Meet Thaddeus Sikorski, a herculean third-generation American, courageous, persevering, and surprisingly steadfast father of this tragic odyssey to love and protect his angel children. After losing his first love, 18-year-old Thad enlist, and goes on to become a Vietnam War combatant, a San Francisco progressive street revolutionary, a graduate business student, an Internet-related technology visionary, husband, and a global business leader. In between entrepreneurial misadventures, he manages to save the life of an American President, struggles with a psychopathy attorney and murderer, discovers the truth about Silicon Valley's justice system, experiences the economic hollowing out brought on by the outsourcing of Silicon Valley technologies, and survives the emotions of remaining true to his love for his children. This extraordinary journey travels through three decades of the American technology and cultural landscape. Author Richard Kusiolek paid much attention to the details of everyday life of an entrepreneur in Silicon Valley. Angels in the Silicon encapsulates the experience of living in Silicon Valley for three decades of rapid technology progress, economic change, and a politically correct progressive judiciary. The novel, "Angels in the Silicon," has a powerful American story to tell. You will learn the naked truth of living in Northern California's Silicon Valley.

'42 Rules of Driving Success with Books (2nd Edition)' will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write the book yourself, have your clients/partners provide content, or have it ghostwritten, being the author of a book makes you an expert and being the expert gets you business. By reading this book, you will be informed and inspired by the stories and lessons of 40 other professionals that benefited greatly with their book.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having their books show up on Amazon, BarnesandNoble.com and other physical and eBook locations as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, '42 Rules of Driving Success with Books (2nd Edition)' is an invaluable read as it will help you catapult your success. Start your journey or enhance it today by applying the ideas and techniques contained in this book by 40 experts that have all used books for their professional success.

It is often argued that 'digital labour' or 'virtual work' is fundamentally different from traditional forms of labour carried out offline, with 'work' and 'play' collapsed together to become 'playbour' and new forms of value creation that do not fit traditional economic models. But however 'immaterial' their labour processes, workers still have bodies that become exhausted and require feeding and housing in the 'real' economy. Drawing on both theoretical and empirical research, this collection takes a critical look at how online work can be theorised and categorised (including revisiting concepts of 'deskilling' developed in the 1970s). It also analyses how the development of online work has meshed with broader trends in organisational restructuring to erode traditional employment norms, time structures and models of behaviour at work, placing new stresses on offline daily life.

A behind-the-scenes look at how tomorrow's hottest startups are being primed for greatness
Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guidance from Paul Graham, YC's impresario, and his partners. Receiving an offer from YC creates the opportunity of a lifetime.
Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. Over the course of a summer, we watch as a group of founders scramble to make something people want.
This is the definitive story of a seismic shift in the business world, in which coding skill trumps experience, undergraduates confidently take on Goliaths, and investors fall in love.

Good IT is simply good business. But managing IT infrastructure has always been challenging. Virtualization and cloud computing make this even more difficult. In their daily work marketing HP Operations Center (formerly OpenView Operations), authors "Peter Spielvogel," "John Haworth," and "Sonja Hickey" frequently encounter organizations struggling with these issues. They have come to realize that IT professionals want simple actionable ideas that will deliver gains in availability, performance, and efficiency. "#IT OPERATIONS MANAGEMENT tweet Book01" was written with that in mind.

IT architectures are constantly evolving. Increased complexity and the dynamic nature of virtualized and cloud environments make managing the underlying IT infrastructure harder than ever. Companies need a new management approach that focuses on connecting business services and the end user experience to the underlying infrastructure, incorporating all of the layers from the application to the virtual and to the physical. The concepts of servers, storage, and networks become more fluid, and the relationships among these elements are constantly changing. Where companies could previously use different consoles to manage disparate and static silos, this becomes untenable with virtualization and the added abstraction layer in the cloud. Fortunately, there are some proven best practices that simplify IT infrastructure management in this age of complexity.

Reading this book will not make you an expert on managing IT infrastructure, but it will make you think in a different way about some of your decisions, and those of your peers. If the guidance contained herein starts a discussion in your team that results in you avoiding one big mistake, then the authors will have achieved their goal.

"#IT OPERATIONS MANAGEMENT tweet Book01" is part of the THiNKaha series whose 120-page books contain 140 well-thought-out quotes (tweets/ahas).

Newly expanded edition. A real-world, plain-language how-to guide for delivering amazing customer service to customers and end-users.

