"Entrepreneurship and Technology outlines the process of starting a
business by applying the advantages of the WEB 2.0 environment.
Using up-to-date case studies and examples, this book advocates a
clear-eyed, directive approach to starting and running a business.
In doing so, it incorporates social networking and viral marketing
approaches. This text focuses on illustrating the ways technology
can enhance and improve the entrepreneurial process. This includes
a discussion of the impact technology can have upon
entrepreneurship, the qualities of an entrepreneur, and the best
way to assess the business idea. Each of the book s ten chapters
illuminates a specific aspect of the entrepreneurial process. The
final chapter projects the impact of technology upon
entrepreneurship in the future. Using this text as a guide, readers
are given the tools to develop a complete and succinct
technology-focused entrepreneurial business plan. The book can
serve as the primary textbook in either Introductory
Entrepreneurial Studies or New Technology Implementation courses.
It can serve as a supplemental text to a traditional Management
course by adding an entrepreneurial framework.
Dr. David L. Anderson currently serves as an associate
professor of Economics and Business at Westmont College (Santa
Barbara, California), where he teaches courses in Entrepreneurship
and Technology, Management, Marketing, and Management Information
Systems. Dr. Anderson received his law degree from the George
Washington University in Washington, DC and is a member of the
Ohio, District of Columbia, federal, and the US Supreme Court Bars.
He earned his Master of Business Administration from the University
of Michigan in Ann Arbor, Michigan. He received his Master of
Science in Computer Science from Northwestern University in
Evanston, Illinois. Professor Anderson earned his doctorate in
educational administration with a focus upon administration,
planning, and social policy from Harvard University in Cambridge,
Massachusetts. He has worked extensively in business in strategic
planning and technology. He has authored a textbook, casebook, and
security guidebook, in addition to contributing to a number of
professional journals.
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