Become the applicant Google can't turn down Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google, and interviewed over 120 candidates as a member of the hiring committee in this book, she shares her perspectives on what works and what doesn't, what makes you desirable, and what gets your resume saved or deleted. Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day, and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away. * Discover the career paths that run through the top tech firms * Learn how to craft the prefect resume and prepare for the interview * Find ways to make yourself stand out from the hordes of other applicants * Understand what the top companies are looking for, and how to demonstrate that you're it These companies need certain skillsets, but they also want a great culture fit. Grades aren't everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants, and shows you how to get it.

Das essential fuhrt in Big Data ein und erlautert die wichtigsten Werkzeuge zur Nutzung von SQL- wie NoSQL-Technologien. Neben semantischer Datenmodellierung, Abfragesprachen, Konsistenzgewahrung mit ACID oder BASE werden NoSQL-Datenbanken vorgestellt und organisatorische Aspekte des Datenmanagements erlautert. Der Leser erhalt mit diesem Kompendium die wichtigsten Grundlagen sowohl zu SQL- wie auch zu NoSQL-Datenbanken.

Die Musikwirtschaftsforschung versteht sich als Inter-Disziplin an der Schnittstelle wirtschaftlicher, kunstlerischer, insbesondere musikalischer, kultureller, sozialer, rechtlicher, technologischer aber auch daruber hinausgehender Entwicklungen, die zur Entstehung, Verbreitung und Rezeption des Kulturgutes Musik beitragen. Der Sammelband beinhaltet Beitrage mit unterschiedlichen fachdisziplinaren und methodischen Zugangen und ist Ergebnis eines Workshops, der Anfang Juli 2016 am Institut fur Kulturmanagement und Kulturwissenschaft (IKM) der Universitat fur Musik und darstellende Kunst Wien stattgefunden hat.

Bartosz Wilczek untersucht am Beispiel der Newsroom-Konvergenz in zwei fuhrenden Schweizer Medienunternehmen, wie sich veranderte Marktbedingungen auf die Qualitat des digitalen Journalismus auswirken. Der Autor entwickelt ein organisationsoekonomisches Framework, das erklart, wie Komplexitat und Unsicherheit in Medienunternehmen entstehen, welche psychologischen Mechanismen die Reduktion von Komplexitat und Unsicherheit antreiben und welche organisationalen Massnahmen Medienmanagern, Redaktionsmanagern und Journalisten zur Verfugung stehen, um Komplexitat und Unsicherheit zu reduzieren. Die Ergebnisse legen Prozesse der Komplexitats- und Unsicherheits-Reduktion in Medienunternehmen offen, die unter verschiedenen organisationalen Bedingungen unterschiedlich verlaufen und sich in den journalistischen Inhalten niederschlagen.

Der Autor legt mit diesem Buch eine erste systematische und faktenreiche Analyse uber die Entwicklung des Fernsehens in Spanien vor, die neben einer Jahrzehnte ubergreifenden Beschreibung vor allem den treibenden Kraften und den Auswirkungen der fortschreitenden OEkonomisierung nachgeht. Was sind die Ursachen, die Strukturebenen, die Formen und Folgen der OEkonomisierung des Fernsehens in Spanien? Die Frage stellt sich nicht nur dem Beobachter aus dem deutschen Sprachraum, dem das Medium Fernsehen in unserem wichtigsten Urlaubsland ausserhalb Deutschlands in mehrfacher Hinsicht "spanisch vorkommt".

Im Mittelpunkt des Bandes steht die zukunftige Organisation der Journalismusproduktion. Christopher Buschow untersucht Neugrundungen und Start-ups, die mitunter innovativer und zukunftsorientierter arbeiten koennen als Presseverlage und ihre Redaktionen. Der Autor zeigt auf Grundlage empirischer Fallstudienforschung, was es bedeutet, in neugegrundeten Medienorganisationen 'Journalismus zu produzieren' und 'Medien zu managen'. Ziel des Bandes ist es, die Untersuchung von Entrepreneurship und Unternehmertum in den Medien als einen instruktiven Zugang zur derzeitigen Neuordnung des Journalismus zu profilieren.

'Bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global 'Lucid and captivating' Max Tegmark, professor of physics at MIT and author of Life 3.0 A captivating memoir that chronicles one woman's mission to humanise technology and what she learns about humanity along the way. Now more than ever, we find ourselves unable to express our true feelings through technology. Whether it's a misunderstood text, an oversimplified emoji or a Skype call that leaves us feeling lonely, when most of our communication is carried out through tech, the result is a virtual world that's lacking our humanity - a society lacking in empathy. Rana el Kaliouby discovered this when she left Cairo, a newly-married, Muslim woman, to take up her place at Cambridge University to study computer science. Many thousands of miles from home, she began to develop systems to help her better connect with her family. She started to pioneer the new field of Emotional Intelligence (EI). She now runs her company, Affectiva (the industry-leader in this emerging field) that builds EI into our technology and develops systems that understand humans the way we understand one another. This is the fascinating story of her mission to humanise technology and what she learns about humanity along the way.

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

Sie arbeiten selbst im Marketing bei einem IT-Unternehmen, moechten in diesen Bereich einsteigen bzw. planen, den Bereich Marketing in Ihrer Firma zu starken? Oder aber Sie leisten von anderer Stelle aus, etwa als produktverantwortlicher Ingenieur in der Entwicklungsabteilung, einen wesentlichen Beitrag zum Marketingerfolg Ihres Unternehmens? Dann sind Sie hier richtig. In dem vorliegenden Buch finden Sie das komplette Rustzeug, um Ihre Anspruche erfolgreich umsetzen zu koennen. Beispielsweise werden die wichtigsten Denkmuster des Marketing, die man im IT-Sektor benoetigt, offengelegt. Ferner erhalten Sie Einblicke in notwendige Methoden, Tools und Instrumente fur eine verbesserte Markt- und Kundenorientierung. Die Inhalte sind systematisch in Form von Prozessdarstellungen aufbereitet und damit extrem praxisnah (Marketing-to-go-Ansatz). Zudem wird die Tauglichkeit der Methoden anhand von vielen Anwendungsbeispielen aus verschiedenen Bereichen der IT verdeutlicht.

Die Liste innovativer IT-Konzepte zur Effizienzsteigerung in Unternehmen jeder Grossenordnung ist dynamisch und unubersichtlich: Crowdsourcing, Outsourcing, Offshoring, Cloud Computing, Big Data, Business Analytics, Open Innovation und E-Commerce sind nur einige davon. Nahezu im Quartalsrhythmus pragen neue Schlagworte die Losungspalette der Informations- und Kommunikationsbranche.

Siebzehn Manager erlautern ihre Erfahrungen mit softwarebasierten Dienstleistungen. Die Einfuhrung innovativer Losungen kann die Geschaftsprozesse effizient gestalten und nachhaltig zum Erfolg beitragen. Doch nicht immer ist man vor den Schwierigkeiten und Eigenheiten gewappnet, die innovative Losungen in der Praxis mit sich bringen konnen. Der Rat von Fachexperten verschafft Ubersicht, mit welchen Ansatzen sich eine tiefere Auseinandersetzung lohnt."

From "EverQuest" to "World of Warcraft," online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours--and dollars--partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.
In "Synthetic Worlds," Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers--outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?
With more than ten million active players worldwide--and with Microsoft and Sony pouring hundreds of millions of dollars into videogame development--online games have become too big to ignore. "Synthetic Worlds" spearheads our efforts to come to terms with this virtual reality and its concrete effects.
"Illuminating. . . . Castronova's analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon."--"The Economist"
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""Synthetic Worlds" is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they "are" real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations."--Tim Harford, "Chronicle of Higher Education
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Wahrend der Aufbau und Betrieb von Internetinfrastrukturen zur Zeit der Entstehung des Internets in erster Linie von offentlichen Institutionen vorangetrieben wurde, wird dieser Bereich heute langst von privatwirtschaftlichen Unternehmen beherrscht. Dieses Buch beschreibt Dienste, Wertschopfungsprozesse und Wettbewerbsstrategien zur Erbringung des Datentransports im Internet aus betriebswirtschaftlicher Sicht. Es werden gleichermassen Internetzugangsdienste zur Anbindung von Endkunden, Transitdienste zum Datenaustausch zwischen Netzbetreibern, Dienste zur Kapazitatsbereitstellung im Kernnetz und Dienste zur Distribution digitaler Inhalte und Anwendungen diskutiert. Durch die Darstellung der Teilmarkte, die den Datentransport im Internet adressieren, wird dem Leser ein umfassender Einblick in die Internetwirtschaft geboten, ohne dass hierzu ein tiefer gehendes technisches Verstandnis vorausgesetzt wird. Daruber hinaus werden strategische Herausforderungen bei der Bereitstellung digitaler Inhalte und Anwendungen vorgestellt, die zukunftige Entwicklungen in der Internetwirtschaft massgeblich beeinflussen.

