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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
'An exciting, astute analysis of how our capacity for desire has
been slotted into the grooves of digital capitalism, and made to
work for profit - from porn to Pokemon' - Richard Seymour We are in
the middle of a 'desirevolution' - a fundamental and political
transformation of the way we desire as human beings. Perhaps as
always, new technologies - with their associated and inherited
political biases - are organising and mapping the future. What we
don't seem to notice is that the primary way in which our lives are
being transformed is through the manipulation and control of desire
itself. Our very impulses, drives and urges are 'gamified' to suit
particular economic and political agendas, changing the way we
relate to everything from lovers and friends to food and
politicians. Digital technologies are transforming the subject at
the deepest level of desire - re-mapping its libidinal economy - in
ways never before imagined possible. From sexbots to smart condoms,
fitbits to VR simulators and AI to dating algorithms, the 'love
industries' are at the heart of the future smart city and the
social fabric of everyday life. This book considers these emergent
technologies and what they mean for the future of love, desire,
work and capitalism.
A behind-the-scenes look at the struggles between visual
journalists and officials over what the public sees-and therefore
much of what the public knows-of the criminal justice system. In
the contexts of crime, social justice, and the law, nothing in
visual media is as it seems. In today's mediated social world,
visual communication has shifted to a democratic sphere that has
significantly changed the way we understand and use images as
evidence. In Seeing Justice, Mary Angela Bock examines the way
criminal justice in the US is presented in visual media by focusing
on the grounded practices of visual journalists in relationship
with law enforcement. Drawing upon extended interviews, participant
observation, contemporary court cases, and critical discourse
analysis, Bock provides a detailed examination of the way
digitization is altering the relationships between media,
consumers, and the criminal justice system. From tabloid coverage
of the last public hanging in the US to Karen-shaming videos, from
mug shots to perp walks, she focuses on the practical struggles
between journalists, police, and court officials to control the way
images influence their resulting narratives. Revealing the way
powerful interests shape what the public sees, Seeing Justice
offers a model for understanding how images are used in news
narrative.
Meet the women who aren't asking permission from Silicon Valley to
chase their dreams. They are going for it - building cutting-edge
tech startups, investing in each other's ventures, crushing male
hacker stereotypes, and rallying the next generation of women in
tech. With a nod to tech trailblazers like Sheryl Sandberg and
Marissa Mayer, Geek Girl Rising by Heather Cabot and Samantha
Walvravens introduces readers to the fearless female founders,
technologists, and innovators fighting at a grassroots level for an
ownership stake in the revolution that's changing the way we live,
work, and connect. Readers will meet Debbie Sterling, inventor of
GoldieBlox, the first engineering toy for girls, which topples the
notion that only boys can build; peek inside YouTube sensation
Michelle Phan's ipsy studios, where she is grooming the next
generation of digital video stars while leading her own mega
e-commerce beauty business; and tour the headquarters of The Muse,
the hottest career site for millennials, and meet its intrepid CEO,
Kathryn Minshew, who stared down sexism while raising millions of
dollars to fund the company she co-founded. These women are the
rebels proving that a female point of view matters in the age of
technology and can rock big returns if you have a big idea and the
passion to build it.
In 2011, Tim Cook took on an impossible task - following in the
footsteps of one of history's greatest business visionaries, Steve
Jobs. Facing worldwide scrutiny, Cook (who was often described as
shy, unassuming and unimaginative) defied all expectations. Under
Cook's leadership Apple has soared: its stock has nearly tripled to
become the world's first trillion-dollar company. From the massive
growth of the iPhone to new victories like the Apple Watch, Cook is
leading Apple to a new era of success. But he's also spearheaded a
cultural revolution within the company. Since becoming CEO, Cook
has introduced a new style of management that emphasizes kindness,
collaboration and honesty, and has quietly pushed Apple to support
sexual and racial equal rights and invest heavily in renewable
energy. Drawing on authorized access with several Apple insiders,
Kahney, the world's leading reporter on Apple, tells the inspiring
story of how one man attempted to replace the irreplaceable and
succeeded better than anyone thought possible. Leander Kahney has
covered Apple for more than a dozen years and has written four
popular books about Apple and the culture of its followers,
including Inside Steve's Brain and Jony Ive. The former news editor
for Wired.com, he is currently the editor and publisher of
CultofMac.com. He lives in San Francisco.
Become the applicant Google can't turn down Cracking the Tech
Career is the job seeker's guide to landing a coveted position at
one of the top tech firms. A follow-up to The Google Resume, this
book provides new information on what these companies want, and how
to show them you have what it takes to succeed in the role. Early
planners will learn what to study, and established professionals
will discover how to make their skillset and experience set them
apart from the crowd. Author Gayle Laakmann McDowell worked in
engineering at Google, and interviewed over 120 candidates as a
member of the hiring committee in this book, she shares her
perspectives on what works and what doesn't, what makes you
desirable, and what gets your resume saved or deleted. Apple,
Microsoft, and Google are the coveted companies in the current job
market. They field hundreds of resumes every day, and have their
pick of the cream of the crop when it comes to selecting new hires.
