Its vast infrastructure projects now extend from the ocean floor to outer space, and from Africa's megacities into rural America. China is wiring the world, and, in doing so, rewriting the global order. As things stand, the rest of the world still has a choice. But the battle for tomorrow will require America and its allies to take daring risks in uncertain political terrain. Unchecked, China will reshape global flows of data to reflect its interests. It will develop an unrivalled understanding of market movements, the deliberations of foreign competitors, and the lives of countless individuals enmeshed in its systems. Networks create large winners, and this is one contest that democracies can't afford to lose. Taking readers on a global tour of these emerging battlefields, Jonathan Hillman reveals what China's digital footprint looks like on the ground, and explores the dangers of a world in which all routers lead to Beijing.

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession. This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners. Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.

Ascend Your Start-up is a winner of the New York Book Festival.Wall Street Journal Best Seller Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly. From Yu's 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business. Inspiration flows freely through the book's pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest. You will learn: Industry-specific, highly experienced advice for tech start-ups Fundamental wisdom on the 5 disconnects that prevent a start-up from ascending Turning an idea into a product and moving it to the market Taking a marketed product to scale Inspirational guidance for tech start-ups facing the emotions and challenges of growing Ascend Your Start-up is the profound answer to the question every start-up has asked themselves: "How do we get to the top?"

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Americans are losing touch with reality. On virtually every issue, from climate change to immigration, tens of millions of Americans have opinions and beliefs wildly at odds with fact, rendering them unable to think sensibly about politics. In How America Lost Its Mind, Thomas E. Patterson explains the rise of a world of "alternative facts" and the slow-motion cultural and political calamity unfolding around us. We don't have to search far for the forces that are misleading us and tearing us apart: politicians for whom division is a strategy; talk show hosts who have made an industry of outrage; news outlets that wield conflict as a marketing tool; and partisan organizations and foreign agents who spew disinformation to advance a cause, make a buck, or simply amuse themselves. The consequences are severe. How America Lost Its Mind maps a political landscape convulsed with distrust, gridlock, brinksmanship, petty feuding, and deceptive messaging. As dire as this picture is, and as unlikely as immediate relief might be, Patterson sees a way forward and underscores its urgency. A call to action, his book encourages us to wrest institutional power from ideologues and disruptors and entrust it to sensible citizens and leaders, to restore our commitment to mutual tolerance and restraint, to cleanse the Internet of fake news and disinformation, and to demand a steady supply of trustworthy and relevant information from our news sources. As philosopher Hannah Arendt wrote decades ago, the rise of demagogues is abetted by "people for whom the distinction between fact and fiction, true and false, no longer exists." In How America Lost Its Mind, Thomas E. Patterson makes a passionate case for fully and fiercely engaging on the side of truth and mutual respect in our present arms race between fact and fake, unity and division, civility and incivility.