What do CERN, smartphones, the iridium satellite network, the most popular app stores in the world, the biggest online game in the world, Moscow drivers, Seniors golfer Tony Johnstone, sufferers of rheumatoid arthritis and anyone who has their DNA sequenced have in common? They all rely on innovations that have come out of the technology cluster known as the Cambridge Phenomenon. This book, a follow-up to The Cambridge Phenomenon: 50 Years of Innovation and Enterprise, showcases what the Cambridge technology cluster has done for the world. The Cambridge Phenomenon: Global Impact reveals just how many of us, all around the globe, rely on Cambridge technology every day. This book tells the important, hidden story of how academic excellence and entrepreneurial endeavour have improved people's lives the world over. It is crucial reading for anybody interested in the ways successful businesses work, and the fundamental role of our great educational institutions in fostering that success.

China presents us with a conundrum. How has a developing country with a spectacularly inefficient financial system, coupled with asset-destroying state-owned firms, managed to create a number of vibrant high-tech firms? China's domestic financial system fails most private firms by neglecting to give them sufficient support to pursue technological upgrading, even while smothering state-favoured firms by providing them with too much support. Due to their foreign financing, multinational corporations suffer from neither insufficient funds nor soft budget constraints, but they are insufficiently committed to China's development. Hybrid firms that combine ethnic Chinese management and foreign financing are the hidden dragons driving China's technological development. They avoid the maladies of China's domestic financial system while remaining committed to enhancing China's domestic technological capabilities. In sad contrast, China's domestic firms are technological paper tigers. State efforts to build local innovation clusters and create national champions have not managed to transform these firms into drivers of technological development. These findings upend fundamental debates about China's political economy. Rather than a choice between state capitalism and building domestic market institutions, China has fostered state capitalism even while tolerating the importing of foreign market institutions. While the book's findings suggest that China's state and domestic market institutions are ineffective, the hybrids promise an alternative way to avoid the middle-income trap. By documenting how variation in China's institutional terrain impacts technological development, the book also provides much needed nuance to widespread yet mutually irreconcilable claims that China is either an emerging innovation power or a technological backwater. Looking beyond China, hybrid-led development has implications for new alternative economic development models and new ways to conceptualize contemporary capitalism that go beyond current domestic institution-centric approaches.

Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius... Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. The book interweaves stories of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. These are the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, "Starting an iPhone Application Business For Dummies" will show you how to produce and market them effectively.

"Starting an iPhone Application Business For Dummies" provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.Identifies what goes into a successful iPhone application businessHelps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App StoreExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription modelsDemonstrates effective ways to provide service and support to customersWritten by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

In Blockchain Democracy, William Magnuson provides a breathtaking tour of the world of blockchain and bitcoin, from their origins in the online scribblings of a shadowy figure named Satoshi Nakamoto, to their furious rise and dramatic crash in the 2010s, to their ignominious connections to the dark web and online crime. Magnuson argues that blockchain's popularity stands as a testament both to the depth of distrust of government today, and also to the fervent and undying belief that technology and the world of cyberspace can provide an answer. He demonstrates how blockchain's failings provide broader lessons about what happens when technology runs up against the stubborn realities of law, markets, and human nature. This book should be read by anyone interested in understanding how technology is changing our democracy, and how democracy is changing our technology.

This deeply personal book tells the untold story of the significant contributions of technical professionals from the former Soviet Union to the US innovation economy, particularly in the sectors of software, social media, biotechnology, and medicine. Drawing upon in-depth interviews, it channels the voices and stories of more than 150 professionals who emigrated from 11 of the 15 former Soviet republics between the 1970s and 2015, and who currently work in the innovation hubs of Silicon Valley and Boston/Cambridge. Using the social science theories of institutions, imprinting, and identity, the authors analyze the political, social, economic, and educational forces that have characterized Soviet immigration over the past 40 years, showing how the particularities of the Soviet context may have benefited or challenged interviewees' work and social lives. The resulting mosaic of perspectives provides valuable insight into the impact of immigration on US economic development, specifically in high technology and innovation.

In Start I.T. Now!, Tyler takes you through the process he's used time and time again to successfully build multi-million-dollar companies. You will learn how to: Get your business started the right way Recognize real problems in your business and fix them quickly Find and keep the right people on your team Instill a strong culture and create momentum for you and your team Create stability and financial success in your business >Get ready to use your passion, creativity, and decisive action to take your software business from concept to reality!

