Shiba and Walden have significantly revised their classic, "A New
American TQM," With new methodologies and case studies, this work
is one of the most comprehensive studies of management theory and
business success. The authors identify a comprehensive approach to
management that goes beyond operations improvement to help
executives and managers create unique organizational capabilities.
They contend that organizations must develop skills in four major
areas: customer focus, continuous improvement, total participation,
and societal networking.
They present proven methods that enable dynamic implementation
strategies, facilitate ongoing learning, and encourage continuous
diffusion of evolving information and quality practices throughout
an organization's entire network.
Techniques described have been instituted at Analog Devices,
Hewlett-Packard, Motorola, Teradyne and many other companies.
Numerous in-depth case studies from these and other companies
illustrate actual implementations.
Shoji Shiba, formerly of MIT is one of the most respected
business consultants in the world. Among his many accolades, he
received the 2002 Deming Prize, one of the highest awards in
management bestowed in Japan.
"Professor Shiba has been a source of inspiration, experience
and knowledge to countless numbers of CQM members, MIT faculty and
students and other organizations and companies around the
world....The success of his publications, teaching and consulting
proves that the principles of TQM are universal, applicable across
all cultures and languages. Shiba is a truly great teacher,
researcher and innovator ... ."
--Ray Stata, founder and chairman of both Analog Devices and
CQM.
DavidWalden, is the retired senior vice president of Bolt
Beranek and Newman Inc., and former Senior Lecturer, MIT Sloan
School of Business.
Both Shiba and Walden are well known for their contributions to
the Center for Quality Management.
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