Parenting for the Digital Generationprovides a practical handbook for parents, grandparents, teachers, and counselors who want to understand both the opportunities and the threats that exist for the generation of digital natives who are more familiar with a smartphone than they are with a paper book. This book provides straightforward, jargon-free information regarding the online environment and the experience in which children and young adults engage both inside and outside the classroom. The digital environment creates many challenges, some of which are largely the same as parents faced before the Internet, but others which are entirely new. Many children struggle to connect, and they underperform in the absence of the social and emotional support of a healthy learning environment. Parents must also help their children navigate a complex and occasionally dangerous online world. This book provides a step-by-step guide for parents seeking to raise happy, mature, creative, and well-adjusted children. The guide provides clear explanations of the keys to navigating as a parent in the online environment while providing practical strategies that do not look for dangers where there are only remote threats.

This SpringerBrief examines the technology of email privacy encryption from its origins to its theoretical and practical details. It explains the challenges in standardization, usability, and trust that interfere with the user experience for software protection. Chapters address the origins of email encryption and why email encryption is rarely used despite the myriad of its benefits -- benefits that cannot be obtained in any other way. The construction of a secure message and its entwining with public key technology are covered. Other chapters address both independent standards for secure email and how they work. The final chapters include a discussion of getting started with encrypted email and how to live with it. Written by an expert in software security and computer tools, Encrypted Email: The History and Technology of Message Privacy is designed for researchers and professionals working in email security and encryption. Advanced-level students interested in security and networks will also find the content valuable.

Moving Target Defense: Creating Asymmetric Uncertainty for Cyber Threats was developed by a group of leading researchers. It describes the fundamental challenges facing the research community and identifies new promising solution paths. Moving Target Defense which is motivated by the asymmetric costs borne by cyber defenders takes an advantage afforded to attackers and reverses it to advantage defenders. Moving Target Defense is enabled by technical trends in recent years, including virtualization and workload migration on commodity systems, widespread and redundant network connectivity, instruction set and address space layout randomization, just-in-time compilers, among other techniques. However, many challenging research problems remain to be solved, such as the security of virtualization infrastructures, secure and resilient techniques to move systems within a virtualized environment, automatic diversification techniques, automated ways to dynamically change and manage the configurations of systems and networks, quantification of security improvement, potential degradation and more. Moving Target Defense: Creating Asymmetric Uncertainty for Cyber Threats is designed for advanced -level students and researchers focused on computer science, and as a secondary text book or reference. Professionals working in this field will also find this book valuable.

Unique selling point: * This book proposes several approaches for dynamic Android malware detection based on system calls which do not have the limitations of existing mechanisms. * This book will be useful for researchers, students, developers and security analysts to know how malware behavior represented in the form of system call graphs can effectively detect Android malware. * The malware detection mechanisms in this book can be integrated with commercial antivirus softwares to detect Android malware including obfuscated variants.

The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity-a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.

Advances in health information technology (health IT) have the potential to improve the quality of healthcare, to increase the availability of health information for treatment, and to implement safeguards that cannot be applied easily or cost-effectively to paper-based health records. However, the digitization of health information is also raising new privacy risks and concerns. Sensitive health information in digital form is more easily aggregated, used, and shared. In addition, the rising cost of healthcare and the search for efficiency may create incentives to use the information in new ways. Research has consistently shown that while the public sees the potential value of health information exchange and technological advancements, it remains gravely concerned about the privacy of their sensitive health information. As a result, it is becoming increasingly clear that ensuring public trust will be critical to the successful implementation of nationwide health information exchange. The purpose of this second edition is two-fold: 1) to educate readers about privacy concepts and 2) highlight key privacy issues facing the nation and the healthcare community as it moves towards electronic health records and health information exchange. The first three chapters are descriptive in nature, defining privacy and distinguishing it from security, defining the complex legal landscape for health information privacy, and setting the stage for the following chapters by describing the current landscape of the evolving healthcare environment. The following chapters discuss specific privacy issues and challenges in detail. The book concludes with a chapter providing a view to the future of healthcare and the association privacy implications. This is an updated version of one of HIMSS' best-selling books on information privacy.

