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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Steve Jobs: Insanely Great (Paperback): Jessie Hartland Steve Jobs: Insanely Great (Paperback)
Jessie Hartland 1
R450 R406 Discovery Miles 4 060 Save R44 (10%) Ships in 9 - 17 working days

Enter the world of Steve Jobs -- disrupter, icon, hero -- and be inspired by his fascinating life presented here as a graphic novel. This fast-paced and entertaining biography is a perfect complement to text-heavy books on Steve Jobs like Walter Isaacson's biography. Steve Jobs is the subject of a major movie project this Autumn, and this graphic telling of his life-story presents him as the ultimate American entrepreneur, who brought us Apple Computer, Pixar, Macs, iPods, iPhones and more. It's a unique and stylish book, sure to appeal to the legions of readers who live and breathe the perfect blend of technology and design that Jobs created. Jobs's remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents' garage and eventually became the tastemaker of a generation, creating products we can't live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland's engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs.

The Big Nine - How the Tech Titans and Their Thinking Machines Could Warp Humanity (Paperback): Amy Webb The Big Nine - How the Tech Titans and Their Thinking Machines Could Warp Humanity (Paperback)
Amy Webb 1
R484 R385 Discovery Miles 3 850 Save R99 (20%) Ships in 10 - 15 working days

We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--are broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

You++ - How to be More Successful by Embracing AI (Paperback): John Michaelis You++ - How to be More Successful by Embracing AI (Paperback)
John Michaelis
R331 Discovery Miles 3 310 Ships in 10 - 15 working days
The Social Study of Information and Communication Technology - Innovation, Actors, and Contexts (Paperback): Chrisanthi... The Social Study of Information and Communication Technology - Innovation, Actors, and Contexts (Paperback)
Chrisanthi Avgerou, Claudio Ciborra; Frank Land
R1,781 Discovery Miles 17 810 Ships in 10 - 15 working days

This book is a useful text for advanced students of MIS and ICT courses, and for those studying ICT in related areas: Management and Organization Studies, Cultural Studies, and Technology and Innovation. As ICTs permeate every sphere of society - business, education, leisure, government, etc. - it is important to reflect the character and complexity of the interaction between people and computers, between society and technology. For example, the user may represent a much broader set of actors than 'the user' conventionally found in many texts: the operator, the customer, the citizen, the gendered individual, the entrepreneur, the 'poor', the student. Each actor uses ICT in different ways. This book examines these issues, deploying a number of methods such as Actor Network Theory, Socio-Technical Systems, and phenomenological approaches. Management concerns about strategy and productivity are covered together with issues of power, politics, and globalization. Topics range from long-standing themes in the study of IT in organizations such as implementation, strategy, and evaluation, to general analysis of IT as socio-economic change A distinguished group of contributors, including Bruno Latour, Saskia Sassen, Robert Galliers, Frank Land, Ian Angel, and Richard Boland, offer the reader a rich set of perspectives and ideas on the relationship between ICT and society, organizational knowledge and innovation.

The ICT Revolution - Productivity Differences and the Digital Divide (Paperback, New): Daniel Cohen, Pietro Garibaldi, Stefano... The ICT Revolution - Productivity Differences and the Digital Divide (Paperback, New)
Daniel Cohen, Pietro Garibaldi, Stefano Scarpetta
R1,734 R1,268 Discovery Miles 12 680 Save R466 (27%) Ships in 10 - 15 working days

The view that the Internet and the information and communication technology (ICT) revolution would deliver a frictionless economy without recessions is, at least for the time being, dead. This book takes stock of the ICT revolution, going well below the surface to ask and answer a few key questions: did the ICT revolution contribute to the divergence in the growth record? And if this is the case, how and why were some countries better equipped to exploit the potential of ICT? The naive approach to the Internet views e-commerce as a means to achieve a perfect world of competition. By making information cheap and readily available, it should allow the affluent consumer to raise competitive pressure on firms, help the firms themselves to put competitive pressure on their own suppliers and so on. For the poor countries, the story goes, the Internet should lower the barriers to entry to rich countries' markets and foster their inclusion in world markets. However, the theory of economic geography does not support the idea that geography becomes irrelevant as the cost of distance is reduced.

