![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
This special edition of Ethical Space addresses the lack of ethnic diversity in the British media. With a focus on newspapers, the book identifies the reasons for a shortage of minority ethnic groups in mainstream journalism and newsroom management. It also considers the effects of this shortage on media representations of minority groups. The project arose from an Economic and Social Research Council-funded seminar series on Widening Ethnic Diversity in Journalism. The seminars were unique in assembling diverse perspectives and fostering interactions across the social, industrial, academic and educational landscape. The contributors to this special double edition reflect this diversity by representing key dimensions of the subject: the mainstream and minority ethnic media industry, journalism education and academic research. While focusing mainly on the British context, the volume also contains a major section on international perspectives and outcomes which echo several issues about workforce diversity identified in the UK news industry. The aims of this book are to: assess industry-led strategies to address under-recruitment of Black and ethnic minority (BEM) journalists; to facilitate dialogue between educators, employers and BEM representatives about increasing BEM recruitment; advance scholarship about under-representation of BEM groups; identify policies and schemes to attract BEM recruitment into key roles in the media; and inform the development of policy and practice in government, media industries and journalism education and training to increase the representation of Black and ethnic minority communities in mainstream newsrooms and raise their participation and profile in civil society. Guest editors: David Baines leads the Journalism section of the Media and Cultural Studies group at Newcastle University while Deborah Chambers is Professor of Media and Cultural Studies at Newcastle University
Given the slowdown in labor productivity growth in the mid-2000s, some have argued that the boost to labor productivity from IT may have run its course. This paper contributes three types of evidence to this debate. First, we show that since 2004, IT has continued to make a significant contribution to labor productivity growth in the United States, though it is no longer providing the boost it did during the productivity resurgence from 1995 to 2004. Second, we present evidence that semiconductor technology, a key ingredient of the IT revolution, has continued to advance at a rapid pace and that the BLS price index for microprocesssors may have substantially understated the rate of decline in prices in recent years. Finally, we develop projections of growth in trend labor productivity in the nonfarm business sector. The baseline projection of about 13/4 percent a year is better than recent history but is still below the long-run average of 21/4 percent. However, we see a reasonable prospect - particularly given the ongoing advance in semiconductors - that the pace of labor productivity growth could rise back up to or exceed the long-run average. While the evidence is far from conclusive, we judge that "No, the IT revolution is not over."
The European Commission's Digital Agenda for Europe sets the targets for broadband development by 2020, yet current broadband market outcomes vary widely amongst the EU Member States and the objectives seem challenging for many. In this book, a group of in-country experts follows a framework of qualitative and quantitative analysis to capture patterns, commonalities and differences between twelve different European countries, in terms of infrastructure endowments, institutional arrangements, time of joining the EU, behavior of market actors, personal interventions of regulators, the role of municipalities, and the role perception of governments. By exploring how the past explains present broadband market outcomes, these longitudinal country case studies look to how improvements can be made for the future. As the first in-depth study of broadband developments in Europe, this book will be invaluable to policy-makers, regulators, academic researchers, advisors, and consultants working in the fields of telecommunications, broadband development, technology and innovation.
Das vorliegende Buch stellt erstmals die Theorie der zweiseitigen Markte und deren Anwendung auf Medienmarkte intuitiv sowie modelltheoretisch dar. Nach einer Diskussion der oekonomischen Grundlagen werden relevante Modelle zweiseitiger Medienplattformen sowie Anwendungen fur die Wettbewerbspolitik besprochen. Anschliessend werden die wirtschaftspolitischen Implikationen der Theorie dargestellt. Anhand von realen Wettbewerbsfallen auf Internet-, Zeitungs- und Zeitschriftenmarkten wird diskutiert, ob und inwiefern Medienplattformen einer unterschiedlichen wettbewerbspolitischen und -rechtlichen Behandlung bedurfen. Das Buch dient damit sowohl den Studierenden der Wirtschaftswissenschaften und des Wettbewerbsrechts zum Verstandnis der modernen Medienoekonomik. Es gibt aber ebenso Hinweise fur die wettbewerbspolitische Analyse von Medienmarkten in der Fallpraxis.