Explore the latest developments in cybersecurity with this essential guide Every day it seems we read another story about one company or another being targeted by cybercriminals. It makes some of us wonder: am I safe online? The good news is that we can all be cybersecure--and it doesn't take a degree in computer science to make it happen! Cybersecurity For Dummies is the down-to-earth guide you need to secure your own data (and your company's, too). You'll get step-by-step guidance on how to implement reasonable security measures, prevent cyber attacks, deal securely with remote work, and what to do in the event that your information is compromised. The book also offers: Updated directions on how to prevent ransomware attacks and how to handle the situation if you become a target Step-by-step instructions on how to create data backups and implement strong encryption Basic info that every aspiring cybersecurity professional needs to know Cybersecurity For Dummies is the ideal handbook for anyone considering a career transition into cybersecurity, as well as anyone seeking to secure sensitive information.

Many Smart Grid books include "privacy" in their title, but only touch on privacy, with most of the discussion focusing on cybersecurity. Filling this knowledge gap, Data Privacy for the Smart Grid provides a clear description of the Smart Grid ecosystem, presents practical guidance about its privacy risks, and details the actions required to protect data generated by Smart Grid technologies. It addresses privacy in electric, natural gas, and water grids and supplies two different perspectives of the topic-one from a Smart Grid expert and another from a privacy and information security expert.The authors have extensive experience with utilities and leading the U.S. government's National Institute of Standards and Technologies (NIST) Cyber Security Working Group (CSWG)/Smart Grid Interoperability Group (SGIP) Privacy Subgroup. This comprehensive book is understandable for all those involved in the Smart Grid. The authors detail the facts about Smart Grid privacy so readers can separate truth from myth about Smart Grid privacy. While considering privacy in the Smart Grid, the book also examines the data created by Smart Grid technologies and machine-to-machine (M2M) applications and associated legal issues. The text details guidelines based on the Organization for Economic Cooperation and Development Privacy Guidelines and the U.S. Federal Trade Commission Fair Information Practices. It includes privacy training recommendations and references to additional Smart Grid privacy resources. After reading the book, readers will be prepared to develop informed opinions, establish fact-based decisions, make meaningful contributions to Smart Grid legislation and policies, and to build technologies to preserve and protect privacy. Policy makers; Smart Grid and M2M product and service developers; utility customer and privacy resources; and other service providers and resources are primary beneficiaries of the information provided in

Mobile devices, such as smart phones, have achieved computing and networking capabilities comparable to traditional personal computers. Their successful consumerization has also become a source of pain for adopting users and organizations. In particular, the widespread presence of information-stealing applications and other types of mobile malware raises substantial security and privacy concerns. Android Malware presents a systematic view on state-of-the-art mobile malware that targets the popular Android mobile platform. Covering key topics like the Android malware history, malware behavior and classification, as well as, possible defense techniques.

This book constitutes the thoroughly refereed post-conference proceedings of the 27th British National Conference on Databases, BNCOD 27, held in Dundee, UK, in June 2010. The 10 revised full papers and 6 short papers, presented together with 3 invited papers, 1 best paper of the associated event on Teaching, Learning and Assessment of Databases (TLAD), and 2 PhD forum best papers were carefully reviewed and selected from 42 submissions. Special focus of the conference has been "Data Security and Security Data" and so the papers cover a wide range of topics such as data security, privacy and trust, security data, data integration and interoperability, data management for ubiquitous and mobile computing, data mining and information extraction, data modelling and architectures, data provenance, dataspaces, data streaming, databases and the grid, distributed information systems, electronic commerce, enterprise systems, heterogeneous databases, industrial applications, infrastructures and systems, intermittently connected data, file access methods and index structures, managing legacy data, new applications and processes, parallel and distributed databases, peer-to-peer data management, performance modelling of ubiquitous data use, personal data management, query and manipulation languages, query processing and optimisation, scientific applications, semantic Web and ontologies, semi-structured data, metadata and xml, user interfaces and data visualisation, Web data management and deep Web, Web services, and workflow support systems.

