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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Prominente Autoren aus Wirtschaft, Wissenschaft und Politik
schildern in diesem Buch, welche konkreten Projekte verwirklicht
werden mussen, damit Deutschland in den nachsten Jahren eine
Spitzenposition im Wettbewerb einnehmen kann und sich nicht mit
einem Absteigerplatz zufriedengeben muss. Zu den Autoren des Buches
gehoren Lothar Spath, Vorsitzender des Vorstands der JENOPTIK AG,
Klaus Eierhoff, Leiter der DirectGroup und Mitglied des Vorstands
der Bertelsmann AG, Klaus Mangold, Mitglied des Vorstands
DaimlerChrysler AG, Hubert Burda, Vorstandsvorsitzender und
alleiniger Gesellschafter der Hubert Burda Media Holding, Brigitte
Zypries, Staatssekretarin im Bundesministerium des Innern, Josef
Brauner, Vorstandsmitglied der Deutschen Telekom AG und Ulf Boge,
Prasident des Bundeskartellamts. Das Buch bietet eine Agenda fur
die notwendigen IT-Entwicklungen der nachsten Jahre in
Deutschland."
'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' -- Brad Stone
Can the Asian giant beat Apple?
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.
Today, Samsung employs over 350,000 people – over four times as many as Apple – and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea’s exports and sells more smartphones than any other company in the world. And furthermore, they don’t just make their own phones, but are one of Apple’s chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.
A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
This is the first study of business ethics to take into
consideration the plethora of issues raised by the Information Age.
The first study of business ethics to take into consideration the
plethora of issues raised by the Information Age.
Explores a wide range of topics including marketing, privacy, and
the protection of personal information; employees and communication
privacy; intellectual property issues; the ethical issues of
e-business; Internet-related business ethics problems; and the
ethical dimension of information technology on society.
Uncovers previous ignored ethical issues.
Underlines the need for public discussion of the issues.
Argues that computers and information technology have not
necessarily developed in the most ethical manner possible.
Before the Computer fully explores the data processing industry in
the United States from its nineteenth-century inception down to the
period when the computer became its primary tool. As James Cortada
describes what was once called the "office appliance industry," he
challenges our view of the digital computer as a revolutionary
technology. Cortada interprets reliance on computers as a
development within an important segment of the American economy
that was earlier represented largely by such instruments as
typewriters, tabulating machines, adding machines, and calculators.
He also describes how many of the practices of the office appliance
industry evolved into those of the computer world. Drawing on
previously unavailable industry archives, the author adds to our
understanding of IBM's early history and offers short corporate
histories of firms that include NCR, Burroughs, and Remington Rand.
Focusing on the United States but also including comparative
material on Europe and Asia, Before the Computer will be a unique
source of knowledge about the companies that built office equipment
and their enormous impact on economic life. Originally published in
1993. The Princeton Legacy Library uses the latest print-on-demand
technology to again make available previously out-of-print books
from the distinguished backlist of Princeton University Press.
These editions preserve the original texts of these important books
while presenting them in durable paperback and hardcover editions.
The goal of the Princeton Legacy Library is to vastly increase
access to the rich scholarly heritage found in the thousands of
books published by Princeton University Press since its founding in
1905.
Open Innovation describes an emergent model of innovation in which
firms draw on research and development that may lie outside their
own boundaries. In some cases, such as open source software, this
research and development can take place in a non-proprietary
manner.
Henry Chesbrough and his collaborators investigate this phenomenon,
linking the practice of innovation to the established body of
innovation research, showing what's new and what's familiar in the
process. Offering theoretical explanations for the use (and limits)
of open innovation, the book examines the applicability of the
concept, implications for the boundaries of firms, the potential of
open innovation to prove successful, and implications for
intellectual property policies and practices.
The book will be key reading for academics, researchers, and
graduate students of innovation and technology management.
Der Mobilfunk seit etwa 15 Jahren der grosse Wachstumsmarkt in
der Telekommunikation befindet sich in einer Umbruchphase mit neuen
Perspektiven und Herausforderungen. Daten- und Mediendienste
eroffnen im Verbund mit immer leistungsfahigeren Netzen zahlreiche,
uber die Sprachtelefonie weit hinausreichende Wachstumsfelder.
Festnetze und mobile Netze konvergieren; sie stehen nicht mehr in
erster Linie komplementar zueinander, sondern konkurrieren zum Teil
intensiv. Die Geschaftskonzepte der Anbieter von Mobilkommunikation
mussen sich wandeln. Vor diesem Hintergrund hat sich der MUNCHNER
KREIS mit der dynamischen Entwicklung der neuen Mobilkommunikation
sowie den Perspektiven und Rahmenbedingungen befasst. Das
vorliegende Buch enthalt die Ergebnisse. "
Hailed as the Thomas Edison and Henry Ford of Silicon Valley,
Robert Noyce was a brilliant inventor, a leading entrepreneur, and
a daring risk taker who piloted his own jets and skied mountains
accessible only by helicopter. Now, in The Man Behind the
Microchip, Leslie Berlin captures not only this colorful individual
but also the vibrant interplay of technology, business, money,
politics, and culture that defines Silicon Valley.
