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Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900 > Reportage & collected journalism

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Newsonomics - Twelve New Trends That Will Shape the News You Get (Hardcover) Loot Price: R739
Discovery Miles 7 390
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Newsonomics - Twelve New Trends That Will Shape the News You Get (Hardcover): Ken Doctor

Newsonomics - Twelve New Trends That Will Shape the News You Get (Hardcover)

Ken Doctor

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List price R890 Loot Price R739 Discovery Miles 7 390 | Repayment Terms: R69 pm x 12* You Save R151 (17%)

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The New News

Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from "The New York Times, " News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting,

"Newsonomics" provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. "Newsonomics" pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.

General

Imprint: St Martin's Press
Country of origin: United States
Release date: February 2010
First published: February 2010
Authors: Ken Doctor
Dimensions: 239 x 163 x 23mm (L x W x T)
Format: Hardcover - Unsewn / adhesive bound / Cloth over boards / With dust jacket
Pages: 240
ISBN-13: 978-0-312-59893-8
Categories: Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900 > Reportage & collected journalism
LSN: 0-312-59893-9
Barcode: 9780312598938

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