Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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The Economics of Information Technology - An Introduction (Hardcover)
Loot Price: R2,097
Discovery Miles 20 970
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The Economics of Information Technology - An Introduction (Hardcover)
Series: Raffaele Mattioli Lectures
Expected to ship within 10 - 15 working days
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The Economics of Information Technology is a concise and accessible
review of some of the important economic factors affecting
information technology industries. These industries are
characterized by high fixed costs and low marginal costs of
production, large switching costs for users, and strong network
effects. These factors combine to produce some unique behavior. The
book consists of two parts. In the first part, Professor Varian
outlines the basic economics of these industries. In the second
part, Professors Farrell and Shapiro describe the impact of these
factors on competition policy. The clarity of the analysis and
exposition makes this an ideal introduction for undergraduate and
graduate students in economics, business strategy, law and related
areas.
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