Prominente Autoren aus Wirtschaft, Wissenschaft und Politik schildern in diesem Buch, welche konkreten Projekte verwirklicht werden mussen, damit Deutschland in den nachsten Jahren eine Spitzenposition im Wettbewerb einnehmen kann und sich nicht mit einem Absteigerplatz zufriedengeben muss. Zu den Autoren des Buches gehoren Lothar Spath, Vorsitzender des Vorstands der JENOPTIK AG, Klaus Eierhoff, Leiter der DirectGroup und Mitglied des Vorstands der Bertelsmann AG, Klaus Mangold, Mitglied des Vorstands DaimlerChrysler AG, Hubert Burda, Vorstandsvorsitzender und alleiniger Gesellschafter der Hubert Burda Media Holding, Brigitte Zypries, Staatssekretarin im Bundesministerium des Innern, Josef Brauner, Vorstandsmitglied der Deutschen Telekom AG und Ulf Boge, Prasident des Bundeskartellamts. Das Buch bietet eine Agenda fur die notwendigen IT-Entwicklungen der nachsten Jahre in Deutschland."

Rupert Murdoch's extraordinary career has no parallel. His control of Fox news, which so successfully supports the Trump presidency, is a key force in American politics. In the UK, his control of The Sun and The Times leaves politicians scrambling to get him onside. But what do we know about the man himself? This book looks closely at the Murdochs, focusing on Rupert's father Keith, who built the family's media power and cultivated the anti-establishment instincts that his son Rupert is known for. Roberts traces the life of the Murdochs, how Rupert Murdoch's view of the world was formed, and assesses it's impact on the media that influences our politics today.

This book is an investigation of the Swedish microchipping phenomenon and seeks to explain why, despite its many negative connotations in an international context, microchipping is relatively popular in Sweden. The author maps out the movement, examines its key drivers, and delves further to discover why Swedes generally have a high trust in technology, and show little resistance to testing it. The Swedish case is studied from the three main themes of surveillance, science fiction and transhumanism, and is built around interviews with Swedes who have embraced the technology. The arguments for and against microchipping are contextualised culturally and explained against a background of the long established Swedish relationship with advanced technology, and with their unique level of trust in the government. The book will be of interest to undergraduate and graduate students in digital culture related disciplines.

This is the first study of business ethics to take into consideration the plethora of issues raised by the Information Age.
The first study of business ethics to take into consideration the plethora of issues raised by the Information Age.
Explores a wide range of topics including marketing, privacy, and the protection of personal information; employees and communication privacy; intellectual property issues; the ethical issues of e-business; Internet-related business ethics problems; and the ethical dimension of information technology on society.
Uncovers previous ignored ethical issues.
Underlines the need for public discussion of the issues.
Argues that computers and information technology have not necessarily developed in the most ethical manner possible.

The open source saga has many fascinating chapters. It is partly the story of Linus Torvalds, the master hacker who would become chief architect of the Linux operating system. It is also the story of thousands of devoted programmers around the world who spontaneously worked in tandem to complete the race to shape Linux into the ultimate killer app. Rebel Code traces the remarkable roots of this unplanned revolution. It echoes the twists and turns of Linux's improbable development, as it grew through an almost biological process of accretion and finally took its place at the heart of a jigsaw puzzle that would become the centerpiece of open source. With unprecedented access to the principal players, Moody has written a powerful tale of individual innovation versus big business. Rebel Code provides a from-the-trenches perspective and looks ahead to how open source is challenging long-held conceptions of technology, commerce, and culture.

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Information technology (IT) use has become essential to how individuals interact with the world. From ordering meals to taking classes or consulting a physician, so many aspects of daily life are bound up with IT that effective participation in the world demands IT use. The ubiquity of IT in work and personal lives has created a shift from IT as a tool to IT as a basis of identity formation and verification, making it fundamental to how we see ourselves and act in the world. The essential role of IT use in all aspects of daily life and social interactions has drawn information systems (IS) researchers' focus to identity issues. In this stream, IS scholars have examined IT implementation and usage as a determinant of identity, a medium for communicating and protecting identities, and how identities influence IT use. In recent years, IT use as identity has garnered interest. The IS literature on identity is rich and varied. There is substantial research interest in understanding the complex and constantly changing relationship between people and IT. To facilitate new theorizing, this monograph provides a review of diverse perspectives on IT use and identity. This work reviews 90 conceptual and empirical IS studies and identifies major themes, examines their theoretical foundations, and suggests an agenda for future research on IT use and identity.

