Do media conglomerates produce monopolies in thought? Can principles from open source software be applied to resist such a closing? In his recently resurfaced and pointedly relevant 1943 speech "The Crisis in Public Opinion," Canadian political economist Harold Innis predicts that the centralization of government and media will become a liability to freedom of thought in Western Civilization. No One Knows Everything considers how to counter what Innis called "monopolies of knowledge" by looking at the history of the press since 1850 alongside open source projects like Linux, Apache, Wikipedia and others. In doing so, this book hopes to widen our understanding of the revolutionary open source process that has changed copyright law and which continues to define the Internet, quietly but comprehensively, to this day. This book is intended for bloggers, communications professionals, and the open source curious.

There is a great deal of discussion about media globalization, particularly television, especially as it is being driven by the spread of satellite technology and cable. While certain schools of thought view this trend as promoting cultural heterogeneity and the diversification of programme content, this book argues otherwise. It discusses the influence of globalization on Jamaica's television industry. Specifically, it looks at how market liberalization, globalization's twin force, has lead to government divestment of the television sector and increased private ownership and consolidation within this sector. It revisits the cultural imperialism debate within the context of media globalization and locates Jamaica's position within this milieu. It suggests that old concerns relating to cultural imperialism are still relevant in new ideas such as cultural proximity and programme modeling. The book also discusses the implications that increased private ownership of television media in Jamaica have for public broadcasting services, especially in an age of consolidation. Finally, the book examines current media policies and discusses whether or not they are adequate to address the present media environment, within which the market model of media management encourages anti-competitive behaviour among media firms.

Mobile phones seem to have become a ubiquitous phenomenon of the societies of the industrialized nations in the 1990s and the beginning of the 21st century. Even though Japan is not the leading market in terms of penetration rate, it is still considered to be the world's most innovative and advanced mobile communications market. Especially in the field of mobile commerce, Japan is regarded as a role model for markets in other countries and Western firms are trying to learn their lesson from Japan's experience. This book is to provide an introduction to the Japanese mobile communications market from a consumer behavior perspective. Consumers and their behavior and perceptions lie at the heart of the analysis of this book. The goal is to shed some light on the driving forces in the Japanese mobile telephone market, which basically made Japan the leading market in mobile phone technology, as it was the first country in the world to have introduced mobile internet, camera phones and mobile telephony of the third generation. In order to better understand the factors behind Japan's superiority, the market will be scrutinized both from the supply side as well as from the demand side.

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

What started as a game of "Pong," with little blips dancing across a computer screen, has evolved into a multi-billion-dollar industry that is changing the future, making inroads into virtually all aspects of our culture.Who are the minds behind this revolution? How did it happen? Where is it headed?
In "Smartbomb," journalists Heather Chaplin and Aaron Ruby take the reader behind the scenes at gaming conventions, into powerhouse think tanks where new games are created, into the thick of the competition at cyberathlete tournaments, and into the homes of gamers for whom playing a role in a virtual world has assumed more relevance and reality than life in the real world.

Stories of athlete anti-social behaviors have been well-document over the last quarter of a century. Off-the-field behaviors that have received news coverage included the use of recreational and performance-enhancing drugs, illegal gambling, sexual misconduct, murder, and more. Although some argue that fans may model these and other behaviors, there is little evidence to suggest that these concerns are valid. Knowing sports fan judgments of athlete behaviors may hold the key to understanding how and why people may model these actions. Additionally, the term sports fandom suggests, to some, an image of crazed fanatics clad in the colors of their favorite teams and athletes. For many, however, sports fandom symbolizes more than fanaticism. This book is unique in that it explores fandom on a continuum, examines sports television viewing activities, and identifies judgments people make about athlete behaviors. Few books exist that examine the role of sports in society. In fact, when sports fandom is examined within these texts, it is usually done so with limited scope. This work fills that vacancy with an exploration of possible predictors of judgments of athlete anti-social behaviors.

