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Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
"Physiological Tests for Elite Athletes, Second Edition," presents the most current protocols used for assessing high-level athletes. Based on the insight and experience of sport scientists who work closely with elite athletes to optimize sporting success, this comprehensive guide offers the how and why of both general and sport-specific physiological testing procedures. Readers will learn to use these tests to identify the strengths and weaknesses of athletes, monitor progress, provide feedback, and enhance performance their athletes' potential.
"Physiological Tests for Elite Athletes, Second Edition," guides readers in ensuring precision and reliability of testing procedures in the field or lab; correctly preparing athletes before testing; and accurately collecting, handling, and analyzing data. It leads readers through general testing concepts and athlete monitoring tools for determining anaerobic capacity, neuromuscular power, blood lactate thresholds, and VO2max. It also presents principles and protocols for common lab- and field-based assessments of body composition, agility, strength and power, and perceptual and decision-making capabilities. Reproducible forms throughout the book assist readers with data collection and preparticipation screening.
After reviewing general protocols, this unique text takes a sport-specific look at the most effective tests and their applications in enhancing the performance of elite athletes. Protocols for 18 internationally recognized sports are introduced, and for each sport a rationale for the tests, lists of necessary equipment, and detailed testing procedures are provided. Normative data collected from athletes competing at national and international levels serve as excellent reference points for measuring elite athletes. New to the second edition are sport-specific assessments for Australian football, BMX cycling, rugby, sprint kayaking, high-performance walking, and indoor and beach volleyball.
The second edition of "Physiological Tests for Elite Athletes" also features other enhancements, including extensive updates to normative data and reference material as well as several new chapters. New information on data collection and handling covers approaches for analyzing data from the physiological monitoring of individual athletes and for groups of athletes in team sports. Revised chapters on environmental physiology provide current insights regarding altitude training and training in heat and humidity. Discussions of the scientific basis of various strategies for athlete recovery in both training and competition enable readers to make sound decisions in employing those strategies to help their athletes optimally recover.
For exercise physiologists, coaches, and exercise physiology students, "Physiological Tests for Elite Athletes, Second Edition," is the essential guide to the most effective assessment protocols available. Using the precise and proven protocols in this authoritative resource, exercise physiologists can acquire detailed information to assist athletes' preparation.
Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
A revision of the defining book covering the physics and classical mathematics necessary to understand electromagnetic fields in materials and at surfaces and interfaces. The third edition has been revised to address the changes in emphasis and applications that have occurred in the past twenty years.
Public Policy Analysis, the most widely cited book on the subject, provides students with a comprehensive methodology of policy analysis. It starts from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations. This thoroughly revised sixth edition contains a number of important updates: Each chapter includes an all-new "big ideas" case study in policy analysis to stimulate student interest in timely and important problems. The dedicated chapter on evidence-based policy and the role of field experiments has been thoroughly rewritten and expanded. New sections on important developments in the field have been added, including using scientific evidence in public policymaking, systematic reviews, meta-analyses, and "big data." Data sets to apply analytical techniques are included online as IBM SPSS 23.0 files and are convertible to Excel, Stata, and R statistical software programs to suit a variety of course needs and teaching styles. All-new PowerPoint slides are included to make instructor preparation easier than ever before. Designed to prepare students from a variety of academic backgrounds to conduct policy analysis on their own, without requiring a background in microeconomics, Public Policy Analysis, Sixth Edition helps students develop the practical skills needed to communicate findings through memos, position papers, and other forms of structured analytical writing. The text engages students by challenging them to critically analyze the arguments of policy practitioners as well as political scientists, economists, and political philosophers.
An understanding of thermal physics is crucial to much of modern
physics, chemistry and engineering. This book provides a modern
introduction to the main principles that are foundational to
thermal physics, thermodynamics and statistical mechanics. The key
concepts are carefully presented in a clear way, and new ideas are
illustrated with copious worked examples as well as a description
of the historical background to their discovery. Applications are
presented to subjects as diverse as stellar astrophysics,
information and communication theory, condensed matter physics and
climate change. Each chapter concludes with detailed exercises.