The Socialist Register has been at the forefront of intellectual enquiry and strategic debate on the left for five decades. This expertly curated collection analyzes technological innovation against the backdrop of the recurrent crises and forms of class struggle distinctive to capitalism. As we enter what some term the "fourth industrial revolution" and both mainstream commentators and the left grapple with the implications of rapid technological development, this volume is a timely and crucial resource for those looking to build a political strategy attentive to sweeping changes in how we produce goods and live our lives.

Der Mobilfunk seit etwa 15 Jahren der grosse Wachstumsmarkt in der Telekommunikation befindet sich in einer Umbruchphase mit neuen Perspektiven und Herausforderungen. Daten- und Mediendienste eroffnen im Verbund mit immer leistungsfahigeren Netzen zahlreiche, uber die Sprachtelefonie weit hinausreichende Wachstumsfelder. Festnetze und mobile Netze konvergieren; sie stehen nicht mehr in erster Linie komplementar zueinander, sondern konkurrieren zum Teil intensiv. Die Geschaftskonzepte der Anbieter von Mobilkommunikation mussen sich wandeln. Vor diesem Hintergrund hat sich der MUNCHNER KREIS mit der dynamischen Entwicklung der neuen Mobilkommunikation sowie den Perspektiven und Rahmenbedingungen befasst. Das vorliegende Buch enthalt die Ergebnisse. "

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner.
Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices.
The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

Tim E. Fischer analysiert verschiedene PR-Ansatze und zeigt verschiedene Differenzierungsmoglichkeiten aktueller PR-Medien auf, die dem Bereich der Neuen Medien zuzuordnen sind. Anhand des gewahlten PR-Ansatzes weist er den einzelnen Managementphasen Funktion und Nutzungsmoglichkeiten von PR-Medien zu und bewertet ihren Einsatz anhand okonomischer und kommunikationswissenschaftlicher Kriterien.
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Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.

Novell has had a long history of providing corporate server/network/administration solutions. With Novellas recent SUSE Linux acquisitions, Novell has turned over a new leaf - their best-selling server software has been reinvented in Linux And the Novell Open Enterprise Server features the best of both worlds, including top features from NetWare Components, SUSE Linux Enterprise Server 9 Components, and Novell Services.Author Sander van Vugt provides comprehensively covers this new server product, and takes you through all of the necessary setup stages to get your server running. He then spends ample time discussing the core features like eDirectory, Novell Storage Services, iPrint, and iManager. van Vugt also examines vital administration topics like software management and security, and services like Virtual Directory, Clustering, and Apache Web Server. He even provides an overview of CLE certification, and strategies to prepare for it.

Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.

The decision to outsource software development to an overseas firm (offshoring) is frequently looked at in simple economic terms - it's cheaper and skilled labour is easier to find. In practice, however, offshoring is fraught with difficulties. As well as the considerable challenge of controlling projects at a distance, there are differences in culture, language, business methods, politics and many other issues to contend with. Nevertheless, as many firms have discovered, the benefits of getting it right are too great to ignore. This book explains everything you need to know to put offshoring into practice, avoid the pitfalls and develop effective working relationships. Split into three parts: offshoring fundamentals; management competencies; and a section on broader issues including a unique look at the viewpoint of an outsourcing provider. Written for CTOs, CIOs, consultants and other IT executives, this book is also an excellent introduction to outsourcing for business and MIS students.

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

Sven Pagel entwickelt erstmals integrierte Wertschopfungsprozesse fur Fernsehen, Internet und digitale Dienste. Damit zeigt der Autor - beispielhaft fur die Programmkategorie Nachrichten - neue Workflows und Organisationsformen als Losungsansatze fur Rundfunksender bei der weiteren Digitalisierung und dem Aufbau von Content Management Systemen auf.
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