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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

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A History of Advertising - The First 300,000 Years (Hardcover) Loot Price: R3,158
Discovery Miles 31 580
Repayment Terms: R296 pm x 12*
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A History of Advertising - The First 300,000 Years (Hardcover): Jef I. Richards

A History of Advertising - The First 300,000 Years (Hardcover)

Jef I. Richards

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Loot Price R3,158 Discovery Miles 31 580 | Repayment Terms: R296 pm x 12*

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This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: March 2022
Authors: Jef I. Richards
Format: Hardcover
Pages: 455
ISBN-13: 978-1-5381-4121-2
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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LSN: 1-5381-4121-3
Barcode: 9781538141212

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