This “inside account captures the energy—and the madness—of the software giant’s race to develop a critical new program. . . . Gripping� (Fortune Magazine). Showstopper is the dramatic, inside story of the creation of Windows NT, told by Wall Street Journal reporter G. Pascal Zachary. Driven by the legendary David Cutler, a picked band of software engineers sacrifices almost everything in their lives to build a new, stable, operating system aimed at giving Microsoft a platform for growth through the next decade of development in the computing business. Comparable in many ways to the Pulitzer Prize–winning book The Soul of a New Machine by Tracy Kidder, Showstopper gets deep inside the process of software development, the lives and motivations of coders and the pressure to succeed coupled with the drive for originality and perfection that can pull a diverse team together to create a program consisting of many hundreds of thousands of lines of code.

India has become a highly visible participant in the information communication technology (ICT) industry. Since the 1990s, it has been one of the fastest growing economies in the world, emerging as the most watched test of global capitalism. The contributors to this volume examine how the ICT-driven development of India appears to have skipped the middle stages of the traditional economic development models and leapfrogged directly to the final stage whereby growth is mostly technologically driven. Information Communication Technology and Economic Development reveals new insights regarding the complex process of globalization. It shows how the generation and circulation of intellectual capital in the US and India in ICT have led to greater productivity in the US while facilitating the economic development of India. Most industrialized nations now see the vast intellectual capital-based services that India provides at extremely competitive rates as key to their own national competitiveness in the global arena. The contributors' findings suggest that India's ICT-led growth will accelerate in the next ten years, launching India as a major global economic power next to the US and China. This provocative and timely volume will be a necessary read for students and scholars of international business, public policy, economic development, management and strategy as well as all those interested in the impact of globalization on national and regional economies.

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

The media environment of today is characterised by two critical factors: the development and adoption of ubiquitous mobile devices, and the strengthening of connectivity enabled by advances in ICT infrastructure and social media platforms. These developments have changed interactions and relationships between citizens and cultural custodians, as well as the ways archives are developed, kept, and used. Archives are now characterised by greater socialisations and networks that actively contribute to the signification of cultural heritage value. A range of new stakeholders, many of whom include the public, have sought to define what needs to be collectively remembered and forgotten. The world in which one or a few professional archivists worked on the sole mission of shaping how a society remembers is being displaced by a more democratised culture and the new generation of digitally networked archivists that are its natives. Using a range of case studies and perspectives, this book provides insights to the many ways that ubiquitous media have influenced archival practices and research, as well as the social and civic consequences of present-day archives. This book was published as a special issue of Archives and Manuscripts.

"This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risks are and the decisions executives need to make to address them. It is crisp: Quick and to the point, it doesn't waste words and won't waste your time. It is candid: There is no sure cybersecurity defense, and Chris Moschovitis doesn't pretend there is; instead, he tells you how to understand your company's risk and make smart business decisions about what you can mitigate and what you cannot. It is also, in all likelihood, the only book ever written (or ever to be written) about cybersecurity defense that is fun to read." --Thomas A. Stewart, Executive Director, National Center for the Middle Market and Co-Author of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Get answers to all your cybersecurity questions In 2016, we reached a tipping point--a moment where the global and local implications of cybersecurity became undeniable. Despite the seriousness of the topic, the term "cybersecurity" still exasperates many people. They feel terrorized and overwhelmed. The majority of business people have very little understanding of cybersecurity, how to manage it, and what's really at risk. This essential guide, with its dozens of examples and case studies, breaks down every element of the development and management of a cybersecurity program for the executive. From understanding the need, to core risk management principles, to threats, tools, roles and responsibilities, this book walks the reader through each step of developing and implementing a cybersecurity program. Read cover-to-cover, it's a thorough overview, but it can also function as a useful reference book as individual questions and difficulties arise. Unlike other cybersecurity books, the text is not bogged down with industry jargon Speaks specifically to the executive who is not familiar with the development or implementation of cybersecurity programs Shows you how to make pragmatic, rational, and informed decisions for your organization Written by a top-flight technologist with decades of experience and a track record of success If you're a business manager or executive who needs to make sense of cybersecurity, this book demystifies it for you.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

Learn and understand how you can perform a wide range of tasks on your new Windows computer, including managing files, browsing the internet, and protecting yourself, as well as interacting with Cortana. Using Absolute Beginners Guide to Computing you will see how to use Windows, and how you can connect and communicate with others. You will learn the basics of browsing the web, how to send email, and sign up for services. You will learn about some of the social media sites such as Facebook and Twitter. You will also learn how to connect and use external hardware, and process digital music, photos, and video. Written by an author who has written multiple computing titles, this book is friendly and approachable, and can teach anyone how to use a computer. With simple steps, easy troubleshooting, and online resources, it's the best place to learn how to make computing a part of your life. What You'll Learn: Get pictures onto your computer to share Listen to digital music What clubs, groups, and other resources there are to help Who this Book Is For Anyone that wants to learn all the latest Windows features. Beginners who want to use their new Windows computer to share pictures or video clips on YouTube or Facebook to those seeking a common sense approach to safe computing.

