"Telecommunications, Broadcasting, and Information: Law, Policy, and Regulation is a collection of readings designed to accompany an upper-level undergraduate course that introduces students to the challenges confronting regulators, practitioners, stakeholders, and the public as a result of the convergence of information technologies and their towering impact on democracy and on quality of life. The approach adopted in this anthology introduces students to basic concepts of economics, law, competition, and regulatory governance, and to the fundamentals of communications and antitrust policymaking, in order to set the foundation for class discussions on issues pertaining to what have been distinct industries telecommunications and broadcasting as they become one the information industry. The issues covered in this collection range from indecency regulation and political speech to interconnection oversight and network neutrality; from media ownership and the role of public and educational broadcasting to the technological underpinnings of the American regulatory system and the quest for universal service. Short introductions accompanying each of the readings set them in the context of the field of knowledge needed to fully comprehend the framework in which they are embedded.
Amit M. Schejter (Ph.D., Rutgers) is associate professor of communications and co-director of the Institute for Information Policy at the College of Communications of Penn State University. His books, law reviews, and academic studies on communications policy have been published and presented worldwide in four languages. Sangyong Han (M.A., Indiana University) is a doctoral candidate and research fellow at the Institute for Information Policy at the College of Communications at Penn State University. Previously, he has held managerial and marketing positions in the Korean telecommunications industry."

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

The New News

Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from "The New York Times, " News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting,

"Newsonomics" provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. "Newsonomics" pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.

Scholarly Essay from the year 2010 in the subject Communications - Journalism, Journalism Professions, printed single-sided, grade: keine, -, language: English, abstract: Bernadette Maria Kaufmann TEL as a tool for eInclusion and Media Abstract In this contribution I try to show off the importance of eInclusion out of two perspectives - the first perspective is taking a look at school: Students from all social backgrounds must have the possibility of developing at least good competencies in ICT and the use of online-learning tools. Apart from that it's important that the development of good media-competencies becomes part of the curriculum in schools. Schools should feel obliged to help students develop media-competencies as well as develop knowledge in maths, ethics or biology I start with the example of a student's learning situation in a private school, then in contrast going on with illuminating most students' situation in public schools. Both scenes are taken from Austria and seem comparable to the experience realm of most European students aged 6 to 18 years. Then I consider a constructivist view of learning as an adequate pedagogic strategy for "new schools" that aim at helping students develop good competence in ICT and media perception. Media have come to play an immanent role in our society. We cannot ignore that students should learn how to make good use of media (online media as well as so-called traditional media like e.g. TV ) and become able to recognise chances and risks. The second perspective is dealing with the inclusion of poverty as a topic. The poor shall not remain "invisible" - as well as students from all social backgrounds should have the chance to get a good education, poverty should be a topic that's presented in media in an authentic way.

Playing footsie with the FTSE? The financial crash of 2008 and the crisis in journalism is a special book issue of Ethical Space to mark a special event. In the autumn of 2008, the world economy nearly went into meltdown after the collapse of Lehman Brothers on 15 September. The banks were on the brink; the cash machines worldwide were about to be shut off. In the end, the global economy was saved - but at a huge long-term cost. Why did so few politicians, economists and academics see the Great Crash coming and why did so few journalists report it in advance? Here the movers and shakers of financial journalism try to give some explanation: Robert Peston, of the BBC, then a maverick now proved to be totally right Peter Wilby, of the Guardian, who advises us not to trust financial journalists Jane Fuller, top financial analyst, ponders the implications for all journalists Anne Gregory, Professor of PR, examines the role of public relations in the credit crunch Award-winning Martin Lewis critiques the "TV property porn merchants" Other distinguished contributors include Hugh Pym, of the BBC, Pulitzer Prize-winner David Cay Johnston, INSEAD scholar Matthew Fraser, Francesco Guerrera, of the Financial Times, PR guru Trevor Morris, Alex Brummer, of the Daily Mail, Brian Caplen, editor of the Banker, Howard Davies, LSE Director, Nicholas Jones, for 30 years a BBC correspondent, top media blogger Kristine Lowe and Professors John Tulloch and Damian Tambini. Edited by John Mair, of Coventry University, and Richard Lance Keeble, of the University of Lincoln, this is a seminal collection of essays on the Great Crash from those at the epicentre of the financial storm. "Very timely and topical, this is an extremely valuable collection of reflections from leading commentators on how the media covered the Great Crash of 2008" Professor Daya Thussu, University of Westminster, London

Computer processing and internet communication has changed the way we learn, work, play and associate with each other. In the case of China, the introduction of the computer and mass availability of the internet has boosted economic growth, sped up social progress, transformed the political landscape and changed the lifestyle of the Chinese people in profound ways. This book discusses the influence that advances in computers and increased use and dependence on the internet has had on China, with a particular focus on cyberspace governance to students, economic theorists, empirical social scientists, policy makers and the informed general reader.

Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.