If you think Bitcoin is just an alternative currency for geeks, it's time to think again. Grokking Bitcoin opens up this powerful distributed ledger system, exploring the technology that enables applications both for Bitcoin-based financial transactions and using the blockchain for registering physical property ownership.

With this fully illustrated, easy-to-read guide, you'll finally understand how Bitcoin works, how you can use it, and why you can trust the blockchain.

Grokking Bitcoin explains why Bitcoin’s supporters trust it so deeply, and why you can too. This approachable book will introduce you to Bitcoin’s groundbreaking technology, which is the key to this world-changing system. This illustrated, easy-to-read guide prepares you for a new way of thinking with easy-to-follow diagrams and exercises. You’ll discover how Bitcoin mining works, how to accept Bitcoin, how to participate in the Bitcoin network, and how to set up a digital wallet.

Good backup and recovery strategies are key to the health of any organization. Medium- to very-large-scale systems administrators have to protect large amounts of critical data as well as design backup solutions that are scalable and optimized to meet changing conditions. Pro Data Backup and Recovery will cover some of the more common backup applications, such as Symantec NetBackup/BackupExec, EMC NetWorker, and CommVault, but the main discussion will focus on the implementation of 21st century architectures that allow the backup software to be a "commodity" item. The underlying architecture provides the framework for meeting the requirements of data protection for the organization. This book covers new developments in data protection as well as the impact of single-instance storage upon backup infrastructures. It discusses the impact of backup and data replication, the often misapplied B2D and D2D strategies, and "tapeless" backup environments. Continuous data protection and remote replication strategies are also addressed as they are integrated within backup strategies-a very important topic today. Learn backup solution design regardless of specific backup software Design realistic recovery solutions Take into account new data protection standards and the impact of data replication Whether you are using NetBackup, CommVault, or some other backup software, Pro Data Backup and Recovery will give you the information you need to keep your data safe and available.

It’s been ten years since open data first broke onto the global stage. Over the past decade, thousands of programmes and projects around the world have worked to open data and use it to address a myriad of social and economic challenges. Meanwhile, issues related to data rights and privacy have moved to the centre of public and political discourse.

As the open data movement enters a new phase in its evolution, shifting to target real-world problems and embed open data thinking into other existing or emerging communities of practice, big questions still remain. How will open data initiatives respond to new concerns about privacy, inclusion, and artificial intelligence? And what can we learn from the last decade in order to deliver impact where it is most needed?

The State of Open Data brings together over 60 authors from around the world to address these questions and to take stock of the real progress made to date across sectors and around the world, uncovering the issues that will shape the future of open data in the years to come.

Expert Oracle and Java Security: Programming Secure Oracle Database Applications with Java provides resources that every Java and Oracle database application programmer needs to ensure that they have guarded the security of the data and identities entrusted to them. You'll learn to consider potential vulnerabilities, and to apply best practices in secure Java and PL/SQL coding. Author David Coffin shows how to develop code to encrypt data in transit and at rest, to accomplish single sign-on with Oracle proxy connections, to generate and distribute two-factor authentication tokens from the Oracle server using pagers, cell phones (SMS), and e-mail, and to securely store and distribute Oracle application passwords. Early chapters lay the foundation for effective security in an Oracle/Java environment. Each of the later chapters brings example code to a point where it may be applied as-is to address application security issues. Templates for applications are also provided to help you bring colleagues up to the same secure application standards.If you are less familiar with either Java or Oracle PL/SQL, you will not be left behind; all the concepts in this book are introduced as to a novice and addressed as to an expert.* Helps you protect against data loss, identity theft, SQL injection, and address spoofing * Provides techniques for encryption on network and disk, code obfuscation and wrap, database hardening, single sign-on and two-factor * Provides what database administrators need to know about secure password distribution, Java secure programming, Java stored procedures, secure application roles in Oracle, logon triggers, database design, various connection pooling schemes, and much more What you'll learn * Guard against data loss, identity theft, SQL Injection, and to address spoofing * Protect sensitive data through encryption, both on disk and on the wire * Control access to data using secure roles, single sign-on, proxy connections, and two-factor authentication * Protect sensitive source ode through randomization, obfuscation, and wrapping * Thwart attempts at SQL injection and other common attacks * Manage constraints on the visibility of data and the scope of access Who this book is for Expert Oracle and Java Security: Programming Secure Oracle Database Applications with Java is for every Java developer who uses an Oracle database.It is also for every Oracle database administrator or PL/SQL programmer who supports Java client and web applications. Whatever role you play in developing and supporting Java and Oracle applications, you need to address computer, application, data, and identity security. This book offers the tools you'll need to effectively manage security across all aspects of the applications you support. Table of Contents * Introduction * Oracle Security * Secure Java Development Concepts * Java Stored Procedures * Adding Public Key Encryption * Adding Secret Password Encryption * A Working Model for Data Encryption in Transit * Implementing Single Sign On * Implementing Two-Factor Authentication * Application Identification and Authorization * Enhancing Our Security * Administration of This Security System

