispensable

News on the Internet - Information and Citizenship in the 21st Century (Paperback, New): David Tewksbury, Jason Rittenberg News on the Internet - Information and Citizenship in the 21st Century (Paperback, New)
David Tewksbury, Jason Rittenberg
R811 Discovery Miles 8 110 Ships in 12 - 17 working days

Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news " have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

The Philosophy of Software - Code and Mediation in the Digital Age (Paperback): D. Berry The Philosophy of Software - Code and Mediation in the Digital Age (Paperback)
D. Berry
R1,555 Discovery Miles 15 550 Ships in 10 - 15 working days

This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.

Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.): Mike Friedrichsen, Martin F Brunner Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.)
Mike Friedrichsen, Martin F Brunner
R1,897 Discovery Miles 18 970 Ships in 12 - 17 working days

Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."

Normen und Standards fur die digitale Transformation (German, Hardcover): Axel Mangelsdorf, Petra Weiler Normen und Standards fur die digitale Transformation (German, Hardcover)
Axel Mangelsdorf, Petra Weiler
R1,936 R1,504 Discovery Miles 15 040 Save R432 (22%) Ships in 10 - 15 working days
E-Commerce for IT Professionals (Paperback): J. Botha, C. Bothma E-Commerce for IT Professionals (Paperback)
J. Botha, C. Bothma
R505 Discovery Miles 5 050 Ships in 2 - 4 working days

For e-commerce to work and be implemented successfully, specific skills and knowledge are required - in the fields of information and communications technology (ICT) and business and marketing management in particular. Research in South Africa indicates a growing need for training in managing e-commerce. This book attempts to train people in understanding the ICT principles that underlie e-commerce and e-commerce management against the background of this need, in a disciplined and dedicated way that aims to satisfy specific business needs and meet objectives.

An Internet for the People - The Politics and Promise of craigslist (Hardcover): Jessa Lingel An Internet for the People - The Politics and Promise of craigslist (Hardcover)
Jessa Lingel
R733 Discovery Miles 7 330 Ships in 12 - 17 working days

How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love-and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.

Virtual Freedom - Net Neutrality and Free Speech in the Internet Age (Paperback): Dawn C. Nunziato Virtual Freedom - Net Neutrality and Free Speech in the Internet Age (Paperback)
Dawn C. Nunziato
R608 Discovery Miles 6 080 Ships in 10 - 15 working days

Communications giants like Google, Comcast, and AT&T enjoy increasingly unchecked control over speech. As providers of broadband access and Internet search engines, they can control online expression. Their online content restrictions--from obstructing e-mail to censoring cablecasts--are considered legal because of recent changes in free speech law.
In this book, Dawn Nunziato criticizes recent changes in free speech law in which only the government need refrain from censoring speech, while companies are permitted to self-regulate. By enabling Internet providers to exercise control over content, the Supreme Court and the FCC have failed to protect the public's right to access a broad diversity of content. Nunziato argues that regulation is necessary to ensure the free flow of information and to render the First Amendment meaningful in the twenty-first century. This book offers an urgent call to action, recommending immediate steps to preserve our free speech rights online.

Virtual Freedom - Net Neutrality and Free Speech in the Internet Age (Hardcover): Dawn C. Nunziato Virtual Freedom - Net Neutrality and Free Speech in the Internet Age (Hardcover)
Dawn C. Nunziato
R2,793 Discovery Miles 27 930 Ships in 10 - 15 working days

Communications giants like Google, Comcast, and AT&T enjoy increasingly unchecked control over speech. As providers of broadband access and Internet search engines, they can control online expression. Their online content restrictions--from obstructing e-mail to censoring cablecasts--are considered legal because of recent changes in free speech law.
In this book, Dawn Nunziato criticizes recent changes in free speech law in which only the government need refrain from censoring speech, while companies are permitted to self-regulate. By enabling Internet providers to exercise control over content, the Supreme Court and the FCC have failed to protect the public's right to access a broad diversity of content. Nunziato argues that regulation is necessary to ensure the free flow of information and to render the First Amendment meaningful in the twenty-first century. This book offers an urgent call to action, recommending immediate steps to preserve our free speech rights online.

Next Level Games Review 2023 (Hardcover): Expanse, Ben Wilson Next Level Games Review 2023 (Hardcover)
Expanse, Ben Wilson
R562 Discovery Miles 5 620 Ships in 12 - 17 working days

Take it to the next level! Bursting with the biggest games, latest trends, and hottest news, Next Level Games Review 2023 is the ultimate annual gaming guide. Inside you'll discover a recap of the last twelve months in gaming and a preview of what's coming soon, plus an exclusive intro written by YouTube, TV, and radio presenter Julia Hardy. Whether you want to relive the action in Deathloop, learn about the exciting new Steam Deck, get a head start in Switch Sports, explore Minecraft biomes, become an MMO champion, join the Guardians of the Galaxy aboard the Milano, catch new Diamond and Pearl Pokemon, check out indie adventures, build your Ultimate Team in FIFA, or return to The Lands Between in Elden Ring, this guide is a game-changer! 200+ GAMES: Find out surprising stats and entertaining facts on over 200 games, including Mario, Demon Slayer, Forza, Call of Duty, Genshin Impact, Roblox, Tom Clancy's Rainbow Six, Sonic, Final Fantasy, Madden NFL, and The Legend of Zelda. PERFECT FOR NEW GAMERS: Packed with tips and tricks for new and young gamers, plus a special glossary section so you can learn the lingo. ESPORTS CHAPTER: Catch up on all the news and read fascinating trivia on the top eSports games, including League of Legends, Counter-Strike: Global Offensive, Fortnite, Dota 2, and Overwatch. INSIDER INFO: Get the inside take from gaming experts and learn all about your favourite game studios, including FromSoftware, EA, Bandai Namco, 343, Eidos Montreal, and Gearbox Software.

Mining Your Own Business - A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics... Mining Your Own Business - A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics (Paperback)
Jeff Deal, Gerhard Pilcher
R494 Discovery Miles 4 940 Ships in 10 - 15 working days
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