Social Media in Travel, Tourism and Hospitality - Theory, Practice and Cases (Paperback)

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	New Directions in Tourism Analysis
Release date:	September 2016
First published:	2012
Authors:	Evangelos Christou
Editors:	Marianna Sigala
Dimensions:	234 x 156 x 27mm (L x W x T)
Format:	Paperback
Pages:	344
ISBN-13:	978-1-138-24759-8
Categories:	Books > Business & Economics > Economics > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries Books > Earth & environment > Geography > Human geography > General
LSN:	1-138-24759-6
Barcode:	9781138247598

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