We have created the ultimate hive-mind robot: an Internet of interconnected devices that senses, thinks and acts. Bruce Schneier calls it the "World-Sized Web". It includes everything from driverless cars to smart thermostats, from billboards that respond to specific people to drones equipped with their own behavioural algorithms. While the World-Sized Web carries enormous potential, Schneier argues that we are unprepared for the vulnerabilities it brings. Cutting-edge digital attackers can now crash your car, pacemaker and home security system and everyone else's. Click Here to Kill Everybody explores the risks and security implications of the World-Sized Web and lays out common-sense policies that will allow us to enjoy the benefits of this new omnipotent age without surrendering ourselves entirely to our creation.

The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of Web 2.0, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology).

The 2009 Australasian Conference on Information Security and Privacy was the 14th in an annual series that started in 1996. Over the years ACISP has grown froma relativelysmall conferencewith a largeproportionof paperscoming from Australia into a truly international conference with an established reputation. ACISP 2009 was held at Queensland University of Technology in Brisbane, d- ing July 1-3, 2009. This year there were 106 paper submissions and from those 30 papers were accepted for presentation, but one was subsequently withdrawn. Authors of - cepted papers came from 17 countries and 4 continents, illustrating the inter- tional ?avorof ACISP. We would like to extend our sincere thanks to all authors who submitted papers to ACISP 2009. The contributed papers were supplemented by two invited talks from e- nent researchers in information security. Basie von Solms (University of Joh- nesburg), currently President of IFIP, raised the question of how well dressed is the information security king. L. Jean Camp (Indiana University) talked about how to harden the network from the friend within. We are grateful to both of them for sharing their extensive knowledge and setting challenging questions for the ACISP 2009 delegates. We were fortunate to have an energetic team of experts who formed the Program Committee. Their names may be found overleaf, and we thank them warmly for their considerable e?orts. This team was helped by an even larger number of individuals who reviewedpapers in their particularareasof expertise.

Securing the Internet of Things provides network and cybersecurity researchers and practitioners with both the theoretical and practical knowledge they need to know regarding security in the Internet of Things (IoT). This booming field, moving from strictly research to the marketplace, is advancing rapidly, yet security issues abound. This book explains the fundamental concepts of IoT security, describing practical solutions that account for resource limitations at IoT end-node, hybrid network architecture, communication protocols, and application characteristics. Highlighting the most important potential IoT security risks and threats, the book covers both the general theory and practical implications for people working in security in the Internet of Things.

This provocative book offers a probing account of the erosion of privacy in American society, that shows that we are often unwitting, if willing, accomplices, providing personal data in exchange for security or convenience. The author reveals that in today's "information society," the personal data that we make available to virtually any organization for virtually any purpose is apt to surface elsewhere, applied to utterly different purposes. The mass collection and processing of personal information produces such tremendous efficiencies that both the public and private sector feel justified in pushing as far as they can into our private lives. And there is no easy cure. Indeed, there are many cases where privacy invasion is both hurtful to the individual and indispensable to an organization's quest for efficiency. And as long as we willingly accept the pursuit of profit, or the reduction of crime, or cutting government costs as sufficient reason for intensified scrutiny over our lives, then privacy will remain endangered.

