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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

In All His Glory - The Life and Times of William S. Paley and the Birth of Modern Broadcasting (Paperback): Sally Bedell Smith In All His Glory - The Life and Times of William S. Paley and the Birth of Modern Broadcasting (Paperback)
Sally Bedell Smith
R712 Discovery Miles 7 120 Ships in 18 - 22 working days

The Life and Times of William S. Paley and the Birth of Modern Broadcasting

Digital Dragon - High-Technology Enterprises in China (Hardcover): Adam Segal Digital Dragon - High-Technology Enterprises in China (Hardcover)
Adam Segal
R1,723 Discovery Miles 17 230 Ships in 18 - 22 working days

During the economic reforms of the last twenty years, China adopted a wide array of policies designed to raise its technological capability and foster industrial growth. Ideologically, the government would not promote private-ownership firms and instead created a hybrid concept, that of "nongovernmental enterprises" or minying qiye. Adam Segal examines the minying experience, particularly in high technology, in four key regions: Beijing, Shanghai, Xi'an, and Guangzhou.

Minying enterprises have been neither clear successes nor abject failures, Segal finds. Instead, outcomes varied: though efforts to create a core of innovative high-tech firms succeeded in Beijing, minying enterprises elsewhere have languished. He points to variations in local implementation of government policies on investment, property-rights regulation, and government supervision as a key to the different outcomes. He explains these peculiarities of implementation by putting official decisions within their local contexts. Extending his analysis, he compares the experience of creating technology enterprises in China with those of Korea (the chaebol system) and Taiwan (enterprise groups).

Based on interviews with entrepreneurs and local government officials, as well as numerous published primary sources, Digital Dragon is the first detailed look at a major Chinese institutional experiment and at high-tech endeavors in China. Can China become a true global economic power? The evolution of the high- technologies sector will determine, Segal says, whether China will become a modern economy or simply a large one.

Ethics of Information Technology and Business (Paperback): R.T. De George Ethics of Information Technology and Business (Paperback)
R.T. De George
R1,324 Discovery Miles 13 240 Ships in 18 - 22 working days

This is the first study of business ethics to take into consideration the plethora of issues raised by the Information Age.
The first study of business ethics to take into consideration the plethora of issues raised by the Information Age.
Explores a wide range of topics including marketing, privacy, and the protection of personal information; employees and communication privacy; intellectual property issues; the ethical issues of e-business; Internet-related business ethics problems; and the ethical dimension of information technology on society.
Uncovers previous ignored ethical issues.
Underlines the need for public discussion of the issues.
Argues that computers and information technology have not necessarily developed in the most ethical manner possible.

Quest for the Quantum Computer (Paperback, 1st Touchstone ed): Brown Quest for the Quantum Computer (Paperback, 1st Touchstone ed)
Brown
R575 Discovery Miles 5 750 Ships in 18 - 22 working days

Taking readers to the cutting edge of physics, mathematics, and computer science, Julian Brown tells the dramatic story of the groundbreaking efforts to create a fundamentally new kind of computer that would be astronomically more powerful than today's machines. In 1998, a team of researchers announced they had produced the world's first quantum computer in a cup of chloroform. In fascinating, fully accessible detail, Brown explains the ideas that led up to this accomplishment and explores the mind-stretching implications of this leap into the bizarre world of quantum physics. The Quest for the Quantum Computer is a riveting look at what promises to be one of the most important scientific and technological ideas of the twenty-first century.

Digital Control 2000: Past, Present and Future of PID Control - Proceedings of the IFAC Workshop, 5-7 April 2000, Terrassa,... Digital Control 2000: Past, Present and Future of PID Control - Proceedings of the IFAC Workshop, 5-7 April 2000, Terrassa, Spain (Paperback)
J. Quevedo, T. Escobet
R4,198 Discovery Miles 41 980 Ships in 18 - 22 working days

At the beginning of the new millennium the PID controller continues to be a key component of industrial control. During this century many different structures of control have been proposed to overcome the limitation of the PID controllers. Because of their simplicity and usefulness, they give a very useful solution to an important part of the industrial processes.