The Maverick and His Machine - Thomas Watson, Sr. and the Making of IBM (Paperback): K Maney The Maverick and His Machine - Thomas Watson, Sr. and the Making of IBM (Paperback)
K Maney
R723 R652 Discovery Miles 6 520 Save R71 (10%) Ships in 18 - 22 working days

The first complete look at one of America's legendary business leaders

This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.

Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."

The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.

Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller.
Residence: Clifton, VA.

"Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."
-from the Foreword by Jim Collins

"Like all great biographers, Kevin Maney gives us an engaging story. . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."
-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve and When Giants Learn to Dance

The Laptop Millionaire - How Anyone Can Escape the  9 to 5 and Make Money Online (Hardcover): M A Nastasi The Laptop Millionaire - How Anyone Can Escape the 9 to 5 and Make Money Online (Hardcover)
M A Nastasi
R576 R516 Discovery Miles 5 160 Save R60 (10%) Ships in 9 - 17 working days

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online

Every day thousands of people are losing their jobs, their income, and their security--perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. "The Laptop Millionaire" provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.

His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites The simple steps to creating an online business--featuring the 3 steps that led Mark to his first $10,000 a month business How the 21 Millionaire Secrets can transform your life

If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.

Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002): Jeffrey L. Funk Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002)
Jeffrey L. Funk
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback): G.Pascal Zachary Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback)
G.Pascal Zachary
R550 Discovery Miles 5 500 Ships in 18 - 22 working days

This “inside account captures the energy—and the madness—of the software giant’s race to develop a critical new program. . . . Gripping†(Fortune Magazine). Showstopper is the dramatic, inside story of the creation of Windows NT, told by Wall Street Journal reporter G. Pascal Zachary. Driven by the legendary David Cutler, a picked band of software engineers sacrifices almost everything in their lives to build a new, stable, operating system aimed at giving Microsoft a platform for growth through the next decade of development in the computing business. Comparable in many ways to the Pulitzer Prize–winning book The Soul of a New Machine by Tracy Kidder, Showstopper gets deep inside the process of software development, the lives and motivations of coders and the pressure to succeed coupled with the drive for originality and perfection that can pull a diverse team together to create a program consisting of many hundreds of thousands of lines of code.

The Apple Revolution - Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World (Paperback): Luke Dormehl The Apple Revolution - Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World (Paperback)
Luke Dormehl
R236 Discovery Miles 2 360 Ships in 4 - 6 working days

The true story behind the rise of the world's largest technology company.
This is the story of how the sex, drugs and rock 'n' roll generation changed the world for ever. Meet the Crazy Ones who created Silicon Valley -- the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple's iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod -- the designers and programmers, the geeks, creatives and dreamers, they are all here.
And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own.

Aiq - How Artificial Intelligence Works and How We Can Harness Its Power for a Better World (Paperback): Nick Polson, James... Aiq - How Artificial Intelligence Works and How We Can Harness Its Power for a Better World (Paperback)
Nick Polson, James Scott 1
R428 R399 Discovery Miles 3 990 Save R29 (7%) Ships in 18 - 22 working days
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Paperback): Bradford Fitch Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Paperback)
Bradford Fitch; Edited by Jack Holt
R941 Discovery Miles 9 410 Ships in 18 - 22 working days

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

Advances on Processing for Multiple Carrier Schemes - OFDM & OFDMA (Hardcover, New): Faouzi Bader, Nizar Zorba Advances on Processing for Multiple Carrier Schemes - OFDM & OFDMA (Hardcover, New)
Faouzi Bader, Nizar Zorba
R9,725 R7,069 Discovery Miles 70 690 Save R2,656 (27%) Ships in 10 - 15 working days

Orthogonal frequency-division multiplexing (OFDM) has existed for many years, but it has recently acquired a huge momentum as an emerging technology for high data rates. This technology has quickly moved from books and lectures to be a key technique within almost all wireless commercial broadband technologies. OFDM stands as a low complexity and high efficiency way to deal with the channel frequency selectivity by dividing the channel into a large set of sub-channels, each one of them showing flat fading characteristics. Therefore, OFDM is a multi-carrier transmission technique that makes the communication to be robust against large delay spreads by keeping the orthogonality in the frequency domain. This book presents current research on the advantages and disadvantages of OFDM.