A Beginner's Guide to Internet of Things Security focuses on security issues and developments in the Internet of Things (IoT) environment. The wide-ranging applications of IoT, including home appliances, transportation, logistics, healthcare, and smart cities, necessitate security applications that can be applied to every domain with minimal cost. IoT contains three layers: application layer, middleware layer, and perception layer. The security problems of each layer are analyzed separately to identify solutions, along with the integration and scalability issues with the cross-layer architecture of IoT. The book discusses the state-of-the-art authentication-based security schemes, which can secure radio frequency identification (RFID) tags, along with some security models that are used to verify whether an authentication scheme is secure against any potential security risks. It also looks at existing authentication schemes and security models with their strengths and weaknesses. The book uses statistical and analytical data and explains its impact on the IoT field, as well as an extensive literature survey focusing on trust and privacy problems. The open challenges and future research direction discussed in this book will help to further academic researchers and industry professionals in the domain of security. Dr. Brij B. Gupta is an assistant professor in the Department of Computer Engineering, National Institute of Technology, Kurukshetra, India. Ms. Aakanksha Tewari is a PhD Scholar in the Department of Computer Engineering, National Institute of Technology, Kurukshetra, India.

Vast amounts of data are collected by service providers and system administ- tors, and are available in public information systems. Data mining technologies provide an ideal framework to assist in analyzing such collections for computer security and surveillance-related endeavors. For instance, system administrators can apply data mining to summarize activity patterns in access logs so that potential malicious incidents can be further investigated. Beyond computer - curity, data mining technology supports intelligence gathering and summari- tion for homeland security. For years, and most recently fueled by events such as September 11, 2001, government agencies have focused on developing and applying data mining technologies to monitor terrorist behaviors in public and private data collections. Theapplicationof data mining to person-speci?cdata raisesseriousconcerns regarding data con?dentiality and citizens' privacy rights. These concerns have led to the adoption of various legislation and policy controls. In 2005, the - ropean Union passed a data-retention directive that requires all telephone and Internetservice providersto store data ontheir consumers for up to two yearsto assist in the prevention of terrorismand organized crime. Similar data-retention regulationproposalsareunderheateddebateintheUnitedStatesCongress. Yet, the debate often focuses on ethical or policy aspects of the problem, such that resolutions have polarized consequences; e. g. , an organization can either share data for data mining purposes or it can not. Fortunately, computer scientists, and data mining researchers in particular, have recognized that technology can beconstructedtosupportlesspolarizedsolutions. Computerscientistsaredev- oping technologies that enable data mining goals without sacri?cing the privacy and security of the individuals to whom the data correspond.

As identity theft and corporate data vulnerability continue to escalate, corporations must protect both the valuable consumer data they collect and their own intangible assets. Both Congress and the states have passed laws to improve practices, but the rate of data loss persists unabated and companies remain slow to invest in information security. Engaged in a bottom-up investigation, "Harboring Data" reveals the emergent nature of data leakage and vulnerability, as well as some of the areas where our current regulatory frameworks fall short.
With insights from leading academics, information security professionals, and other area experts, this original work explores the business, legal, and social dynamics behind corporate information leakage and data breaches. The authors reveal common mistakes companies make, which breaches go unreported despite notification statutes, and surprising weaknesses in the federal laws that regulate financial data privacy, children's data collection, and health data privacy. This forward-looking book will be vital to meeting the increasing information security concerns that new data-intensive business models will have.

