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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Service and Service Systems (Paperback): Steve Baron, Philippa Hunter-Jones, Gary Warnaby Service and Service Systems (Paperback)
Steve Baron, Philippa Hunter-Jones, Gary Warnaby
R528 R488 Discovery Miles 4 880 Save R40 (8%) Ships in 10 - 15 working days

Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments - may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students. The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.

Not Extinct Yet - A Memoir of My Fourty-four Years in the Newspaper Business (Paperback): Rick T. Rae Not Extinct Yet - A Memoir of My Fourty-four Years in the Newspaper Business (Paperback)
Rick T. Rae
R529 Discovery Miles 5 290 Ships in 10 - 15 working days

Former newspaper executive publishes new book... Not Extinct Yet. In his memoir of 44 years in publishing, Rick Rae talks about the ups and downs of the newspaper business from his unique vantage point. In a career spanning almost twenty locations in the United States and Canada, Rick has worked for, or managed over fifty newspapers. In this book he shares some of his experiences, such as butting heads with unions, dealing with employees who embezzle, contacts with celebrities, law suits, advertising sales techniques, competitive market situations and many other details about this fascinating industry. He has worn several hats during his years in the business.... from ad sales, editor, production manager, circulation manager, publisher, vice president and president of publishing companies ranging in size from small local weeklies to suburban dailies in the 100,000-200,000 circulation range. He talks about buying his own company at age 68 and how he is growing his company as he enters his 73rd year. Produced in hard and soft cover as well as an electronic version, Not Extinct Yet is available through Bookstore.authorhouse.com, Amazon.com and Barnesandnoble.com ISBN number is 978146783507-7 for soft cover, 978146783508-4 hardcover and 978146783509-1 for the electronic version. For more information contact [email protected]

Medienmarketing - Branding - Werbung - Corporate Identity (German, Paperback, 1. Aufl. 2019): Peter Buhler, Patrick Schlaich,... Medienmarketing - Branding - Werbung - Corporate Identity (German, Paperback, 1. Aufl. 2019)
Peter Buhler, Patrick Schlaich, Dominik Sinner
R344 Discovery Miles 3 440 Ships in 12 - 19 working days

Wenn Sie sich fur den Umgang mit Medien interessieren, bietet sich die "Bibliothek der Mediengestalt" an. Dazu gehoeren neben dem Buch zum Medienmarketing verschiedene Werke, die sich mit unterschiedlichen Bereichen dieses Themenkomplexes beschaftigen. Alle Themen sind auf die aktuellen Prufungsordnungen ausgerichtet und eignen sich daher hervorragend fur die Prufungsvorbereitung. So koennen Sie sich ein grundlegendes Wissen fur den Umgang mit Medien aneignen.

Murdoch's World (INTL PB ED) (Paperback, International edition): David Folkenflik Murdoch's World (INTL PB ED) (Paperback, International edition)
David Folkenflik
R674 R636 Discovery Miles 6 360 Save R38 (6%) Ships in 10 - 15 working days

