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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
This book, the first multi-disciplinary study of nostalgia and
videogame music, allows readers to understand the relationships and
memories they often form around games, and music is central to this
process. The quest into the past begins with this book, a map that
leads to the intersection between nostalgia and videogame music.
Informed by research on musicology and memory as well as practices
of gaming culture the edited volume discusses different forms of
nostalgia, how video games display their relation to those and in
what ways theoretically self-conscious positions can be found in
games. The perspectives of the new discipline ludmusicology provide
the broader framework for this project. This significant new book
focuses on an important topic that has not been sufficiently
addressed in the field and is clear in its contribution to
ludomusicology. An important scholarly addition to the field of
ludomusicology, with potential appeal to undergraduate and graduate
scholars in many related fields due to its inherent
interdisciplinarity, including musicology more broadly, game
studies and games design, film studies, as well as cultural and
media studies. It could also appeal to practitioners, particularly
those nostalgic and self-reflexive artists who already engage in
nostalgic practice (chiptune musicians, for instance). Also to
those researching and studying in the fields of memory studies and
cultural studies. Readership will include researchers, educators,
practitioners, undergraduate and graduate students, fans and game
players.
A must-read for STEM graduates who aspire to be the technical
leaders and executives of our next generation.This book is also for
mid-level technical managers who seek to move up the corporate
ladder but are not sure how to differentiate themselves from their
peers. Pete Devenyi highlights ten capabilities that technology
leaders must develop and nurture in order to achieve their full
potential. He shares learnings and techniques through a collection
of compelling, real-world stories from his own 37-year technology
journey. He discusses the importance of a never-ending commitment
to technical education but recognizes that it can only propel a
leader so far. It is critical to develop many additional skills as
well, such as the ability to maintain composure in high-pressure
situations. Technologists who commit to acquiring all the
capabilities outlined in the book are far more likely to rise to
senior executive levels in major corporations.
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth
Edition, prepares you to write effective copy for all types of
electronic media, with an emphasis on commercial writing and a
valuable real-world orientation to this exciting field. A brief
grammar review illustrates grammar principles as they apply to
broadcast writing, helping you refresh these essential skills.
Numerous scripts, storyboards, PSAs, and promotional spots present
key examples as you learn to write short, persuasive messages for
radio, television, and new media. A new chapter on "Getting the
First Job" reveals what you should expect in entry-level
copywriting positions.
"If we are lucky, once a decade or so a classic ethnographic study
comes along that captures the essence and the interesting nuances
of an emerging, strategic occupation or work group. Barley and
Kunda's "Gurus, Hired Guns, and Warm Bodies" is destined to be our
classic for this decade. No one should be allowed to write about
these itinerant professionals or propose new policies or labor
market institutions to regulate or serve them unless they first
read this book!"--Thomas A. Kochan, Massachusetts Institute of
Technology
"This important book is the best account so far of the new and
growing world of contract labor."--Peter Cappelli, University of
Pennsylvania
"Few developments have been as heavily hyped and as poorly
understood as the trend towards 'contingent employment' among the
professional/technical/managerial classes. We know from statistical
studies that many professionals, especially technical
professionals, are hired as temporary, contract workers--but we
have known very little about why they work this way or about the
conditions of their labor. Barley and Kunda put flesh on the bones
of these skeletal figures, exploring the diversity of motives and
working conditions, as well as regularities in how they evaluate
jobs, build careers, and navigate tricky relationships with
employment agencies, high-tech firms, and professional peers. Gurus
significantly expands our understanding of what is sometimes called
'the new economy, ' exemplifying the value of organizational
ethnography and, especially in its superb account of life in labor
markets, contributing distinctively to economic sociology.
