In this groundbreaking collection of 15 interviews, successful
founders of entertainment software companies reflect on their
challenges and how they survived. You will learn of the strategies,
the sacrifices, the long hours, the commitment, and the dedication
to quality that led to their successes but also of the toll that
this incredibly competitive market has on even its most brilliant
minds. For the hundreds of thousands of game developers out there,
this is a must read survival guide. For those who simply enjoy
games and know of some of these founders, this will be a most
interesting read. Sales of video games, hardware, and accessories
reach upwards of $20 billion every year in the United States alone,
and more than two-thirds of American households include video games
in their daily lives. In a world that seems to be overflowing with
fortune and success, the vicious truth of this booming industry is
easily forgotten: failure is tradition. Video games define a
cultural crossroad where business, entertainment, and technology
converge, where the risks are great, cutting edge technology is
vitally important and competition is intense. Here are the stories
of survival from many of the industries luminaries who founded
companies, created industries in their home countries, took amazing
risks, innovated technologies, and invented new ways to sell. Among
this outstanding group of pioneers are Richard Garriott, founder of
Origin, astronaut, and the producer of the revolutionary Ultima
Online, John Romero of Doom, Wolfenstein and Quake fame, and Victor
Kislyi whose World of Tanks set the Guinness world record for the
most people online at once with over 1.1 million people playing).
You will read their stories and you will gain an understanding of
how they managed in such a demanding business. There are a few game
development companies that have withstood the test of time; most
startups exit as quickly as they enter the scene. Many firms are
outpaced by the explosive worldwide growth and economic realities
of the sector. Here are enlightening the stories of entrepreneurs
who found success and many who subsequently could not repeat it.
They walk you through their incredible journeys of success and
failure while expressing their views on development, design,
hiring, finance, business models, selling their organization, the
business life cycle, their frustrations and mistakes, while showing
their intensity and their passion for the business along the
way.Online Game Pioneers at Work: Explores the formation of
entertainment software companies from the perspectives of
successful founders who defied the odds Provides insight into why
experienced professionals sacrifice the comfort of gainful
employment for the uncertainty and risk of the startup Shares the
experiences and lessons that shape the lives, decisions, and
struggles of entrepreneurs in this volatile business Other books in
the Apress At Work Series: Gamers at Work, Ramsay.
978-1-4302-3351-0 Coders at Work, Seibel, 978-1-4302-1948-4 Venture
Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at
Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel,
& Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston,
978-1-4302-1078-8 European Founders at Work, Santos,
978-1-4302-3906-2 Women Leaders at Work, Ghaffari,
978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7
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