This valuable resource provides support for teachers who may not be Physical Education teachers by illustrating simple exercises that can be easily done by an inexperienced teacher while ensuring that they are also scientifically based, safe, purposeful and cover all three domains of Physical Education (affective, cognitive and psychomotor). Teaching Physical Education and Sports Coaching also provides a basic introduction to sports coaching. The book covers basic content on anatomy and physiology, training theory and the teaching of skills, psychological aspects of coaching, drugs and nutrition in sport, sport injuries and first aid; as well as inclusive physical education and ethical behaviour in Physical Education and sports coaching. The book focuses on the South African context by being cognizant of cultural, geographical and sport diversity, giving due prominence to community or indigenous games and providing guidance on working in schools that are highly resourced as well as low-resourced schools. Guidance is also provided for engaging with CAPS subtopics, such as fitness, adventure sports, traditional games, traditional sport, and age-related activities as part of early specialisation.
Comprehensive, and evidence-based, Foundations of Athletic Training, 6th Edition integrates basic medical concepts and related scientific information to help athletic trainers and students develop a strong foundation in athletic training best practices. Using a problem-solving approach to the prevention, recognition, assessment, management, and disposition of sports-related injuries and diseases, the text helps students learn to think like practitioners and is fully aligned with the BOC competencies. This 6th Edition has been updated throughout to reflect current best practices in the field and includes four new chapters, new and updated references, and a powerful suite of online learning resources that save instructors time and help students succeed.
ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription was created as a complement to ACSM's Guidelines for Exercise Testing and Prescription and elaborates on all major aspects of preventative rehabilitation and fitness programs and the major position stands of the ACSM. The 7th edition provides information necessary to address the knowledge, skills, and abilities set forth in the new edition of Guidelines, and explains the science behind the exercise testing and prescription. ACSM's Resource Manual is a comprehensive resource for those working in the fitness and clinical exercise fields, as well as those in academic training. Highlights include: * An expanded behavior change section with the tools needed to motivate people to begin exercise and then adhere to a program * Content reflects the most recent research findings in the field as well as ACSM position stands
Since the publication of the first edition over 50 years ago,
Introduction to Solid State Physics has been the standard solid
state physics text for physics students. The author's goal from the
beginning has been to write a book that is accessible to
undergraduates and consistently teachable. The emphasis in the book
has always been on physics rather than formal mathematics. With
each new edition, the author has attempted to add important new
developments in the field without sacrificing the book's
accessibility and teachability.
Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the design of twenty-first-century computing and the demands for improved user experience (UX). It brings together the key theoretical foundations of human experiences when people interact with and through technologies. It explores UX in a wide variety of environments and contexts.
Social welfare and social development discusses social welfare practice in global and regional context. It addresses issues of poverty, unemployment and populations at risk within South Africa and the role of the social welfare system in South Africa in tackling these issues. The book outlines the theory and practice of social development as the practice through which the South African government aims to address social challenges. The first edition was unique and groundbreaking in its explication of social development and is still valued for these insights. The second edition includes updated discussions, reviewing changes in the social landscape since 2005.
This new and updated edition provides future and current sport facility managers with the knowledge they need in order to make the proper decisions in all areas of facility management. It engages students with a clear writing style, extensive real-world examples and information on managing a range of facilities, from smaller health clubs, colleges and recreational environments to professional sport stadia. They will learn the history of the sport facility industry and the primary goals and objectives of facility managers; how to build and finance a facility; facility operation; administration of marketing, finance and other critical areas; and event administration.
PSYCHOLOGY: THEMES AND VARIATIONS, 10th Edition, helps you experience the excitement of this fascinating field, while helping you study and retain what you learn. Filled with practical ways that you can apply psychology to your everyday life, this best-selling textbook is an experience in learning that you'll remember long after you complete your introductory psychology course. Critical Thinking Applications in every chapter give you specific critical thinking strategies you can apply in all of your courses and in your personal life. Reality Checks, many of which may surprise you, address common misconceptions about psychology. Every chapter of this book offers tools -- such as Concept Charts that provide colorful visual snapshots of key points -- to help you focus on what's important, showing you how to study in ways that help you retain information and do your best on exams.
