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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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In the News, 3rd Edition - The Practice of Media Relations in Canada (Paperback, 3rd New edition)
Loot Price: R843
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In the News, 3rd Edition - The Practice of Media Relations in Canada (Paperback, 3rd New edition)
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Now in its third edition, In the News is the standard Canadian
textbook on media relations, used across the country. The authors
provide an introduction to media relations, grounded in both
communications theory and hands-on, day-to-day experience. Whether
you need to promote your issues to the nation or reach small,
targeted groups, this book is your step-by-step guide. In the News
is perfect for communications students; media relations
practitioners in the private, public and voluntary sectors; and
anyone who wants to break a story.
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