Intermediality - Teachers' Handbook Of Critical Media Literacy (Paperback): Ladislaus Semali Intermediality - Teachers' Handbook Of Critical Media Literacy (Paperback)
Ladislaus Semali
R1,470 Discovery Miles 14 700 Ships in 10 - 15 working days

With the ever-growing proliferation of electronic and other popular media, the complexity of relationship between what students see and hear, what they believe and how they interact with one another underscores now, more than ever, the need for across-the-curriculum teaching of critical thinking, critical reading, and critical viewing skills. The emerging consensus is that teaching critical viewing skills bolsters students' abilities in traditional disciplines, combats problems of youth apathy, violence, and substance abuse, and improves students', parents, and teachers' attitudes' toward school."Intermediality: Teachers' Handbook of Critical Media Literacy" challenges the practice of teaching the classics and the canon of acceptable literary works far removed from students' experiences, with emphasis on learning environment over the presentation of any specific or specified content. The authors, Ladislaus Semali and Ann Watts Pailliotet, present literacy education as "intermedial" in nature--it entails constructing connections among varying conceptions and sign systems. Reading printed texts requires more than simply decoding letters into words or sounds; it involves finding meaning, motive, structure, and affect. The same goes for reading the electronic text. The authors argue for the discourse of literacy to take up a critical stance by examining a whole wide array of texts that form the meaning-making process of the looming information age."Intermediality" examines, extends, and synthesizes the existing literary definitions, texts, theories, processes, research and contexts. It brings into focus the possibilities of working with media texts to address questions adapted from linguists and literary educators. Thus, in this book, critical media literacy becomes a competency to read, interpret, and understand how meaning is made and derived from print, photographs and other electronic and graphic visuals.

Global Technology and Legal Theory - Transnational Constitutionalism, Google and the European Union (Hardcover): Guilherme... Global Technology and Legal Theory - Transnational Constitutionalism, Google and the European Union (Hardcover)
Guilherme Cintra Guimaraes
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions. The acceleration of these flows poses new legal and political problems to their regulation and control, as shown by recent conflicts between Google and the European Union (EU). This book investigates the transnational constitutional dimension of recent conflicts between Google and the EU in the areas of competition, taxation and human rights. More than a simple case study, it explores how the new conflicts originating from the worldwide expansion of the Internet economy are being dealt with by the institutional mechanisms available at the European level. The analysis of these conflicts exposes the tensions and contradictions between, on the one hand, legal and political systems that are limited by territory, and, on the other hand, the inherently global functioning of the Internet. The EU's promising initiatives to extend the protection of privacy in cyberspace set the stage for a broader dialogue on constitutional problems related to the enforcement of fundamental rights and the legitimate exercise of power that are common to different legal orders of world society. Nevertheless, the different ways of dealing with the competition and fiscal aspects of the conflicts with Google also indicate the same limits that are generally attributed to the very project of European integration, showing that the constitutionalization of the economy tends to outpace the constitutionalization of politics. Providing a detailed account of the unfolding of these conflicts, and their wider consequences to the future of the Internet, this book will appeal to scholars working in EU law, international law and constitutional law, as well as those in the fields of political science and sociology.

Next Level Games Review 2023 (Hardcover): Expanse, Ben Wilson Next Level Games Review 2023 (Hardcover)
Expanse, Ben Wilson
R590 Discovery Miles 5 900 Ships in 10 - 15 working days

