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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

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Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.) Loot Price: R1,897
Discovery Miles 18 970
Repayment Terms: R178 pm x 12*
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Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.): Mike Friedrichsen, Martin F Brunner

Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.)

Mike Friedrichsen, Martin F Brunner

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Loot Price R1,897 Discovery Miles 18 970 | Repayment Terms: R178 pm x 12*

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Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: December 2006
First published: 2007
Editors: Mike Friedrichsen • Martin F Brunner
Dimensions: 235 x 155 x 31mm (L x W x T)
Format: Hardcover
Pages: 544
Edition: 2007 ed.
ISBN-13: 978-3-540-49434-8
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN: 3-540-49434-0
Barcode: 9783540494348

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