Big data, surveillance, crisis management. Three largely different and richly researched fields, however, the interplay amongst these three domains is rarely addressed. In this enlightening title, the link between these three fields is explored in a consequential order through a variety of contributions and series of unique and international case studies. Indeed, whilst considering crisis management as an "umbrella term" that covers a number of crises and ways of managing them, the reader will also explore the collection of "big data" by governmental crisis organisations. However, this volume also addresses the unintended consequences of using such data. In particular, through the lens of surveillance, one will also investigate how the use and abuse of big data can easily lead to monitoring and controlling the behaviour of people affected by crises. Thus, the reader will ultimately join the authors in their debate of how big data in crisis management needs to be examined as a political process involving questions of power and transparency. An enlightening and highly topical volume, Big Data, Surveillance and Crisis Management will appeal to postgraduate students and postdoctoral researchers interested in fields including Sociology and Surveillance Studies, Disaster and Crisis Management, Media Studies, Governmentality, Organisation Theory and Information Society Studies.

The Internet Age has created vast and ubiquitous databases of personal information in universities, corporations, government agencies, and doctors' offices. Every week, stories of databases being compromised appear in the news. Yet, despite the fact that lost laptops and insecure computer servers jeopardize our privacy, privacy and security are typically considered in isolation. Advocates of privacy have sought to protect individuals from snooping corporations, while advocates of security have sought to protect corporations from snooping individuals. Securing Privacy in the Internet Age aims to merge the discussion of these two goals. The book brings together many of the world's leading academics, litigators, and public policy advocates to work towards enhancing privacy and security. While the traditional adversary of privacy advocates has been the government, in what they see as the role of the Orwellian Big Brother, the principal focus of this book is the fraternity of Little Brothers-the corporations and individuals who seek to profit from gathering personal information about others.

A thorough update to a classic in the field of privacy and big data. We have a global privacy problem. The average person provides more information about themselves to more outsiders than any time in history. Corporations, governments and even our neighbors can know where we are at times, can quickly learn our preferences and priorities and see who we meet. The past decade has brought deep changes in the collection of our private information, the regulation of that collection, and in people's sensitivity to loss of privacy. The nascent privacy-threatening technology trends of a decade ago have blossomed into relentless data-capturing systems that police and companies have come to rely on. To address the expansion of personal data capture, entire data regulatory regimes have arisen throughout the world, with new regulations added each year. People are more concerned, regulators are more aggressive, yet data collection continues to increase with consequences around the world. Social media use has fragmented in the past five years, spreading personal information over dozens of platforms. Even most of our new televisions have started collecting second-by-second information about our households recently, and some of those televisions can recognize the individuals watching and the devices they carry. Amazon just activated a new worldwide network using bandwidth from personal wifi of Echo devices and Ring security systems. The beat of new intrusions never seems to end. These data trends are relentless, and yet response to the pandemic accelerated them. Rapid development of "contactless everything" became the norm. Contact tracing apps became acceptable. QR codes for everything from menus to contact information were created quickly. Businesses are faced with hybrid in office and remote workforces. More people are dependent on online and mobile technologies for food, medicine, and even human connection. And each of these contacts can be captured somewhere and logged in a file for marketing or surveillance. People want to keep their lives private, but they don't know how. The second edition of Privacy in the Age of Big Data addresses the significant advances in data-driven technology, their intrusion deeper in our lives, the limits on data collection newly required by governments in North America and Europe, and the new security challenges of world rife with ransomware and hacking. This thoroughly updated edition demonstrates personal privacy vulnerabilities and shows ways to live a safer, more private life. Other privacy books tend to focus deeply on the evils of large tech companies or more academic and technical concerns. But Privacy in the Age of Big Data, second edition, helps regular people understand the privacy threats and vulnerabilities in their daily lives and will provide solutions for maintaining better privacy while enjoying a modern life. Unlike other books, this one shows what you can do to make a difference to understand your current digital footprint and what you need to do to claw back your privacy and secure it in the future. While PRIVACY IN THE AGE OF BIG DATA will have cross-sectional appeal to many demographics, working adults 25-60 and CEOs and Boards of businesses are the primary demographic--young enough to know we need to do something to protect privacy and old enough to remember what happens when we haven't in the past. With down-to-earth prose and examples pulled from daily life, the writing style will attract buyers of all education levels.