The present-day structure of PID controllers is quite different from the original analog PID controllers. Now the implementation of the PID is based on digital design, these digital PIDs include many algorithms such as anti-wind-up, auto-tuning, adaptive, and fuzzy fine tuning to improve their performances, but the basic actions remain the same.

During the last two decades, the general reluctance of researchers to use PID controllers has begun to disappear. Many of the new capabilities of digital PID controllers have been introduced by the research community. The industrial control users apply these innovations easily, even enthusiastically. PID control has become one of the most important ways for the scientific specialist in control and the users of industrial control to work together.

This workshop was organized so that the scientific world and the industrial control world could meet and discuss the present and future use of PID controllers - the successes and failures of their use and how to determine the limits of performances. This workshop was also useful for learning about control history, since the origin and evolution of PID control can provide us with keys for new development and designs.

Thomas Watson, Sr - IBM and the Computer Revolution (Paperback): Robert Sobel Thomas Watson, Sr - IBM and the Computer Revolution (Paperback)
Robert Sobel
R931 Discovery Miles 9 310 Ships in 18 - 22 working days
The Silicon Boys and Their Valley of Dreams (Paperback, 1st Perennial ed): David A. Kaplan The Silicon Boys and Their Valley of Dreams (Paperback, 1st Perennial ed)
David A. Kaplan
R485 Discovery Miles 4 850 Ships in 18 - 22 working days

In "the best book to date on the subject" (San Francisco Chronicle), prize-winning journalist David A. Kaplan brings to life the culture and history of Silicon Valley. The symbol of high-tech genius and ineffable wealth, a place that competes with Hollywood and Washington in the zeitgeist of success and excess, the Valley is the epicenter of the New Economy. Depending on yesterday's stock market close, roughly a quartermillion Siliconillionaires live in the Valley. And they're building megalo-mansions and buying Lamborghinis as fast as they can. Combining reportorial insight and biting wit, The Silicon Boys tells the unforgettable story of dreams and greed, ambition and luck, that has become the Valley of the Dollars.

Did Microsoft Harm Consumers? - Two Opposing Views (Paperback, illustrated edition): Franklin L Fischer, David M Rubinfeld,... Did Microsoft Harm Consumers? - Two Opposing Views (Paperback, illustrated edition)
Franklin L Fischer, David M Rubinfeld, Richard L Shmalensee, David S. Evans
R239 R226 Discovery Miles 2 260 Save R13 (5%) Ships in 18 - 22 working days

United States v. Microsoft is arguably the most important antitrust case of the past decade. It will have major implications for how governments regulate information technologies and the coming Internet explosion. It will also have important consequences for how businesses behave in the marketplace and in the political arena. In this volume, key economists for the government and for the Microsoft Corporation lay out their views on the key issues and then respond to the views presented by the opposing side. The analysis illuminates many of the complex issues involved in assessing the appropriate scope for antitrust intervention in information technology industries.

Microsoft Rising and Other Tales of Silicon Valley (Paperback): T.G. Lewis Microsoft Rising and Other Tales of Silicon Valley (Paperback)
T.G. Lewis
R2,088 Discovery Miles 20 880 Ships in 18 - 22 working days

This is the story of Microsoft(R) and how it rose to become the first monopoly of the information Age. The text is assembled from Ted Lewis's columns published in "IEEE Computer" (1994-1998), "IEEE Internet Computing," and "Scientific American," "Microsoft Rising" is a tale of great, emotion, and techno-marketing hype in one of the fastest growing, mainline industries of the world. It is an eye witness account to the changing computer industry and the story of Silicon Valley and how it works, a revisionist history of computing, circa 1990-2000. "Microsoft Rising" is ultimately about Microsoft's domination of the computer industry.

