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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Handbook on the Economics of the Internet (Paperback)
Loot Price: R1,493
Discovery Miles 14 930
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Handbook on the Economics of the Internet (Paperback)
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The Internet is connecting an increasing number of individuals,
organizations, and devices into global networks of information
flows. It is accelerating the dynamics of innovation in the digital
economy, affecting the nature and intensity of competition, and
enabling private companies, governments, and the non-profit sector
to develop new business models. In this new ecosystem many of the
theoretical assumptions and historical observations upon which
economics rests are altered and need critical reassessment. This
Handbook brings together twenty-seven original chapters that
discuss theoretical and applied frameworks for the study of the
economics of the Internet, encompassing: * its unique economics as
a global information and communications infrastructure * the
effects of the Internet on economic transactions, including social
production, advertising, innovation, and intellectual property
rights * the economics and management of Internet-based industries,
such as search, news, entertainment, culture, and virtual worlds *
the effects of the Internet on the economy at large
Interdisciplinary in its approach, the Handbook synthesizes the
state of knowledge and offers new perspectives for researchers,
practitioners, and students.
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