Here is the life of a high-tech industry giant. The co-founder of
Fairchild Semiconductor and Intel, Noyce co-invented the integrated
circuit, the electronic heart of every modern computer, automobile,
cellular telephone, advanced weapon, and video game. With access to
never-before-seen documents, Berlin paints a fascinating portrait
of Noyce: an ambitious and intensely competitive multimillionaire
who exuded a "just folks" sort of charm, a Midwestern preacher's
son who rejected organized religion but would counsel his employees
to "go off and do something wonderful," a man who never looked back
and sometimes paid a price for it. In addition, this vivid
narrative sheds light on Noyce's friends and associates, including
some of the best-known managers, venture capitalists, and creative
minds in Silicon Valley. Berlin draws upon interviews with dozens
of key players in modern American business--including Andy Grove,
Steve Jobs, Gordon Moore, and Warren Buffett; their recollections
of Noyce give readers a privileged, first-hand look inside the
dynamic world of high-tech entrepreneurship.
A modern American success story, The Man Behind the Microchip
illuminates the triumphs and setbacks of one of the most important
inventors and entrepreneurs of our time.
Novell has had a long history of providing corporate
server/network/administration solutions. With Novellas recent SUSE
Linux acquisitions, Novell has turned over a new leaf - their
best-selling server software has been reinvented in Linux And the
Novell Open Enterprise Server features the best of both worlds,
including top features from NetWare Components, SUSE Linux
Enterprise Server 9 Components, and Novell Services.Author Sander
van Vugt provides comprehensively covers this new server product,
and takes you through all of the necessary setup stages to get your
server running. He then spends ample time discussing the core
features like eDirectory, Novell Storage Services, iPrint, and
iManager. van Vugt also examines vital administration topics like
software management and security, and services like Virtual
Directory, Clustering, and Apache Web Server. He even provides an
overview of CLE certification, and strategies to prepare for it.
'You won't find a more honest, raw and helpful look into the
trenches of founding a tech startup than this book' Nir Eyal,
author of Hooked 'Rand Fishkin is the real deal' Seth Godin,
entrepreneur and author ----------- Everyone knows how a startup
story is supposed to go: a young, brilliant entrepreneur has an
cool idea, drops out of college, defies the doubters, overcomes all
odds, makes billions and becomes the envy of the technology world.
This is not that story. Rand Fishkin, the founder and former CEO of
Moz, is one of the world's leading experts on SEO. Moz is now a $45
million a year business, but Fishkin's business and reputation took
15 years to grow, and his startup began not in a Harvard dorm room
but as a mother-and-son family business that fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology,
exposing the ups and downs of startup life that most CEOs would
rather keep secret. For instance: a minimally viable product can be
destructive if you launch at the wrong moment. Growth hacking may
be the buzzword du jour, but initiatives to your business can
fizzle quickly. Revenue and profitability won't protect you from
layoffs. And venture capital always comes with strings attached. In
Lost and Founder Fishkin reveals the mostly awful, sometimes
awesome truth about startup culture with the transparency and
humour that his hundreds of thousands of blog readers have come to
love. Fishkin's hard-won lessons are applicable to any kind of
business environment and this book can help solve your problems,
and make you feel less alone for having them. ----------- 'This is
a truly courageous book. It's one part business-building guide and
two parts Indiana Jones-style adventure memoir' Chris Guillebeau,
author of Side Hustle and The $100 Startup 'Rand Fishkin is like
the industry friend we all wish we had - funny, warm, and
refreshingly honest about the rollercoaster ride that is founding
your own company' Julie Zhou, VP of Product Design at Facebook
Whether responding to tender from a potential client or pitching a
new IT project to the Board, a well-written proposal can be the
difference between success and failure. IT Project Proposals:
Writing to Win can help you to create high quality, persuasive
proposals that will stand out from the crowd. The author explains
how to determine the reader's basis of decision and the writer's
unique selling points. It discusses the structuring of documents,
the secrets behind persuasive writing, and the basic grammar and
punctuation rules that will prevent writers from destroying a good
argument through bad presentation. Case studies and numerous
examples show how the techniques described can be used in real-life
situations. The book also introduces an automated questionnaire
allowing any IT proposal to be reviewed and rated. Written for IT
managers, consultants and anyone else producing internal or
commercial proposals promoting software products or services.
