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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Governing Sourcing Relationships. A Collection of Studies at the Country, Sector and Firm Level - 8th Global Sourcing Workshop... Governing Sourcing Relationships. A Collection of Studies at the Country, Sector and Firm Level - 8th Global Sourcing Workshop 2014, Val d'Isere, France, March 23-26, 2014, Revised Selected Papers (Paperback, 2014 ed.)
Julia Kotlarsky, Ilan Oshri, Leslie P. Willcocks
R1,899 Discovery Miles 18 990 Ships in 18 - 22 working days

This book contains 11 papers from the 8th Workshop on Global Sourcing, held in Val d'Isere, France, during March 23-26, 2014, which were carefully reviewed and selected from 42 submissions. They are based on a vast empirical base brought together by leading researchers in information systems, strategic management, and operations. This volume is intended for students, academics, and practitioners interested in research results and experiences in outsourcing and offshoring of information technology and business processes. Topics discussed in this book combine theoretical and practical insights regarding challenges that industry leaders, policy makers, and professionals face; and they predominantly focus on how sourcing relationships are governed at the national, industry, and firm level. The contributions also examine current and future trends in outsourcing, paying particular attention to cloud services and their impact on the outsourcing sector.

Information Systems: Education, Applications, Research - 7th SIGSAND/PLAIS EuroSymposium 2014, Gdansk, Poland, September 25,... Information Systems: Education, Applications, Research - 7th SIGSAND/PLAIS EuroSymposium 2014, Gdansk, Poland, September 25, 2014, Proceedings (Paperback, 2014 ed.)
Stanislaw Wrycza
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This book constitutes the proceedings of the 7th Euro Symposium on Systems Analysis and Design, SIGSAND/PLAIS 2014, held in Gdansk, Poland, in September 2014. The objective of this symposium is to promote and develop high-quality research on all issues related to systems analysis and design (SAND). It provides a forum for SAND researchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. The 7 papers were carefully reviewed and selected with an acceptance rate of 40% cover topics in information systems evaluation and education, and they reflect current trends in systems analysis and design.

How to Opt-Out of the Technocratic State (Paperback): Derrick Broze How to Opt-Out of the Technocratic State (Paperback)
Derrick Broze
R336 Discovery Miles 3 360 Ships in 18 - 22 working days
Bits and Atoms - Information and Communication Technology in Areas of Limited Statehood (Paperback): Steven Livingston, Gregor... Bits and Atoms - Information and Communication Technology in Areas of Limited Statehood (Paperback)
Steven Livingston, Gregor Walter-Drop
R985 Discovery Miles 9 850 Ships in 10 - 15 working days

Bits and Atoms explores the governance potential found in the explosive growth of digital information and communication technology in areas of limited statehood. Today, places with weak or altogether missing state institutions are tied internally and to the larger world by widely available digital technology. The chapters in the book explore questions of when and if the growth in digital technology can fill some of the governance vacuum created by the absence of an effective state. For example, mobile money could fill a gap in traditional banking or mobile phones could allow rural populations to pay for basic services and receive much needed advice and market pricing information. Yet, as potentially revolutionary as this technology can be to areas of limited statehood, it still faces limitations. Bits and Atoms is a thought-provoking look at the prospects for and limitations of digital technology to function in place of traditional state apparatuses.

Digital Dilemmas - Power, Resistance, and the Internet (Paperback): M.I. Franklin Digital Dilemmas - Power, Resistance, and the Internet (Paperback)
M.I. Franklin
R987 Discovery Miles 9 870 Ships in 10 - 15 working days

Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet. M. I. Franklin looks at the way that publics, governments, and multilateral institutions are being redefined and reinvented in digital settings that are ubiquitous and yet controlled by a relative few. Franklin does this through three original and wide-ranging case studies that get at the way that computer-mediated power relations play out "on the ground" through a mixture of overlapping online and offline activity, at personal, community, and transnational levels. Case studies include online activities around homelessness and street papers in the U.S. and around the world, digital and human rights activism carried out though the United Nations, and the ongoing battle between proprietary and free and open source software proponents. The result is a thought-provoking and seminal work on the way that the new paradigms of power and resistance forged online reshape localized and traditional power structures offline.

Unruly Media - YouTube, Music Video, and the New Digital Cinema (Paperback): Carol Vernallis Unruly Media - YouTube, Music Video, and the New Digital Cinema (Paperback)
Carol Vernallis
R1,098 Discovery Miles 10 980 Ships in 10 - 15 working days

Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.

