"Marketing with Web 2.0: Social Networking and Viral Marketing
introduces social media marketing to advanced college and first
year MBA students. The primary focus is to supplement and enhance
the current marketing and technology curricula by applying standard
marketing theory to the new online space. The text is positioned to
build upon students familiarity with basic marketing approaches and
their first-hand experience with social networking and viral
marketing websites. By following the chapter outlines of standard
texts in marketing, the book reinforces the instructor s commitment
to these topic areas as reputable channels. The examples build upon
student experiences by integrating student interest into the
academic marketing framework. This text is directed toward
individuals who want to incorporate new technologies into their
marketing portfolio or are looking for new methods to reach the
next generation audience. This material can also be applied in
management courses exploring the impact of behavioral change and
MIS courses focused upon implementing social networking
technologies. "
Dr. David L. Anderson currently serves as an associate
professor of Economics and Business at Westmont College (Santa
Barbara, California), where he teaches courses in Entrepreneurship
and Technology, Management, Marketing, and Management Information
Systems. Dr. Anderson received his law degree from the George
Washington University in Washington, DC and is a member of the
Ohio, District of Columbia, federal, and the US Supreme Court Bars.
He earned his Master of Business Administration from the University
of Michigan in Ann Arbor, Michigan. He received his Master of
Science in Computer Science from Northwestern University in
Evanston, Illinois. Professor Anderson earned his doctorate in
educational administration with a focus upon administration,
planning, and social policy from Harvard University in Cambridge,
Massachusetts. He has worked extensively in business in strategic
planning and technology. He has authored a textbook, casebook, and
security guidebook, in addition to contributing to a number of
professional journals.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