In recent years, reality-based television programming has invaded and overrun the ecology of the television landscape, and one would be hard pressed to find a single network or cable channel without some sort of reality-based programming. But how has this sudden and overwhelming influx of reality television impacted viewers? This study examines the impact that one specific type of reality program, those based on competition, have had on the viewers who watch them. Using a cultivation approach to media effects, this study looks at how heavy consumption of competition-based reality programming effects viewers' perceptions of the real world, as compared to those who watch little or no reality television. Does the prevalence of lying, manipulation, and untrustworthiness that appear on shows like Survivor, The Apprentice, and The Bachelor cause avid watchers of reality shows to be more likely see these antisocial traits as larger societal problems? The book is intended for media effects scholars and professionals in mass communication, including those involved in programming and development. It is also intended as a foundation for those studying reality television in general.

Software comes from India, hardware comes from China. Why is that? Why did China and India take such different paths to global dominance in new high-tech industries? Will their paths continue to diverge or converge? How can other countries learn from their successes - and failures - in reaching global scale in new industries? To answer these questions, this book presents the first rigorous comparison of the growth of the IT industries in China and India, based on interviews with over 300 companies. It explains the different growth paths of the software and hardware sectors in each country, providing insights into the factors behind the emergence of China and India as global economic powers. It provides a compelling case study of how differences in economic policies and the investment climate affect industrial growth. This book sheds new light on common debates on "China versus India," on why India is the software capital of the world while China is a manufacturing powerhouse. It refutes common myths about the growth of these industries - for example, the role of Non-Resident Indians or the Y2K problem in the growth of the Indian software industry, the role of government intervention in industrial growth, and the relative size of China and India's software industries.

Following up on the success of The Guide to a Successful Managed Services Practice - What Every SMB IT Service Provider Should Know...; the definitive book on transitioning a reactive IT business model to proactively-delivered Managed Services, The Best I.T. Sales & Marketing BOOK EVER focuses squarely on one of the most challenging aspects of running a successful I.T. practice - growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients. Drawing upon MSP University's experience in helping Partners across the country transition to an annuity-based, proactive Managed Service delivery model, each phase of the I.T. Sales and Marketing process is addressed. Broken down into logical sections, this book helps you choose your target market, determine your service offerings and develop your marketing message, as well as the methods by which to successfully deliver it. Follow-on chapters address hiring the right sales staff, as well as training, incenting and managing them for success. Additional topics covered include appointment setting and conducting the first, second and third client sales appointments - all the way through closing the deal with the decision-maker. The downloadable content contains over 50 newly designed marketing collateral, case study and white paper templates, as well as a complete 17-page business-winning I.T. Solutions and Managed Services website design. Chock full of additional new tools and collateral, the downloadable material included with this title greatly enhances the value of "The Best I.T. Sales & Marketing BOOK EVER ," and insures that this unique publication lives up to its name.

The Guide to a Successful Managed Services Practice applies some of the most innovative and highly effective Managed Services techniques ever developed, and proven to increase long-term predictable revenue, thereby increasing an IT Organization's value. Leverage MSP University's successful Managed Services concepts - 3 Killer Managed Services deliverables - A Unique Managed Services Sales Process so successful that Clients can't resist signing your Agreements - Pricing your Managed Services deliverables for Maximum Profit - What to do after your Client is sold - Advanced Annuity-Based revenue philosophies. The Guide to a Successful Managed Services Practice includes everything you'll need to: - Transition to a successful, Annuity-Based Managed Services model and Evaluate your existing Clients and calculate what they'll be worth on a Monthly and Yearly basis when converted to Managed Services - Successfully market and sell Managed Services to new Clients - Increase your organization's overall value by transitioning to an Annuity-based Service Delivery model. *Includes nearly 30 downloadable Managed Services Business, Technical, Sales and Marketing Tools, Forms and Collateral *Bonus: 4 Business-Winning PowerPoint Presentations *Extra Special Bonus: Recorded Managed Services Webcast download included