This book reports the author's personal history through the early 1990's to the end of the decade. These stories often try to predict or explain the chaos of Silicon Valley. Lewis analyzes the industry and shows how high-technology industry is constantly changing in turmoil and upheaval. He also examines the art of software development and deals with innovation and the emergence of techno-society. The book does not promise any answers, but rather concludes this short journey into the recent past with a number of provoking ideas about the future of hi-tech.

Bill Gates - The Path to the Future (Paperback): Jonathan Gatlin Bill Gates - The Path to the Future (Paperback)
Jonathan Gatlin
R373 Discovery Miles 3 730 Ships in 18 - 22 working days

He is Thomas Edison and Henry Ford rolled into one -- except that William Henry Gates III maybe smarter and more successful than either. He is America's richest man, and on the corporate landscape, he may well be the most feared. In less than a generation, Bill Gates has done nothing less than change the way we live and work.

Here is Bill Gate's story, taking you inside the mind of this brilliant visionary and inside the rise of Microsoft, the world's most succesful corporation. What unique combination of historical factors and personal qualities made Gates the right man at the right time? How did he invent an industry from scratch, and what choices -- from people to products -- made Microsoft the resounding success it has become? How has the company faces Apple, Netscape, and its other competitors and partners? From Microsoft's Redmond, Washington, campus to Gates' relationships with women and with other business people, like fellow billionaire Warren Buffett, here is a compelling portrait of a unique American citizen at the dawn of the twenty-first century: a man whose career, and his effect on our world, has only begun.

The Invisible Farm - The Worldwide Decline of Farm News and Agricultural Journalism Training (Paperback): Thomas F. Pawlick The Invisible Farm - The Worldwide Decline of Farm News and Agricultural Journalism Training (Paperback)
Thomas F. Pawlick
R738 Discovery Miles 7 380 Ships in 18 - 22 working days
Designing Businesses - How to develop and lead a high technology company (Hardcover): George Young Designing Businesses - How to develop and lead a high technology company (Hardcover)
George Young
R2,602 R2,368 Discovery Miles 23 680 Save R234 (9%) Ships in 18 - 22 working days

Engineers and other technical professionals are increasingly presented with the opportunity of running their own businesses as entrepreneurs. In other circumstances, particularly in times of great change in industry, they may be considered 'corporate entrepreneurs', leading divisions of larger organisations in an entrepreneurial fashion. This book aims to support the engineer finding him/herself in this position. It looks at the many issues confronting the technical professional faced with the task of leading a company, or a semi-autonomous unit within a company, with clarity and direction in a changing environment. It focuses particularly on: designing the business to meet the requirements of the marketplace financial design of the business and raising venture capital alliances and acquisitions, management buyouts and buyins The material will be useful to three groups of engineers: those who are setting up their own businesses or running companies in changing markets, those who are presented with a management-buyout opportunity, and those who wish simply to broaden their awareness of commercial issues.

Publishing in the Information Age - A New Management Framework for the Digital Era (Paperback, 1st pbk. ed): Douglas M.... Publishing in the Information Age - A New Management Framework for the Digital Era (Paperback, 1st pbk. ed)
Douglas M. Eisenhart
R1,247 Discovery Miles 12 470 Ships in 18 - 22 working days

With the increasing use and penetration of digital information technologies throughout its processes and products, the publishing industry is undergoing a fundamental and irreversible transformation. Provided here is a comprehensive single-volume study of that transformation which demonstrates how publishing managers can best take advantage of the opportunities the profound changes will bring. In 15 clearly-written chapters, the seven key elements of publishing, the 7M's, are detailed. An enumeration of critical core concepts and over 30 figures and tables assist in this timely analysis that is essential reading for all stakeholders in the future of publishing.

This eloquent and masterful book details how the recent advancements in digital information technology mark a fundamental and irreversible transformation in the publishing industry. The clearly presented and highly readable text provides a much-needed, concise, easy-to-grasp introduction to this new world of digital publishing, the opportunities it presents, and what it means for managers in the industry, including the fundamental shift from format-based enterprises (e.g., book publishers) to firms that are developers and managers of intellectual properties in multiple forms which best meet their customers' information needs. Throughout the study, the author, a media executive who has held managerial positions in major book publishing, cable television, and software firms, focuses on the business strategies that both traditional print-based and new media publishing firms must implement to adapt and thrive in this rapidly evolving and complex environment.

