Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

As the power of computing continues to advance, companies have become increasingly dependent on technology to perform their operational requirements and to collect, process, and maintain vital data. This increasing reliance has caused information technology (IT) auditors to examine the adequacy of managerial control in information systems and related operations to assure necessary levels of effectiveness and efficiency in business processes. In order to perform a successful assessment of a business's IT operations, auditors need to keep pace with the continued advancements being made in this field. IT Auditing Using a System Perspective is an essential reference source that discusses advancing approaches within the IT auditing process, as well as the necessary tasks in sufficiently initiating, inscribing, and completing IT audit engagement. Applying the recommended practices contained in this book will help IT leaders improve IT audit practice areas to safeguard information assets more effectively with a concomitant reduction in engagement area risks. Featuring research on topics such as statistical testing, management response, and risk assessment, this book is ideally designed for managers, researchers, auditors, practitioners, analysts, IT professionals, security officers, educators, policymakers, and students seeking coverage on modern auditing approaches within information systems and technology.

This world first summary of the evolution of 2D chatbots in websites, backends of portals and social media apps, and conversationally advanced 3D mixed reality cognitive interfaces, serves several purposes. It dissects some of the best-known case studies to emerge from the past two decades of tech giants launching the best chatbot, or supposedly the smartest, intelligent virtual assistant. From Microsoft's Tay.ai to London's Eugene Goostman claim to turing test fame, from the market dominating Amazon Alexa to Gatebox's IoT innovation with its multi-cloned Japanese hologram girlfriend, this is the first ever history of bots. This book also touches on the Trump vs Clinton chatbot wars as well as the UK Labour Party's dating site stunt, including references made to Facebook Messenger bots and the impact of the Cambridge Analytica scandal. Included in the book is a hands-on checklist and guidelines in for people wanting to buy or license bots for their companies and organizations. The author also outlines the possible use cases and key issues to consider when sourcing and commissioning your first botification project, with the fi nal chapters predicting where the future development - and development traps - might lie. In this easy-to-read overview, Tania Peitzker cites leading business intelligence and analyst firms' research, and takes a deeper dive into the practical challenges of chatbots, including the obstacles and triumphs experienced by business chatbots.

Communicating archaeological heritage at the institutional level reflects on the current status of archeology, and a lack of communication between archaeologists and the general public only serves to widen the gap of understanding. As holders of this specific scientific expertise, effective openness and communication is essential to understanding how a durable future can be built through comprehension of the past and the importance of heritage sites and collections. Developing Effective Communication Skills in Archaeology is an essential research publication that examines archeology as a method for present researchers to interact and communicate with the past, and as a methods for identifying the overall trends in the needs of humanity as a whole. Presenting a vast range of topics such as digital transformation, artificial intelligence, and heritage awareness, this book is essential for archaeologists, journalists, heritage managers, sociologists, educators, anthropologists, museum curators, historians, communication specialists, industry professionals, researchers, academicians, and students.

Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.