In July 2012 Rupert Murdoch experienced what he called "the most humbled day of my life" (he misspoke - he meant "humbling") when he was testifying in front of a British Parliamentary inquiry into the activities of his British newspapers and was assailed by a man carrying a paper plate full of shaving foam. Murdoch looked tired, old, and out of touch with the organization he had created. It seemed that he was within weeks of losing control of the business he had amassed and unquestionably loved: his global newspapers, prominent among them the British no-prisoners-taken red-topped tabloids. Within six months it was as if it had never happened. News International's share price was robust, Murdoch's control unquestioned and he had promoted a bold division on News into two companies, one focusing on digital and TV, the other on print. The summer's stories of the jockeying among Murdoch's children and corporate lieutenants to succeed him were silenced; what promised to be the second half of King Lear never unfolded - the king remained resolutely on his throne. No sons or daughter would displace him anytime soon. There had been casualties - the flame-haired Rebecca Brooks faced a prison sentence; Prime Minister David Cameron was embarrassed; and the News of the World was shuttered. But the company in general, and Murdoch in particular marched on relentlessly to the sound of its own song, the News Internationale, as it were. Other news barons are more flamboyant - Murdoch cannot match Silvio Berlusconi for tawdriness, and he does not own a sports franchise - but none is as significant a factor in the popular culture across the English speaking world. Murdoch has changed the landscape of news in Australia, first, Britain and now America. Always controversial, he has also overseen an talent pool of newspapermen and women that are the envy of their rivals. Almost no one in the US wants the Wall Street Journal to return to what it was before Murdoch bought it in 2007. Murdoch may not be liked, but he is respected. His competitive instincts are second to none. And in Fox TV, he owns America's most fearlessly disruptive popular cable station. So much has happened in the Murdoch story that it's amazing that almost five years have passed since the last full biographical treatment. NPR News's David Folkenflik brings us up to date with the ongoing greatest story of all time: the man who makes the news, literally: Rupert Murdoch.

The Launch Pad - Inside Y Combinator (Paperback): Randall Stross The Launch Pad - Inside Y Combinator (Paperback)
Randall Stross
R536 Discovery Miles 5 360 Ships in 10 - 15 working days

A behind-the-scenes look at how tomorrow's hottest startups are being primed for greatness
Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guidance from Paul Graham, YC's impresario, and his partners. Receiving an offer from YC creates the opportunity of a lifetime.
Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. Over the course of a summer, we watch as a group of founders scramble to make something people want.
This is the definitive story of a seismic shift in the business world, in which coding skill trumps experience, undergraduates confidently take on Goliaths, and investors fall in love.

# It Operations Management Tweet Book01 - Managing Your It Infrastructure in the Age of Complexity (Paperback): Peter... # It Operations Management Tweet Book01 - Managing Your It Infrastructure in the Age of Complexity (Paperback)
Peter Spielvogel, Jon Haworth, Sonja Hickey
R457 Discovery Miles 4 570 Ships in 10 - 15 working days

Good IT is simply good business. But managing IT infrastructure has always been challenging. Virtualization and cloud computing make this even more difficult. In their daily work marketing HP Operations Center (formerly OpenView Operations), authors "Peter Spielvogel," "John Haworth," and "Sonja Hickey" frequently encounter organizations struggling with these issues. They have come to realize that IT professionals want simple actionable ideas that will deliver gains in availability, performance, and efficiency. "#IT OPERATIONS MANAGEMENT tweet Book01" was written with that in mind.

IT architectures are constantly evolving. Increased complexity and the dynamic nature of virtualized and cloud environments make managing the underlying IT infrastructure harder than ever. Companies need a new management approach that focuses on connecting business services and the end user experience to the underlying infrastructure, incorporating all of the layers from the application to the virtual and to the physical. The concepts of servers, storage, and networks become more fluid, and the relationships among these elements are constantly changing. Where companies could previously use different consoles to manage disparate and static silos, this becomes untenable with virtualization and the added abstraction layer in the cloud. Fortunately, there are some proven best practices that simplify IT infrastructure management in this age of complexity.

Reading this book will not make you an expert on managing IT infrastructure, but it will make you think in a different way about some of your decisions, and those of your peers. If the guidance contained herein starts a discussion in your team that results in you avoiding one big mistake, then the authors will have achieved their goal.

"#IT OPERATIONS MANAGEMENT tweet Book01" is part of the THiNKaha series whose 120-page books contain 140 well-thought-out quotes (tweets/ahas).

