Information technology (IT) was key to the superior overall macroeconomic performance of the United States in the 1990s-high productivity, high growth, low inflation, and low unemployment. But IT also played a role in increasing earnings dispersion in the labor market-greatly rewarding workers with high education and skills. This US performance did not happen in a global vacuum. Globalization of US IT firms promoted deeper integration of IT throughout the US economy, which in turn promoted more extensive globalization in other sectors of the US economy and labor market. How will the increasingly globalized IT industry affect US long-term growth, intermediate macro performance, and disparities in the US labor market? What policies are needed to ensure that the United States remains first in innovation, business transformation, and education and skills, which are prerequisites for US economic leadership in the 21st century? This book traces the globalization of the IT industry, its diffusion into the US economy, and the prospects and implications of more extensive technology-enabled globalization of products and services.

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

'42 Rules of Driving Success with Books (2nd Edition)' will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write the book yourself, have your clients/partners provide content, or have it ghostwritten, being the author of a book makes you an expert and being the expert gets you business. By reading this book, you will be informed and inspired by the stories and lessons of 40 other professionals that benefited greatly with their book.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having their books show up on Amazon, BarnesandNoble.com and other physical and eBook locations as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, '42 Rules of Driving Success with Books (2nd Edition)' is an invaluable read as it will help you catapult your success. Start your journey or enhance it today by applying the ideas and techniques contained in this book by 40 experts that have all used books for their professional success.

Take it to the next level! Bursting with the biggest games, latest trends, and hottest news, Next Level Games Review 2023 is the ultimate annual gaming guide. Inside you'll discover a recap of the last twelve months in gaming and a preview of what's coming soon, plus an exclusive intro written by YouTube, TV, and radio presenter Julia Hardy. Whether you want to relive the action in Deathloop, learn about the exciting new Steam Deck, get a head start in Switch Sports, explore Minecraft biomes, become an MMO champion, join the Guardians of the Galaxy aboard the Milano, catch new Diamond and Pearl Pokemon, check out indie adventures, build your Ultimate Team in FIFA, or return to The Lands Between in Elden Ring, this guide is a game-changer! 200+ GAMES: Find out surprising stats and entertaining facts on over 200 games, including Mario, Demon Slayer, Forza, Call of Duty, Genshin Impact, Roblox, Tom Clancy's Rainbow Six, Sonic, Final Fantasy, Madden NFL, and The Legend of Zelda. PERFECT FOR NEW GAMERS: Packed with tips and tricks for new and young gamers, plus a special glossary section so you can learn the lingo. ESPORTS CHAPTER: Catch up on all the news and read fascinating trivia on the top eSports games, including League of Legends, Counter-Strike: Global Offensive, Fortnite, Dota 2, and Overwatch. INSIDER INFO: Get the inside take from gaming experts and learn all about your favourite game studios, including FromSoftware, EA, Bandai Namco, 343, Eidos Montreal, and Gearbox Software.

With the ever-growing proliferation of electronic and other popular media, the complexity of relationship between what students see and hear, what they believe and how they interact with one another underscores now, more than ever, the need for across-the-curriculum teaching of critical thinking, critical reading, and critical viewing skills. The emerging consensus is that teaching critical viewing skills bolsters students' abilities in traditional disciplines, combats problems of youth apathy, violence, and substance abuse, and improves students', parents, and teachers' attitudes' toward school."Intermediality: Teachers' Handbook of Critical Media Literacy" challenges the practice of teaching the classics and the canon of acceptable literary works far removed from students' experiences, with emphasis on learning environment over the presentation of any specific or specified content. The authors, Ladislaus Semali and Ann Watts Pailliotet, present literacy education as "intermedial" in nature--it entails constructing connections among varying conceptions and sign systems. Reading printed texts requires more than simply decoding letters into words or sounds; it involves finding meaning, motive, structure, and affect. The same goes for reading the electronic text. The authors argue for the discourse of literacy to take up a critical stance by examining a whole wide array of texts that form the meaning-making process of the looming information age."Intermediality" examines, extends, and synthesizes the existing literary definitions, texts, theories, processes, research and contexts. It brings into focus the possibilities of working with media texts to address questions adapted from linguists and literary educators. Thus, in this book, critical media literacy becomes a competency to read, interpret, and understand how meaning is made and derived from print, photographs and other electronic and graphic visuals.

Orthogonal frequency-division multiplexing (OFDM) has existed for many years, but it has recently acquired a huge momentum as an emerging technology for high data rates. This technology has quickly moved from books and lectures to be a key technique within almost all wireless commercial broadband technologies. OFDM stands as a low complexity and high efficiency way to deal with the channel frequency selectivity by dividing the channel into a large set of sub-channels, each one of them showing flat fading characteristics. Therefore, OFDM is a multi-carrier transmission technique that makes the communication to be robust against large delay spreads by keeping the orthogonality in the frequency domain. This book presents current research on the advantages and disadvantages of OFDM.

In today's competitive world, it is the technological strength of a nation that decides its standing in the global arena. Technology has become the prime mover behind growth and prosperity. A nation which masters technology thus derives competitive advantage and respect. India, in spite of technology denials and control regimes, has risen to the occasion and developed critical technologies for itself. The book details how these developments were nurtured through management strengths and innovative use of the nation's resource. Over the years, the author's close interaction with three of India's greatest visionary leaders- Dr. Vikram Sarabhai, Prof. Satish Dhawan and Dr. A.P. J. Abdul Kalam- has gained him valuable experience in technology management and leadership, which became the triggering point for authoring this book. He traces past developments in technology and its status as of today, and analyses innovative strategies and techniques like the consortium approach, technology empowerment and joint ventures. Finally, the book presages future technological revolutions, their impact on society, and the organization and leadership that would be required to maintain and improve the competitive edge in a global environment.