Take it to the next level! Bursting with the biggest games, latest trends, and hottest news, Next Level Games Review 2023 is the ultimate annual gaming guide. Inside you'll discover a recap of the last twelve months in gaming and a preview of what's coming soon, plus an exclusive intro written by YouTube, TV, and radio presenter Julia Hardy. Whether you want to relive the action in Deathloop, learn about the exciting new Steam Deck, get a head start in Switch Sports, explore Minecraft biomes, become an MMO champion, join the Guardians of the Galaxy aboard the Milano, catch new Diamond and Pearl Pokemon, check out indie adventures, build your Ultimate Team in FIFA, or return to The Lands Between in Elden Ring, this guide is a game-changer! 200+ GAMES: Find out surprising stats and entertaining facts on over 200 games, including Mario, Demon Slayer, Forza, Call of Duty, Genshin Impact, Roblox, Tom Clancy's Rainbow Six, Sonic, Final Fantasy, Madden NFL, and The Legend of Zelda. PERFECT FOR NEW GAMERS: Packed with tips and tricks for new and young gamers, plus a special glossary section so you can learn the lingo. ESPORTS CHAPTER: Catch up on all the news and read fascinating trivia on the top eSports games, including League of Legends, Counter-Strike: Global Offensive, Fortnite, Dota 2, and Overwatch. INSIDER INFO: Get the inside take from gaming experts and learn all about your favourite game studios, including FromSoftware, EA, Bandai Namco, 343, Eidos Montreal, and Gearbox Software.

No Static At All - A behind the scenes journey through radio and pop music-2009 Updated Version (Paperback): Don Tanner No Static At All - A behind the scenes journey through radio and pop music-2009 Updated Version (Paperback)
Don Tanner
R455 R426 Discovery Miles 4 260 Save R29 (6%) Ships in 18 - 22 working days

Praise for No Static at All:

"Don Tanner provides a compelling inside look at radio. This book is a must-read for anyone who has ever thought about a career in radio and for those who just love listening and have wondered what it's really like behind the scenes."
-Daniel Merkle, Ph.D. ABC News

"Memory lane for sure - it's a time travel machine in paperback."
-Dave Gorab "Tanner has truly captured the excitement and imagination of radio. His story reminds me why I spent so many of my college nights working the overnight shift in front of the microphone. Suburb writing; fantastic anecdotes."
-Scott MacFarlane Cox Broadcasting

" No Static] takes the reader down a scenic road of radio and pop music. I found it hard to put down."
-Art Vuolo Michiguide.com

In No Static at All, Don Tanner, a former radio DJ, reporter (WWJ-AM/Detroit) programmer, researcher (Mediabase) and journalist, takes you behind the scenes and the microphone, to see and hear what it's really like to live on-the-air-from the ground floor up. It also examines why radio remains at a crossroads today and what the future may hold.

Business Essentials for Software Professionals (Paperback): G.P. Sudhakar Business Essentials for Software Professionals (Paperback)
G.P. Sudhakar
R378 Discovery Miles 3 780 Ships in 10 - 15 working days

Now-a-days IT career is becoming more and more global in nature. There are more than a million software engineers working in the Indian IT industry who are among the high fliers these days, travelling across continents. In recent times, it has been felt that to have a successful global IT career, the skills acquired in engineering colleges are not sufficient. There are certain other skills which are essential for the software engineers to achieve success globally. This book is all about those skills.The book talks about IT management skills such as project management, program management, IT strategy, and quality management. It also covers the soft skills required for software engineers such as communication skills, presentation skills, leadership skills and listening skills. It distinguishes between a leader and a manager.The book explains the business and management concepts, which the software professionals need to be aware of, such as, basic management functions, strategic management, marketing management, new product development, knowledge management and human resource management. Also some other topics, such as, how to get into reputed business schools and what are the career alternatives for software engineers, are also dealt with in an elaborate manner.

