The pace of innovation in modern times is staggering, and with the time demands of many careers, it is easy to lose touch with current trends. If business professionals do not actively stay up to date with new developments, they can quickly become outmoded in the workplace or unattractive in the job market. Business and Emerging Technologies is an extensive but straight-to-the-point guide designed to get business students and professionals up to speed with an electrifying range of emergent technologies and concepts in the shortest possible time. Readers will benefit from fluid, well-researched reviews of technologies like artificial intelligence, blockchain, cryptocurrencies, quantum computing, augmented reality, 3D printing, and nanotechnology, and will acquire the factual contexts needed to make insightful decisions as these technologies slowly, but surely, pop up in their occupational nexuses.

Strategy is paramount for successful modern healthcare data management. The healthcare landscape continues to evolve in an effort to accommodate our ever-connected world. A digital healthcare system poses new challenges and exposes existing issues as professionals-like you-strive to solve concerns. This book recognizes the unique tasks of dedicated professionals while attempting to decrease confusion on this key topic.It's time to discuss why strategy is important for modern healthcare data management, how strategy can create new business or upscale a business in healthcare data management, and how these tactics assist your business in gaining a competitive advantage. Cut through the frustration generated by the staggering amount of healthcare data currently being created, collected, and distributed-this book will teach you how. This book will help you to understand: Critical types of data How to strategically manage data How to build better patient care Tips for improving performance New ways for your business to thrive And so much more...

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession. This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners. Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.

Business-IT alignment and information technology-enabled innovation are essential for firm performance and competitive advantage. Over the last 30 years, alignment and innovation literature streams have grown and become important areas of inquiry in the Information Systems field. However, both literature streams have remained separate, and it is unclear where and how the two streams overlap. None of the existing reviews have systematically examined this overlap or how each literature stream informs the other. This monograph bridges this gap and presents findings from a review of the alignment and innovation literature streams published between 1990 and 2020. The authors summarize approaches, challenges, and opportunities seen in the alignment and innovation literature streams. The analysis reveals that alignment scholars tend to overlook the complexities inherent in the process of innovating and view innovation as a black box. Meanwhile, innovation scholars assume different organizational components during the innovation process seamlessly work together to support alignment. The authors conclude that scholars in both camps should consider undertaking studies that examine aligning and innovating as interdependent processes: aligning involves coordination and cooperation among business units, and, in many cases, innovations are needed to achieve alignment. Similarly, innovating with information technology jolts the organization out of its previous alignment and requires aligning in parallel to innovating to restore alignment. Information Technology Alignment and Innovation: 30 Years of Intersecting Research provides guidance to both scholars and practitioners interested in alignment and IT-enabled innovation.

The purpose of Process Theory: Background, Opportunity, and Challenges is to promote the use of process theory as an essential part of the body of knowledge relative to information systems (IS) which should be nurtured and expanded. To do this, this monograph addresses why process theory is important, how it can potentially enhance the discipline, and what needs to be tackled to make the development and application of process theory routine and useful. Process Theory: Background, Opportunity, and Challenges elaborates on the nature of theory, process, and their application to IS knowledge. While there is not an easy infrastructure for investing in this type of research and this monograph provides an initial piece around which the many pieces of infrastructure which are needed can be created. This monograph is aimed primarily at doctoral students, early career academics, and any other scholars who have not had a chance to focus on process as a component of their conceptual tool kit. It is intended to be helpful for those who intend to use process theory in their own research but also for those wishing to confidently review, promote, or just understand work in this area. It is hoped that this monograph will serve as a basis for invention of new process theory and new tools for creating, testing, and evaluating such theory.

Every major company has or will soon have a data science program. Most fail, expensively, imperiling their executive sponsors. Unfortunately, executives have been misled to focus on the latest buzzwords. Although buzzwords change-big data, data science, machine learning, deep learning, and artificial intelligence -the distraction from fundamentals manifests as a predictable trajectory from exuberant program launch, to stagnation, to awkward decommissioning. After architecting data science programs at over a dozen companies, across sectors and scales, Dr. Elser has formulated a reliable framework for successful data science programs. Surprisingly, software and algorithms are secondary. Rather, the key is understanding how the available data aligns to the problem to be solved. The business executive understands the problem sufficiently to enforce this alignment, while data scientists act on it. But executives tend to underestimate their role and thereby fail to construct the necessary connective tissue with their data scientists. This book provides business executives with a concrete exercise, populating a "Master Table," accessible to nontechnical managers and data scientists, which serves as the connective tissue between them. Rather than teach a diluted version of data science, this book describes how to start projects and how to detect and fix problems-the moments when leadership is critical. Insights are provided through real world examples, including a Playbook featuring common projects. The intended audience is executives (C-suite through VP). However, ambitious mid-level managers and data scientists will also benefit.

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.

Its vast infrastructure projects now extend from the ocean floor to outer space, and from Africa's megacities into rural America. China is wiring the world, and, in doing so, rewriting the global order. As things stand, the rest of the world still has a choice. But the battle for tomorrow will require America and its allies to take daring risks in uncertain political terrain. Unchecked, China will reshape global flows of data to reflect its interests. It will develop an unrivalled understanding of market movements, the deliberations of foreign competitors, and the lives of countless individuals enmeshed in its systems. Networks create large winners, and this is one contest that democracies can't afford to lose. Taking readers on a global tour of these emerging battlefields, Jonathan Hillman reveals what China's digital footprint looks like on the ground, and explores the dangers of a world in which all routers lead to Beijing.

Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius... Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. The book interweaves stories of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. These are the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

As the power of computing continues to advance, companies have become increasingly dependent on technology to perform their operational requirements and to collect, process, and maintain vital data. This increasing reliance has caused information technology (IT) auditors to examine the adequacy of managerial control in information systems and related operations to assure necessary levels of effectiveness and efficiency in business processes. In order to perform a successful assessment of a business's IT operations, auditors need to keep pace with the continued advancements being made in this field. IT Auditing Using a System Perspective is an essential reference source that discusses advancing approaches within the IT auditing process, as well as the necessary tasks in sufficiently initiating, inscribing, and completing IT audit engagement. Applying the recommended practices contained in this book will help IT leaders improve IT audit practice areas to safeguard information assets more effectively with a concomitant reduction in engagement area risks. Featuring research on topics such as statistical testing, management response, and risk assessment, this book is ideally designed for managers, researchers, auditors, practitioners, analysts, IT professionals, security officers, educators, policymakers, and students seeking coverage on modern auditing approaches within information systems and technology.

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.