The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

" T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE

"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World

A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

Summary Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communications Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, and TV
Ch. 6 Web-Based and Online Communications
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communications in a Federal Agency
Ch. 12 Crisis Communications in Public Affairs
Ch. 13 Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

Complete Table of Contents online at www.MediaRelationsHandbook.com

Growth in the information and communication technology (ICT) sector has exploded over the past 20 years. Continuous dynamic market and technology developments in this sector have led to a phenomenon known as convergence, which is defined in this volume as the erosion of boundaries between previously separate ICT services, networks, and business practices. Some examples include cable television networks that offer phone service, Internet television, and mergers between media and telecommunications firms. The results are exciting and hold significant promise for developing countries, which can benefit from expanded access, greater competition, and increased investments. However, convergence in ICT is challenging traditional policy and regulatory frameworks. With convergence occurring in countries across the spectrum of economic development, it is critical that policy makers and regulators understand and respond in ways that maximize the benefits while mitigating the risks. This volume analyzes the strategic and regulatory dimensions of convergence. It offers policy makers and regulators examples from countries around the world as they address this phenomenon. The authors suggest that countries that enable convergence are likely to reap the greater rewards, but the precise nature of the response will vary by country. Hence, this book offers global principles that should be tailored to local circumstances as regulatory frameworks evolve to address convergence.

"Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book s ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.

No existe un Steve Jobs, sino que debemos hablar de cuatro Jobs (el joven indeciso que no sabe que hacer con su vida, el fundador de Apple, el hijo prodigo propietario de Pixar y su regreso triunfal a la marca de la manzana con el lanzamiento del iPod, el iPhone y el iPad). En todas sus vidas el exito ha sido el denominador comun, un exito alcanzado gracias a un talento desmesurado, un carisma arrollador y una dedicacion absoluta a la persecucion de sus objetivos. Sin duda una obra de referencia sobre uno de los grandes genios de nuestra epoca.

"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. By following the chapter outlines of standard texts in marketing, the book reinforces the instructor s commitment to these topic areas as reputable channels. The examples build upon student experiences by integrating student interest into the academic marketing framework. This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience. This material can also be applied in management courses exploring the impact of behavioral change and MIS courses focused upon implementing social networking technologies. "

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

Your voice provides biometric data. How are marketers using it to manipulate you? "[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira Ovide, New York Times Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voiceprints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller's voice reveals about that person's emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person's weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual's voice. Ultimately, not just marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more. Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic, * generate more quality leads, * convert prospects into sales faster, * upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, is guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.

Implement Asset Management and reap the rewards! IT Asset Management (ITAM) is the set of business practices that join financial, contractual and inventory functions to support life cycle management for elements found in the business environment, namely software and hardware. Build your hardware asset listing first Software is one of the most critical elements of information and communications technologies and most organisations have huge investments in software, whether internally developed or external procured. However, with a major objective of IT Asset Management usually being software licence control, it is essential to first establish a comprehensive hardware asset listing, as software is always installed on a device. Therefore, without knowing the extent of your hardware assets, you cannot be fully aware of what software is installed where, which could cause under-licensing issues. Investment WILL deliver a return Rewards to be gained from effectively implementing Asset Management are many and worthwhile. Although investment in an Asset Management project may not deliver an instant return, as the project starts to mature, opportunities to make savings will become apparent. IT Asset Management: A Pocket Survival Guide is a quick reference style guide, addressing such serious issues with a fresh and pragmatic approach. Aimed at IT professionals who have been tasked with putting in place Asset Management disciplines, it first provides a commonsense introduction to the key processes outlined in the Information Technology Infrastructure Library (ITIL(R)), before proceeding to explain the various milestones of an Asset Management project. It will guide the reader through *building a hardware asset listing *managing software asset inventory effectively, so compliance with software licences is achieved *how to get senior management buy-in *how to define, enforce and control procedures to manage IT assets more effectively for maximum savings.

In "Right of the Dial," Alec Foege explores how the mammoth media conglomerate Clear Channel Communications evolved from a local radio broadcasting operation, founded in 1972, into one of the biggest, most profitable, and most polarizing corporations in the country. During its heyday, critics accused Clear Channel, the fourth-largest media company in the United States and the nation's largest owner of radio stations, of ruining American pop culture and cited it as a symbol of the evils of media monopolization, while fans hailed it as a business dynamo, a beacon of unfettered capitalism.What's undeniable is that as the owner at one point of more than 1,200 radio stations, 130 major concert venues and promoters, 770,000 billboards, and 41 television stations, Clear Channel dominated the entertainment world in ways that MTV and Disney could only dream of. But in the fall of 2006, after years of public criticism and flattening stock prices, Goliath finally tumbled--Clear Channel Communications, Inc., spun off its entertainment division and plotted to sell off one-third of its radio stations and all of its television concerns, and to transfer ownership of the rest of its holdings to a consortium of private equity firms. The move signaled the end of an era in media consolidation, and in "Right of the Dial," Foege takes stock of the company's successes and abuses, showing the manner in which Clear Channel reshaped America's cultural and corporate landscape along the way.

