Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

The success of many companies through the assistance of bitcoin proves that technology continually dominates and transforms how economics operate. However, a deeper, more conceptual understanding of how these technologies work to identify innovation opportunities and how to successfully thrive in an increasingly competitive environment is needed for the entrepreneurs of tomorrow. Transforming Businesses With Bitcoin Mining and Blockchain Applications provides innovative insights into IT infrastructure and emerging trends in the realm of digital business technologies. This publication analyzes and extracts information from Bitcoin networks and provides the necessary steps to designing open blockchain. Highlighting topics that include financial markets, risk management, and smart technologies, the research contained within the title is ideal for entrepreneurs, business professionals, managers, executives, academicians, researchers, and business students.