Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned
Silicon Valley business executives, but over the course of a decade
they came to see the wisdom in Coach John Wooden's observation that
'it's what you learn after you know it all that counts'. As they
helped grow Google from a young start-up to a global icon, they
relearned everything they knew about management. How Google Works
is the sum of those experiences distilled into a fun, easy-to-read
primer on corporate culture, strategy, talent, decision-making,
communication, innovation, and dealing with disruption.The authors
explain how the confluence of three seismic changes - the internet,
mobile, and cloud computing - has shifted the balance of power from
companies to consumers. The companies that will thrive in this
ever-changing landscape will be the ones that create superior
products and attract a new breed of multifaceted employees whom the
authors dub 'smart creatives'. The management maxims ('Consensus
requires dissension', 'Exile knaves but fight for divas', 'Think
10X, not 10%') are illustrated with previously unreported anecdotes
from Google's corporate history.' Back in 2010, Eric and I created
an internal class for Google managers,' says Rosenberg. 'The class
slides all read 'Google confidential' until an employee suggested
we uphold the spirit of openness and share them with the world.
This book codifies the recipe for our secret sauce: how Google
innovates and how it empowers employees to succeed.'
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