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. With the 11th Edition, the author team draws from recent research exploring how students use and digest visual information to help students use art more effectively to learn A&P. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
Pearson Mastering™Anatomy & Physiology not included. Students, if Pearson Mastering™Anatomy & Physiologyis a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Mastering™Anatomy & Physiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Prepare your students for their future careers with Essentials of Pathophysiology: Concepts of Altered Health States, 4e. This clear, readable, and student-friendly text delivers "need to know" disease content, along with the essential foundation in science that nursing, physician assistant, pharmacology, advanced health science, and medical students need to succeed in their future careers. Approaching the topic as an exploration of pathophysiology, the book relates normal body functioning to the physiologic changes that occur as a result of disease and provides concise yet complete coverage of how the body works. The Fourth Edition builds on the book's extremely successful art program and the "Understanding" feature and incorporates summary concept boxes after each section. In addition, an expanded, robust, and flexible suite of supplements, including a Study Guide, over 40 advanced 3-D animations, PrepU, and Lippincott's CoursePoint , provide students with all the tools they need to succeed. Student Resources: A fully searchable eBook online is ideal for review on the go. Learning Objectives for each chapter provide an outline of key content that must be mastered. Journal Articles by chapter, updated for this edition, offer access to current research available in LWW journals. Concepts in Action Animations for every chapter help students master key topics. New! More than 40 Advanced, 3-D Narrated Animations help students master complex pathophysiological concepts. A Spanish-English Audio Glossary provides terms and phrases for communicating with patients in Spanish. Monographs of the most commonly prescribed drugs provide up-to-date information. 600 NCLEX-style Review Questions help students improve their test-taking skills and prepare for the NCLEX. A Dosage Calculations Question & Review Question Bank gives students practice in math skills and calculating drug dosages and reinforce key topics of the course. Instructor Resources: PowerPoint presentations make it easy for you to integrate the textbook with your students' classroom experience, via either handouts or slide shows. Guided Lecture Notes walk you through the chapters, objective by objective, and provide corresponding PowerPoint numbers. Discussion Topics (and suggested answers) can be used as a conversation starter or in online discussion boards. Assignments (and suggested answers) include group, written, clinical, and Web assignments. Case Studies (with related questions and suggested answers) give your students an opportunity to apply their knowledge to a client case similar to what they will encounter in practice. Journal Articles, updated for this edition, offer access to research available in LWW journals. Answers to Review Exercises in the Book are provided for your convenience. Pre-Lecture Quizzes (and answers) are quick, knowledge-based assessments that allow you to check students' reading. Learning Objectives for each chapter allow you to assess your students' mastery of key skills. A QSEN Map demonstrates how the text supports QSEN competencies and their relationship to excellent clinical practice. A Sample Syllabus provides guidance for structuring your course. Concepts in Action Animations and Advanced 3-D Narrated Animations are provided to enhance your lectures. To further support your course, the Fourth Edition is accompanied by a Study Guide, PrepU , and new to this edition, Lippincott CoursePoint, a digital curriculum solution that integrates adaptive learning powered by PrepU with access to personalized, perfectly timed remediation built on trusted content. Each product in the suite can be purchased separately or packaged with the main text.
Intended for non-majors or mixed biology courses. A conceptual framework for understanding the world of biology Campbell Biology: Concepts & Connections continues to introduce pedagogical innovations, which motivate students not only to learn, but also engage with biology. This bestselling textbook is designed to help students stay focused with its hallmark modular organization around central concepts and engages students in connections between concepts and the world outside of the classroom with Scientific Thinking, Evolution Connection and Connection essays in every chapter. The 9th Edition offers students a framework organized around fundamental biological themes and encourages them to analyze visual representations of data with new Visualizing the Data figures. A reorganized Chapter One emphasizes the process of science and scientific reasoning, and robust instructor resources and multimedia allow students to engage with biological concepts in a memorable way. Unparalleled resources let instructors develop active and high-interest lectures with ease. Pearson Mastering (TM) Biology is not included. Students, if Mastering Biology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Mastering should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Mastering Biology is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced activities that feature personalized wrong-answer feedback to emulate the office-hour experience and help keep students on track. With a wide range of interactive, engaging, and assignable activities, many of them created by the Campbell Biology: Concepts and Connections authors, students are encouraged to actively learn and retain tough course concepts. New Mastering Biology activities for this edition include "Key Topic Overview" videos that help students efficiently review key topics outside of class, "Evaluating Science in the Media" activities that help students build science literacy skills, and more "Visualizing the Concept" animated videos that help students further visualize and understand complex biological processes.