Thinking About Innovation - How Coffee, Libraries, Western Movies, Modern Art, and AI Changed the World of Business (Paperback,... Thinking About Innovation - How Coffee, Libraries, Western Movies, Modern Art, and AI Changed the World of Business (Paperback, 3rd ed.)
Roger Dean Smith
R598 Discovery Miles 5 980 Ships in 18 - 22 working days
No More Victims - Protecting Those with Autism from Cyber Bullying, Internet Predators, and Scams (Paperback): Jed Baker No More Victims - Protecting Those with Autism from Cyber Bullying, Internet Predators, and Scams (Paperback)
Jed Baker
R362 R332 Discovery Miles 3 320 Save R30 (8%) Ships in 18 - 22 working days

The digital world offers a wonderful way to communicate and socialize with others. Yet, it is also rife with the dangers of being victimized emotionally, physically, and financially.
Trusting individuals with autism spectrum disorders, who are oftentimes socially isolated, are especially vulnerable to online predators. Finally, we have a resource to help prepare them for the minefields they may encounter on the Internet.
In this much-needed book, Dr Baker presents three main areas of concern for our kids:
Cyber bullying Online sexual predators Internet scams Through Dr Baker's invaluable advice, kids will learn what to look out for, whom to avoid, and how to protect themselves when they're communicating online.

Makers at Work - Folks Reinventing the World One Object or Idea at a Time (Paperback, 1st ed.): Steven Osborn Makers at Work - Folks Reinventing the World One Object or Idea at a Time (Paperback, 1st ed.)
Steven Osborn
R1,385 Discovery Miles 13 850 Ships in 18 - 22 working days

What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A maker, of course. Playful and creative, makers are--through expertise and experimentation--creating art, products, and processes that are helping change the way all of us think and interact with the world. As you'll see from the 20 interviews in Makers at Work, inquisitive makers are just as apt to pick up a laser cutter or Arduino or Raspberry Pi as a wrench to fashion something new. One maker powered a scooter with a battery-operated drill. Another made a messenger bag smart like a phone. Then there's the guy who created a sensor that sends an alert to his phone whenever someone opens the door of his mailbox; the teen who made not just a motorized skateboard, but one with treads that works on grass; and the architect/builder who made a transportable front porch so he could move it to the rear of the house to enjoy sunsets. Crazy as foxes, makers--working in the spirit of Tesla, Wozniak, Edison, Gates, Musk and many others--can bring sophisticated products to the people or to the market as fast or faster than large corporations.In so doing, they are blazing trails tomorrow's inventors, programmers, manufacturers, and entrepreneurs will wander down to come up with the next big things. And they are not just enabling new technologies and devices--they are changing the way these devices are funded, manufactured, assembled, and delivered. Makers at Work puts a spotlight on the maker mindset and motivation of those who are reinventing the world one object or idea at a time. It gives you a firsthand look at the maker culture from the people who are creating it. They may hail from many professions and industries but they are all united in their love of building things--and making life more fun, interesting, and profitable. You will: * Meet the individuals who define what it means to be a maker. * Learn about the tools and technologies driving the new industrial revolution. * Discover ways to scale your weekend project into a profitable business. The new masters of the Makerverse ask one question: Can it be done? As these interviews will show, yes it can. What you'll learn You will: * Learn about 3d printing and how it is changing manufacturing. * Discover new software tools for designing things on your own.* Learn how to source parts, code, or ideas for your creations. * Meet maker pioneers who helped open up a new world, and makers who have used crowdfunding to support their efforts. * Uncover recipes for success or failure when bringing physical products to market. * Learn ways to scale your weekend project into a profitable business from experienced entrepreneurs. * Learn how open-source hardware and software is enabling new classes of products by removing the barrier of entry for inventors. * Open your mind to new ideas, methods, things, and possibilities. Who this book is for This book is for anyone with an independent spirit, creative bent, or natural curiosity who believes you can create whatever your mind can conceive and wants to see how others have done just that.

Uncover the Secrets of SAP Sales and Distribution (Paperback): Luz Andrea Diaz Uncover the Secrets of SAP Sales and Distribution (Paperback)
Luz Andrea Diaz; Edited by Jessica Howard
R599 R553 Discovery Miles 5 530 Save R46 (8%) Ships in 18 - 22 working days
Seeing the Unseen - Behind Chinese Tech Giants' Global Venturing (Hardcover): G. Chen Seeing the Unseen - Behind Chinese Tech Giants' Global Venturing (Hardcover)
G. Chen
R632 R559 Discovery Miles 5 590 Save R73 (12%) Ships in 9 - 17 working days

