COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

A must-read for STEM graduates who aspire to be the technical leaders and executives of our next generation.This book is also for mid-level technical managers who seek to move up the corporate ladder but are not sure how to differentiate themselves from their peers. Pete Devenyi highlights ten capabilities that technology leaders must develop and nurture in order to achieve their full potential. He shares learnings and techniques through a collection of compelling, real-world stories from his own 37-year technology journey. He discusses the importance of a never-ending commitment to technical education but recognizes that it can only propel a leader so far. It is critical to develop many additional skills as well, such as the ability to maintain composure in high-pressure situations. Technologists who commit to acquiring all the capabilities outlined in the book are far more likely to rise to senior executive levels in major corporations.

"If we are lucky, once a decade or so a classic ethnographic study comes along that captures the essence and the interesting nuances of an emerging, strategic occupation or work group. Barley and Kunda's "Gurus, Hired Guns, and Warm Bodies" is destined to be our classic for this decade. No one should be allowed to write about these itinerant professionals or propose new policies or labor market institutions to regulate or serve them unless they first read this book!"--Thomas A. Kochan, Massachusetts Institute of Technology

"This important book is the best account so far of the new and growing world of contract labor."--Peter Cappelli, University of Pennsylvania

"Few developments have been as heavily hyped and as poorly understood as the trend towards 'contingent employment' among the professional/technical/managerial classes. We know from statistical studies that many professionals, especially technical professionals, are hired as temporary, contract workers--but we have known very little about why they work this way or about the conditions of their labor. Barley and Kunda put flesh on the bones of these skeletal figures, exploring the diversity of motives and working conditions, as well as regularities in how they evaluate jobs, build careers, and navigate tricky relationships with employment agencies, high-tech firms, and professional peers. Gurus significantly expands our understanding of what is sometimes called 'the new economy, ' exemplifying the value of organizational ethnography and, especially in its superb account of life in labor markets, contributing distinctively to economic sociology. Moreover, the authors' prose is so clear and graceful that Gurus should becomethe book of choice for teaching sociology and organizational behavior to budding engineers and natural scientists."--Paul DiMaggio, Princeton University

"This is social science at its best: Barley and Kunda's ethnographies of itinerant technical contractors provide nuanced and compelling insights into the changing nature of work and employment today, and a revealing glimpse into the organization of the knowledge economy."--AnnaLee Saxenian, University of California, Berkeley

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Building a successful cybersecurity team is no longer optional. Cyberthreats evolve at a staggering pace, and effective cybersecurity operations depend on successful teams. Unfortunately, statistics continue to illustrate that employers are not finding the people they need. The Can. Trust. Will. system guides the C-Suite, HR professionals and talent acquisition to build unbeatable cybersecurity teams through advanced hiring processes and focused on-boarding programs. Additionally, this book details how successful cybersecurity ecosystems are best built and sustained, with expert analysis from high-level government officials, Fortune 500 CSOs and CISOs, risk managers, and even a few techies. Those already in the field (and newbies) will glean invaluable knowledge about how to find their most effective position within a cybersecurity ecosystem. In a tech-driven environment, cybersecurity is fundamentally a human problem: and the first step is to hire for the human element.

In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars, recently reaching a market valuation of more than $2 trillion. The central promise of crypto endures-vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments. The recent growth of crypto would have been all but impossible if not for a brilliant young man named Vitalik Buterin and his creation: Ethereum. In this book, Laura Shin takes readers inside the founding of this novel cryptocurrency network, which enabled users to launch their own new coins, thus creating a new crypto fever. She introduces readers to larger-than-life characters like Buterin, the Web3 wunderkind; his short-lived CEO, Charles Hoskinson; and Joe Lubin, a former Goldman Sachs VP who became one of crypto's most well-known billionaires. Sparks fly as these outsized personalities fight for their piece of a seemingly limitless new business opportunity. This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture, and power.