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
The author team of Prescott's Microbiology continues the tradition of past editions by providing a balanced, comprehensive introduction to all major areas of microbiology. This balance makes Microbiology appropriate for microbiology majors and mixed majors courses. The authors have introduced a number of pedagogical elements designed to facilitate student learning. They also remain focused on readability, artwork, and the integration of several key themes (including evolution, ecology and diversity) throughout the text, making an already superior text even better.
For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasizes the relevance of geographic concepts to human challenges. The relationship between globalization and diversity is woven throughout; Rubenstein addresses these themes with a clear organization and presentation that engages students and appeals to instructors. The Twelfth Edition challenges readers to apply geography tools and techniques to their local environments, bridging the global and the local, and getting students to interact with their local geography.New applied activities and debate features further strengthen readers' ties to the geography all around them. Pearson MasteringGeography (TM) not included. Students, if Pearson MasteringGeography is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MasteringGeography should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MasteringGeography is an online homework, tutorial, and assessment product proven to improve results by helping students quickly master human geography concepts. Interactive, self-paced coaching activities provide individualized coaching to help students stay on track. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts.
For undergraduate and MBA Cost or Management Accounting courses. The text that defined the cost accounting market Horngren's Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 16th Edition, Global Edition, incorporates the latest research and most up-to-date thinking into all relevant chapters, so that students are prepared for the rewards and challenges they will face in the professional cost accounting world of today and tomorrow. MyLabTM Accounting not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. About the book Use the most current information to prepare students for their field Emphasis on Global Issues reflect today's increasingly global business environment. The importance of joint cost allocation in creating a trade war between poultry farms in South Africa and the United States (Chapter 16). The text's examples of management accounting applications in companies are drawn from international settings. Focus on merchandising and service sectors (versus traditional manufacturing settings)highlight the shifts in the US and world economies. Several Concepts in Action boxes focus on the merchandising and service sectors, including achieving cost leadership at Trader Joes, using activity-based costing to reduce the costs of health care delivery at the Mayo Clinic (Chapter 5), reducing fixed costs at Twitter (Chapter 2), and analyzing operating income performance at Best Buy (Chapter 12) and web-based budgeting at 24 Hour Fitness. Emphasis on sustainability as one of the critical managerial challenges of the coming decades, including material that stress themes of recognizing and accounting for environmental costs, energy independence and the smart grid, setting stretch targets to motivate greater carbon reductions, using cost analysis, carbon tax, and cap-and-trade auctions to reduce environmental footprints, and constructing "green" homes in a cost-effective manner. More focus on the role of accounting concepts and systems in fostering and supporting innovation and entrepreneurial activities in firms including: o The challenges posed by recognizing R&D costs as period expenses even though the benefits of innovation accrue in later periods. o How companies budget for innovation expenses and develop measures to monitor success of the innovation efforts delinked from operational performance in the current period (Chapter 6). o The importance of nonfinancial measures when making decisions about innovation (Chapter 11). o The concept that innovation starts with understanding customer needs (Chapter 13). o Process innovations for improving quality (Chapter 19). Cutting-edge topics are covered, including material around recent trends in big data and data analytics in predicting costs and when making demand forecasts. Provide a solid presentation of accounting hallmarks with a great emphasis on strategy Strategy maps are presented as a useful tool to implement the balanced scorecard and a simplified presentation of how income statements of companies can be analyzed from the strategic perspective of product differentiation or cost leadership. A new section helps students evaluate strategy maps such as the strength of links, differentiators, focal points and trigger points. Try It examples are simple and focus on key ideas or concepts. They are located after a particular concept or calculation, and invite students to practice what they have just learned. Becker Multiple Choice Questions in the assignment material probe students' knowledge of the chapter material and their ability to think critically about key concepts. Opening Vignettes. Each chapter opens with a vignette on a real company situation. The vignettes get students engaged in a business situation, or dilemma, illustrating why and how the concepts in the chapter are relevant in business. New examples on Quiksilver, General Motors, Boeing, Delta, Honda, and Viacom have been incorporated. Concepts in Action Boxes. Found in every chapter, these boxes cover real-world cost accounting issues across a variety of industries including automobile racing, defense contracting, entertainment, manufacturing, and retailing. New examples include Subway, Chipotle, H&M, Amazon, Under Armour, and Netflix.
