This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
Co-creativity has become a significant cultural and economic
phenomenon. Media consumers have become media producers. This book
offers a rich description and analysis of the emerging
participatory, co-creative relationships within the videogames
industry. Banks discusses the challenges of incorporating these
co-creative relationships into the development process. Drawing on
a decade of research within the industry, the book gives us
valuable insight into the continually changing and growing world of
video games.
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