NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of "ninjas"-adapting to technological change to capitalize on opportunities at lightning speed.

In Blockchain Democracy, William Magnuson provides a breathtaking tour of the world of blockchain and bitcoin, from their origins in the online scribblings of a shadowy figure named Satoshi Nakamoto, to their furious rise and dramatic crash in the 2010s, to their ignominious connections to the dark web and online crime. Magnuson argues that blockchain's popularity stands as a testament both to the depth of distrust of government today, and also to the fervent and undying belief that technology and the world of cyberspace can provide an answer. He demonstrates how blockchain's failings provide broader lessons about what happens when technology runs up against the stubborn realities of law, markets, and human nature. This book should be read by anyone interested in understanding how technology is changing our democracy, and how democracy is changing our technology.

This report assesses the current ecosystem for tech-based startups in Thailand, focusing on climate change, education, agriculture, and health. It discusses the challenges facing tech startups and provides recommendations to overcome them. Technology-based startup enterprises are an increasingly important part of the business landscape in Asia and the Pacific. By applying innovative technologies to create new products and services, they can make a significant contribution to economic development while generating social and environmental benefits. However, to survive and then thrive, tech startups require an enabling ecosystem that includes supportive government policy, access to capital, skilled personnel, quality digital infrastructure and other elements. It is the fourth country report in the series ""Ecosystems for Technology Startups in Asia and the Pacific.

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O'Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You'll learn how this paradox came about and what your company can do in response. This book covers: Why it's growing more difficult to sell software on a standalone basis How software has come full circle, from enabler to product and back again The roles that open source, software-as-a-service, and subscriptions play How software developers have become the new kingmakers Why Microsoft, Apple, and Google epitomize this transition How the paradox has affected other tech giants, such as Oracle and Salesforce.com Strategies your software firm can explore, including alternative revenue models

Sie arbeiten selbst im Marketing bei einem IT-Unternehmen, moechten in diesen Bereich einsteigen bzw. planen, den Bereich Marketing in Ihrer Firma zu starken? Oder aber Sie leisten von anderer Stelle aus, etwa als produktverantwortlicher Ingenieur in der Entwicklungsabteilung, einen wesentlichen Beitrag zum Marketingerfolg Ihres Unternehmens? Dann sind Sie hier richtig. In dem vorliegenden Buch finden Sie das komplette Rustzeug, um Ihre Anspruche erfolgreich umsetzen zu koennen. Beispielsweise werden die wichtigsten Denkmuster des Marketing, die man im IT-Sektor benoetigt, offengelegt. Ferner erhalten Sie Einblicke in notwendige Methoden, Tools und Instrumente fur eine verbesserte Markt- und Kundenorientierung. Die Inhalte sind systematisch in Form von Prozessdarstellungen aufbereitet und damit extrem praxisnah (Marketing-to-go-Ansatz). Zudem wird die Tauglichkeit der Methoden anhand von vielen Anwendungsbeispielen aus verschiedenen Bereichen der IT verdeutlicht.

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER "Kai-Fu Lee believes China will be the next tech-innovation superpower and in AI Superpowers: China, Silicon Valley, and the New World Order, he explains why. Taiwan-born Lee is perfectly positioned for the task."-New York Magazine In this thought-provoking book, Lee argues powerfully that because of the unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in the future of human history.

Das vorliegende Buch stellt erstmals die Theorie der zweiseitigen Markte und deren Anwendung auf Medienmarkte intuitiv sowie modelltheoretisch dar. Nach einer Diskussion der oekonomischen Grundlagen werden relevante Modelle zweiseitiger Medienplattformen sowie Anwendungen fur die Wettbewerbspolitik besprochen. Anschliessend werden die wirtschaftspolitischen Implikationen der Theorie dargestellt. Anhand von realen Wettbewerbsfallen auf Internet-, Zeitungs- und Zeitschriftenmarkten wird diskutiert, ob und inwiefern Medienplattformen einer unterschiedlichen wettbewerbspolitischen und -rechtlichen Behandlung bedurfen. Das Buch dient damit sowohl den Studierenden der Wirtschaftswissenschaften und des Wettbewerbsrechts zum Verstandnis der modernen Medienoekonomik. Es gibt aber ebenso Hinweise fur die wettbewerbspolitische Analyse von Medienmarkten in der Fallpraxis.

Over the last decade, the digital technologies in everyday life have multiplied. Our lives have been gradually taken over by digital devices, networks, and services. Although useful, they have also become invasive additions to our personal, professional and public lives. This process has occurred in a globalized and deregulated economy and a few US-based start-ups transformed into an oligopoly of multinationals that today govern the informational infrastructure of our societies. This book offers an analytical framework of the contemporary internet studied through the lens of history and political economy. Google, Apple, Facebook, Amazon and Microsoft are examined as emblematic products of a new capitalist order that is resolutely opposed to the original project of the internet. The author retraces the process of commodification that resulted in financial rationales taking over from collective and individual emancipation and uncovers how this internet oligopoly uses its exorbitant market power to eliminate competition; take advantage of global financialization to exploit human labour on a global scale and to avoid taxation; and how it implements strategies to control our communication methods for accessing information and content online, thus increasingly controlling the digital public sphere. The book reveals how the reshaping of society via private company business models impact on the place of work in future societies, social and economic inequalities, and, ultimately, democracy.

An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 years of experience in the field, Douglas M. Branson traces the history of women in the information technology industry in order to identify solutions for the issues facing women today. Branson explores a variety of solutions such as mandatory quota laws for female employment, pledge programs, and limitations on the H1-B VISA program, and grapples with the challenges facing women in IT from a range of perspectives. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership

From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate "home pages" and as a result, a new cultural industry was born: web design. For today's internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed "Web 1.0," a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry's resurgence as "Web 2.0" in the 21st century. Tracking shifts in the rules of "good web design," Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and "surf the Web" in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web's production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.

