This is the story of Microsoft(R) and how it rose to become the first monopoly of the information Age. The text is assembled from Ted Lewis's columns published in "IEEE Computer" (1994-1998), "IEEE Internet Computing," and "Scientific American," "Microsoft Rising" is a tale of great, emotion, and techno-marketing hype in one of the fastest growing, mainline industries of the world. It is an eye witness account to the changing computer industry and the story of Silicon Valley and how it works, a revisionist history of computing, circa 1990-2000. "Microsoft Rising" is ultimately about Microsoft's domination of the computer industry.

This book reports the author's personal history through the early 1990's to the end of the decade. These stories often try to predict or explain the chaos of Silicon Valley. Lewis analyzes the industry and shows how high-technology industry is constantly changing in turmoil and upheaval. He also examines the art of software development and deals with innovation and the emergence of techno-society. The book does not promise any answers, but rather concludes this short journey into the recent past with a number of provoking ideas about the future of hi-tech.

He is Thomas Edison and Henry Ford rolled into one -- except that William Henry Gates III maybe smarter and more successful than either. He is America's richest man, and on the corporate landscape, he may well be the most feared. In less than a generation, Bill Gates has done nothing less than change the way we live and work.

Here is Bill Gate's story, taking you inside the mind of this brilliant visionary and inside the rise of Microsoft, the world's most succesful corporation. What unique combination of historical factors and personal qualities made Gates the right man at the right time? How did he invent an industry from scratch, and what choices -- from people to products -- made Microsoft the resounding success it has become? How has the company faces Apple, Netscape, and its other competitors and partners? From Microsoft's Redmond, Washington, campus to Gates' relationships with women and with other business people, like fellow billionaire Warren Buffett, here is a compelling portrait of a unique American citizen at the dawn of the twenty-first century: a man whose career, and his effect on our world, has only begun.

Engineers and other technical professionals are increasingly presented with the opportunity of running their own businesses as entrepreneurs. In other circumstances, particularly in times of great change in industry, they may be considered 'corporate entrepreneurs', leading divisions of larger organisations in an entrepreneurial fashion. This book aims to support the engineer finding him/herself in this position. It looks at the many issues confronting the technical professional faced with the task of leading a company, or a semi-autonomous unit within a company, with clarity and direction in a changing environment. It focuses particularly on: designing the business to meet the requirements of the marketplace financial design of the business and raising venture capital alliances and acquisitions, management buyouts and buyins The material will be useful to three groups of engineers: those who are setting up their own businesses or running companies in changing markets, those who are presented with a management-buyout opportunity, and those who wish simply to broaden their awareness of commercial issues.

With the increasing use and penetration of digital information technologies throughout its processes and products, the publishing industry is undergoing a fundamental and irreversible transformation. Provided here is a comprehensive single-volume study of that transformation which demonstrates how publishing managers can best take advantage of the opportunities the profound changes will bring. In 15 clearly-written chapters, the seven key elements of publishing, the 7M's, are detailed. An enumeration of critical core concepts and over 30 figures and tables assist in this timely analysis that is essential reading for all stakeholders in the future of publishing.

This eloquent and masterful book details how the recent advancements in digital information technology mark a fundamental and irreversible transformation in the publishing industry. The clearly presented and highly readable text provides a much-needed, concise, easy-to-grasp introduction to this new world of digital publishing, the opportunities it presents, and what it means for managers in the industry, including the fundamental shift from format-based enterprises (e.g., book publishers) to firms that are developers and managers of intellectual properties in multiple forms which best meet their customers' information needs. Throughout the study, the author, a media executive who has held managerial positions in major book publishing, cable television, and software firms, focuses on the business strategies that both traditional print-based and new media publishing firms must implement to adapt and thrive in this rapidly evolving and complex environment.

