Super Mario (Paperback)

The first princess Mario saved was Nintendo itself. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan. Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur-ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario. Since then, Mario has starred in over two hundred games, gen-erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity? Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

General

Imprint:	Portfolio
Country of origin:	United States
Release date:	April 2013
First published:	September 2012
Photographers:	Jeff Ryan
Dimensions:	215 x 138 x 23mm (L x W x T)
Format:	Paperback
Pages:	309
ISBN-13:	978-1-59184-563-8
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-59184-563-7
Barcode:	9781591845638

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