Meet the overnight tech success stories of China's globalizing business landscape In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the "tenacity to rough it out," the "courage to venture into the unknown," and the "vision to take their companies to new heights." However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China's hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China. In this book, you will gain an accurate, concise understanding of Chinese tech companies' reflections as they scale. You will understand the different generations of Chinese tech giants from Alibaba, Tencent, Baidu and Huawei to Pinduoduo, Meituan, ByteDance, Xiaomi and more. In this Seeing the Unseen, the analysis behind the success and lessons learned is summarized into a unique framework that touches on People, Organization, and Product and Leadership (POP-Leadership). The book covers: How Chinese history, folklore and Mao Zadong's political strategies have shaped the strategies of Chinese tech leaders, even today The mindsets of Chinese tech and internet companies and how they have evolved over the last two decades The unique business culture and leadership styles that steered these companies through uncertain and ultra-competitive periods How Chinese companies structure their organizations and products and how they remain agile as they scale The limitations of Chinese POP-Leadership, and what these companies must shed to keep up with international players in global markets How Chinese POP-Leadership is now becoming international, and how international players are leveraging these learnings How the worldwide expansion of Chinese companies will alter the business landscape in the coming decades Chinese firms undertaking overseas ventures can challenge our thinking on global strategy and implementation. This book gives you a better understanding of these emergent players in the global arena.

Blockchain, Cryptocurrencies & The Future (Paperback): Brian McNicol, Muthu Pannirselvam Blockchain, Cryptocurrencies & The Future (Paperback)
Brian McNicol, Muthu Pannirselvam
R766 R670 Discovery Miles 6 700 Save R96 (13%) Ships in 18 - 22 working days
Steve Jobs: Genius By Design (Paperback): Jason Quinn Steve Jobs: Genius By Design (Paperback)
Jason Quinn
R314 R298 Discovery Miles 2 980 Save R16 (5%) Ships in 18 - 22 working days

iMac, iTunes, iPod, iPhone, iPad, iCon! Steve Jobs and his inventions changed the world we live in. His extraordinary life story is brimming with passion, innovation and creative genius. Share his triumphs and failures, as we journey from his birth and his adoption, through the advent of the computer age and on into the digital age. Forced out of the company he created, his indomitable vision allowed him to change the world of computers, movies, music and telecommunications. Prepare to be inspired, by a man who dared to think differently...

Social Media Communication - Trends and Theories (Paperback): B Zhong Social Media Communication - Trends and Theories (Paperback)
B Zhong
R990 Discovery Miles 9 900 Ships in 9 - 17 working days

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

The Immersive Internet - Reflections on the Entangling of the Virtual with Society, Politics and the Economy (Paperback, 1st... The Immersive Internet - Reflections on the Entangling of the Virtual with Society, Politics and the Economy (Paperback, 1st ed. 2013)
R. Teigland, D. Power
R1,392 Discovery Miles 13 920 Ships in 18 - 22 working days

Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet - based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond - might mean for society and for each of us.

Imagining the Internet - Communication, Innovation, and Governance (Paperback): Robin Mansell Imagining the Internet - Communication, Innovation, and Governance (Paperback)
Robin Mansell
R1,475 Discovery Miles 14 750 Ships in 10 - 15 working days

This book is an impressive survey of our collective and cumulative understanding of the evolution of digital communication systems and the Internet. While the information societies of the twenty-first century will develop ever more sophisticated technologies, the Internet is now a familiar and pervasive part of the world in which we live, work, and communicate. As such it is important to take stock of some fundamental questions--whether, for example, it contributes to progress, social cohesion, democracy, and growth--and at the same time to review the rich and varied theories and perspectives developed by thinkers in a range of disciplines over the last fifty years or more.
In this remarkably comprehensive but concise and useful book, Robin Mansell summarizes key debates, and reviews the contributions of major thinkers in communication systems, economics, politics, sociology, psychology, and systems theory--from Norbert Wiener to Brian Arthur and Manuel Castells, and from Gregory Bateson to William Davidow and Sherry Turkle. This is an interdisciplinary and critical analysis of the way we experience the Internet in front of the screen, and of the developments behind the screen, all of which have implications for privacy, security, intellectual property rights, and the overall governance of the Internet.
The author presents fairly the ideas of the celebrants and the sceptics, and reminds us of the continuing need for careful, critical, and informed analysis of the paradoxes and challenges of the Internet, offering her own views on how we might move to greater empowerment, and suggesting policy measures and governance approaches that go beyond those commonly debated.
This concise book will be essential reading for anyone who wants to understand the challenges the Internet presents in the twenty-first century, and the debates and research that can inform that understanding.

Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.): Mike Friedrichsen, Martin F Brunner Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.)
Mike Friedrichsen, Martin F Brunner
R1,928 Discovery Miles 19 280 Ships in 10 - 15 working days

Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."

