This report assesses the current ecosystem for tech-based startups in Thailand, focusing on climate change, education, agriculture, and health. It discusses the challenges facing tech startups and provides recommendations to overcome them. Technology-based startup enterprises are an increasingly important part of the business landscape in Asia and the Pacific. By applying innovative technologies to create new products and services, they can make a significant contribution to economic development while generating social and environmental benefits. However, to survive and then thrive, tech startups require an enabling ecosystem that includes supportive government policy, access to capital, skilled personnel, quality digital infrastructure and other elements. It is the fourth country report in the series ""Ecosystems for Technology Startups in Asia and the Pacific.

The first princess Mario saved was Nintendo itself. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan. Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur-ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario. Since then, Mario has starred in over two hundred games, gen-erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity? Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Getting Data Science Done outlines the essential stages in running successful data science projects-providing comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, stakeholders and practitioners. Many organizations struggle to consistently deliver results with data science due to a wide range of issues, including knowledge barriers, problem framing, organizational change and integration with IT and engineering. Getting Data Science Done outlines the essential stages in running successful data science projects. The book provides comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. The book is organized as a sequential process allowing the reader to work their way through a project from an initial idea all the way to a deployed and integrated product.

Audio is a unique medium for communication. It's intimate, immediate, immersive, and creators can produce it at home. In The Podcaster's Manifesto, Sarah Lemanczyk draws from her experience as one of the first professors in the United States to teach a dedicated podcasting course as part of a journalism curriculum. The book takes the mystery out of audio: what makes it different, where its challenges lie, and what makes it such an enticing medium to work in. The book prepares readers to participate in the audio world by introducing them to terminology, equipment, and best practices, and then demonstrating how to put it all together to create audio that is impactful, engaging, and rich-audio that people will listen to. Dedicated chapters help readers find their voice, write for the ear, edit audio, set up a home studio, pitch a podcast, and more. Written in an easy, humorous style, The Podcaster's Manifesto is an exemplary resource for programs and courses in communication, especially those with emphasis in audio and podcasting. It is also an invaluable resource for any individual interested in developing their own podcast.

This carefully-researched book covers exciting trends in the dynamic technologies and business sectors of the Internet of Things (IOT) and Machine-to-Machine Communications (M2M). Many industries have put IOT and networked M2M sensors or nodes to work and continue to invest very heavily in advanced research and development (R&D). Today, IOT has synergies with many highly advanced technologies such as artificial intelligence, agtech, transportation equipment, industrial equipment, controls, automation, wireless networks and predictive analytics. This book includes complete details on the innovative, disruptive technologies based on IOT and M2M, plus our analysis of the practical applications of IOT that will lead to exciting new products and services over the mid-term. This reference tool includes statistical tables and thorough market discussions, as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. The corporate section includes our proprietary, in-depth profiles of over 300 leading companies in all facets of IOT, both public and private, U.S. and international. Here you'll find complete profiles of companies that are making news today--the largest, most successful corporations in the IOT business and related sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

This book, the first multi-disciplinary study of nostalgia and videogame music, allows readers to understand the relationships and memories they often form around games, and music is central to this process. The quest into the past begins with this book, a map that leads to the intersection between nostalgia and videogame music. Informed by research on musicology and memory as well as practices of gaming culture the edited volume discusses different forms of nostalgia, how video games display their relation to those and in what ways theoretically self-conscious positions can be found in games. The perspectives of the new discipline ludmusicology provide the broader framework for this project. This significant new book focuses on an important topic that has not been sufficiently addressed in the field and is clear in its contribution to ludomusicology. An important scholarly addition to the field of ludomusicology, with potential appeal to undergraduate and graduate scholars in many related fields due to its inherent interdisciplinarity, including musicology more broadly, game studies and games design, film studies, as well as cultural and media studies. It could also appeal to practitioners, particularly those nostalgic and self-reflexive artists who already engage in nostalgic practice (chiptune musicians, for instance). Also to those researching and studying in the fields of memory studies and cultural studies. Readership will include researchers, educators, practitioners, undergraduate and graduate students, fans and game players.

A must-read for STEM graduates who aspire to be the technical leaders and executives of our next generation.This book is also for mid-level technical managers who seek to move up the corporate ladder but are not sure how to differentiate themselves from their peers. Pete Devenyi highlights ten capabilities that technology leaders must develop and nurture in order to achieve their full potential. He shares learnings and techniques through a collection of compelling, real-world stories from his own 37-year technology journey. He discusses the importance of a never-ending commitment to technical education but recognizes that it can only propel a leader so far. It is critical to develop many additional skills as well, such as the ability to maintain composure in high-pressure situations. Technologists who commit to acquiring all the capabilities outlined in the book are far more likely to rise to senior executive levels in major corporations.

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Financial Services and Technology (FinTech) have collaborated for decades with mutual benefit, and it is not unreasonable to expect this co-operation to continue, especially with the development of emerging technologies. However, both industries are facing challenges. Financial Services suffer from regulation, client, and risk pressures. Emerging technologies suffer from their inherent complexity and implementation challenges. It is imperative that Financial Services' firms understand emerging technologies to ensure they are implemented effectively to support both current business and future challenges. This book takes a pragmatic and critical review of Emerging Technologies exploring: What the technologies are? How they can be used? How they can be implemented pragmatically? How they could help address future challenges? This book provides an overview of emerging technologies within Financial Services to allow firms to understand their real benefits and how to pragmatically implement them for maximum benefit.

"If we are lucky, once a decade or so a classic ethnographic study comes along that captures the essence and the interesting nuances of an emerging, strategic occupation or work group. Barley and Kunda's "Gurus, Hired Guns, and Warm Bodies" is destined to be our classic for this decade. No one should be allowed to write about these itinerant professionals or propose new policies or labor market institutions to regulate or serve them unless they first read this book!"--Thomas A. Kochan, Massachusetts Institute of Technology

"This important book is the best account so far of the new and growing world of contract labor."--Peter Cappelli, University of Pennsylvania

"Few developments have been as heavily hyped and as poorly understood as the trend towards 'contingent employment' among the professional/technical/managerial classes. We know from statistical studies that many professionals, especially technical professionals, are hired as temporary, contract workers--but we have known very little about why they work this way or about the conditions of their labor. Barley and Kunda put flesh on the bones of these skeletal figures, exploring the diversity of motives and working conditions, as well as regularities in how they evaluate jobs, build careers, and navigate tricky relationships with employment agencies, high-tech firms, and professional peers. Gurus significantly expands our understanding of what is sometimes called 'the new economy, ' exemplifying the value of organizational ethnography and, especially in its superb account of life in labor markets, contributing distinctively to economic sociology. Moreover, the authors' prose is so clear and graceful that Gurus should becomethe book of choice for teaching sociology and organizational behavior to budding engineers and natural scientists."--Paul DiMaggio, Princeton University

"This is social science at its best: Barley and Kunda's ethnographies of itinerant technical contractors provide nuanced and compelling insights into the changing nature of work and employment today, and a revealing glimpse into the organization of the knowledge economy."--AnnaLee Saxenian, University of California, Berkeley

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.