This Handbook has three objectives: 1) to serve as a primer for explaining the complex issues around the use of electromagnetic spectrum; 2) to analyze, from both an economic and a legal perspective, the regulatory processes being considered or underway to reallocate or change the use of spectrum bands; and 3) to be a reference source for industry professionals. Part I of the Handbook provides an overview of the spectrum and the regulatory process. Part II of the Handbook explains the various available spectrum bands, discussing their range, location, and physical properties and how these impact their ability to be used. An analysis of the current allocation of these spectrum bands in the United States follows. Part III contains detailed explanations of the various spectrum band plans. Throughout the Handbook, we provide links in the footnotes to sources for additional information. From a macro-perspective, regulators worldwide are currently reallocating spectrum from underutilized applications to the burgeoning mobile wireless broadband applications. Given the needs and importance of wireless broadband, from an economic and social perspective, this trend is likely unstoppable. The FCC is allocating both licensed spectrum (including the broadcast incentive auction) and unlicensed spectrum (including the 3.5 GHz and 5 GHz processes). Unlicensed (shared) spectrum is one approach to minimize disruption from these reallocation efforts and expand utilization is the small but significant spectrum sharing movement. Spectrum sharing is simultaneously proposing to improve spectral efficiency and calling into question the need for licenses altogether. As a result of the existing processes underway to improve the efficiency of spectrum allocation along with new technologies that further improve efficiency, the extent of "spectrum crunch" (i.e. the apparent lack of available spectrum) is poorly understood and hotly debated. Summit Ridge Group does not believe it is likely to bring information access to a grinding halt in the United States. Rather, we may see temporary congestion while regulators approve new reallocations of spectrum and spectrum-sharing plans, and service providers build out services on new spectrum. These processes, combined with wireless carriers' improved ability to regulate customer data usage-primarily by charging higher fees and/or capping usage, and offloading traffic via Wi-Fi and other technologies-should allow operators to continue to provide reliable service in the face of increasing demand. These trends are also likely to temper the increase in spectrum prices in the future.
Written by an experienced CIO with substantial real-world experience in the design, implementation and management of Cloud technologies, this book is a practical, plain English guide that discusses the commercial, governance, risk and cost issues of Cloud for your business, and provides you with an easy to understand framework to assess the cost and risk of moving to the Cloud. Realise the value of Cloud by avoiding the real and hidden pitfalls. This book is for executives and stakeholders in your organisation with a vested interest in the successful implementation of Cloud projects and the use of your organisation's IT systems - and that's not just the IT Department It insightfully and professionally reveals the kinds of issues that you are likely to face in adopting Cloud technologies in your business, whether that be small, mid-market or multinational. Focus on Software as a Service (SaaS) - Also known as the Public Cloud, SaaS is sometimes referred to as "software on-demand." You pay for what you use through a regular subscription service, and the software is accessed over the Internet. Your own nothing, except the data you load into the system. SaaS is where the majority of risk, complexity, cost and governance issues reside, and for this reason, it forms the focus of this book.
How the basic concepts of economics-including markets, institutions, and money-can be used to create and analyze economies based on virtual goods. In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics-markets, institutions, and money-can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior. Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.
This is the practical advice about IT outsourcing you would normally get from a friend over lunch. It does not require the reader possess an MBA or a doctorate in computer science to understand, and it isn't trying to sell any vendor's services. It is not a checklist or a to-do list, but rather a brief exploration of the Managed Services Provider (MSP) as a technology support vendor, pros and cons, warts and daisies. This book is for anyone who wants to understand what an MSP is and does, whether and how to hire one, and how get the most value for your money if you do. An MSP is a technology company which sells its expertise, technology, and processes as services to non-technology companies on a contractual engagement, almost always with a service level agreement (SLA) to define appropriate actions and response times. MSPs like to say that they are your IT department. If you already have an IT department, the MSP can act in concert with your staff to fill advisory or operational gaps that might exist in your organization. MSPs can also be your gateway to the cloud. Cloud-based services have been maturing over the past 10 years. Initially, the cloud was a great place to backup data. Then, the cloud became a great place from which to run and store your corporate e-mail. Now, a multitude of cloud-based solutions are blossoming everywhere, with designations such as SaaS, PaaS, IaaS, and others. To understand these service offerings and get to the cloud, businesses will need to partner with one or multiple technology companies. Requirements analyses, network assessments, project management, vendor selection and management, and industry knowledge are all key to finding the perfect solution. Providing they have a local presence to deal with your physical infrastructure, the right solution for your business is probably an MSP. If your company is not interested in moving services to the cloud, the MSP can support your network and computer infrastructu
mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective strategy in place. This book will help anyone in an organization that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, people in IT will benefit by understanding what their technology must achieve and why. The author is a genuine practitioner. In this book he breaks mCommerce down into its fundamental components and offers a practical guide to developing and implementing a mCommerce strategy.
"Telecom Management for Call Centers" offers a practical guide to addressing the most common issues faced by telecom management in large call-centers. This handbook was written primarily for the telecom manager; the techniques described here are practical and easily applicable, focusing on the issues the telecom manager faces in his or her daily operational work. The lessons learned by the professionals in this growing field are not often documented and shared. This guide provides documentation of this practical knowledge in a single volume, presented by telecom professionals Luiz Augusto de Carvalho and Olavo Alves Jr. It offers a general view of how telecom infrastructures in large call-centers should be planned, priced, negotiated and managed. It examines call-center operations and provides guidelines for cost management; traffic management; call-center infrastructure; transport networks; GSM gateways deployment; billing systems and auditing; dialer deployment. Carvalho and Alves also explore how to do the necessary calculations, prepare and use traffic matrixes, and map and analyze call-center traffic, including relevant case studies for all issues. Put your call center on the path to success using the advice and methods offered in "Telecom Management for Call Centers."