Now in its third edition, The Compassionate Geek is the definitive guide for delivering amazing customer service to customers and end-users. Filled with practical tips, best practices and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Each chapter contains a reflection and discussion section to help improve customer service skills. Inside are lots of personal stories and examples of mistakes made and lessons learned in addition to an entire chapter on overcoming personal and professional obstacles. All of the information is presented in a straightforward style that can be understood and used right away. There's nothing foo-foo, just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end-users.

Here's what you'll find: The four intrinsic qualities of great customer service providers Customer service tips on how to say no without alienating your customer or end user Best practices for communicating with email, including examples Best practices for communicating using chat and texting Ten tips for being a good listener Two practical ways to keep your emotions in check using emotional intelligence (eq) techniques A six-step flow chart for handling customer and end user calls Customer service skills to use when the customer or end user is wrong How to work with the different generations in the workplace Motivational stories of human triumph with reflection and discussion questions Techniques for overcoming personal and professional obstacles

All of the information is presented in a straightforward style that you can understand and use right away. There's nothing "foo-foo," just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end users.

David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot." Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell something and should be measurable and justify the results that it produced. Hopkins worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. Hopkins insisted copywriters researched their client products and produce reason-why copy. He also asserted that a good product was its own best salesperson and as such sampling was an excellent tactic to increase sales.

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

From buying and selling PC hardware to product development and selling services, "Start Your Own Computer Business: The Unembellished Guide" offers a realistic picture of making it on your own. Bestselling author, Morris Rosenthal, has 15 years of experience in the computer business, building and repairing thousands of PCs and helping hundreds of customers. The book mixes practical advice and cautions with real-world anecdotes of successes and failures. Dollars and cents play a prominent role in the book, as Rosenthal stresses that the real challenge of succeeding in the computer business is the business part of the equation. Managing employees, inventory and scarce financial resources are covered, along with how to remain sane and when to quit. The book is illustrated with a series of original cartoons on the computer business subject.

As more and more purchases are made over the Internet, states are looking for new ways to collect taxes on these sales. While there is a common misperception that states cannot tax Internet sales, the reality is that they may impose sales and use taxes on such transactions, even when the retailer is outside of the state. However, if the seller does not have a constitutionally sufficient connection ("nexus") to the state, then the seller is under no enforceable obligation to collect a use tax. While the purchaser is still generally responsible for paying the use tax, the rate of compliance is low. Recent laws, often called "Amazon" laws in reference to the large Internet retailer, represent fresh attempts by the states to capture taxes on Internet sales. This book provides a constitutional analysis of "Amazon" laws and taxation of Internet sales; state taxation of Internet transactions; and testimony on the hearing on the constitutional limitations on states' authority to collect sales taxes in E-commerce.

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Citizen Arianna explores the diametrically opposed reactions to the Huffington Post/AOL merger and the woman who was once a darling of the Right who became a darling of the Left and is now a darling of Wall Street media analysts. Snow is admiring of the personal triumph of Arianna Huffington, but equally appalled at the state of the news media today. A professor of communications and media who provides expert commentary on media consolidation, Nancy Snow is uniquely positioned to weigh in on the most significant media industry event since the Time Warner/AOL merger.

