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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

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Copywriting for the Electronic Media - A Practical Guide (Paperback, 6th edition) Loot Price: R1,223

Discovery Miles 12 230

Repayment Terms: R115 pm x 12*

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Copywriting for the Electronic Media - A Practical Guide (Paperback, 6th edition): Milan Meeske

Copywriting for the Electronic Media - A Practical Guide (Paperback, 6th edition)

Milan Meeske

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List price ~~R1,320~~ Loot Price R1,223 Discovery Miles 12 230 | Repayment Terms: R115 pm x 12* You Save R97 (7%)

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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

General

Imprint:	Wadsworth Publishing Co Inc
Country of origin:	United States
Release date:	2008
First published:	2008
Authors:	Milan Meeske
Dimensions:	276 x 217 x 17mm (L x W x T)
Format:	Paperback
Pages:	336
Edition:	6th edition
ISBN-13:	978-0-495-41117-8
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries Promotions
LSN:	0-495-41117-5
Barcode:	9780495411178