"This extraordinarily powerful book demonstrates how utterly we lack the shared supranational tools needed to fight cybercrime. Essential reading." --Roberto Saviano, author of "Gommorah"
The benefits of living in a digital, globalized society are enormous; so too are the dangers. The world has become a law enforcer's nightmare and every criminal's dream. We bank online; shop online; date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security--sharing our thoughts, beliefs and the details of our daily lives with anyone who might care to relieve us of them?
In this fascinating and compelling book, Misha Glenny, author of the international best seller "McMafia," explores the three fundamental threats facing us in the twenty-first century: cybercrime, cyberwarfare and cyberindustrial espionage. Governments and the private sector are losing billions of dollars each year fighting an ever-morphing, often invisible and often supersmart new breed of criminal: the hacker.
Glenny has traveled and trawled the world. By exploring the rise and fall of the criminal website DarkMarket he has uncovered the most vivid, alarming and illuminating stories. Whether JiLsi or Matrix, Iceman, Master Splynter or Lord Cyric; whether Detective Sergeant Chris Dawson in Scunthorpe, England, or Agent Keith Mularski in Pittsburgh, Pennsylvania, Glenny has tracked down and interviewed all the players--the criminals, the geeks, the police, the security experts and the victims--and he places everyone and everything in a rich brew of politics, economics and history.
The result is simply unputdownable. "DarkMarket" is authoritative and completely engrossing. It's a must-read for everyone who uses a computer: the essential crime book for our times.

The 1990s brought surprising industrial development in emerging economies around the globe: firms in countries not previously known for their high-technology industries moved to the forefront in new Information Technologies (IT) by using different business models and carving out unique positions in the global IT production networks. In this book Dan Breznitz asks why economies of different countries develop in different ways, and his answer relies on his exhaustive research into the comparative experiences of Israel, Taiwan, and Ireland--states that made different choices to nurture the growth of their IT industries.

The role of the state in economic development has changed, Breznitz concludes, but it has by no means disappeared. He offers a new way of thinking about state-led rapid-innovation-based industrial development that takes into account the ways production and innovation are now conducted globally. And he offers specific guidelines to help states make advantageous decisions about research and development, relationships with foreign firms and investors, and other critical issues.

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. The term digital divide refers to the gap between people with effective access to digital and information technology and those with very limited or no access at all. It includes the imbalances in physical access to technology as well as the imbalances in resources and skills needed to effectively participate as a digital citizen. A digital library is a library in which collections are stored in digital formats. This book provides insight into the technologies provided by the internet such as blogging, digital libraries and the digital divide, which both enhance communication between certain individuals and limit others.

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the "Wall Street Journal," which affects the thoughts, votes, and stocks of two million readers daily. Sarah Ellison, while at the "Journal," won praise for covering the $5 billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch's kingdom. Here she expands her work, using her knowledge of the paper and its people to go deep inside the landmark transaction, as no outsider has or can, and also far beyond it, into the rocky transition when Murdoch's crew tussled with old "Journal" hands and geared up for battle with the "New York Times." With access to all the players, Ellison moves from newsrooms (where editors duel) to estates (where the Bancrofts go at it like the Ewings). She shows Murdoch, finally, for who he is--maneuvering, firing, undoing all that the Bancrofts had protected.

Here is a superlative account of a deal with reverberations beyond the news, told with the storytelling savvy that transforms big stories into timeless chronicles of American life and power.

Rapid advances in information technology (IT) and the resulting global connectivity are fueling dynamic growth in the services sector. Demand for IT and IT-enabled services (ITES) is estimated to represent a $500 billion annual market, of which only about 20 percent has been realised. Thus, this sector is creating new opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. The potential for employment for youth and women is a particular benefit. This book is a practical guide for policy makers aiming to grow their IT services and ITES industries. It defines the development impact of the two industries and then analyses factors crucial to the competitiveness of a country or location-including skills, cost advantages, infrastructure, and a hospitable business environment. It examines the potential competitiveness of small countries and of least developed countries specifically. This volume presents the Location Readiness Index, a modeling tool developed by McKinsey & Company for the World Bank and the Information Development Program. The index helps countries to identify their areas of relative strengths and weaknesses and to focus their efforts on interventions with the greatest likelihood for success. The book concludes by discussing specific policy options for enabling growth in the IT services and ITES industries.

This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.

This book explores broadband Internet use and rural America. For many Americans, a world without broadband is unimaginable. However, large parts of rural America have languished on the sidelines of the digital revolution. As many of their fellow citizens in more densely populated parts of the country go online for work, education, entertainment, healthcare, civic participation, and much more, too many rural Americans are being left behind. Rural governments and businesses are missing opportunities to function more efficiently and effectively. At a time when access to affordable, robust broadband services is a fundamental part of efforts to restore America's economic well-being in both rural and urban areas, we must ensure that this capability is available to open the doors of opportunity for everyone.