Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

The success of many companies through the assistance of bitcoin proves that technology continually dominates and transforms how economics operate. However, a deeper, more conceptual understanding of how these technologies work to identify innovation opportunities and how to successfully thrive in an increasingly competitive environment is needed for the entrepreneurs of tomorrow. Transforming Businesses With Bitcoin Mining and Blockchain Applications provides innovative insights into IT infrastructure and emerging trends in the realm of digital business technologies. This publication analyzes and extracts information from Bitcoin networks and provides the necessary steps to designing open blockchain. Highlighting topics that include financial markets, risk management, and smart technologies, the research contained within the title is ideal for entrepreneurs, business professionals, managers, executives, academicians, researchers, and business students.

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.

Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time.

As digitization continues to bring rapid changes to businesses, companies must remain agile in order to comply with changing regulations and maintain governance and compliance while achieving its business objectives. To achieve this agility, IT staff within these companies must be able to respond quickly to changing business needs while maintaining existing and efficient infrastructure. Strategic IT Governance and Performance Frameworks in Large Organizations is an essential reference source that provides emerging frameworks and models that implement an efficient strategic IT governance in organizations and discusses the effects these policies have on the business as a whole. Featuring six international case studies from large organizations, this title covers topics such as IT management, security policy, and organizational governance, and is ideally designed for IT specialists, academicians, researchers, policymakers, and managers.

As the power of computing continues to advance, companies have become increasingly dependent on technology to perform their operational requirements and to collect, process, and maintain vital data. This increasing reliance has caused information technology (IT) auditors to examine the adequacy of managerial control in information systems and related operations to assure necessary levels of effectiveness and efficiency in business processes. In order to perform a successful assessment of a business's IT operations, auditors need to keep pace with the continued advancements being made in this field. IT Auditing Using a System Perspective is an essential reference source that discusses advancing approaches within the IT auditing process, as well as the necessary tasks in sufficiently initiating, inscribing, and completing IT audit engagement. Applying the recommended practices contained in this book will help IT leaders improve IT audit practice areas to safeguard information assets more effectively with a concomitant reduction in engagement area risks. Featuring research on topics such as statistical testing, management response, and risk assessment, this book is ideally designed for managers, researchers, auditors, practitioners, analysts, IT professionals, security officers, educators, policymakers, and students seeking coverage on modern auditing approaches within information systems and technology.