A Focus on Consumer Behaviours and Experiences in an Online
Shopping Environment is a collection of key articles on this
topical area of increasing importance. This collection offers
insights across a range of sectors. Some of the topics the book
looks at include: - Influences of socioeconomic characteristics in
online shopping behaviour- Impact of e-service quality, customer
perceived value, and customer satisfaction on customer loyalty -
The role trust plays in an online shopping environment - The
effectiveness of online blogging on consumer purchase decisions In
this digital era online shopping is more accessible than it has
ever been before and as more people turn to the internet to buy
goods and services it's important to understand the consumers'
experiences and behaviours. Including articles from prestigious
journals such as Internet Research and Journal of Services
Marketing this book will be a valuable resource for researches,
managers and professionals.
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