This book is part of a series exploring the dynamic universe of the Internet in the 21st century. Collected here are papers discussing a wide range of topics and issues impacting and relating to the Internet, such as exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers' intention toward using 3g mobile service; access to broadband networks; cybersecurity; broadband infrastructure programs in the American recovery and reinvestment act; spectrum policy in the age of broadband and collecting error data from open source system websites.

Scholarly Essay from the year 2010 in the subject Communications - Journalism, Journalism Professions, printed single-sided, grade: keine, -, language: English, abstract: Bernadette Maria Kaufmann TEL as a tool for eInclusion and Media Abstract In this contribution I try to show off the importance of eInclusion out of two perspectives - the first perspective is taking a look at school: Students from all social backgrounds must have the possibility of developing at least good competencies in ICT and the use of online-learning tools. Apart from that it's important that the development of good media-competencies becomes part of the curriculum in schools. Schools should feel obliged to help students develop media-competencies as well as develop knowledge in maths, ethics or biology I start with the example of a student's learning situation in a private school, then in contrast going on with illuminating most students' situation in public schools. Both scenes are taken from Austria and seem comparable to the experience realm of most European students aged 6 to 18 years. Then I consider a constructivist view of learning as an adequate pedagogic strategy for "new schools" that aim at helping students develop good competence in ICT and media perception. Media have come to play an immanent role in our society. We cannot ignore that students should learn how to make good use of media (online media as well as so-called traditional media like e.g. TV ) and become able to recognise chances and risks. The second perspective is dealing with the inclusion of poverty as a topic. The poor shall not remain "invisible" - as well as students from all social backgrounds should have the chance to get a good education, poverty should be a topic that's presented in media in an authentic way.

The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.

Playing footsie with the FTSE? The financial crash of 2008 and the crisis in journalism is a special book issue of Ethical Space to mark a special event. In the autumn of 2008, the world economy nearly went into meltdown after the collapse of Lehman Brothers on 15 September. The banks were on the brink; the cash machines worldwide were about to be shut off. In the end, the global economy was saved - but at a huge long-term cost. Why did so few politicians, economists and academics see the Great Crash coming and why did so few journalists report it in advance? Here the movers and shakers of financial journalism try to give some explanation: Robert Peston, of the BBC, then a maverick now proved to be totally right Peter Wilby, of the Guardian, who advises us not to trust financial journalists Jane Fuller, top financial analyst, ponders the implications for all journalists Anne Gregory, Professor of PR, examines the role of public relations in the credit crunch Award-winning Martin Lewis critiques the "TV property porn merchants" Other distinguished contributors include Hugh Pym, of the BBC, Pulitzer Prize-winner David Cay Johnston, INSEAD scholar Matthew Fraser, Francesco Guerrera, of the Financial Times, PR guru Trevor Morris, Alex Brummer, of the Daily Mail, Brian Caplen, editor of the Banker, Howard Davies, LSE Director, Nicholas Jones, for 30 years a BBC correspondent, top media blogger Kristine Lowe and Professors John Tulloch and Damian Tambini. Edited by John Mair, of Coventry University, and Richard Lance Keeble, of the University of Lincoln, this is a seminal collection of essays on the Great Crash from those at the epicentre of the financial storm. "Very timely and topical, this is an extremely valuable collection of reflections from leading commentators on how the media covered the Great Crash of 2008" Professor Daya Thussu, University of Westminster, London

"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. By following the chapter outlines of standard texts in marketing, the book reinforces the instructor s commitment to these topic areas as reputable channels. The examples build upon student experiences by integrating student interest into the academic marketing framework. This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience. This material can also be applied in management courses exploring the impact of behavioral change and MIS courses focused upon implementing social networking technologies. "

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.

The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples.

This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience.

The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume.

