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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Every major company has or will soon have a data science program.
Most fail, expensively, imperiling their executive sponsors.
Unfortunately, executives have been misled to focus on the latest
buzzwords. Although buzzwords change-big data, data science,
machine learning, deep learning, and artificial intelligence -the
distraction from fundamentals manifests as a predictable trajectory
from exuberant program launch, to stagnation, to awkward
decommissioning. After architecting data science programs at over a
dozen companies, across sectors and scales, Dr. Elser has
formulated a reliable framework for successful data science
programs. Surprisingly, software and algorithms are secondary.
Rather, the key is understanding how the available data aligns to
the problem to be solved. The business executive understands the
problem sufficiently to enforce this alignment, while data
scientists act on it. But executives tend to underestimate their
role and thereby fail to construct the necessary connective tissue
with their data scientists. This book provides business executives
with a concrete exercise, populating a "Master Table," accessible
to nontechnical managers and data scientists, which serves as the
connective tissue between them. Rather than teach a diluted version
of data science, this book describes how to start projects and how
to detect and fix problems-the moments when leadership is critical.
Insights are provided through real world examples, including a
Playbook featuring common projects. The intended audience is
executives (C-suite through VP). However, ambitious mid-level
managers and data scientists will also benefit.
Certifications in project management are like birthdays: everybody
has one. You need something more to distinguish yourself in this
profession. This book is a practical guide for project and program
managers who want to increase their skills by incorporating
relevant theory, formulas, and tools from Master of Business
Administration (MBA) curriculum. The book provides an overview of
core classes taught in most MBA programs, but in a way that makes
the material practical for project practitioners. Readers will
learn new tools to improve critical decision making, formulas and
techniques for making recommendations to leadership, and an
assortment of theories and techniques for up leveling their project
management skills. The book concludes with a fresh and honest look
at whether the reader would benefit from pursuing and MBA
themselves.
Its vast infrastructure projects now extend from the ocean floor to
outer space, and from Africa's megacities into rural America. China
is wiring the world, and, in doing so, rewriting the global order.
As things stand, the rest of the world still has a choice. But the
battle for tomorrow will require America and its allies to take
daring risks in uncertain political terrain. Unchecked, China will
reshape global flows of data to reflect its interests. It will
develop an unrivalled understanding of market movements, the
deliberations of foreign competitors, and the lives of countless
individuals enmeshed in its systems. Networks create large winners,
and this is one contest that democracies can't afford to lose.
Taking readers on a global tour of these emerging battlefields,
Jonathan Hillman reveals what China's digital footprint looks like
on the ground, and explores the dangers of a world in which all
routers lead to Beijing.
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