"148 Ways to Advertise & Promote Your Business" is the only
comprehensive guide of online, offline and mobile marketing tactics
in existence. It's THE bible of tactics that every marketer and
business owner MUST have on their desk to stay on top of the
rapidly changing environment of internet, social media, mobile,
smartphone and offline marketing. "148 Ways" includes all of the
traditional media methods like newspaper, magazine, radio, TV,
outdoor, direct mail and more plus the ever expanding new media
methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click,
pay-to-click, email blasts, article marketing, podcasting,
smartphone apping, mobile phone marketing and ezine publishing fill
the pages as do unusual tactics like human billboards, sign
spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and
125 more. Beginners, intermediate and seasoned marketers use "148
Ways" as their first step when developing new campaigns and always
to improve existing results that will * drive more website or
location traffic, * generate more quality leads, * convert
prospects into sales faster, * upsell more to existing customers, *
spice-up tired and unresponsive campaigns. Author Charlene Brisson,
MAPC has included a BONUS Chapter in "148 Ways" that outlines her
3-Step Marketing Model which, when implemented, is guaranteed to
increase sales. These 3 steps are the primary principals of ALL
marketing and will never change no matter how much technology does.
These steps have worked again and again for Charlene throughout her
25 year global marketing career.
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