Though Japan has successfully competed with U.S. companies in the manufacturing and marketing of computer hardware, it has been less successful in developing computer programs. This book contains the first detailed analysis of how Japanese firms have tried to redress this imbalance by applying their skills in engineering and production management to software development. Cusumano focuses on the creation of "software factories" in which large numbers of people are engaged in developing software in cooperative ways--i.e. individual programs are not developed in isolation but rather utilize portions of other programs already developed whenever possible, and then yield usable portions for other programs being written. Devoting chapters to working methods at System Developing Corp., Hitachi, Toshiba, NEC, and Fujitsu, and including a comparison of Japanese and U.S. software factories, Cusumano's book will be important reading for all people involved in software and computer technology, as well as those interested in Japanese business and corporate culture.

Failed knowledge management projects have one element in common: they fail to focus on the organization's core business functions and instead choose functions that are easy or might produce 'low-hanging fruit'. As a result, often even successful knowledge management projects add little value to the organization as they fail to address the pain points of the heart of the business. So how can knowledge management professionals position themselves for greatest success? In this practical guide, expert authors Alexeis Garcia-Perez, Juan Gabriel Cegarra-Navarro, Denise Bedford, Margo Thomas, and Susan Wakabayashi demonstrate how professionals can map knowledge resources to support business critical capabilities, and increase the impact of knowledge management projects. They also explain how to avoid investing in resources with low value, and how to develop strategies and action plans for different types of resources. Providing practical guidance for professionals, and including mini-case studies of successes and failures, this is an essential book for any knowledge management professional, researcher or student.

Drawing upon a common conceptual framework of political webcampaigning the book offers theoretical reflections on Internet-based campaign politics. The contributors provide a comparative overview on the use of the Internet as a campaigning instrument by diverse intermediary political actors. Taking the empirical findings about how the internet is used into consideration, the book discusses the impact of political webcampaigning on (transnational) democracy and the transformation of public spheres.

Sigrid Baringhorst is working at the department of social sciences in the field of comparative political studies and political sociology. She is director of the research project Changing Protest and Media Cultures at the Collaborative Research Centre Media Upheavals at the University of Siegen (Germany).

Veronika Kneip is research fellow in the Changing Protest and Media Cultures project.

Johanna Niesyto is research fellow in the Changing Protest and Media Cultures project.

Now-a-days IT career is becoming more and more global in nature. There are more than a million software engineers working in the Indian IT industry who are among the high fliers these days, travelling across continents. In recent times, it has been felt that to have a successful global IT career, the skills acquired in engineering colleges are not sufficient. There are certain other skills which are essential for the software engineers to achieve success globally. This book is all about those skills.The book talks about IT management skills such as project management, program management, IT strategy, and quality management. It also covers the soft skills required for software engineers such as communication skills, presentation skills, leadership skills and listening skills. It distinguishes between a leader and a manager.The book explains the business and management concepts, which the software professionals need to be aware of, such as, basic management functions, strategic management, marketing management, new product development, knowledge management and human resource management. Also some other topics, such as, how to get into reputed business schools and what are the career alternatives for software engineers, are also dealt with in an elaborate manner.

MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Coaching for High Performance is intended to inspire IT managers with practical advice and tips on how to create a coaching environment in their department. Applying coaching skills in the IT workplace will help create an environment of high performance. Coaching enables people improve performance and enhance the quality of work. Furthermore, it is a skill that is readily usable by all. It is a set of behaviours which can be used during a five- minute chat with a colleague or a direct report, during a one-to-one meeting, a performance review or as part of an IT project meeting. The author, Sarah Cook is the Managing Director of The Stairway Consultancy Ltd. She has 15 years' consulting experience specialising in executive coaching, leadership and change and a background in industry. Sarah is a Fellow of Chartered Institute of Personnel Development with an MA from Cambridge University and an MBA. She is an accredited user of a wide range of psychometric and personal diagnostic tools.

Thilo Busching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschafts- und Erloesmodellen uber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, ubergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berucksichtigt. Die Medien-Professoren erklaren E-Publishing-Management leicht verstandlich, prazise und profund fur Lehrende wie Lernende, fur Anwender wie fur Digital-Media-Projektmanager - kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivitat, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. OEkonomische Grundlagen: Geschaftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Fur Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitatssicherung auf der Mikro-, Meso- und Makroebene Die Zielgruppen * Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus * Alle, die einen ersten UEberblick uber den Markt und die verschiedenen Formate des E-Publishing erhalten moechten Die Autoren Thilo Busching ist Professor fur digitale Medienwirtschaft an der Hochschule Wurzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin fur Print- und Onlinejournalismus an der Universitat der Bundeswehr Munchen, arbeitet und forscht vor allem zu Qualitat in den Medien.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value*Integrate social media into the entire customer experience*Effectively deal with criticism and negative feedback on social media*Grow your audience across social channels, and much more

In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.

In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company. Perhaps even more than Microsoft's, Oracle's products are essential to today's networked world.
In "Softwar, " journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend.
With a new and expanded epilogue for the paperback edition that tells the story behind Oracle's epic struggle to win control of PeopleSoft, "Softwar" is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.