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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

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Googled - The End of the World As We Know It (Paperback) Loot Price: R598
Discovery Miles 5 980
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Googled - The End of the World As We Know It (Paperback)

Ken Auletta

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Loot Price R598 Discovery Miles 5 980

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This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.

General

Imprint: Penguin USA
Country of origin: United States
Release date: October 2010
First published: October 2010
Authors: Ken Auletta
Dimensions: 212 x 138 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 418
ISBN-13: 978-0-14-311804-6
Categories: Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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LSN: 0-14-311804-8
Barcode: 9780143118046

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