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

In his bestselling books The Cult of the Amateur and The Internet is not the Answer, Andrew Keen exposed the cultural and social dangers posed by internet technology. What was once seen as a tool for connecting people and providing opportunities is now recognised as a force that is profoundly reshaping our world. In How to Fix the Future, Andrew Keen sets out a compelling manifesto for improving how we live in the digital age. Taking lessons from the world-changing events of the Industrial Revolution, he travels around the globe, from India to Estonia, Germany to Singapore, investigating the best and worst practices in regulation, innovation, social responsibility, consumer choice and education - and shows what we can do to preserve human values in an increasingly digital world.

Dieses Beitragswerk bringt Vorreiter, oeffentliche Meinungsbildner und renommierte Fachexperten zu Fragestellungen des digitalen Wandels zusammen und bundelt deren Blickwinkel auf dieses entscheidende Zukunftsthema. Somit beleuchten die hochkaratigen Autoren aus Politik, Wirtschaft, Wissenschaft und Recht mit ihren Beitragen, in zwei Banden des Herausgeberwerkes, unterschiedliche Facetten der Digitalisierung. Dabei wird bewusst kein abschliessendes, wertendes Fazit vorweggenommen - gerade die durchaus kontroversen Sichtweisen der Autoren tragen zum Mehrwert des vorliegenden Werkes und insbesondere der gesellschaftlichen Diskussion zum digitalen Wandel bei.

Tim E. Fischer analysiert verschiedene PR-Ansatze und zeigt verschiedene Differenzierungsmoglichkeiten aktueller PR-Medien auf, die dem Bereich der Neuen Medien zuzuordnen sind. Anhand des gewahlten PR-Ansatzes weist er den einzelnen Managementphasen Funktion und Nutzungsmoglichkeiten von PR-Medien zu und bewertet ihren Einsatz anhand okonomischer und kommunikationswissenschaftlicher Kriterien.
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In February 2015, the Federal Communications Commission (FCC) adopted an order that will impose rules governing the management of Internet traffic as it passes over broadband Internet access services (BIAS), whether those services are fixed or wireless. The rules are commonly known as "net neutrality" rules. The order was released in March 2015. According to the order, the rules ban the blocking of legal content, forbid paid prioritisation of affiliated or proprietary content, and prohibit the throttling of legal content by broadband Internet access service providers (BIAS providers). The rules are subject to reasonable network management, as that term is defined by the FCC. This book discusses selected legal issues raised by FCC's 2015 open internet order, and examines the net neutrality debate.

The rise of sophisticated mobile devices and high-speed wireless networks is transforming the Internet and how our society interacts with it. Americans are rapidly embracing mobile technologies and the opportunities they create. This book examines data from the 2012 Current Population Survey (CPS) describing Americans' use of computers and the Internet. Data from this survey depict the accelerating popularity of mobile phone-based Internet use across demographic groups. The book also reveals the explosion in mobile Internet use accompanied by narrowing but persistent disparities in computer ownership and Internet use overall. This book's insights will allow policymakers, in cooperation with private partners, to make decisions that will improve America's productivity, ingenuity, world competitiveness, and standard of living.

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
Why Amazon zealously guards some patents yet freely shares others.
Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

Computer processing and internet communication has changed the way we learn, work, play and associate with each other. In the case of China, the introduction of the computer and mass availability of the internet has boosted economic growth, sped up social progress, transformed the political landscape and changed the lifestyle of the Chinese people in profound ways. This book discusses the influence that advances in computers and increased use and dependence on the internet has had on China, with a particular focus on cyberspace governance to students, economic theorists, empirical social scientists, policy makers and the informed general reader.