The "Top 25 Web Analytics of 2011-2012" report provides insights into the state of web analytics performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. SmartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.
Breaking Your Own News is the ultimate insider's guide to publicizing you and your business on TV, on the radio, in print, or online. Emmy-winning CNN and New York Times veteran publicity consultant Sandi Gehring reveals the secrets she uses to get her clients in front of the camera and win over national audiences. Sandi walks you step-by-step through her three-step method for crafting a newsworthy angle the media will love. She shows you how to get your story in front of key decision makers; coaches you on how to overcome stage fright before your first big interview; and teaches you how to capitalize on publicity and turn it into business. After reading this book, you'll know everything you need to turn the media into your own publicity team by Breaking Your Own News.
The "Top 25 IT Security KPIs of 2011-2012" report provides insights into the state of IT security performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. smartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.
The "Top 25 Application Development KPIs of 2011-2012" report provides insights into the state of application development performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. smartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.
Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments - may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students. The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.
From a few bits and pieces in a dusty loft to a profitable business with more than 20,000 sales and turnover of GBP100,000.00 in just one year. This book not only tells the story of how the author went from being an eBay buyer to a Top Rated Platinum Powerseller with over 12,000 positive feedbacks, but also provides the reader with a step by step easy to follow guide to launching a successful eBay business. Drawing from the Author's own experiences and skills acquired in her first year trading this book will help the reader avoid the pitfalls and mistakes she made and fast track their new enterprise on the road to success.
Wenn Sie sich fur den Umgang mit Medien interessieren, bietet sich die "Bibliothek der Mediengestalt" an. Dazu gehoeren neben dem Buch zum Medienmarketing verschiedene Werke, die sich mit unterschiedlichen Bereichen dieses Themenkomplexes beschaftigen. Alle Themen sind auf die aktuellen Prufungsordnungen ausgerichtet und eignen sich daher hervorragend fur die Prufungsvorbereitung. So koennen Sie sich ein grundlegendes Wissen fur den Umgang mit Medien aneignen.
In July 2012 Rupert Murdoch experienced what he called "the most humbled day of my life" (he misspoke - he meant "humbling") when he was testifying in front of a British Parliamentary inquiry into the activities of his British newspapers and was assailed by a man carrying a paper plate full of shaving foam. Murdoch looked tired, old, and out of touch with the organization he had created. It seemed that he was within weeks of losing control of the business he had amassed and unquestionably loved: his global newspapers, prominent among them the British no-prisoners-taken red-topped tabloids. Within six months it was as if it had never happened. News International's share price was robust, Murdoch's control unquestioned and he had promoted a bold division on News into two companies, one focusing on digital and TV, the other on print. The summer's stories of the jockeying among Murdoch's children and corporate lieutenants to succeed him were silenced; what promised to be the second half of King Lear never unfolded - the king remained resolutely on his throne. No sons or daughter would displace him anytime soon. There had been casualties - the flame-haired Rebecca Brooks faced a prison sentence; Prime Minister David Cameron was embarrassed; and the News of the World was shuttered. But the company in general, and Murdoch in particular marched on relentlessly to the sound of its own song, the News Internationale, as it were. Other news barons are more flamboyant - Murdoch cannot match Silvio Berlusconi for tawdriness, and he does not own a sports franchise - but none is as significant a factor in the popular culture across the English speaking world. Murdoch has changed the landscape of news in Australia, first, Britain and now America. Always controversial, he has also overseen an talent pool of newspapermen and women that are the envy of their rivals. Almost no one in the US wants the Wall Street Journal to return to what it was before Murdoch bought it in 2007. Murdoch may not be liked, but he is respected. His competitive instincts are second to none. And in Fox TV, he owns America's most fearlessly disruptive popular cable station. So much has happened in the Murdoch story that it's amazing that almost five years have passed since the last full biographical treatment. NPR News's David Folkenflik brings us up to date with the ongoing greatest story of all time: the man who makes the news, literally: Rupert Murdoch. |
![]() ![]() You may like...
Digital Signal Processing of Synthetic…
Ian G. Cumming, Frank H. Wong
Hardcover
R4,499
Discovery Miles 44 990
Machine Cryptography and Modern…
Cipher Deavours, Louis Kruh
Hardcover
R3,189
Discovery Miles 31 890
Handbook of Radar Scattering Statistics…
Fawwaz T. Ulaby, M.Craig Dobson
Hardcover
R3,727
Discovery Miles 37 270
Radar Signals - An Introduction to…
Charles E. Cook, Marvin Bernfeld, …
Hardcover
R4,289
Discovery Miles 42 890
Solid-state Microwave Power Oscillator…
Eric L. Holzman, Ralston S. Robertson
Hardcover
R4,268
Discovery Miles 42 680
Laser Doppler and Phase Doppler…
H.E. Albrecht, Nils Damaschke, …
Hardcover
R11,614
Discovery Miles 116 140
|