After an introductory chapter that reviews the major symptoms of change in the current publishing industry environment, the author examines the Information Age and the new information industry as the foundation for his analysis. He then presents his new framework, the seven Ms of publishing, that serves both as the structural backbone and main thesis of the study. The central 11 chapters of the book detail these seven Ms: the five value-added Ms of "Material, Mode, Media, Means," and "Market"; and the two infrastructural Ms of "Management" and "Money." The author supports his analysis with over 30 figures and tables that vividly depict the key points of the study. He also delineates 45 core concepts of publishing in the Information Age within the seven Ms. The final chapter of the book presents the author's vision of the digital publishing enterprise and the paradigm of promise for managers and other stakeholders in the future of publishing.

AutomationML (German, Paperback): Rainer Drath AutomationML (German, Paperback)
Rainer Drath
R1,131 R950 Discovery Miles 9 500 Save R181 (16%) Ships in 18 - 22 working days
Augmented Reality (German, Paperback, 3rd ed.): Anett Mehler-Bicher, Lothar Steiger Augmented Reality (German, Paperback, 3rd ed.)
Anett Mehler-Bicher, Lothar Steiger
R975 R823 Discovery Miles 8 230 Save R152 (16%) Ships in 18 - 22 working days
Lehr- Und UEbungsbuch Fur Die Rechner Sharp Pc-1246/47, Pc-1251, Pc-1260/61, Pc-1350, Pc-1401/02 (German, Paperback, 3rd 3.... Lehr- Und UEbungsbuch Fur Die Rechner Sharp Pc-1246/47, Pc-1251, Pc-1260/61, Pc-1350, Pc-1401/02 (German, Paperback, 3rd 3. Aufl. 1986 ed.)
Kreth Horst
R1,531 Discovery Miles 15 310 Ships in 10 - 15 working days

Dieses Buch gibt eine Einfiihrung in die Programmiersprache BASIC. Vom Leser werden weder Programmierkenntnisse noch andere Erfahrungen im Umgang mit Computern erwartet. BASIC ist die im Bereich der Mikrocomputer gebriiuchlichste Programmier- sprache, insofern sind die Inhalte dieses Buches auch auf andere Rechner iiber- tragbar. Wer das Buch durchgearbeitet und verstanden hat, sollte damit keine Schwierigkeiten haben. Fiir den Programmieranfiinger ist es aber erf verweisen dazu auf die jeweilige Bedienungsanleitung.

Social Capital - Life Online in the Shadow of Ireland’s Tech Boom (Paperback): Aoife Barry Social Capital - Life Online in the Shadow of Ireland’s Tech Boom (Paperback)
Aoife Barry
R432 R393 Discovery Miles 3 930 Save R39 (9%) Ships in 9 - 17 working days

A David and Goliath story about Ireland’s role as prime real estate for the world’s largest tech multinationals, and the considerable impact it has had on us as individuals. At the start of the millennium, the Tech giants landed on Ireland’s shores. Dublin, once one of Europe’s poorest cities, became a beacon of Silicon Valley’s promise of progress and power. As the face of the capital was remade in the image of Big Tech, Irish society embraced technology like no other. Romantic Ireland was dead and gone: social media was here to stay. In this provocative account, Aoife Barry explores the human cost of Ireland’s Faustian pact with Big Tech, from the local communities uprooted by Google to the traumatised moderators squirrelled in the capital’s pockets, keeping the internet safe at a terrible price. Unsettling, insightful, and wryly funny, she paints a portrait of a country addicted to the internet, refreshing the news, refreshing Twitter, scrolling and scrolling towards a feverish future. She turns an equally honest eye on her own life online, from her humble beginnings using dial-up in her parent’s kitchen to working for Ireland’s first digital-only newsroom, and asks what we bargain in exchange for life in the metaverse. Social Capital is the coming of age story of Ireland 3.0: set against the backdrop of the tech revolution, it chronicles how we collapse the boundary between physical and virtual reality, and where we might go from here.

