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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Guerrilla Publicity - Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (Paperback, 3rd edition)
Loot Price: R429
Discovery Miles 4 290
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Guerrilla Publicity - Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (Paperback, 3rd edition)
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Loot Price R429
Discovery Miles 4 290
Expected to ship within 10 - 15 working days
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Guerrilla Publicity provides expert advice for how to use publicity
in the 21st Century, including Blogs, Podcasting and Social
Networking. It is the PR bible and sets the foundation for
practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill
Lublin and Rick Frishman, help those in business launch their
publicity campaigns into the twenty-first century. This completely
updated version of the publicity bible lays out the foundation of
practical PR knowledge, while bringing everyone up to date with the
latest Web-based publicity strategies. Throughout Guerrilla
Publicity, readers learn how to capitalize on low-cost (and
sometimes cost free) technologies so they can: Offer expert advice
over the internet with podcasts Send out an e-mail blast to quickly
reach consumers about the latest products or services Connect with
their clients on social networking sites Conduct effective virtual
seminars Build out their website in order to build name recognition
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