Information Technology - Critical Factors Underlying Successful Major Acquisitions (Paperback): Us Government Information Technology - Critical Factors Underlying Successful Major Acquisitions (Paperback)
Us Government; U.S. Government Accountability Office
R431 Discovery Miles 4 310 Ships in 10 - 15 working days

Planned federal information technology (IT) spending has now risen to at least $81 billion for fiscal year 2012. As GAO has previously reported, although a variety of best practices exists to guide their successful acquisition, federal IT projects too frequently incur cost overruns and schedule slippages while contributing little to mission-related outcomes. Recognizing these problems, the Office of Management and Budget (OMB) has launched several initiatives to improve the oversight and management of IT investments. GAO was asked to identify (1) federal IT investments that were or are being successfully acquired and (2) the critical factors that led to the successful acquisition of these investments. To do this, GAO interviewed agency officials from selected federal departments responsible for each investment. In commenting on a draft of GAO's report, three departments generally agreed with the report. OMB and the other departments either provided minor technical comments, or stated that they had no comments at all. According to federal department officials, the following seven investments were successfully acquired in that they best achieved their respective cost, schedule, scope, and performance goals: (1) Department of Commerce's Decennial Response Integration System; (2) Department of Defense's Global Combat Support System-Joint, Increment 7; (3) Department of Energy's Manufacturing Operations Management (MOMentum) Project; (4) Department of Homeland Security's Western Hemisphere Travel Initiative; (5) Department of Transportation's Integrated Terminal Weather System; (6) Department of the Treasury's Customer Account Data Engine 2 (CADE 2); and (7) Department of Veterans Affairs' Occupational Health Record-keeping System. Department officials identified nine common factors that were critical to the success of three or more of the seven investments: (1) Program officials were actively engaged with stakeholders; (2) Program staff had the necessary knowledge and skills; (3) Senior department and agency executives supported the programs; (4) End users and stakeholders were involved in the development of requirements; (5) End users participated in testing of system functionality prior to formal end user acceptance testing; (6) Government and contractor staff were stable and consistent; (7) Program staff prioritized requirements; (8) Program officials maintained regular communication with the prime contractor; and (9) Programs received sufficient funding. Officials from all seven investments cited active engagement with program stakeholders as a critical factor to the success of those investments. Agency officials stated that stakeholders regularly attended program management office sponsored meetings; were working members of integrated project teams; and were notified of problems and concerns as soon as possible. Implementation of these critical factors will not necessarily ensure that federal agencies will successfully acquire IT systems because many different factors contribute to successful acquisitions. Nonetheless, these critical factors support OMB's objective of improving the management of large-scale IT acquisitions across the federal government, and wide dissemination of these factors could complement OMB's efforts.

Inside Apple - How America's Most Admired - And Secretive - Company Really Works (Paperback): Adam Lashinsky Inside Apple - How America's Most Admired - And Secretive - Company Really Works (Paperback)
Adam Lashinsky
R630 Discovery Miles 6 300 Ships in 10 - 15 working days

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Assessing Communication. Integrated Approaches in Political, Social and Business Context (Paperback): Michele Sorice Assessing Communication. Integrated Approaches in Political, Social and Business Context (Paperback)
Michele Sorice
R711 Discovery Miles 7 110 Ships in 10 - 15 working days

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

Management in India: Grow from an Accidental to a Successful Manager in the IT & Knowledge Industry (Paperback): Rahul Goyal Management in India: Grow from an Accidental to a Successful Manager in the IT & Knowledge Industry (Paperback)
Rahul Goyal
R1,153 Discovery Miles 11 530 Ships in 10 - 15 working days
War at the Wall Street Journal - Inside the Struggle to Control an American Business Empire (Paperback): Sarah Ellison War at the Wall Street Journal - Inside the Struggle to Control an American Business Empire (Paperback)
Sarah Ellison
R483 Discovery Miles 4 830 Ships in 10 - 15 working days

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the "Wall Street Journal," which affects the thoughts, votes, and stocks of two million readers daily. Sarah Ellison, while at the "Journal," won praise for covering the $5 billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch's kingdom. Here she expands her work, using her knowledge of the paper and its people to go deep inside the landmark transaction, as no outsider has or can, and also far beyond it, into the rocky transition when Murdoch's crew tussled with old "Journal" hands and geared up for battle with the "New York Times." With access to all the players, Ellison moves from newsrooms (where editors duel) to estates (where the Bancrofts go at it like the Ewings). She shows Murdoch, finally, for who he is--maneuvering, firing, undoing all that the Bancrofts had protected.

