Examines the social media mechanism and how it is transforming
communication in an increasingly networked society Social Media
Communication: Trends and Theories explores how social media is
transforming the way people think and behave. Providing students
with an in-depth understanding of the mechanism underlying social
media, this comprehensive textbook uses a multidisciplinary
approach to examine social media use in a wide range of
communication and business contexts. Each chapter is based on
original research findings from the author as well as recent work
in communication studies, neuroscience, information science, and
psychology. Divided into two parts, the text first describes the
theoretical foundation of social media use, discussing the impact
of social media on information processing, social networking,
cognition, interpersonal and group communication, the media
industry, and business marketing. The second half of the book
focuses on research-based strategies for effectively using social
media in communication and business such as the news industry,
heath care, and social movements. Offering detailed yet accessible
coverage of how digital media technology is changing human
communication, this textbook: Helps readers make the best use of
social media tools in communication and business practices
Introduces more than a dozen theories in the areas of
communication, psychology, and sociology to highlight the
theoretical frameworks researchers use in social media studies
Identifies a variety of trends involving social media usage,
including the app economy and patient care Addresses the relation
between social media and important contemporary topics such as
cultural diversity, privacy, and social change Presents 14
imperative social media topics, each with the power to change the
ways you see and use social media Social Media Communication:
Trends and Theories is the perfect textbook for undergraduate and
graduate courses in communication, business, journalism, business,
and information science and technology. It is also an invaluable
resource for researchers, educators, journalists, entrepreneurs,
and professionals working in media management, advertising, public
relations, and business marketing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
