The Economics of Information Technology - An Introduction (Hardcover)

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Raffaele Mattioli Lectures
Release date:	December 2004
First published:	2004
Authors:	Hal R. Varian • Joseph Farrell • Carl Shapiro
Dimensions:	223 x 143 x 14mm (L x W x T)
Format:	Hardcover
Pages:	116
ISBN-13:	978-0-521-84415-4
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	0-521-84415-0
Barcode:	9780521844154

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