Planned federal information technology (IT) spending has now risen to at least $81 billion for fiscal year 2012. As GAO has previously reported, although a variety of best practices exists to guide their successful acquisition, federal IT projects too frequently incur cost overruns and schedule slippages while contributing little to mission-related outcomes. Recognizing these problems, the Office of Management and Budget (OMB) has launched several initiatives to improve the oversight and management of IT investments. GAO was asked to identify (1) federal IT investments that were or are being successfully acquired and (2) the critical factors that led to the successful acquisition of these investments. To do this, GAO interviewed agency officials from selected federal departments responsible for each investment. In commenting on a draft of GAO's report, three departments generally agreed with the report. OMB and the other departments either provided minor technical comments, or stated that they had no comments at all. According to federal department officials, the following seven investments were successfully acquired in that they best achieved their respective cost, schedule, scope, and performance goals: (1) Department of Commerce's Decennial Response Integration System; (2) Department of Defense's Global Combat Support System-Joint, Increment 7; (3) Department of Energy's Manufacturing Operations Management (MOMentum) Project; (4) Department of Homeland Security's Western Hemisphere Travel Initiative; (5) Department of Transportation's Integrated Terminal Weather System; (6) Department of the Treasury's Customer Account Data Engine 2 (CADE 2); and (7) Department of Veterans Affairs' Occupational Health Record-keeping System. Department officials identified nine common factors that were critical to the success of three or more of the seven investments: (1) Program officials were actively engaged with stakeholders; (2) Program staff had the necessary knowledge and skills; (3) Senior department and agency executives supported the programs; (4) End users and stakeholders were involved in the development of requirements; (5) End users participated in testing of system functionality prior to formal end user acceptance testing; (6) Government and contractor staff were stable and consistent; (7) Program staff prioritized requirements; (8) Program officials maintained regular communication with the prime contractor; and (9) Programs received sufficient funding. Officials from all seven investments cited active engagement with program stakeholders as a critical factor to the success of those investments. Agency officials stated that stakeholders regularly attended program management office sponsored meetings; were working members of integrated project teams; and were notified of problems and concerns as soon as possible. Implementation of these critical factors will not necessarily ensure that federal agencies will successfully acquire IT systems because many different factors contribute to successful acquisitions. Nonetheless, these critical factors support OMB's objective of improving the management of large-scale IT acquisitions across the federal government, and wide dissemination of these factors could complement OMB's efforts.

If you want to stand out, want to connect with the media, want to be a media darling, want to be seen as an expert . . . if you want to be the first person that local or even national media calls for a sound bite on something your business represents, this is the book for you. It's not about bragging; it's about publicity. It's about making sure other people know who you are and what you do and how they may use what you have to offer. It's about leveraging tactics for everyone's benefit, including yours. It's about shared interests, because when promoting yourself, you help to promote others as well. It's about accessing all the things that are out there to help give you a voice for the masses. Beverly's great at teaching us these things; anyone can learn from her lessons and approach-and that's why you need this book.

"Telecommunications, Broadcasting, and Information: Law, Policy, and Regulation is a collection of readings designed to accompany an upper-level undergraduate course that introduces students to the challenges confronting regulators, practitioners, stakeholders, and the public as a result of the convergence of information technologies and their towering impact on democracy and on quality of life. The approach adopted in this anthology introduces students to basic concepts of economics, law, competition, and regulatory governance, and to the fundamentals of communications and antitrust policymaking, in order to set the foundation for class discussions on issues pertaining to what have been distinct industries telecommunications and broadcasting as they become one the information industry. The issues covered in this collection range from indecency regulation and political speech to interconnection oversight and network neutrality; from media ownership and the role of public and educational broadcasting to the technological underpinnings of the American regulatory system and the quest for universal service. Short introductions accompanying each of the readings set them in the context of the field of knowledge needed to fully comprehend the framework in which they are embedded.
Amit M. Schejter (Ph.D., Rutgers) is associate professor of communications and co-director of the Institute for Information Policy at the College of Communications of Penn State University. His books, law reviews, and academic studies on communications policy have been published and presented worldwide in four languages. Sangyong Han (M.A., Indiana University) is a doctoral candidate and research fellow at the Institute for Information Policy at the College of Communications at Penn State University. Previously, he has held managerial and marketing positions in the Korean telecommunications industry."

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

The New News

Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from "The New York Times, " News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting,

"Newsonomics" provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. "Newsonomics" pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.

Scholarly Essay from the year 2010 in the subject Communications - Journalism, Journalism Professions, printed single-sided, grade: keine, -, language: English, abstract: Bernadette Maria Kaufmann TEL as a tool for eInclusion and Media Abstract In this contribution I try to show off the importance of eInclusion out of two perspectives - the first perspective is taking a look at school: Students from all social backgrounds must have the possibility of developing at least good competencies in ICT and the use of online-learning tools. Apart from that it's important that the development of good media-competencies becomes part of the curriculum in schools. Schools should feel obliged to help students develop media-competencies as well as develop knowledge in maths, ethics or biology I start with the example of a student's learning situation in a private school, then in contrast going on with illuminating most students' situation in public schools. Both scenes are taken from Austria and seem comparable to the experience realm of most European students aged 6 to 18 years. Then I consider a constructivist view of learning as an adequate pedagogic strategy for "new schools" that aim at helping students develop good competence in ICT and media perception. Media have come to play an immanent role in our society. We cannot ignore that students should learn how to make good use of media (online media as well as so-called traditional media like e.g. TV ) and become able to recognise chances and risks. The second perspective is dealing with the inclusion of poverty as a topic. The poor shall not remain "invisible" - as well as students from all social backgrounds should have the chance to get a good education, poverty should be a topic that's presented in media in an authentic way.

