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AI in Marketing, Sales and Service - How Marketers without a Data Science Degree can use AI, Big Data and Bots (Paperback, Softcover reprint of the original 1st ed. 2019)
Loot Price: R1,446
Discovery Miles 14 460
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AI in Marketing, Sales and Service - How Marketers without a Data Science Degree can use AI, Big Data and Bots (Paperback, Softcover reprint of the original 1st ed. 2019)
Expected to ship within 10 - 15 working days
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AI and Algorithmics have already optimized and automated production
and logistics processes. Now it is time to unleash AI on the
administrative, planning and even creative procedures in marketing,
sales and management. This book provides an easy-to-understand
guide to assessing the value and potential of AI and Algorithmics.
It systematically draws together the technologies and methods of AI
with clear business scenarios on an entrepreneurial level. With
interviews and case studies from those cutting edge businesses and
executives who are already leading the way, this book shows you:
how customer and market potential can be automatically identified
and profiled; how media planning can be intelligently automated and
optimized with AI and Big Data; how (chat)bots and digital
assistants can make communication between companies and consumers
more efficient and smarter; how you can optimize Customer Journeys
based on Algorithmics and AI; and how to conduct market research in
more efficient and smarter way. A decade from now, all businesses
will be AI businesses - Gentsch shows you how to make sure yours
makes that transition better than your competitors.
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