Critical Capabilities and Competencies for Knowledge Organizations (Paperback): Alexeis Garcia-Perez, Juan Gabriel Cegarra... Critical Capabilities and Competencies for Knowledge Organizations (Paperback)
Alexeis Garcia-Perez, Juan Gabriel Cegarra Navarro, Denise Bedford, Margo Thomas, Susan Wakabayashi
R1,460 Discovery Miles 14 600 Ships in 18 - 22 working days

Failed knowledge management projects have one element in common: they fail to focus on the organization's core business functions and instead choose functions that are easy or might produce 'low-hanging fruit'. As a result, often even successful knowledge management projects add little value to the organization as they fail to address the pain points of the heart of the business. So how can knowledge management professionals position themselves for greatest success? In this practical guide, expert authors Alexeis Garcia-Perez, Juan Gabriel Cegarra-Navarro, Denise Bedford, Margo Thomas, and Susan Wakabayashi demonstrate how professionals can map knowledge resources to support business critical capabilities, and increase the impact of knowledge management projects. They also explain how to avoid investing in resources with low value, and how to develop strategies and action plans for different types of resources. Providing practical guidance for professionals, and including mini-case studies of successes and failures, this is an essential book for any knowledge management professional, researcher or student.

E-Publishing-Management (German, Hardcover, 2014 ed.): Thilo Busching, Gabriele Goderbauer-Marchner E-Publishing-Management (German, Hardcover, 2014 ed.)
Thilo Busching, Gabriele Goderbauer-Marchner; Contributions by Sandra Roth, Bernhard Glasauer
R1,092 Discovery Miles 10 920 Ships in 10 - 15 working days

Thilo Busching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschafts- und Erloesmodellen uber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, ubergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berucksichtigt. Die Medien-Professoren erklaren E-Publishing-Management leicht verstandlich, prazise und profund fur Lehrende wie Lernende, fur Anwender wie fur Digital-Media-Projektmanager - kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivitat, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. OEkonomische Grundlagen: Geschaftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Fur Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitatssicherung auf der Mikro-, Meso- und Makroebene Die Zielgruppen * Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus * Alle, die einen ersten UEberblick uber den Markt und die verschiedenen Formate des E-Publishing erhalten moechten Die Autoren Thilo Busching ist Professor fur digitale Medienwirtschaft an der Hochschule Wurzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin fur Print- und Onlinejournalismus an der Universitat der Bundeswehr Munchen, arbeitet und forscht vor allem zu Qualitat in den Medien.

New Industries from New Places - The Emergence of the Software and Hardware Industries in China and India (Paperback, New):... New Industries from New Places - The Emergence of the Software and Hardware Industries in China and India (Paperback, New)
Neil Gregory, Stanley D. Nollen, Stoyan Tenev
R805 Discovery Miles 8 050 Ships in 18 - 22 working days

Software comes from India, hardware comes from China. Why is that? Why did China and India take such different paths to global dominance in new high-tech industries? Will their paths continue to diverge or converge? How can other countries learn from their successes - and failures - in reaching global scale in new industries? To answer these questions, this book presents the first rigorous comparison of the growth of the IT industries in China and India, based on interviews with over 300 companies. It explains the different growth paths of the software and hardware sectors in each country, providing insights into the factors behind the emergence of China and India as global economic powers. It provides a compelling case study of how differences in economic policies and the investment climate affect industrial growth. This book sheds new light on common debates on "China versus India," on why India is the software capital of the world while China is a manufacturing powerhouse. It refutes common myths about the growth of these industries - for example, the role of Non-Resident Indians or the Y2K problem in the growth of the Indian software industry, the role of government intervention in industrial growth, and the relative size of China and India's software industries.

Insanely Simple - The Obsession That Drives Apple's Success (Paperback): Ken Segall Insanely Simple - The Obsession That Drives Apple's Success (Paperback)
Ken Segall
R365 R330 Discovery Miles 3 300 Save R35 (10%) Ships in 9 - 17 working days

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. 'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall

So You Want To Be An Entrepreneur? - The Process To Become A Successful Entrepreneur: What Is Innovation Measurement... So You Want To Be An Entrepreneur? - The Process To Become A Successful Entrepreneur: What Is Innovation Measurement (Paperback)
Dirk Christeson
R217 Discovery Miles 2 170 Ships in 18 - 22 working days
Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Hardcover, Revised... Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Hardcover, Revised edition)
James W. Cortada
R4,565 Discovery Miles 45 650 Ships in 18 - 22 working days

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Paperback): Emerald Group Publishing Limited A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Paperback)
Emerald Group Publishing Limited
R1,635 Discovery Miles 16 350 Ships in 18 - 22 working days

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.

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