Computer processing and internet communication has changed the way we learn, work, play and associate with each other. In the case of China, the introduction of the computer and mass availability of the internet has boosted economic growth, sped up social progress, transformed the political landscape and changed the lifestyle of the Chinese people in profound ways. This book discusses the influence that advances in computers and increased use and dependence on the internet has had on China, with a particular focus on cyberspace governance to students, economic theorists, empirical social scientists, policy makers and the informed general reader.

ISO/IEC 20000 ist ein wichtiger internationaler Standard fur IT-Dienstleister. Die Implementierung und Zertifizierung dieser Norm verbessert Ihre Geschaftsprozesse und -praktiken und versichert Ihren Kunden, dass Ihr Unternehmen effizient, zuverlassig und vertrauenswurdig ist. Die Kunden werden zuruckkehren, weil sie aus Erfahrung wissen, dass Ihr Service unubertroffen ist. Potenzielle Kunden werden Lieferanten mit ISO/IEC 20000 Zertifizierung bevorzugen, die ihnen die Sicherheit gibt, die sie suchen. Dieses Buch wird Sie durch die Implementierung und Zertifizierung fuhren, so dass Sie Ihre Management-Prozesse optimieren und einen erstklassigen Kundenservice zu wettbewerbsfahigen Preisen bieten konnen. Von diesem up-to-date Schritt-fur-Schritt-Management Leitfaden profitieren alle, die eine Rolle bei der Implementierung und Zertifizierung haben. Geschrieben fur Unternehmen jeder Grosse, gibt er eine klare und detaillierte Aufschlusselung der Ausgabe 2011 der Norm und untersucht ihre Beziehung zu anderen Standards, wie z.B. ITIL(r) und COBIT. Er bietet eine betrachtliche Menge an praktischen Ratschlagen und Empfehlungen, wie Sie sich fur die Prufung und Implementierung vorzubereiten haben, so dass Ihre Reise zur Zertifizierung reibungslos ablauft. Michael Kunas ist ein ISO/IEC 20000 Lead-Auditor und ITSM-Consultant mit uber 15 Jahren Erfahrung in allen Bereichen der Informatik. Er verfugt uber langjahrige, weltweite Erfahrung als Berater, Dozent und Sprecher auf Konferenzen zum Thema ISO/IEC 20000 und den damit verbundenen Frameworks und Methoden. Er war Co-Autor eines Buches uber Mathcad Software und hat Artikel zum Thema IT-Service-Management, ITIL und ISO/IEC 20000 in spanischen Computerzeitungen, wie z.B. Data TI" und Computerworld," herausgegeben. Ein praktischer Leitfaden, der aus Ihrem Unternehmen ein Spitzenunternehmen" in Sachen Service-Qualitat mac

"Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book s ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.

The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

" T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE

"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World

A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

Summary Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communications Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, and TV
Ch. 6 Web-Based and Online Communications
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communications in a Federal Agency
Ch. 12 Crisis Communications in Public Affairs
Ch. 13 Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

Complete Table of Contents online at www.MediaRelationsHandbook.com

Former newspaper executive publishes new book... Not Extinct Yet. In his memoir of 44 years in publishing, Rick Rae talks about the ups and downs of the newspaper business from his unique vantage point. In a career spanning almost twenty locations in the United States and Canada, Rick has worked for, or managed over fifty newspapers. In this book he shares some of his experiences, such as butting heads with unions, dealing with employees who embezzle, contacts with celebrities, law suits, advertising sales techniques, competitive market situations and many other details about this fascinating industry. He has worn several hats during his years in the business.... from ad sales, editor, production manager, circulation manager, publisher, vice president and president of publishing companies ranging in size from small local weeklies to suburban dailies in the 100,000-200,000 circulation range. He talks about buying his own company at age 68 and how he is growing his company as he enters his 73rd year. Produced in hard and soft cover as well as an electronic version, Not Extinct Yet is available through Bookstore.authorhouse.com, Amazon.com and Barnesandnoble.com ISBN number is 978146783507-7 for soft cover, 978146783508-4 hardcover and 978146783509-1 for the electronic version. For more information contact [email protected]