Here is a superlative account of a deal with reverberations beyond the news, told with the storytelling savvy that transforms big stories into timeless chronicles of American life and power.

Start Your Own Computer Business - Building a Successful PC Repair and Service Business by Supporting Customers and Managing... Start Your Own Computer Business - Building a Successful PC Repair and Service Business by Supporting Customers and Managing Money (Paperback)
Morris Rosenthal; Illustrated by Reva Rubenstein
R539 Discovery Miles 5 390 Ships in 10 - 15 working days

From buying and selling PC hardware to product development and selling services, "Start Your Own Computer Business: The Unembellished Guide" offers a realistic picture of making it on your own. Bestselling author, Morris Rosenthal, has 15 years of experience in the computer business, building and repairing thousands of PCs and helping hundreds of customers. The book mixes practical advice and cautions with real-world anecdotes of successes and failures. Dollars and cents play a prominent role in the book, as Rosenthal stresses that the real challenge of succeeding in the computer business is the business part of the equation. Managing employees, inventory and scarce financial resources are covered, along with how to remain sane and when to quit. The book is illustrated with a series of original cartoons on the computer business subject.

Taxation of Internet Sales (Hardcover): Keith Joyner, Carl Sawhill Taxation of Internet Sales (Hardcover)
Keith Joyner, Carl Sawhill
R3,048 R2,850 Discovery Miles 28 500 Save R198 (6%) Ships in 12 - 19 working days

As more and more purchases are made over the Internet, states are looking for new ways to collect taxes on these sales. While there is a common misperception that states cannot tax Internet sales, the reality is that they may impose sales and use taxes on such transactions, even when the retailer is outside of the state. However, if the seller does not have a constitutionally sufficient connection ("nexus") to the state, then the seller is under no enforceable obligation to collect a use tax. While the purchaser is still generally responsible for paying the use tax, the rate of compliance is low. Recent laws, often called "Amazon" laws in reference to the large Internet retailer, represent fresh attempts by the states to capture taxes on Internet sales. This book provides a constitutional analysis of "Amazon" laws and taxation of Internet sales; state taxation of Internet transactions; and testimony on the hearing on the constitutional limitations on states' authority to collect sales taxes in E-commerce.

Citizen Arianna - The Huffington Post / AOL Merger: Triumph or Tragedy? (Paperback): Nancy Snow Citizen Arianna - The Huffington Post / AOL Merger: Triumph or Tragedy? (Paperback)
Nancy Snow
R470 Discovery Miles 4 700 Ships in 10 - 15 working days

Citizen Arianna explores the diametrically opposed reactions to the Huffington Post/AOL merger and the woman who was once a darling of the Right who became a darling of the Left and is now a darling of Wall Street media analysts. Snow is admiring of the personal triumph of Arianna Huffington, but equally appalled at the state of the news media today. A professor of communications and media who provides expert commentary on media consolidation, Nancy Snow is uniquely positioned to weigh in on the most significant media industry event since the Time Warner/AOL merger.

Scientific Advertising (Paperback): Claude C. Hopkins Scientific Advertising (Paperback)
Claude C. Hopkins
R383 Discovery Miles 3 830 Ships in 10 - 15 working days

David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot." Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell something and should be measurable and justify the results that it produced. Hopkins worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. Hopkins insisted copywriters researched their client products and produce reason-why copy. He also asserted that a good product was its own best salesperson and as such sampling was an excellent tactic to increase sales.