Aqui no hay reglas: Netflix y la cultura de la reinvencion / No Rules Rules: Netflix and the Culture of Reinvention (Spanish,... Aqui no hay reglas: Netflix y la cultura de la reinvencion / No Rules Rules: Netflix and the Culture of Reinvention (Spanish, Paperback)
Erin Meyer, Reed Hastings
R634 Discovery Miles 6 340 Ships in 10 - 15 working days
Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020... Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020 ed.)
Imke Keimer, Ulrich Egle
R1,339 Discovery Miles 13 390 Ships in 18 - 22 working days
Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen - Wie Sie Medien professionell und wirksam fur sich... Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen - Wie Sie Medien professionell und wirksam fur sich gewinnen (German, Book, 2., aktualisierte und erganzte Aufl. 2020)
Nina Claudy
R955 Discovery Miles 9 550 Ships in 18 - 22 working days

Dieses Buch ist eine kompakte Einfuhrung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret fur den Mittelstand. Nutzlicher Content, aktuelle Themen, gut aufbereitete Infos und zielfuhrende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veroeffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen mussen, um die Presse effektiv zu erreichen. Von der Konzeption uber verschiedene Handlungsfelder, Instrumente, Kanale und die konkrete Zielgruppenarbeit bis hin zu Massnahmen, Evaluation und Umgang mit Dienstleistern - dieser Quick Guide deckt alles ab, was Verantwortliche in KMU fur die Arbeit mit den Medien beachten mussen. Ein pragmatischer Leitfaden fur die tagliche Anwendung in der Praxis, der Ihnen helfen wird, eine Strategie und einen konkret umsetzbaren Plan fur Ihre Pressearbeit zu entwickeln. Mit zahlreichen Beispielen und Transferaufgaben. Neu in der aktualisierten zweiten Auflage: Testen Sie Ihr Wissen mit den exklusiven Fragen und Antworten zum Buch in der kostenlosen Springer-Nature-Flashcards-App.

Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienoekonomie (German, English,... Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienoekonomie (German, English, Paperback, 1. Aufl. 2019)
Paul Clemens Murschetz
R1,747 Discovery Miles 17 470 Ships in 18 - 22 working days

Paul Clemens Murschetz befasst sich mit ausgewahlten Phanomenen der digitalen Transformation in der Medienbranche und stutzt sich vor allem auf Erkenntnisse aus der Medienoekonomie und der Medienmanagementforschung. Sein erkenntnisleitendes Interesse ist es, einen entscheidenden Beitrag zur Beantwortung der gegenwartig stattfindenden Transformationsprozesse der am meisten entwickelten Mediengesellschaften vor dem Hintergrund der Problematiken der "digitalen Mediamorphose" zu leisten und damit Einblick zu geben in die radikalen Veranderungen, die Mediensysteme in den letzten Jahren in westlichen Demokratien erfahren haben.

Datenmodellierung - Einfuhrung in die Entity-Relationship-Modellierung und das Relationenmodell (German, Paperback, 2., akt.... Datenmodellierung - Einfuhrung in die Entity-Relationship-Modellierung und das Relationenmodell (German, Paperback, 2., akt. Aufl. 2019)
Andreas Gadatsch
R570 Discovery Miles 5 700 Ships in 18 - 22 working days

Andreas Gadatsch schliesst mit dem vorliegenden essential eine Lucke in einfuhrenden Werken zur Datenmodellierung. Diese Modelle gehoeren zum Basiswissen in Einfuhrungsveranstaltungen zur Wirtschaftsinformatik fur Betriebswirte. Die Literatur dazu ist fur diese Zielgruppe haufig zu speziell, da sie sich eher an Informatiker richtet. Der Autor bietet hier nun einen kompakten Einstieg in die klassische CHEN-Notation anhand eines durchgangigen Fallbeispiels, auf der viele neue Modellierungsansatze aufbauen. Die zweite Auflage enthalt einige formale Korrekturen und Erganzungen (z. B. Rekursive Relationen). Der Autor: Dr. Andreas Gadatsch ist Professor fur Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik im Fachbereich Wirtschaftswissenschaften der Hochschule Bonn-Rhein-Sieg in Sankt Augustin.

