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The TVs of Tomorrow - How RCA's Flat-Screen Dreams Led to the First LCDs (Hardcover)
Loot Price: R1,060
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The TVs of Tomorrow - How RCA's Flat-Screen Dreams Led to the First LCDs (Hardcover)
Series: Synthesis
Expected to ship within 12 - 17 working days
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In 1968 a team of scientists and engineers from RCA announced the
creation of a new form of electronic display that relied upon an
obscure set of materials known as liquid crystals. At a time when
televisions utilized bulky cathode ray tubes to produce an image,
these researchers demonstrated how liquid crystals could
electronically control the passage of light. One day, they
predicted, liquid crystal displays would find a home in clocks,
calculators--and maybe even a television that could hang on the
wall. Half a century later, RCA's dreams have become a reality, and
liquid crystals are the basis of a multibillion-dollar global
industry. Yet the company responsible for producing the first LCDs
was unable to capitalize upon its invention. In The TVs of
Tomorrow, Benjamin Gross explains this contradiction by examining
the history of flat-panel display research at RCA from the
perspective of the chemists, physicists, electrical engineers, and
technicians at the company's central laboratory in Princeton, New
Jersey. Drawing upon laboratory notebooks, internal reports, and
interviews with key participants, Gross reconstructs the
development of the LCD and situates it alongside other efforts to
create a thin, lightweight replacement for the television picture
tube. He shows how RCA researchers mobilized their technical
expertise to secure support for their projects. He also highlights
the challenges associated with the commercialization of liquid
crystals at RCA and Optel--the RCA spin-off that ultimately
manufactured the first LCD wristwatch. The TVs of Tomorrow is a
detailed portrait of American innovation during the Cold War, which
confirms that success in the electronics industry hinges upon input
from both the laboratory and the boardroom.
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