After an introductory chapter that reviews the major symptoms of change in the current publishing industry environment, the author examines the Information Age and the new information industry as the foundation for his analysis. He then presents his new framework, the seven Ms of publishing, that serves both as the structural backbone and main thesis of the study. The central 11 chapters of the book detail these seven Ms: the five value-added Ms of "Material, Mode, Media, Means," and "Market"; and the two infrastructural Ms of "Management" and "Money." The author supports his analysis with over 30 figures and tables that vividly depict the key points of the study. He also delineates 45 core concepts of publishing in the Information Age within the seven Ms. The final chapter of the book presents the author's vision of the digital publishing enterprise and the paradigm of promise for managers and other stakeholders in the future of publishing.

Dieses Buch gibt eine Einfiihrung in die Programmiersprache BASIC. Vom Leser werden weder Programmierkenntnisse noch andere Erfahrungen im Umgang mit Computern erwartet. BASIC ist die im Bereich der Mikrocomputer gebriiuchlichste Programmier- sprache, insofern sind die Inhalte dieses Buches auch auf andere Rechner iiber- tragbar. Wer das Buch durchgearbeitet und verstanden hat, sollte damit keine Schwierigkeiten haben. Fiir den Programmieranfiinger ist es aber erf verweisen dazu auf die jeweilige Bedienungsanleitung.

A David and Goliath story about Ireland’s role as prime real estate for the world’s largest tech multinationals, and the considerable impact it has had on us as individuals. At the start of the millennium, the Tech giants landed on Ireland’s shores. Dublin, once one of Europe’s poorest cities, became a beacon of Silicon Valley’s promise of progress and power. As the face of the capital was remade in the image of Big Tech, Irish society embraced technology like no other. Romantic Ireland was dead and gone: social media was here to stay. In this provocative account, Aoife Barry explores the human cost of Ireland’s Faustian pact with Big Tech, from the local communities uprooted by Google to the traumatised moderators squirrelled in the capital’s pockets, keeping the internet safe at a terrible price. Unsettling, insightful, and wryly funny, she paints a portrait of a country addicted to the internet, refreshing the news, refreshing Twitter, scrolling and scrolling towards a feverish future. She turns an equally honest eye on her own life online, from her humble beginnings using dial-up in her parent’s kitchen to working for Ireland’s first digital-only newsroom, and asks what we bargain in exchange for life in the metaverse. Social Capital is the coming of age story of Ireland 3.0: set against the backdrop of the tech revolution, it chronicles how we collapse the boundary between physical and virtual reality, and where we might go from here.

Dieses Buch ist eine kompakte Einfuhrung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret fur den Mittelstand. Nutzlicher Content, aktuelle Themen, gut aufbereitete Infos und zielfuhrende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veroeffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen mussen, um die Presse effektiv zu erreichen. Von der Konzeption uber verschiedene Handlungsfelder, Instrumente, Kanale und die konkrete Zielgruppenarbeit bis hin zu Massnahmen, Evaluation und Umgang mit Dienstleistern - dieser Quick Guide deckt alles ab, was Verantwortliche in KMU fur die Arbeit mit den Medien beachten mussen. Ein pragmatischer Leitfaden fur die tagliche Anwendung in der Praxis, der Ihnen helfen wird, eine Strategie und einen konkret umsetzbaren Plan fur Ihre Pressearbeit zu entwickeln. Mit zahlreichen Beispielen und Transferaufgaben. Neu in der aktualisierten zweiten Auflage: Testen Sie Ihr Wissen mit den exklusiven Fragen und Antworten zum Buch in der kostenlosen Springer-Nature-Flashcards-App.

Paul Clemens Murschetz befasst sich mit ausgewahlten Phanomenen der digitalen Transformation in der Medienbranche und stutzt sich vor allem auf Erkenntnisse aus der Medienoekonomie und der Medienmanagementforschung. Sein erkenntnisleitendes Interesse ist es, einen entscheidenden Beitrag zur Beantwortung der gegenwartig stattfindenden Transformationsprozesse der am meisten entwickelten Mediengesellschaften vor dem Hintergrund der Problematiken der "digitalen Mediamorphose" zu leisten und damit Einblick zu geben in die radikalen Veranderungen, die Mediensysteme in den letzten Jahren in westlichen Demokratien erfahren haben.