Broadband for Africa - Developing Backbone Communications Networks (Paperback, New): Mark D. J Williams Broadband for Africa - Developing Backbone Communications Networks (Paperback, New)
Mark D. J Williams
R514 Discovery Miles 5 140 Ships in 10 - 15 working days

Many countries in Sub-Saharan Africa see broadband ICT as an essential part of their long-term economic development strategy. Backbone networks are the high-capacity networks that lie at the heart of communications systems and allow the delivery of the high volumes of data needed for broadband. What high-capacity backbone networks that do exist in the region are typically limited to major urban areas and some inter-city routes. Competition between backbone networks is underdeveloped so the price of services remains high and quality is often poor. This pattern of network development is the result of high costs and regulatory restrictions on network development. Where countries have fully liberalized their telecommunications markets and promoted infrastructure competition, prices have fallen and quality improved. Backbone network policy should focus on promoting competition, reducing the cost of network construction and encouraging network development into currently underserved areas. Competition can be promoted by removing regulatory restrictions such as limits on the number of licenses and constraints on type of infrastructure and services that licensees can offer. The cost of backbone network development can be reduced by utilizing energy and transport infrastructure and reducing legal costs such as obtaining planning permission. Stimulating backbone network development beyond major urban areas can be achieved through establishing public-private partnerships to encourage operators to build networks into currently underserved areas.

How to Get on the News without Committing Murder (Paperback): Beverly Mahone How to Get on the News without Committing Murder (Paperback)
Beverly Mahone; Edited by Sandra Holcombe; Designed by Ginger Marks
R381 R353 Discovery Miles 3 530 Save R28 (7%) Ships in 10 - 15 working days

If you want to stand out, want to connect with the media, want to be a media darling, want to be seen as an expert . . . if you want to be the first person that local or even national media calls for a sound bite on something your business represents, this is the book for you. It's not about bragging; it's about publicity. It's about making sure other people know who you are and what you do and how they may use what you have to offer. It's about leveraging tactics for everyone's benefit, including yours. It's about shared interests, because when promoting yourself, you help to promote others as well. It's about accessing all the things that are out there to help give you a voice for the masses. Beverly's great at teaching us these things; anyone can learn from her lessons and approach-and that's why you need this book.

Implementierung Von Service-Qualita Basierend Auf Iso/Iec 20000 - Ein Management-Leitfaden (Paperback): It Governance Publishing Implementierung Von Service-Qualita Basierend Auf Iso/Iec 20000 - Ein Management-Leitfaden (Paperback)
It Governance Publishing
R766 Discovery Miles 7 660 Ships in 10 - 15 working days

ISO/IEC 20000 ist ein wichtiger internationaler Standard fur IT-Dienstleister. Die Implementierung und Zertifizierung dieser Norm verbessert Ihre Geschaftsprozesse und -praktiken und versichert Ihren Kunden, dass Ihr Unternehmen effizient, zuverlassig und vertrauenswurdig ist. Die Kunden werden zuruckkehren, weil sie aus Erfahrung wissen, dass Ihr Service unubertroffen ist. Potenzielle Kunden werden Lieferanten mit ISO/IEC 20000 Zertifizierung bevorzugen, die ihnen die Sicherheit gibt, die sie suchen. Dieses Buch wird Sie durch die Implementierung und Zertifizierung fuhren, so dass Sie Ihre Management-Prozesse optimieren und einen erstklassigen Kundenservice zu wettbewerbsfahigen Preisen bieten konnen. Von diesem up-to-date Schritt-fur-Schritt-Management Leitfaden profitieren alle, die eine Rolle bei der Implementierung und Zertifizierung haben. Geschrieben fur Unternehmen jeder Grosse, gibt er eine klare und detaillierte Aufschlusselung der Ausgabe 2011 der Norm und untersucht ihre Beziehung zu anderen Standards, wie z.B. ITIL(r) und COBIT. Er bietet eine betrachtliche Menge an praktischen Ratschlagen und Empfehlungen, wie Sie sich fur die Prufung und Implementierung vorzubereiten haben, so dass Ihre Reise zur Zertifizierung reibungslos ablauft. Michael Kunas ist ein ISO/IEC 20000 Lead-Auditor und ITSM-Consultant mit uber 15 Jahren Erfahrung in allen Bereichen der Informatik. Er verfugt uber langjahrige, weltweite Erfahrung als Berater, Dozent und Sprecher auf Konferenzen zum Thema ISO/IEC 20000 und den damit verbundenen Frameworks und Methoden. Er war Co-Autor eines Buches uber Mathcad Software und hat Artikel zum Thema IT-Service-Management, ITIL und ISO/IEC 20000 in spanischen Computerzeitungen, wie z.B. Data TI" und Computerworld," herausgegeben. Ein praktischer Leitfaden, der aus Ihrem Unternehmen ein Spitzenunternehmen" in Sachen Service-Qualitat mac