If you think the right alma mater is all it takes, you need to
update your thinking. Top companies, especially in the tech sector,
are looking for more. This book is the complete guide to becoming
the candidate they just cannot turn away. * Discover the career
paths that run through the top tech firms * Learn how to craft the
prefect resume and prepare for the interview * Find ways to make
yourself stand out from the hordes of other applicants * Understand
what the top companies are looking for, and how to demonstrate that
you're it These companies need certain skillsets, but they also
want a great culture fit. Grades aren't everything, experience
matters, and a certain type of applicant tends to succeed. Cracking
the Tech Career reveals what the hiring committee wants, and shows
you how to get it.
Based on the author's first-hand experience and expertise, this
book offers a proven framework for global software engineering.
Readers will learn best practices for managing a variety of
software projects, coordinating the activities of several locations
across the globe while accounting for cultural differences. Most
importantly, readers will learn how to engineer a first-rate
software product as efficiently as possible by fully leveraging
global personnel and resources.
Global Software and IT takes a unique approach that works for
projects of any size, examining such critical topics as: Executing
a seamless project across multiple locationsMitigating the risks of
off-shoringDeveloping and implementing processes for global
developmentEstablishing practical outsourcing guidelinesFostering
effective collaboration and communication across continents and
culture
This book provides a balanced framework for planning global
development, covering topics such as managing people in distributed
sites and managing a project across locations. It delivers a
comprehensive business model that is beneficial to anyone looking
for the most cost-effective, efficient way to engineer good
software products.
At nineteen, Michael Dell started his company as a freshman at
the University of Texas with $1,000 and has since built an industry
powerhouse. As Dell journeys through his childhood adventures, ups
and downs, and mistakes made along the way, he reflects on
invaluable lessons learned.
Michael Dell's revolutionary insight has allowed him to
persevere against all odds, and Direct from Dell contains valuable
information for any business leader. His strategies will show you
effective ways to grow your business and will help you save time on
costly mistakes by following his direct model for success.
Computer Science: Reflections on the Field, Reflections from the
Field provides a concise characterization of key ideas that lie at
the core of computer science (CS) research. The book offers a
description of CS research recognizing the richness and diversity
of the field. It brings together two dozen essays on diverse
aspects of CS research, their motivation and results. By describing
in accessible form computer science's intellectual character, and
by conveying a sense of its vibrancy through a set of examples, the
book aims to prepare readers for what the future might hold and
help to inspire CS researchers in its creation. Table of Contents
Front Matter Prelude: Emily Shops at VirtualEmporia.com Part One:
The Essential Character of Computer Science1 The Essential
Character of Computer Science Part Two: Selected Perspectives on
Computer Science 2 Exponential Growth, Computability, and
Complexity 3 Simulation 4 Abstraction, Representation, and
Notations 5 Data, Representation, and Information 6 Achieving
Intelligence 7 Building Computing Systems of Practical Scale 8
Research Behind Everyday Computation 9 Personal Statements of
Passion About Computer Science Research Appendix: Agenda of July
25-26, 2001, Symposium Plates
Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und
anderen einflussreichen Akteuren des Social Webs interagieren
koennen. Die Autoren bieten in diesem Quick Guide einen schnellen
und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im
Internet, konkrete Handlungsempfehlungen fur Blogger Relations und
zielgerichtete Impulse, um die OEffentlichkeitsarbeit mit
reichweitenstarken Multiplikatoren und Influencern im Netz
professionell zu optimieren. Ausserdem: Erfolgreiche Blogger geben
Branchen-Insights und erklaren, wie man gut mit ihnen ins Gesprach
kommt.Neu in der aktualisierten 2. Auflage: Zahlreiche
Transferubungen fur die direkte Anwendung in der Praxis.
Foreword By New York Times Best-Selling Author Jay Baer
Text in English & German. Apple Inc, the Californian computer
company, has been marked by unparalleled success over the past
three and a half decades. Like no other company, it has succeeded
in shifting the focus of use from utility to coveted possessions
when it comes to computers and electronic entertainment devices
such as the iPod, the iPhone and the iPad. In addition, each of the
products in the i-family have changed their product genres
technologically and ergonomically to such an extent that not only
have all competitors adopted these new 'user guidances', but
hundreds of complementary products have been created around these
products as well, from a wide range of accessories to docking
stations (ie: veritable radios with external speakers for the iPods
and iPhones) that allow users to experience the stored music
without headphones. The iPhone has compelled all manufacturers of
mobile phones to add smart phones with touch sensitive screens, the
touch phones, to their programs. And the iPad will fundamentally
transform the handling of video and news as well. Since the
introduction of the iPhone, over 200,000 special application
programs, the so-called apps, have been made available for these
i-devices. In their product genres, these devices have each caused
a paradigm shift: they are both leading and cult products, and they
represent a development that has leveraged the mobile Internet and
delocalised the act of surfing from the home to almost anywhere.
The book comments upon this process of 'disruptive technologies',
which has taken place only very rarely in the history of technology
and design. They leaf through the preconditions and position these
innovative devices in product-historical, social, and psychological
contexts.
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