As digital transformations continue to accelerate in the world, discourses of big data have come to dominate in a number of fields, from politics and economics, to media and education. But how can we really understand the digital world when so much of the writing through which we grapple with it remains deeply problematic? In a compelling new work of feminist critical theory, Bassett, Kember and O'Riordan scrutinise many of the assumptions of a masculinist digital world, highlighting the tendency of digital humanities scholarship to venerate and essentialise technical forms, and to adopt gendered writing and citation practices. Contesting these writings, practices and politics, the authors foreground feminist traditions and contributions to the field, offering alternative modes of knowledge production, and a radically different, poetic writing style. Through this prism, Furious brings into focus themes including the automation of home and domestic work, the Anthropocene, and intersectional feminist technofutures.

Andreas Gadatsch schliesst mit dem vorliegenden essential eine Lucke in einfuhrenden Werken zur Datenmodellierung. Diese Modelle gehoeren zum Basiswissen in Einfuhrungsveranstaltungen zur Wirtschaftsinformatik fur Betriebswirte. Die Literatur dazu ist fur diese Zielgruppe haufig zu speziell, da sie sich eher an Informatiker richtet. Der Autor bietet hier nun einen kompakten Einstieg in die klassische CHEN-Notation anhand eines durchgangigen Fallbeispiels, auf der viele neue Modellierungsansatze aufbauen. Die zweite Auflage enthalt einige formale Korrekturen und Erganzungen (z. B. Rekursive Relationen). Der Autor: Dr. Andreas Gadatsch ist Professor fur Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik im Fachbereich Wirtschaftswissenschaften der Hochschule Bonn-Rhein-Sieg in Sankt Augustin.

Dieses Buch gibt einen kompakten UEberblick uber alle digitalen Kommunikationskanale, die B2B-Unternehmen zielgerichtet fur sich nutzen koennen, um Kunden auch in Zukunft auf sich aufmerksam zu machen, sie zu gewinnen und zu binden. Der Autor beschreibt, wie B2B-Unternehmen Content Marketing und Online-PR fur sich nutzen, warum Videos hilfreiche Werkzeuge sind und welche Rolle Influencer bei der Ansprache von Business-Zielgruppen spielen. Er erklart, wie Suchmaschinenoptimierung (SEO) funktioniert und welchen Regeln Social Media, Word of Mouth oder Unternehmensblogs unterliegen. Machen auch Sie einen Reality-Check Ihres Unternehmens und finden Sie heraus, mit welchen Kommunikationsmassnahmen Ihr Unternehmen nachhaltig in Kontakt mit der Zielgruppe treten kann. Ein direkt anwendbares Buch, das Sie mit Transferubungen und Fragen fur die Zukunft rusten und inspirieren soll.

This compact history traces the computer industry from its origins in 1950s mainframes, through the establishment of standards beginning in 1965 and the introduction of personal computing in the 1980s. It concludes with the Internet's explosive growth since 1995. Across these four periods, Martin Campbell-Kelly and Daniel Garcia-Swartz describe the steady trend toward miniaturization and explain its consequences for the bundles of interacting components that make up a computer system. With miniaturization, the price of computation fell and entry into the industry became less costly. Companies supplying different components learned to cooperate even as they competed with other businesses for market share. Simultaneously with miniaturization-and equally consequential-the core of the computer industry shifted from hardware to software and services. Companies that failed to adapt to this trend were left behind. Governments did not turn a blind eye to the activities of entrepreneurs. The U.S. government was the major customer for computers in the early years. Several European governments subsidized private corporations, and Japan fostered R&D in private firms while protecting its domestic market from foreign competition. From Mainframes to Smartphones is international in scope and broad in its purview of this revolutionary industry.

Das essential fuhrt in Big Data ein und erlautert die wichtigsten Werkzeuge zur Nutzung von SQL- wie NoSQL-Technologien. Neben semantischer Datenmodellierung, Abfragesprachen, Konsistenzgewahrung mit ACID oder BASE werden NoSQL-Datenbanken vorgestellt und organisatorische Aspekte des Datenmanagements erlautert. Der Leser erhalt mit diesem Kompendium die wichtigsten Grundlagen sowohl zu SQL- wie auch zu NoSQL-Datenbanken.

