Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Communicating archaeological heritage at the institutional level reflects on the current status of archeology, and a lack of communication between archaeologists and the general public only serves to widen the gap of understanding. As holders of this specific scientific expertise, effective openness and communication is essential to understanding how a durable future can be built through comprehension of the past and the importance of heritage sites and collections. Developing Effective Communication Skills in Archaeology is an essential research publication that examines archeology as a method for present researchers to interact and communicate with the past, and as a methods for identifying the overall trends in the needs of humanity as a whole. Presenting a vast range of topics such as digital transformation, artificial intelligence, and heritage awareness, this book is essential for archaeologists, journalists, heritage managers, sociologists, educators, anthropologists, museum curators, historians, communication specialists, industry professionals, researchers, academicians, and students.

Speech analytics utilizes speech recognition, predictive analytics, and authentication of the data streams while assessing customers' complaints in real-time. Assessment occurs through the collection and analysis of current data mixed with historical facts to determine patterns and to predict trends. In the current research, the authors have chosen to focus primarily on speech analytics, serving as an umbrella term encompassing speech analytics, audio-mining technologies. The use of speech analytics typically refers to a broader range of speech products, such as analyzing voice identification, emotion detection, and phonetics/speech analysis. Speech Analytics for Actionable Insights proceeds with the discussion of an overview of enterprise needs for speech analytics, a brief history of the speech recognition, the infrastructure of phonetic versus transcription approaches and real-time versus post-call solutions, major speech analytics vendors and their features, applications found within case studies, and recommendations and guidance. The primary goal of this monograph is to help business decision-makers educate themselves on the burgeoning field of speech analytics as well as to understand how it impacts the broader enterprise landscape.

Information technology (IT) risk and information security management are top of mind for corporate boards and senior business leaders. Continued intensity of cyber terrorism attacks, regulatory and compliance requirements, and customer privacy concerns are driving the need for a business-minded chief information security officer (CISO) to lead organizational efforts to protect critical infrastructure and sensitive data. A CISO must be able to both develop a practical program aligned with overall business goals and objectives and evangelize this plan with key stakeholders across the organization. The modern CISO cannot sit in a bunker somewhere in the IT operations center and expect to achieve buy in and support for the activities required to operate a program. This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organize, evangelize, and operate the program once they are into the job. It provides practical, tested strategies for designing your program and guidance to help you be successful long term. It is chock full of examples, case studies, and diagrams right out of real corporate information security programs. The Business-Minded CISO is a handbook for success as you begin this important position within any company.

The success of many companies through the assistance of bitcoin proves that technology continually dominates and transforms how economics operate. However, a deeper, more conceptual understanding of how these technologies work to identify innovation opportunities and how to successfully thrive in an increasingly competitive environment is needed for the entrepreneurs of tomorrow. Transforming Businesses With Bitcoin Mining and Blockchain Applications provides innovative insights into IT infrastructure and emerging trends in the realm of digital business technologies. This publication analyzes and extracts information from Bitcoin networks and provides the necessary steps to designing open blockchain. Highlighting topics that include financial markets, risk management, and smart technologies, the research contained within the title is ideal for entrepreneurs, business professionals, managers, executives, academicians, researchers, and business students.