This book contains the refereed proceedings of the 6th International Conference on Software Business, ICSOB 2015, held in Braga, Portugal, in June 2015. The theme of the event was "Enterprising Cities" focusing on a noticeable spillover of software within other industries enabling new business models: Companies bundle their physical products and software services into solutions and start to sell independent software products in addition to physical products. The 16 full, five short, and three doctoral symposium papers accepted for ICSOB were selected from 42 submissions. The papers span a wide range of issues related to contemporary software business-from strategic aspects that include external reuse, ecosystem participation, and acquisitions to operational challenges associated with running software business.

A dynamic new approach to developing winning marketing strategies in today's most demanding industries.

In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create "living plans" that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more.

Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leaders

Adrian B. Ryans, Roger More, Don Barclay, and Terry Deutscher (London, Ontario) are faculty members in the Richard Ivey School of Business, University of Western Ontario.

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

The essential, intermediate and advanced topics of Simulink are covered in the book. The concept of multi-domain physical modeling concept and tools in Simulink are illustrated with examples for engineering systems and multimedia information. The combination of Simulink and numerical optimization methods provides new approaches for solving problems, where solutions are not known otherwise.

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or traditional programming languages, such as C/C++ or Java. MATLAB Linear Algebra introduces you to the MATLAB language with practical hands-on instructions and results, allowing you to quickly achieve your goals. In addition to giving an introduction to the MATLAB environment and MATLAB programming, this book provides all the material needed to work in linear algebra with ease. In addition to exploring MATLAB's matrix algebra capabilities, it describes the MATLAB commands that are used to create two- and three-dimensional graphics, including explicit, implicit and parametric curve and surface plotting, and various methods of data representation. Methods for solving systems of equations are detailed.

10 years ago, in the flourishing atmosphere of India's high-tech city, Bangalore, SAP Labs was established as small development facility. Known to be one of the world's most promising destinations for foreign investments, India is where SAP AG chose to locate what is now their largest R&D and Services Center outside Germany. The unique 10-year success story of this organization is presented by two authors who were instrumental in setting up business of SAP Labs India and contributed in growing it to today's strength of 4000 employees. The authors discuss development, innovation, and management strategies, combining their own personal experiences and those of other longtime company employees along with statements from SAP board members, to provide a comprehensive and detailed picture of the events and reasoning behind the venture. Anyone interested in understanding the opportunities and challenges of carrying out distributed product development on a global scale from India will find this book an invaluable companion.

This book contains the refereed proceedings of the 4th International Conference on Software Business (ICSOB) held in Paphos, Cyprus, in June 2014. The theme of the event was "Shortening the Time-to-Market-From Short Cycle Times to Continuous Value Delivery."

The 18 full papers, two short papers, two industrial papers and two doctoral consortium abstracts accepted for ICSOB were selected from 45 submissions and are organized in sections on: strategic aspects, start ups and software business, products and service business, software development, ecosystems and platforms and enterprises.

Knowledge Management makes the management of information and resources within a commercial organization more effective. The contributions of this book investigate the applications of Knowledge Management in the upcoming era of Semantic Web, or Web 3.0, and the opportunities for reshaping and redesigning business strategies for more effective outcomes.

Bits and Atoms explores the governance potential found in the explosive growth of digital information and communication technology in areas of limited statehood. Today, places with weak or altogether missing state institutions are tied internally and to the larger world by widely available digital technology. The chapters in the book explore questions of when and if the growth in digital technology can fill some of the governance vacuum created by the absence of an effective state. For example, mobile money could fill a gap in traditional banking or mobile phones could allow rural populations to pay for basic services and receive much needed advice and market pricing information. Yet, as potentially revolutionary as this technology can be to areas of limited statehood, it still faces limitations. Bits and Atoms is a thought-provoking look at the prospects for and limitations of digital technology to function in place of traditional state apparatuses.

Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet. M. I. Franklin looks at the way that publics, governments, and multilateral institutions are being redefined and reinvented in digital settings that are ubiquitous and yet controlled by a relative few. Franklin does this through three original and wide-ranging case studies that get at the way that computer-mediated power relations play out "on the ground" through a mixture of overlapping online and offline activity, at personal, community, and transnational levels. Case studies include online activities around homelessness and street papers in the U.S. and around the world, digital and human rights activism carried out though the United Nations, and the ongoing battle between proprietary and free and open source software proponents. The result is a thought-provoking and seminal work on the way that the new paradigms of power and resistance forged online reshape localized and traditional power structures offline.