Moreover, the authors' prose is so clear and graceful that Gurus
should becomethe book of choice for teaching sociology and
organizational behavior to budding engineers and natural
scientists."--Paul DiMaggio, Princeton University
"This is social science at its best: Barley and Kunda's
ethnographies of itinerant technical contractors provide nuanced
and compelling insights into the changing nature of work and
employment today, and a revealing glimpse into the organization of
the knowledge economy."--AnnaLee Saxenian, University of
California, Berkeley
Financial Services and Technology (FinTech) have collaborated for
decades with mutual benefit, and it is not unreasonable to expect
this co-operation to continue, especially with the development of
emerging technologies. However, both industries are facing
challenges. Financial Services suffer from regulation, client, and
risk pressures. Emerging technologies suffer from their inherent
complexity and implementation challenges. It is imperative that
Financial Services' firms understand emerging technologies to
ensure they are implemented effectively to support both current
business and future challenges. This book takes a pragmatic and
critical review of Emerging Technologies exploring: What the
technologies are? How they can be used? How they can be implemented
pragmatically? How they could help address future challenges? This
book provides an overview of emerging technologies within Financial
Services to allow firms to understand their real benefits and how
to pragmatically implement them for maximum benefit.
Lately, tourists consider their mobile devices as essential
accessories for the realization of their trip before, during, and
after the visit. Such devices allow them to consult information
about points of interest, services, or products in real time. Thus,
mobile devices have come to be considered as tools to support
decision making regarding the realization of trips. In the digital
environment, tourists seek complementary information to consolidate
knowledge about the destination, heritage, culture, customs, and
traditions that make the visited place unique. Simultaneously, they
transform tourist experiences into a memory associated with travel,
contribute to the sustainability of local populations, reduce
inequalities, and cooperate to improve the quality of life of all
involved. ICT as Innovator Between Tourism and Culture differs from
others on the same areas because it aims to place the emphasis on
and increase the bridge of knowledge between information
communications technology (ICT), tourism, and culture, considering
ICT as the main driver that creates the development environment and
enhances the tourist experience in general. In particular, it is
linked to cultural heritage, making it a more sustainable and
intelligent tourist destination, taking into account the well-being
of the local population and visitors. Covering topics such as
destination image, religious tourism, and innovation dynamics, this
book is an essential resource for IT consultants, hotel managers,
marketers, travel agencies, tour operators, tourism researchers,
professors, students, practitioners within the tourism industry,
and academicians.
This new almanac will be your ready-reference guide to the
e-commerce & Internet business worldwide! You'll get all of the
data you need, including complete e-commerce statistics, trends and
technologies analysis, Internet research and development, growth
companies, online services and markets, bricks & clicks and
other online retailing strategies, emerging e-commerce technologies
and Internet usage trends. Plus, you also get access to our
profiles of nearly 450 E-Commerce & Internet companies--our own
unique list of companies that are the leaders in this field, from
online retailers, to manufacturers of software and equipment for
Internet communications, to Internet services providers. Our
corporate profiles include executive contacts, growth plans,
financial records, addresses, phone and fax numbers and more. This
innovative book offers unique information, all indexed and
cross-indexed. Our industry analysis section covers business to
consumer, business to business, online financial services and
technologies, as well as Internet access and usage trends. The book
includes numerous statistical tables covering such topics as
e-commerce revenues, access trends, global Internet users, etc.
You'll find a complete overview, industry analysis and market
research report in one superb, value-priced package.
Competition to provide education is tense, attributed to the ease
to access and process information. Technological development has
also landed a terrible blow to the employment situation, which
forces higher education institutions to review what and how their
students learn. Yet, the desire to retain and grow the number of
students and gain commercially can sometimes cloud judgment of
educational leaders. They need to know that poorly made decisions
hurt the businesses and students. In this book, Sam Choon-Yin
explores how technological development has the potential to
transform higher education. However, the same technology also has
the potential to disrupt the education sector. The author provides
a critical outlook on the prevailing practices of the higher
education institutions. By drawing our attention to the various
challenges, the author shows how teaching and learning can be
effectively carried out in the digital age to serve the needs of
students and hiring companies, and ultimately the institutions of
higher learning. Understanding the issues and challenges means
better design of and delivery of the curriculum. At a deeper level,
the book raises a complex question of "what makes an education
institution different" as they aim to define themselves by
fulfilling students' desire. Understanding these issues forms the
basis of power for higher education institutions to remain
competitive and relevant in the age of digitization.
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