Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

A dynamic new approach to developing winning marketing strategies in today's most demanding industries.

In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create "living plans" that quickly adapt to new market conditions and competitive dynamics, drive yes/no decisions, focus on cash flow and profitability, and much more.

Case studies from Intel, Compaq, Hewlett-Packard, Glaxo-Welcome, General Electric, and other high-tech industry leaders

Adrian B. Ryans, Roger More, Don Barclay, and Terry Deutscher (London, Ontario) are faculty members in the Richard Ivey School of Business, University of Western Ontario.

This book reflects on the role of social media in the past two decades in Southeast Asia. It traces the emergence of social media discourse in Southeast Asia, and its potential as a "liberation technology" in both democratizing and authoritarian states. It explains the growing decline in internet freedom and increasingly repressive and manipulative use of social media tools by governments, and argues that social media is now an essential platform for control. The contributors detail the increasing role of "disinformation" and "fake news" production in Southeast Asia, and how national governments are creating laws which attempt to address this trend, but which often exacerbate the situation of state control. From Grassroots Activism to Disinformation explores three main questions: How did social media begin as a vibrant space for grassroots activism to becoming a tool for disinformation? Who were the main actors in this transition: governments, citizens or the platforms themselves? Can reformists "reclaim" the digital public sphere? And if so, how?

"If we are lucky, once a decade or so a classic ethnographic study comes along that captures the essence and the interesting nuances of an emerging, strategic occupation or work group. Barley and Kunda's "Gurus, Hired Guns, and Warm Bodies" is destined to be our classic for this decade. No one should be allowed to write about these itinerant professionals or propose new policies or labor market institutions to regulate or serve them unless they first read this book!"--Thomas A. Kochan, Massachusetts Institute of Technology

"This important book is the best account so far of the new and growing world of contract labor."--Peter Cappelli, University of Pennsylvania

"Few developments have been as heavily hyped and as poorly understood as the trend towards 'contingent employment' among the professional/technical/managerial classes. We know from statistical studies that many professionals, especially technical professionals, are hired as temporary, contract workers--but we have known very little about why they work this way or about the conditions of their labor. Barley and Kunda put flesh on the bones of these skeletal figures, exploring the diversity of motives and working conditions, as well as regularities in how they evaluate jobs, build careers, and navigate tricky relationships with employment agencies, high-tech firms, and professional peers. Gurus significantly expands our understanding of what is sometimes called 'the new economy, ' exemplifying the value of organizational ethnography and, especially in its superb account of life in labor markets, contributing distinctively to economic sociology. Moreover, the authors' prose is so clear and graceful that Gurus should becomethe book of choice for teaching sociology and organizational behavior to budding engineers and natural scientists."--Paul DiMaggio, Princeton University

"This is social science at its best: Barley and Kunda's ethnographies of itinerant technical contractors provide nuanced and compelling insights into the changing nature of work and employment today, and a revealing glimpse into the organization of the knowledge economy."--AnnaLee Saxenian, University of California, Berkeley

This book provides a unique perspective into the mindset of psychology and cybersecurity. It presents a view of incorporating the latest research in cybersecurity and behavior. The newest cybersecurity challenge is not just understanding cybercriminals' behavior, but our behavior as well, and to realize that some of behaviors could lead us in making bad cybersecurity decisions. By using models and literature rooted in psychology and comparing those to cybersecurity attacks, this book will help those who make crucial cybersecurity decisions to protect their organization, even better decisions. Dr. Brown also presents even a possible theory of cybersecurity. Key areas include: behaviorism; learning models; cybersecurity vulnerabilities; stereotypes; cybersecurity traits; conditioned response; social engineering; deep fakes

Ascend Your Start-up is a winner of the New York Book Festival.Wall Street Journal Best Seller Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly. From Yu's 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business. Inspiration flows freely through the book's pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest. You will learn: Industry-specific, highly experienced advice for tech start-ups Fundamental wisdom on the 5 disconnects that prevent a start-up from ascending Turning an idea into a product and moving it to the market Taking a marketed product to scale Inspirational guidance for tech start-ups facing the emotions and challenges of growing Ascend Your Start-up is the profound answer to the question every start-up has asked themselves: "How do we get to the top?"

With technology creating a more competitive market, the global economy has been continually evolving in recent years. These technological developments have drastically changed the ways organizations manage their resources, as they are constantly seeking innovative methods to implement new systems. Because of this, there is an urgent need for empirical research that studies advancing theories and applications that organizations can use to successfully handle information and supplies. Novel Theories and Applications of Global Information Resource Management is a pivotal reference source that provides vital research on developing practices for businesses to effectively manage their assets on a global scale. While highlighting topics such as enterprise systems, library management, and information security, this publication explores the implementation of technological innovation into business techniques as well as the methods of controlling information in a contemporary society. This book is ideally designed for brokers, accountants, marketers, researchers, data scientists, financiers, managers, and academicians seeking current research on global resource management.

Ethics Online: How the Internet and Other Technology Shifts are Changing Morality helps students understand the basics of ethics as they are lived in today's world. The text introduces readers to traditional approaches to morality, narrows key theories into specific principles, and then uses those principles to examine many of the difficult moral questions we face in our contemporary, technology-driven society. The opening chapter introduces the basics of ethics, key terminology, and the mindset that will help students think critically and carefully consider moral issues. Additional chapters cover fundamental moral theory, justice and rights, the concept of autonomy, the principles of beneficence and non-maleficence, and the importance of cultivating particular virtues in a technologically centered world, where we often interact with anonymous strangers. Closing chapters look at specific ethical issues that have been created by the growth of internet technology and the prevalence of social media. Online harassment, free speech, online justice, trust and authority online, group polarization, internet communities, and our changing notions of propriety and corporate responsibility are covered. Designed to help students develop informed decisions about the moral issues that face our society, Ethics Online is ideal for courses in moral theory, ethics, and philosophy, especially those with a focus on practical application.

Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.