" T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE

"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World

A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

Summary Table of Contents
Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communications Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, and TV
Ch. 6 Web-Based and Online Communications
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communications in a Federal Agency
Ch. 12 Crisis Communications in Public Affairs
Ch. 13 Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

Complete Table of Contents online at www.MediaRelationsHandbook.com

Growth in the information and communication technology (ICT) sector has exploded over the past 20 years. Continuous dynamic market and technology developments in this sector have led to a phenomenon known as convergence, which is defined in this volume as the erosion of boundaries between previously separate ICT services, networks, and business practices. Some examples include cable television networks that offer phone service, Internet television, and mergers between media and telecommunications firms. The results are exciting and hold significant promise for developing countries, which can benefit from expanded access, greater competition, and increased investments. However, convergence in ICT is challenging traditional policy and regulatory frameworks. With convergence occurring in countries across the spectrum of economic development, it is critical that policy makers and regulators understand and respond in ways that maximize the benefits while mitigating the risks. This volume analyzes the strategic and regulatory dimensions of convergence. It offers policy makers and regulators examples from countries around the world as they address this phenomenon. The authors suggest that countries that enable convergence are likely to reap the greater rewards, but the precise nature of the response will vary by country. Hence, this book offers global principles that should be tailored to local circumstances as regulatory frameworks evolve to address convergence.

"Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book s ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

No existe un Steve Jobs, sino que debemos hablar de cuatro Jobs (el joven indeciso que no sabe que hacer con su vida, el fundador de Apple, el hijo prodigo propietario de Pixar y su regreso triunfal a la marca de la manzana con el lanzamiento del iPod, el iPhone y el iPad). En todas sus vidas el exito ha sido el denominador comun, un exito alcanzado gracias a un talento desmesurado, un carisma arrollador y una dedicacion absoluta a la persecucion de sus objetivos. Sin duda una obra de referencia sobre uno de los grandes genios de nuestra epoca.

This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.

The 1990s brought surprising industrial development in emerging economies around the globe: firms in countries not previously known for their high-technology industries moved to the forefront in new Information Technologies (IT) by using different business models and carving out unique positions in the global IT production networks. In this book Dan Breznitz asks why economies of different countries develop in different ways, and his answer relies on his exhaustive research into the comparative experiences of Israel, Taiwan, and Ireland--states that made different choices to nurture the growth of their IT industries.

The role of the state in economic development has changed, Breznitz concludes, but it has by no means disappeared. He offers a new way of thinking about state-led rapid-innovation-based industrial development that takes into account the ways production and innovation are now conducted globally. And he offers specific guidelines to help states make advantageous decisions about research and development, relationships with foreign firms and investors, and other critical issues.

This book is part of a series exploring the dynamic universe of the Internet in the 21st century. Collected here are papers discussing a wide range of topics and issues impacting and relating to the Internet such as: text mining in electronic health records; search engine types, interfaces and use in proteomics; computer middleware theory and uses; using digital watermarking classifications and applications in analogue channels and IP networks and in identifying audio and video software products; instant messaging in primary schools and social motives; broadband internet access and the digital divide; net neutrality, and others. Such a selection makes this volume important to developing an overview of the key issues in the dynamic and wired world.

Implement Asset Management and reap the rewards! IT Asset Management (ITAM) is the set of business practices that join financial, contractual and inventory functions to support life cycle management for elements found in the business environment, namely software and hardware. Build your hardware asset listing first Software is one of the most critical elements of information and communications technologies and most organisations have huge investments in software, whether internally developed or external procured. However, with a major objective of IT Asset Management usually being software licence control, it is essential to first establish a comprehensive hardware asset listing, as software is always installed on a device. Therefore, without knowing the extent of your hardware assets, you cannot be fully aware of what software is installed where, which could cause under-licensing issues. Investment WILL deliver a return Rewards to be gained from effectively implementing Asset Management are many and worthwhile. Although investment in an Asset Management project may not deliver an instant return, as the project starts to mature, opportunities to make savings will become apparent. IT Asset Management: A Pocket Survival Guide is a quick reference style guide, addressing such serious issues with a fresh and pragmatic approach. Aimed at IT professionals who have been tasked with putting in place Asset Management disciplines, it first provides a commonsense introduction to the key processes outlined in the Information Technology Infrastructure Library (ITIL(R)), before proceeding to explain the various milestones of an Asset Management project. It will guide the reader through *building a hardware asset listing *managing software asset inventory effectively, so compliance with software licences is achieved *how to get senior management buy-in *how to define, enforce and control procedures to manage IT assets more effectively for maximum savings.

