The Best Story Wins - How to Leverage Hollywood Storytelling in Business and Beyond (Paperback)

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

General

Imprint:	Morgan James Publishing
Country of origin:	United States
Release date:	October 2018
Authors:	Matthew Luhn
Dimensions:	215 x 139 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	164
ISBN-13:	978-1-64279-020-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-64279-020-6
Barcode:	9781642790207

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