The Web Startup Success Guide (Paperback, 1st Corrected ed., Corr. 2nd printing): Robert Walsh The Web Startup Success Guide (Paperback, 1st Corrected ed., Corr. 2nd printing)
Robert Walsh
R856 R745 Discovery Miles 7 450 Save R111 (13%) Ships in 18 - 22 working days

If there's a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel andventure capitalfunding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitybuilding, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediafrom Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbojumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advicecan help your startup succeed. Who this book is for

If you are a software developer (web, desktop, or mobileit doesn't matter) who wants to create successful, revenueproducing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What IsValue Is the Core of Your StartupSo Many Platforms, So Many OptionsTools and Groups for StartupsMoney: Raise, Manage, MakeSocial Media and Your StartupClarity MattersGetting It DoneSix Wise PeopleWhat's Next?

Passage from India to America - Billionaire Engineers, Extremist Politics & Advantage to Canada & China (Paperback): Ignatius... Passage from India to America - Billionaire Engineers, Extremist Politics & Advantage to Canada & China (Paperback)
Ignatius Chithelen
R452 R422 Discovery Miles 4 220 Save R30 (7%) Ships in 18 - 22 working days
Web Services - Concepts, Architectures and Applications (Paperback, Softcover reprint of hardcover 1st ed. 2004): Gustavo... Web Services - Concepts, Architectures and Applications (Paperback, Softcover reprint of hardcover 1st ed. 2004)
Gustavo Alonso, Fabio Casati, Harumi Kuno, Vijay Machiraju
R1,769 Discovery Miles 17 690 Ships in 18 - 22 working days

Like many other incipient technologies, Web services are still surrounded by a substantial level of noise. This noise results from the always dangerous combination of wishful thinking on the part of research and industry and of a lack of clear understanding of how Web services came to be. On the one hand, multiple contradictory interpretations are created by the many attempts to realign existing technology and strategies with Web services. On the other hand, the emphasis on what could be done with Web services in the future often makes us lose track of what can be really done with Web services today and in the short term. These factors make it extremely difficult to get a coherent picture of what Web services are, what they contribute, and where they will be applied.
Alonso and his co-authors deliberately take a step back. Based on their academic and industrial experience with middleware and enterprise application integration systems, they describe the fundamental concepts behind the notion of Web services and present them as the natural evolution of conventional middleware, necessary to meet the challenges of the Web and of B2B application integration.

Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.

History of Semiconductor Engineering (Paperback, Softcover reprint of hardcover 1st ed. 2007): Bo Lojek History of Semiconductor Engineering (Paperback, Softcover reprint of hardcover 1st ed. 2007)
Bo Lojek
R4,698 Discovery Miles 46 980 Ships in 18 - 22 working days

This book provides a unique account of the history of integrated circuit, the microelectronics industry and the people involved in the development of transistor and integrated circuit. In this richly illustrated account the author argues that the group of inventors was much larger than originally thought. This is a personal recollection providing the first comprehensive behind-the-scenes account of the history of the integrated circuit.

The Philosophy of Software - Code and Mediation in the Digital Age (Paperback): D. Berry The Philosophy of Software - Code and Mediation in the Digital Age (Paperback)
D. Berry
R1,489 Discovery Miles 14 890 Ships in 18 - 22 working days

This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.

The Qualcomm Equation - How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance (Paperback,... The Qualcomm Equation - How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance (Paperback, Special ed.)
Dave Mock
R451 Discovery Miles 4 510 Ships in 18 - 22 working days

"Featuring a foreword by George Gilder

If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr.

All right, perhaps you're surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book.

Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate.

Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates back to World War II -- and shows how the company grabbed the wave just as it began to rise.

How did they do it?

Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got.

How can you apply the Qualcomm model in your industry, and in your company?

Following Qualcomm's example, your company can:

* attract investors by presenting even complex products and technologies in customer- and market-focused language

* prove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you

* make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances

* learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles

You'll also learn crucial strategies to help you define and develop your core business; identify and maximize your company's role and position in the value chain for customers and shareholders; strike a balance between sharing and protecting proprietary information; and handle regulatory and political concerns both domestically and globally.

In the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. The Qualcomm Equation presents their story, and the keys to their unparalleled success.

Not to mention the most important role of Hedy LaMarr's career..."

Lost and Founder - A Painfully Honest Field Guide to the Startup World (Paperback): Rand Fishkin Lost and Founder - A Painfully Honest Field Guide to the Startup World (Paperback)
Rand Fishkin 1
R490 R446 Discovery Miles 4 460 Save R44 (9%) Ships in 9 - 17 working days

'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook

Managed Services in a Month - Build a Successful, Modern Computer Consulting Business in 30Days (Paperback): Karl W Palachuk Managed Services in a Month - Build a Successful, Modern Computer Consulting Business in 30Days (Paperback)
Karl W Palachuk
R751 Discovery Miles 7 510 Ships in 18 - 22 working days
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