Wahrend der Aufbau und Betrieb von Internetinfrastrukturen zur Zeit der Entstehung des Internets in erster Linie von offentlichen Institutionen vorangetrieben wurde, wird dieser Bereich heute langst von privatwirtschaftlichen Unternehmen beherrscht. Dieses Buch beschreibt Dienste, Wertschopfungsprozesse und Wettbewerbsstrategien zur Erbringung des Datentransports im Internet aus betriebswirtschaftlicher Sicht. Es werden gleichermassen Internetzugangsdienste zur Anbindung von Endkunden, Transitdienste zum Datenaustausch zwischen Netzbetreibern, Dienste zur Kapazitatsbereitstellung im Kernnetz und Dienste zur Distribution digitaler Inhalte und Anwendungen diskutiert. Durch die Darstellung der Teilmarkte, die den Datentransport im Internet adressieren, wird dem Leser ein umfassender Einblick in die Internetwirtschaft geboten, ohne dass hierzu ein tiefer gehendes technisches Verstandnis vorausgesetzt wird. Daruber hinaus werden strategische Herausforderungen bei der Bereitstellung digitaler Inhalte und Anwendungen vorgestellt, die zukunftige Entwicklungen in der Internetwirtschaft massgeblich beeinflussen.

**A Financial Times Best Summer Book 2023** Out now: a gripping look at the rise of the microchip and the British tech company behind the blueprint to it all. 'A gripping and inspiring read.' Sir James Dyson 'A revealing and insightful biography of the company whose blueprints define the digital world.' Chris Miller, author of CHIP WAR: The Fight for the World's Most Critical Technology '[A] sparkly corporate biography.' Financial Times __________ One tiny device lies at the heart of the world's relentless technological advance: the microchip. Today, these slivers of silicon are essential to running just about any machine, from household devices and factory production lines to smartphones and cutting-edge weaponry. At the centre of billions of these chips is a blueprint created and nurtured by a single company: Arm. Founded in Cambridge in 1990, Arm's designs have been used an astonishing 250 billion times and counting. The UK's high-tech crown jewel is an indispensable part of a global supply chain driven by American brains and Asian manufacturing brawn that has become the source of rising geopolitical tension. With exclusive interviews and exhaustive research, The Everything Blueprint tells the story of Arm, from humble beginnings to its pivotal role in the mobile phone revolution and now supplying data centres, cars and the supercomputers that harness artificial intelligence. It explores the company's enduring relationship with Apple and numerous other tech titans, plus its multi-billion-pound sale to the one-time richest man in the world, Japan's Masayoshi Son. The Everything Blueprint details the titanic power struggle for control of the microchip, through the eyes of a unique British enterprise that has found itself in the middle of that battle. __________

Prominente Autoren aus Wirtschaft, Wissenschaft und Politik schildern in diesem Buch, welche konkreten Projekte verwirklicht werden mussen, damit Deutschland in den nachsten Jahren eine Spitzenposition im Wettbewerb einnehmen kann und sich nicht mit einem Absteigerplatz zufriedengeben muss. Zu den Autoren des Buches gehoren Lothar Spath, Vorsitzender des Vorstands der JENOPTIK AG, Klaus Eierhoff, Leiter der DirectGroup und Mitglied des Vorstands der Bertelsmann AG, Klaus Mangold, Mitglied des Vorstands DaimlerChrysler AG, Hubert Burda, Vorstandsvorsitzender und alleiniger Gesellschafter der Hubert Burda Media Holding, Brigitte Zypries, Staatssekretarin im Bundesministerium des Innern, Josef Brauner, Vorstandsmitglied der Deutschen Telekom AG und Ulf Boge, Prasident des Bundeskartellamts. Das Buch bietet eine Agenda fur die notwendigen IT-Entwicklungen der nachsten Jahre in Deutschland."

Der Aufbau einer schlagkraftigen Vertriebseinheit und die erforderlichen Techniken und Methoden fur erfolgreiche Vertriebsarbeit bei IT-Unternehmen sind Gegenstand dieses Buches. Erlautert werden moderne Vertriebsmodelle und Techniken - unter anderem SPIN und Beziehungsmanagement, zwei Methoden mit hohem Wachstumspotential, die aus den USA stammen. Das Buch stellt sowohl Neueinsteigern als auch Vertriebsprofis praxisorientiertes Wissen zur Verfugung. Zahlreiche Beispiele verdeutlichen die Vorgehensweise und machen das Buch zu einem unverzichtbaren Leitfaden fur die tagliche Vertriebsarbeit. Beleuchtet werden auch die Schattenseiten des Vertriebs, einem Berufsweg mit guten Einkommenschancen und gleichzeitig mit hoher Fluktuationsrate."

Der Autor beschreibt alle Phasen eines Lizenzierungsprojektes, zeigt den Weg zur Auswahl des richtigen Produktes, beleuchtet mogliche Kostenfallen und beschreibt im Detail, welche Schnittstellen zwischen Produktmarketing, Vertrieb, Entwicklung, Support, Logistik und Hotline zu beachten sind. Es werden vor allem Softwarehersteller angesprochen, die eine elektronische Lizenzierung ihrer Produkte erstmalig einfuhren oder derzeitige Verfahren am State-of-the-Art ausrichten wollen. Erfolgreiche Software-Lizenzierung ist kein reines Entwicklungsprojekt, sondern umfasst praktisch alle Bereiche eines Software-Herstellers."