Quick Guide Digitale B2B-Kommunikation - Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints... Quick Guide Digitale B2B-Kommunikation - Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen (German, Paperback, 1. Aufl. 2019)
Michael C. Schmitt
R842 Discovery Miles 8 420 Ships in 18 - 22 working days

Dieses Buch gibt einen kompakten UEberblick uber alle digitalen Kommunikationskanale, die B2B-Unternehmen zielgerichtet fur sich nutzen koennen, um Kunden auch in Zukunft auf sich aufmerksam zu machen, sie zu gewinnen und zu binden. Der Autor beschreibt, wie B2B-Unternehmen Content Marketing und Online-PR fur sich nutzen, warum Videos hilfreiche Werkzeuge sind und welche Rolle Influencer bei der Ansprache von Business-Zielgruppen spielen. Er erklart, wie Suchmaschinenoptimierung (SEO) funktioniert und welchen Regeln Social Media, Word of Mouth oder Unternehmensblogs unterliegen. Machen auch Sie einen Reality-Check Ihres Unternehmens und finden Sie heraus, mit welchen Kommunikationsmassnahmen Ihr Unternehmen nachhaltig in Kontakt mit der Zielgruppe treten kann. Ein direkt anwendbares Buch, das Sie mit Transferubungen und Fragen fur die Zukunft rusten und inspirieren soll.

From Mainframes to Smartphones - A History of the International Computer Industry (Hardcover): Martin Campbell-Kelly, Daniel D... From Mainframes to Smartphones - A History of the International Computer Industry (Hardcover)
Martin Campbell-Kelly, Daniel D Garcia-Swartz
R1,557 Discovery Miles 15 570 Ships in 18 - 22 working days

This compact history traces the computer industry from its origins in 1950s mainframes, through the establishment of standards beginning in 1965 and the introduction of personal computing in the 1980s. It concludes with the Internet's explosive growth since 1995. Across these four periods, Martin Campbell-Kelly and Daniel Garcia-Swartz describe the steady trend toward miniaturization and explain its consequences for the bundles of interacting components that make up a computer system. With miniaturization, the price of computation fell and entry into the industry became less costly. Companies supplying different components learned to cooperate even as they competed with other businesses for market share. Simultaneously with miniaturization-and equally consequential-the core of the computer industry shifted from hardware to software and services. Companies that failed to adapt to this trend were left behind. Governments did not turn a blind eye to the activities of entrepreneurs. The U.S. government was the major customer for computers in the early years. Several European governments subsidized private corporations, and Japan fostered R&D in private firms while protecting its domestic market from foreign competition. From Mainframes to Smartphones is international in scope and broad in its purview of this revolutionary industry.

Cracking the Tech Career - Insider Advice on Landing a Job at Google, Microsoft, Apple, or any Top Tech Company (Paperback):... Cracking the Tech Career - Insider Advice on Landing a Job at Google, Microsoft, Apple, or any Top Tech Company (Paperback)
Gayle Laakmann McDowell
R499 R466 Discovery Miles 4 660 Save R33 (7%) Ships in 18 - 22 working days

Become the applicant Google can't turn down Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google, and interviewed over 120 candidates as a member of the hiring committee in this book, she shares her perspectives on what works and what doesn't, what makes you desirable, and what gets your resume saved or deleted. Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day, and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away. * Discover the career paths that run through the top tech firms * Learn how to craft the prefect resume and prepare for the interview * Find ways to make yourself stand out from the hordes of other applicants * Understand what the top companies are looking for, and how to demonstrate that you're it These companies need certain skillsets, but they also want a great culture fit. Grades aren't everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants, and shows you how to get it.

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