The decision to outsource software development to an overseas firm
(offshoring) is frequently looked at in simple economic terms -
it's cheaper and skilled labour is easier to find. In practice,
however, offshoring is fraught with difficulties. As well as the
considerable challenge of controlling projects at a distance, there
are differences in culture, language, business methods, politics
and many other issues to contend with. Nevertheless, as many firms
have discovered, the benefits of getting it right are too great to
ignore. This book explains everything you need to know to put
offshoring into practice, avoid the pitfalls and develop effective
working relationships. Split into three parts: offshoring
fundamentals; management competencies; and a section on broader
issues including a unique look at the viewpoint of an outsourcing
provider. Written for CTOs, CIOs, consultants and other IT
executives, this book is also an excellent introduction to
outsourcing for business and MIS students.
The Economics of Information Technology is a concise and accessible
review of some of the important economic factors affecting
information technology industries. These industries are
characterized by high fixed costs and low marginal costs of
production, large switching costs for users, and strong network
effects. These factors combine to produce some unique behavior. The
book consists of two parts. In the first part, Professor Varian
outlines the basic economics of these industries. In the second
part, Professors Farrell and Shapiro describe the impact of these
factors on competition policy. The clarity of the analysis and
exposition makes this an ideal introduction for undergraduate and
graduate students in economics, business strategy, law and related
areas.
The Economics of Information Technology is a concise and accessible
review of some of the important economic factors affecting
information technology industries. These industries are
characterized by high fixed costs and low marginal costs of
production, large switching costs for users, and strong network
effects. These factors combine to produce some unique behavior. The
book consists of two parts. In the first part, Professor Varian
outlines the basic economics of these industries. In the second
part, Professors Farrell and Shapiro describe the impact of these
factors on competition policy. The clarity of the analysis and
exposition makes this an ideal introduction for undergraduate and
graduate students in economics, business strategy, law and related
areas.
The contributions to this study of the origins of centers of industrial and technological innovation (such as Silicon Valley) reveal that these concentrated "clusters" of entrepreneurial high tech firms are characterized by rapid economic growth. No other analysts have examined how such clusters start, although many earlier works have studied Silicon Valley. The study's contributors conclude that the key public and business policy elements of starting a cluster are common to many regions, countries, and time periods.
The Socialist Register has been at the forefront of intellectual
enquiry and strategic debate on the left for five decades. This
expertly curated collection analyzes technological innovation
against the backdrop of the recurrent crises and forms of class
struggle distinctive to capitalism. As we enter what some term the
fourth industrial revolution and both mainstream commentators and
the left grapple with the implications of rapid technological
development, this volume is a timely and crucial resource for those
looking to build a political strategy attentive to sweeping changes
in how we produce goods and live our lives.
Sven Pagel entwickelt erstmals integrierte Wertschopfungsprozesse
fur Fernsehen, Internet und digitale Dienste. Damit zeigt der Autor
- beispielhaft fur die Programmkategorie Nachrichten - neue
Workflows und Organisationsformen als Losungsansatze fur
Rundfunksender bei der weiteren Digitalisierung und dem Aufbau von
Content Management Systemen auf.
"
The Socialist Register has been at the forefront of intellectual
enquiry and strategic debate on the left for five decades. This
expertly curated collection analyzes technological innovation
against the backdrop of the recurrent crises and forms of class
struggle distinctive to capitalism. As we enter what some term the
"fourth industrial revolution" and both mainstream commentators and
the left grapple with the implications of rapid technological
development, this volume is a timely and crucial resource for those
looking to build a political strategy attentive to sweeping changes
in how we produce goods and live our lives.
Ken Segall put the 'i' in iPad. Now he explains why simplicity is
the secret of Apple's success in Insanely Simple. To Steve Jobs,
Simplicity wasn't just a design principle. It was a religion and a
weapon. The obsession with Simplicity is what separates Apple from
other technology companies. It's what helped Apple recover from
near death in 1997 to become the most valuable company on Earth in
2011, and guides the way Apple is organized, how it designs
products, and how it connects with customers. It's by crushing the
forces of Complexity that the company remains on its stellar
trajectory. As creative director, Ken Segall played a key role in
Apple's resurrection, helping to create such critical campaigns as
'Think Different' and naming the iMac. Insanely Simple is his
insider's view of Jobs' world. It reveals the ten elements of
Simplicity that have driven Apple's success - which you can use to
propel your own organisation. Reading Insanely Simple, you'll be a
fly on the wall inside a conference room with Steve Jobs, and on
the receiving end of his midnight phone calls. You'll understand
how his obsession with Simplicity helped Apple perform better and
faster. 'A blueprint for running a company the Steve Jobs way ...
should be required reading for anyone interested in management and
marketing' The Times 'Punchy ... Segall gets inside Apple's
branding and marketing to explain its directness and power'
Financial Times Ken Segall worked closely with Steve Jobs as ad
agency creative director for NeXT and Apple. He was a member of the
team that created Apple's legendary 'Think Different' campaign, and
he's responsible for that little "i" that's a part of Apple's most
popular products. Segall has also served as creative director for
IBM, Intel, Dell, and BMW. He blogs about technology and marketing
at kensegall.com/blog, and has fun with it all at scoopertino.com.
Follow Segall on Twitter: @ksegall
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