|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Scientific Advertising (Paperback)
Loot Price: R199
Discovery Miles 1 990
You Save: R13
(6%)
|
|
|
Scientific Advertising (Paperback)
 (sign in to rate)
List price R212
Loot Price R199
Discovery Miles 1 990
You Save R13 (6%)
Expected to ship within 10 - 15 working days
|
Claude Hopkins, the father of modern advertising techniques,
believed that "Advertising is salesmanship," and as such it should
be measurable and justify the results that it produced. In
Scientific Advertising, he explains precisely how to do that, and
the principles he discovered and documented are as true today as
when they were first written. This business classic covers
mail-order marketing, headlines, psychology, strategy, budgeting,
and more advanced subjects like negative advertising and how to
test an advertising campaign. Whatever advertising medium you use,
from print to the Internet, the fundamental principles of
Scientific Advertising are universal and timeless.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
bundle available