Presenting an integrated media and text solution to teaching Operations Management! Take this opportunity to provide your students with a new, innovative learning package which clearly demonstrates the relevance of operations to everyday business activities. Allow students to see how core operations theory is applied in real world situations through watching bespoke videoed case materials of interviews and processes tied to each chapter concept. Further reinforce their understanding of key concepts and quantitative techniques by encouraging them to interact with animated models from the text, seamlessly linked via QR codes. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, making OM relevant and meaningful to students new to the subject. Starting from students' interactions with operations management, perhaps as a customer or part time employee, the authors guide the readers through the management of operations, before exploring the design techniques and the strategy of OM, thereby mirroring students' future experiences as graduates. Packed full of case material and examples from companies that students can easily relate to such as Domino's, EasyJet, and Ticketmaster, this text challenges the reader to think about real business issues and what they might encounter in their future careers. Real life problems are also used to carefully explain quantitative data. Links to seminal papers throughout each chapter support and strengthen the theory discussed and encourage readers to carry out their own research into these topics. A unique, lively package makes this core reading for all business students taking an introductory module in operations management. Provided on the Online Resource Centre: For Students: Animated diagrams from the book - accompanied by audio to help explain concepts. Annotated library of links to footage of 'Operations in Action'. Web-based activities. Multiple choice questions. Seminal paper links. Downloadable Flashcard glossary. For lecturers: Bespoke video case material consisting of interviews and processes tied to each chapter. Broken down into 5 minute clips, these can either be shown in relation to a chapter topic, or as a whole film demonstrating how one company utilises many aspects of OM. Customizable PowerPoint slides. Tutor guide. Tutorial activities. Answers to discussion questions. Test bank.
Master the Clinical Essentials of ocular and orbital anatomy for clinical practice! The eye is an organ of great complexity. Anatomy of the Eye and Orbit: The Clinical Essentials achieves the impressive task of presenting ophthalmology residents, optometry residents, and optometry students with the clinical essentials of ocular anatomy as a foundation for patient care. It emphasizes the aspects of eye and orbit anatomy that are most relevant to clinicians in training, providing the practical, real-world foundation necessary for practice. Focus on the clinically relevant information you really need to know about all ocular structures and tissues. View anatomy from a clinical perspective with over 300 images, including examples of light and electron microscopy, optical coherence tomography, ultrasound biomicroscopy, and more. Gain a multidisciplinary understanding thanks to coverage authored by both optometrists and ophthalmologists Discover the material's relevance to everyday practice thanks to numerous clinical asides throughout each chapter. Access to the eBook includes additional resources such as video on the mechanics of ciliary body contraction and changes in lens shape during accommodation as well as serial MRI slices through the orbit along the X,Y and Z axes. Your book purchase includes a complimentary download of the enhanced eBook for iOS, Android, PC & Mac. Take advantage of these practical features that will improve your eBook experience: The ability to download the eBook on multiple devices at one time - providing a seamless reading experience online or offline Powerful search tools and smart navigation cross-links that allow you to search within this book, or across your entire library of VitalSource eBooks Multiple viewing options that enable you to scale images and text to any size without losing page clarity as well as responsive design The ability to highlight text and add notes with one click
Research Methods in Applied Linguistics is designed to be the essential one-volume resource for students. The book includes: * qualitative, quantitative and mixed methods * research techniques and approaches * ethical considerations * sample studies * a glossary of key terms * resources for students As well as covering a range of methodological issues, it looks at numerous areas in depth, including language learning strategies, motivation, teacher beliefs, language and identity, pragmatics, vocabulary, and grammar. Comprehensive and accessible, this is the essential guide to research methods for undergraduate and postgraduate students in applied linguistics and language studies.
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