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Paperback): Bradford Fitch Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e (Paperback)
Bradford Fitch; Edited by Jack Holt
R1,015 Discovery Miles 10 150 Ships in 10 - 15 working days

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

Telecommunications, Broadcasting, and Information - Law, Policy, and Regulation (Revised Edition) (Paperback): Amit M.... Telecommunications, Broadcasting, and Information - Law, Policy, and Regulation (Revised Edition) (Paperback)
Amit M. Schejter, Sangyong Han
R5,037 Discovery Miles 50 370 Ships in 10 - 15 working days

"Telecommunications, Broadcasting, and Information: Law, Policy, and Regulation is a collection of readings designed to accompany an upper-level undergraduate course that introduces students to the challenges confronting regulators, practitioners, stakeholders, and the public as a result of the convergence of information technologies and their towering impact on democracy and on quality of life. The approach adopted in this anthology introduces students to basic concepts of economics, law, competition, and regulatory governance, and to the fundamentals of communications and antitrust policymaking, in order to set the foundation for class discussions on issues pertaining to what have been distinct industries telecommunications and broadcasting as they become one the information industry. The issues covered in this collection range from indecency regulation and political speech to interconnection oversight and network neutrality; from media ownership and the role of public and educational broadcasting to the technological underpinnings of the American regulatory system and the quest for universal service. Short introductions accompanying each of the readings set them in the context of the field of knowledge needed to fully comprehend the framework in which they are embedded.
Amit M. Schejter (Ph.D., Rutgers) is associate professor of communications and co-director of the Institute for Information Policy at the College of Communications of Penn State University. His books, law reviews, and academic studies on communications policy have been published and presented worldwide in four languages. Sangyong Han (M.A., Indiana University) is a doctoral candidate and research fellow at the Institute for Information Policy at the College of Communications at Penn State University. Previously, he has held managerial and marketing positions in the Korean telecommunications industry."

Newsonomics - Twelve New Trends That Will Shape the News You Get (Hardcover): Ken Doctor Newsonomics - Twelve New Trends That Will Shape the News You Get (Hardcover)
Ken Doctor
R890 R773 Discovery Miles 7 730 Save R117 (13%) Ships in 10 - 15 working days

The New News

Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from "The New York Times, " News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting,

"Newsonomics" provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. "Newsonomics" pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.

Technology Enhanced Learning as a tool for eInclusion and Media (Paperback): Bernadette Maria Kaufmann Technology Enhanced Learning as a tool for eInclusion and Media (Paperback)
Bernadette Maria Kaufmann
R806 Discovery Miles 8 060 Ships in 10 - 15 working days

Scholarly Essay from the year 2010 in the subject Communications - Journalism, Journalism Professions, printed single-sided, grade: keine, -, language: English, abstract: Bernadette Maria Kaufmann TEL as a tool for eInclusion and Media Abstract In this contribution I try to show off the importance of eInclusion out of two perspectives - the first perspective is taking a look at school: Students from all social backgrounds must have the possibility of developing at least good competencies in ICT and the use of online-learning tools. Apart from that it's important that the development of good media-competencies becomes part of the curriculum in schools. Schools should feel obliged to help students develop media-competencies as well as develop knowledge in maths, ethics or biology I start with the example of a student's learning situation in a private school, then in contrast going on with illuminating most students' situation in public schools. Both scenes are taken from Austria and seem comparable to the experience realm of most European students aged 6 to 18 years. Then I consider a constructivist view of learning as an adequate pedagogic strategy for "new schools" that aim at helping students develop good competence in ICT and media perception. Media have come to play an immanent role in our society. We cannot ignore that students should learn how to make good use of media (online media as well as so-called traditional media like e.g. TV ) and become able to recognise chances and risks. The second perspective is dealing with the inclusion of poverty as a topic. The poor shall not remain "invisible" - as well as students from all social backgrounds should have the chance to get a good education, poverty should be a topic that's presented in media in an authentic way.