This Guide will prepare new entrance who wish to appear in written examination and interview to get confidence and ultimate success. This book is divided into several sections, each covering specialist topic in computer science and IT field. Each section contains two parts. Part-A contains short questions with answers and Part-B contains multiple choice questions and fill in the blanks with their answers. Sample papers are also added at the end of the book to evaluate the progress by the user of this guide. The specialist subjects covered include: Computer Fundamentals; Microsoft Office; DBMS and SQL Queries; Systems Analysis, Design and MIS; Business Systems; Programming through 'C', C++, JAVA and Visual Basic; Data Communications and Computer Networking; Internet and Web Designing; Data Structures through 'C' Programming Language; Unix and Shell Programming; and, Computer Organization.

The second in this series of studies on the state and status of ICTs in a development context in Africa examines the setting, operations and impacts of community telecentres. It describes the telecentres of a variety of local, and often rural communities, exploring the management structures and mechanisms that have been established to support them. The book profiles telecentre usage and discusses the potential and challenges of developing and maintaining community telecentres given poor information structures and limited human capacity. It further considers questions of universal and public access and progress thus far, towards achieving these goals.

The COT Planning Guide Second Edition is a reference guide for high tech companies on how to outsource semiconductor manufacturing using the customer owned tooling model.

This groundbreaking book analyses the geography of the commercial Internet industry. It presents the first accurate map of Internet domains in the world, by country, by region, by city, and for the United States, by neighborhood.
Demonstrates the extraordinary spatial concentration of the Internetindustry.
Explains the geographic features of the high tech venture capital behind the Internet economy.
Demonstrates how venture capitalists' abilities to create and use tacit knowledge contributes to the clustering of the internet industry
Draws on in-depth interviews and field work in San Francisco Bay Area and New York City.

For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Thomas J. Watson, father and son. IBM bears the imprint of both men -- their ambitions and their strengths -- but it also bears the consequences of a family that was in near-constant conflict.

Eminent historian Richard S. Tedlow explores the interplay between the personalities of these two extraordinary men and the firm they created. Both Watsons had deeply held beliefs about what a corporation is and should be. These ideas helped make "Big Blue" the bluest of blue-chip stocks during their tenure. These very ideals, however, also sowed the seeds for IBM's disasters in the late 1980s and early 1990s, when the company had lost sight of the original meaning behind many of the practices each man put into place.

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.  

In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.  

From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.


From the Hardcover edition.

Follow the exact steps the experts have successfully taken to rescue a project from failure. This informative and concise book will guide you step-by-step through an effective intervention, allowing you to salvage more than you might think of a project's deliverables and goals. Recognize the early warning signs of decline, then develop swift strategies to handle communication and consensus, research, diagnosis, and timing. Proven techniques, along with case studies and sidebars, help you understand exactly how to save your project - and possibly your career.

Widely acclaimed and hotly contested, veteran journalist Eric Alterman's ambitious investigation into the true nature of the U.S. news media touched a nerve and sparked debate across the country. As the question of whose interests the media protects-and how-continues to raise hackles, Alterman's sharp, utterly convincing assessment cuts through the cloud of inflammatory rhetoric, settling the question of liberal bias in the news once and for all. Eye-opening, witty, and thoroughly and solidly researched, What Liberal Media? is required reading for media watchers, and anyone concerned about the potentially dangerous consequences for the future of democracy in America.

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.