"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more. Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic, * generate more quality leads, * convert prospects into sales faster, * upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, is guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.

In "Right of the Dial," Alec Foege explores how the mammoth media conglomerate Clear Channel Communications evolved from a local radio broadcasting operation, founded in 1972, into one of the biggest, most profitable, and most polarizing corporations in the country. During its heyday, critics accused Clear Channel, the fourth-largest media company in the United States and the nation's largest owner of radio stations, of ruining American pop culture and cited it as a symbol of the evils of media monopolization, while fans hailed it as a business dynamo, a beacon of unfettered capitalism.What's undeniable is that as the owner at one point of more than 1,200 radio stations, 130 major concert venues and promoters, 770,000 billboards, and 41 television stations, Clear Channel dominated the entertainment world in ways that MTV and Disney could only dream of. But in the fall of 2006, after years of public criticism and flattening stock prices, Goliath finally tumbled--Clear Channel Communications, Inc., spun off its entertainment division and plotted to sell off one-third of its radio stations and all of its television concerns, and to transfer ownership of the rest of its holdings to a consortium of private equity firms. The move signaled the end of an era in media consolidation, and in "Right of the Dial," Foege takes stock of the company's successes and abuses, showing the manner in which Clear Channel reshaped America's cultural and corporate landscape along the way.

Hiring software professionals is a difficult problem, but few books exist on this topic. This book presents a fresh approach that is tested by fire: developed by the author in over twenty years of experience hiring software professionals at both small companies and large. Drawing on principles from the ?agile? software movement, this book offers a different way to think about hiring.Agile Hiring helps with hardest parts of hiring process: reviewing resumes, phone screens, and on-site interviews. It is a desktop reference, designed so that everyone involved in the hiring process can use and benefit from the book. It is also a valuable resource for somebody looking for a job.

This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.

Seminar paper from the year 2010 in the subject Communications - Journalism, Journalism Professions, grade: A-, Central European University Budapest, course: "News Media and Political Power: Lessons from American Perspective," language: English, abstract: The future of news media characterized by uncertainty, over- and underestimation is a fascinating area of study. Nowadays everything is glocal, everyone can be journalist and a political player - news consumers become news producers. Unfortunately, there is a lack of theoretical and empirical researches about the future of journalism. Therefore my research questions are: 1) How will the journalism develop? (global and U.S. vision)? 2) How will the journalism develop in Latvia? 3) What are the development scenarios? The final paper consists of three parts and I have also proposed some recommendations in the end.

Rapid advances in information technology (IT) and the resulting global connectivity are fueling dynamic growth in the services sector. Demand for IT and IT-enabled services (ITES) is estimated to represent a $500 billion annual market, of which only about 20 percent has been realised. Thus, this sector is creating new opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. The potential for employment for youth and women is a particular benefit. This book is a practical guide for policy makers aiming to grow their IT services and ITES industries. It defines the development impact of the two industries and then analyses factors crucial to the competitiveness of a country or location-including skills, cost advantages, infrastructure, and a hospitable business environment. It examines the potential competitiveness of small countries and of least developed countries specifically. This volume presents the Location Readiness Index, a modeling tool developed by McKinsey & Company for the World Bank and the Information Development Program. The index helps countries to identify their areas of relative strengths and weaknesses and to focus their efforts on interventions with the greatest likelihood for success. The book concludes by discussing specific policy options for enabling growth in the IT services and ITES industries.

"This book is a great resource for Microsoft partners - it provides smart questions and even smarter answers in a simple and clear way. If you're looking to build, enhance or develop your partnership with Microsoft, I would highly recommend reading this book." Clare Barclay, Director of Partner Strategy & Programmes, Microsoft Ltd

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

Created especially for the Australian customer

Your one-stop guide to setting up and promoting your online businessTurn your dreams into profitable reality with this straightforward guide to setting up and running an online business. Including strategies to help you identify your market, set up a Web site and promote your business online, "Starting an Online Business For Dummies," Australian and New Zealand Edition, provides you with all the support and expert advice you need to build your own online empire -- whether you're starting out or looking to expand an existing business online.

Discover how to: Accept electronic payments Build security into your Web site Understand search engine optimisation Take advantage of Google's tools to spread the word Keep your business legal