Die Musikwirtschaftsforschung versteht sich als Inter-Disziplin an der Schnittstelle wirtschaftlicher, kunstlerischer, insbesondere musikalischer, kultureller, sozialer, rechtlicher, technologischer aber auch daruber hinausgehender Entwicklungen, die zur Entstehung, Verbreitung und Rezeption des Kulturgutes Musik beitragen. Der Sammelband beinhaltet Beitrage mit unterschiedlichen fachdisziplinaren und methodischen Zugangen und ist Ergebnis eines Workshops, der Anfang Juli 2016 am Institut fur Kulturmanagement und Kulturwissenschaft (IKM) der Universitat fur Musik und darstellende Kunst Wien stattgefunden hat.

Bartosz Wilczek untersucht am Beispiel der Newsroom-Konvergenz in zwei fuhrenden Schweizer Medienunternehmen, wie sich veranderte Marktbedingungen auf die Qualitat des digitalen Journalismus auswirken. Der Autor entwickelt ein organisationsoekonomisches Framework, das erklart, wie Komplexitat und Unsicherheit in Medienunternehmen entstehen, welche psychologischen Mechanismen die Reduktion von Komplexitat und Unsicherheit antreiben und welche organisationalen Massnahmen Medienmanagern, Redaktionsmanagern und Journalisten zur Verfugung stehen, um Komplexitat und Unsicherheit zu reduzieren. Die Ergebnisse legen Prozesse der Komplexitats- und Unsicherheits-Reduktion in Medienunternehmen offen, die unter verschiedenen organisationalen Bedingungen unterschiedlich verlaufen und sich in den journalistischen Inhalten niederschlagen.

Der Autor legt mit diesem Buch eine erste systematische und faktenreiche Analyse uber die Entwicklung des Fernsehens in Spanien vor, die neben einer Jahrzehnte ubergreifenden Beschreibung vor allem den treibenden Kraften und den Auswirkungen der fortschreitenden OEkonomisierung nachgeht. Was sind die Ursachen, die Strukturebenen, die Formen und Folgen der OEkonomisierung des Fernsehens in Spanien? Die Frage stellt sich nicht nur dem Beobachter aus dem deutschen Sprachraum, dem das Medium Fernsehen in unserem wichtigsten Urlaubsland ausserhalb Deutschlands in mehrfacher Hinsicht "spanisch vorkommt".

Im Mittelpunkt des Bandes steht die zukunftige Organisation der Journalismusproduktion. Christopher Buschow untersucht Neugrundungen und Start-ups, die mitunter innovativer und zukunftsorientierter arbeiten koennen als Presseverlage und ihre Redaktionen. Der Autor zeigt auf Grundlage empirischer Fallstudienforschung, was es bedeutet, in neugegrundeten Medienorganisationen 'Journalismus zu produzieren' und 'Medien zu managen'. Ziel des Bandes ist es, die Untersuchung von Entrepreneurship und Unternehmertum in den Medien als einen instruktiven Zugang zur derzeitigen Neuordnung des Journalismus zu profilieren.

'Bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global 'Lucid and captivating' Max Tegmark, professor of physics at MIT and author of Life 3.0 A captivating memoir that chronicles one woman's mission to humanise technology and what she learns about humanity along the way. Now more than ever, we find ourselves unable to express our true feelings through technology. Whether it's a misunderstood text, an oversimplified emoji or a Skype call that leaves us feeling lonely, when most of our communication is carried out through tech, the result is a virtual world that's lacking our humanity - a society lacking in empathy. Rana el Kaliouby discovered this when she left Cairo, a newly-married, Muslim woman, to take up her place at Cambridge University to study computer science. Many thousands of miles from home, she began to develop systems to help her better connect with her family. She started to pioneer the new field of Emotional Intelligence (EI). She now runs her company, Affectiva (the industry-leader in this emerging field) that builds EI into our technology and develops systems that understand humans the way we understand one another. This is the fascinating story of her mission to humanise technology and what she learns about humanity along the way.

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.