The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

" T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE

"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World

A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

Summary Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communications Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, and TV
Ch. 6 Web-Based and Online Communications
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communications in a Federal Agency
Ch. 12 Crisis Communications in Public Affairs
Ch. 13 Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

Complete Table of Contents online at www.MediaRelationsHandbook.com

In Ruling the Root, Milton Mueller uses the theoretical framework of institutional economics to analyze the global policy and governance problems created by the assignment of Internet domain names and addresses. "The root" is the top of the domain name hierarchy and the Internet address space. It is the only point of centralized control in what is otherwise a distributed and voluntaristic network of networks. Both domain names and IP numbers are valuable resources, and their assignment on a coordinated basis is essential to the technical operation of the Internet. Mueller explains how control of the root is being leveraged to control the Internet itself in such key areas as trademark and copyright protection, surveillance of users, content regulation, and regulation of the domain name supply industry.Control of the root originally resided in an informally organized technical elite comprised mostly of American computer scientists. As the Internet became commercialized and domain name registration became a profitable business, a six-year struggle over property rights and the control of the root broke out among Internet technologists, business and intellectual property interests, international organizations, national governments, and advocates of individual rights. By the late 1990s, it was apparent that only a new international institution could resolve conflicts among the factions in the domain name wars. Mueller recounts the fascinating process that led to the formation of a new international regime around ICANN, the Internet Corporation for Assigned Names and Numbers. In the process, he shows how the vaunted freedom and openness of the Internet is being diminished by the institutionalization of the root.

In this remarkably illustrative and thoroughly accessible look at one of the most intriguing frontiers in science and computers, award-winning "New York Times" writer George Johnson reveals the fascinating world of quantum computing--the holy grail of super computers where the computing power of single atoms is harnassed to create machines capable of almost unimaginable calculations in the blink of an eye.
As computer chips continue to shrink in size, scientists anticipate the end of the road: A computer in which each switch is comprised of a single atom. Such a device would operate under a different set of physical laws: The laws of quantum mechanics. Johnson gently leads the curious outsider through the surprisingly simple ideas needed to understand this dream, discussing the current state of the revolution, and ultimately assessing the awesome power these machines could have to change our world.

'Contribution of Information and Communication Technologies to Growth' is part of the World Bank Working Paper series. These papers are published to communicate the results of the Bank's ongoing research and to stimulate public discussion. The worldwide development of information and communication technology (ICT) has accelerated dramatically over the past decade. Technological advances and increased competition have led to falling prices for ICT goods and services, which has provided a strong incentive to replace other forms of capital and labor with information technology equipment. Increased ICT production and use has the potential to create job opportunities, transfer skills, and increase efficiency and transparency in politics and business, and therefore, contribute to economic growth. This paper focuses on the linkage between ICT and output growth. It summarizes findings in the literature on the contribution of information and communication technology to economic growth arising from capital deepening and increases in total factor productivity. The paper contains: - The methodologies used to evaluate the different ways ICT influences productivity growth; - A critical assessment of the magnitude of ICT's contribution to growth in various countries; - A summary of the key factors that increase and obstruct ICT expansion; and - An outline of the challenges developing countries face in maximizing ICT's contribution to growth and policy recommendations aimed at surmounting these challenges.

The citizenship curriculum, which became statutory in 2002, aims to create informed citizens by enabling pupils to play an effective role in society. This series examines the institutions, rights and responsibilities that underpin our lives in the UK and relates them to the experience of the reader. Each book looks at a different aspect of UK society, such as the law, national and local government or the media.

Thanks to inexpensive computers and data communications, the speed and volume of human communication are exponentially greater than they were even a quarter-century ago. Not since the advent of the telephone and telegraph in the nineteenth century has information technology changed daily life so radically. We are in the midst of what Gerald Brock calls a second information revolution.

Brock traces the complex history of this revolution, from its roots in World War II through the bursting bubble of the Internet economy. As he explains, the revolution sprang from an interdependent series of technological advances, entrepreneurial innovations, and changes to public policy. Innovations in radar, computers, and electronic components for defense projects translated into rapid expansion in the private sector, but some opportunities were blocked by regulatory policies. The contentious political effort to accommodate new technology while protecting beneficiaries of the earlier regulated monopoly eventually resulted in a regulatory structure that facilitated the explosive growth in data communications. Brock synthesizes these complex factors into a readable economic history of the wholesale transformation of the way we exchange and process information.