Internet Policies & Issues - Volume 10 (Hardcover, New): B.G. Kutais Internet Policies & Issues - Volume 10 (Hardcover, New)
B.G. Kutais
R2,868 Discovery Miles 28 680 Ships in 12 - 19 working days

This book is part of a series exploring the dynamic universe of the Internet in the 21st century. Collected here are papers discussing a wide range of topics and issues impacting and relating to the Internet, such as exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention toward using 3g mobile service; access to broadband networks; cybersecurity; broadband infrastructure programs in the American recovery and reinvestment act; spectrum policy in the age of broadband and collecting error data from open source system websites.

Playing Footsie With the FTSE? The Great Crash of 2008 (Paperback): John Mair, Richard Lance Keeble Playing Footsie With the FTSE? The Great Crash of 2008 (Paperback)
John Mair, Richard Lance Keeble
R537 Discovery Miles 5 370 Ships in 10 - 15 working days

Playing footsie with the FTSE? The financial crash of 2008 and the crisis in journalism is a special book issue of Ethical Space to mark a special event. In the autumn of 2008, the world economy nearly went into meltdown after the collapse of Lehman Brothers on 15 September. The banks were on the brink; the cash machines worldwide were about to be shut off. In the end, the global economy was saved - but at a huge long-term cost. Why did so few politicians, economists and academics see the Great Crash coming and why did so few journalists report it in advance? Here the movers and shakers of financial journalism try to give some explanation: Robert Peston, of the BBC, then a maverick now proved to be totally right Peter Wilby, of the Guardian, who advises us not to trust financial journalists Jane Fuller, top financial analyst, ponders the implications for all journalists Anne Gregory, Professor of PR, examines the role of public relations in the credit crunch Award-winning Martin Lewis critiques the "TV property porn merchants" Other distinguished contributors include Hugh Pym, of the BBC, Pulitzer Prize-winner David Cay Johnston, INSEAD scholar Matthew Fraser, Francesco Guerrera, of the Financial Times, PR guru Trevor Morris, Alex Brummer, of the Daily Mail, Brian Caplen, editor of the Banker, Howard Davies, LSE Director, Nicholas Jones, for 30 years a BBC correspondent, top media blogger Kristine Lowe and Professors John Tulloch and Damian Tambini. Edited by John Mair, of Coventry University, and Richard Lance Keeble, of the University of Lincoln, this is a seminal collection of essays on the Great Crash from those at the epicentre of the financial storm. "Very timely and topical, this is an extremely valuable collection of reflections from leading commentators on how the media covered the Great Crash of 2008" Professor Daya Thussu, University of Westminster, London

Cyberspace Governance in China (Hardcover): Kam C. Wong Cyberspace Governance in China (Hardcover)
Kam C. Wong
R4,600 R4,075 Discovery Miles 40 750 Save R525 (11%) Ships in 12 - 19 working days

Computer processing and internet communication has changed the way we learn, work, play and associate with each other. In the case of China, the introduction of the computer and mass availability of the internet has boosted economic growth, sped up social progress, transformed the political landscape and changed the lifestyle of the Chinese people in profound ways. This book discusses the influence that advances in computers and increased use and dependence on the internet has had on China, with a particular focus on cyberspace governance to students, economic theorists, empirical social scientists, policy makers and the informed general reader.

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